Abu Dhabi Film Festival

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Promoting the Festival

The media and associations of entertainment in Abu Dhabi and Dubai came together at Canes, UAE Pavilion, to advance the United-Arab-Emirates developing film industry. The incredibly famous Film Festival happened in Abu Dhabi and the representatives of two-four-54, the business arm of the Media Zone Authority – Abu Dhabi came together to promote Abu Dhabi Film Festival (ADFF) as it is one of the areas most expected yearly social occasions. The aim is to uphold the improvement of Abu Dhabi’s film and TV industry and advance the emirate as a generation area territorially and globally in film (Abu Dhabi, 2014).

The pavilion was likewise facilitated by delegates of the Dubai International Film Festival (DIFF) supporting and nurturing global ability and showcasing the absolute best of film from far and wide. Additionally, many stakeholders such as the Dubai Film Market (DFM), the business center of DIFF and the main stage in the Middle East was committed to the improvement, generation and circulation of Arab film. The DFM was at the heart of the Festival’s business activities and in the line to finding the best in Arab film. Additionally they intend to create the nearby and territorial film society in the Gulf and acquaint the universal film group with finding condition of the workmanship Gulf Cinema. Cannes was a fantastic stage employed to fabricate consciousness of what occur in the UAE, and through their cooperation one can demonstrate that the development of a provincial media and excitement center in the UAE is not simply a thought – but a big event. They take pride in highlighting to the world that the services and the whole nation are behind the talent generation, through the UAE Pavilion. Cannes is an extraordinary open door for crowds to experience Arab Film (Abu Dhabi Film Festival, 2014).

The Festival got promoted to a global level through the social media, and TV. Also, there was utilization of outdoor advertising that got portrayed in many forms ranging from fliers, roadshows and banners. The sprouting Arab film industry has made extraordinary advancement in the recent years of the foundation, and people were extremely eager to showcase the accomplishments and new abilities leaving the area in a joint effort with the accomplices. The promotion was conducted two months prior to the real event, and it was enough time as it ensured that a large coverage was made (Abu Dhabi Film Festival, 2014).

The sense of the Place

It is a mix of attributes that makes a spot unique and one of a kind. Feeling of spot includes the human involvement in the scene, the nearby information and legends. Feeling of spot likewise develops from distinguishing oneself in connection to a specific parcel on the surface of planet Earth (Hashem et al., 2013). Another technique for taking a look at feeling of spot is complexity: spots like strip shopping centers have little feeling of spot on the grounds that they pretty much all look fundamentally the same, regularly have no name and nobody who needs to invest at whatever time there or compose anything about them. While puts that show a solid feeling of the spot have a character and character perceived instantly by a guest and esteemed profoundly by inhabitants.

Scholars and geographers have been contemplating on the subject for quite a while. Hashem et al., (2013), broadly said ‘In the event that you don’t know where you will be, you don’t know who you are. Okech (2011) translates this as “… discussing the information of place that originates from working in it in all climates, bringing home the bacon from it, experiencing its disasters, adoring its mornings or night times or hot early evenings, esteeming it for the significant venture of work and feeling that you, your folks and grandparents, your everything except obscure predecessors have put into it. He is discussing the realizing that artists work in.” (Hashem et al., 2013).

That is a feeling that obliges time, vitality, and giving careful consideration to figure it out. Numerous individuals in the 21st century invest so much time at association with any special spot and it is the case with the Abu Dhabi Film Festival. It is the feeling of the spot turning into a useful sense. It is augmented with the sparkly replications of the Tower and skyscrapers (Hashem et al., 2013).

Additionally, there is a portion of the apparatuses for recording aspects of the feeling of spot incorporate maps, photos, virtual reality, biogeography locales, stories, sonnets, interpretive presentations, depictions, and other confirmation of the human involvement in a scene. Inspecting these section focuses can kick you off admiring the feeling of the spot, yet it is not moored until you encounter a spot by and by. So venture outside and develop your places remainder.

Visitor Experience

Creating a base to help and sustain a manageable film industry in Abu Dhabi. Promoting and saving the emirate’s different legacy and society. Attracting guests and speculation and enhancing the lives of occupants by creating Abu Dhabi as a world-class place of attraction. One of the important ways sense of place was enhanced was through a broad programmed billboards, putting on and stimulation occasions, attained through a system of sponsorships and associations with both the private and open divisions. Such occasions raised the profile of Abu Dhabi film festival and pull in neighborhood, provincial and universal categories of people. In particular, by giving a model of fabulousness they motivated the cutting edge to banners creating their own particular abilities in the fields of game, expressions of the human experience, amusement and society (Abu Dhabi Film Festival experience, 2014).

While consideration is, no doubt taken to ensure the emirate’s special archeological legacy and noteworthy regular scene, an entire new social quarter is continuously based on Abu Dhabi Film Festival offering world-class galleries outlined by a percentage of the world’s heading draftsmen. The Authority has executed an exhaustive manageable quality project intended to screen and uphold manageability best practice all through the film division.

Pulling in guests to Abu Dhabi with such a rich social offering is one obligation: verifying they have a pleasant and agreeable stay is an alternate. The Authority accepts that nature of services is a key component in the decision of voyagers of one goal over an alternate. It consequently met expectations nearly at the nearby level with providers of settlement, recreation offices and different attractions, giving inspiration and backing to every one of those working inside the part to guarantee that all vital administrations are set up and of the obliged standard of greatness.

Pine and Gilmores (1998) Experience Parameters

The theme of the festival is to uphold the improvement of Abu Dhabi’s film and TV industry with the aim of nurturing talents in Dubai and entire emirates nations. The positive cues get harmonized by a brand situated to create convictions or affiliations that exist around an item, terminus or spot. Marks in the Abu Dhabi Film Festival incorporate a state Film brand, territorial brands, business brands, and item or experience brands. The integrity of the client gets through integrating the experience. The experience gets incorporated by contemplating the four layers of experience:

Place and its key request and limit for guest association

Quality and kind of framework that is required

Quality, style and kind of administrations

Quality is adding to everything through significant understanding.

To amplify the effect of the experience, each of the layers conveys reliable quality, focused to the needs of the festival and hence negative cues get eliminated. The applicable brands, particularly the Abu Dhabi Film Festival brand and the local brand make guest encounters and the business get advantage from the brand mindfulness produced by an extensive variety of state and territorial promoting exercises. ‘Connecting’ to this brand mindfulness produce better esteem from the guest business sector while appointment to adjust to these brands is not missed open door for business (Okech, 2011).

The experience completely scripted. The topical understanding helps organizations shape the bond between their clients and the neighborhood place. A portion of the best conveyance gives the circumstances to clients to make their experience for themselves, frequently headed by an aide. While understanding can include an extensive variety of correspondence, vis-à-vis conveyance is reliably recognized by guests as the best approach as it empowers the creation of a relationship (Elgammal, 2012). Conveying successful guest encounters means giving careful consideration to each part of the involvement in a comprehensive manner, including dealing with the correspondence, even before clients arrive. The parts of every one of the individuals who have client contact are likewise critical. Individual’s – visit manages as well as all cutting edge staff – assume an imperative part in giving an experience. Each snippet of contact – whether up close and personal, in a leaflet or on a site – will upgrade the guest experience, reduce it or be a missed chance to have any effect whatsoever (Okech, 2011).

References

Abu Dhabi Film Festival (2014). Abu Dhabi Film Festival.

http://www.abudhabifilmfestival.ae/en/

Abu Dhabi Film Festival experience (2014). Experience.

HYPERLINK “http://www.abudhabifilmfestival.ae/en/festival/how-to-festival/experience” http://www.abudhabifilmfestival.ae/en/festival/how-to-festival/experience

Elgammal, I. (2012). The experience of organising folklore festivals: the case of Ismailia

International Folklore Arts Festival (IIFAF). Tourism Today, 8

Hashem, H., Abbas, S., Akbar, A., & Nazgol, B. (2013). Comparison the Concepts of Sense of

Place and Attachment to Place in Architectural Studies.Geografia: Malaysian Journal of Society and Space, 9(1), 107-117.

Abu Dhabi (2014). Abu Dhabi Film Festival- Visit

HYPERLINK “http://visitabudhabi.ae/en/see.and.do/leisure/events/abu.dhabi.film.festival.2014.aspx” http://visitabudhabi.ae/en/see.and.do/leisure/events/abu.dhabi.film.festival.2014.aspx

Okech, R. N. (2011). Promoting sustainable festival events tourism: A case study of Lamu

Kenya. Worldwide Hospitality and Tourism Themes, 3(3), 193-202.