Brand resonance framework

Q1. Brand resonance framework

Brand resonance looks at how well a consumer is able to relate to an element of a brand depicting individual perception of a brand including values. From the Benetton’s case, the positive aspects of the strategy used include invoking a sense of national pride among consumers, attaching the brand positioning to issues relating to the society, increasing brand recall through the use of memorable images and stirring social awareness, and getting the brand to occupy the minds of the target market without necessarily using an expensive marketing budget. Nonetheless, some negative issues emerged. The company had deviated from fashion advertising to raising social consciousness on different matters. Additionally, the new campaign had strong reactions which included boycott and consumers attaching the brand to a political movement. The criticism of the entire campaign led to a further decline in sales even though brand recall and recognition were higher.

Q2. Brands effectively increasing social awareness without creating controversy

In the last few years, brands have taken different stands on social issues such as human rights, working conditions, police brutality, slavery, and child labor. In these instances, social awareness on various matters were increased for the benefit of the society. From the Benetton’s case, the company takes a position and creates controversy. However, it is possible for a company to increase social awareness without creating controversy. For example, Benetton strategy on highlighting social issues could have involved the mention of the inequality issues in the American society without necessarily using provocative images of black and white people. Cuffing a black man and a white man together raised several questions and prompted a conversation regarding the fate of the black man in America. However, a black lady breastfeeding a white woman created controversy that could be avoided. By contrast, Nike’s stand in refusing to work with external agents who practice child labor is an example of how social awareness can be made effective without controversy.

A typed 8-10 page paper is required. The subject options for the paper are as follows

A typed 8-10 page paper is required. The subject options for the paper are as follows:

The use of Hearsay evidence in the Court Room (including the 6th Amendment confrontation clause and exceptions to the Hearsay rule)

The Exclusionary rule and its applications

The use of evidence to determine guilt or innocence (including the guilty plea system, Plea Bargaining, and Victims’ Rights Laws)

Witnesses and their testimony (constitutional of defendants regarding witnesses, credibility of the witness, direct and cross examination)

You can cite cases, any other type of publication, including: Journals, Books, Internet Articles, etc.

The paper must:

Be double-spaced

Include 1.25-inch margins

Use Times New Roman 12-point type

It should include:

A title pageAn introduction

Body of paragraphs with subheadings

Conclusion

A reference page with 10 to 15 cited works

Of the total works cited, half should be from academic journals or books published by an academic press. Works cited and the references should be in APA format. The subject of the paper must be any subject matter related to Criminal Justice. (You can cite cases, or any other type of publication.)One point may be deducted for each day that the paper is late, after the due date and before the cut-off date (at professor’s discretion).

Your paper will be graded based on the Communication Grading Rubric (shown below).

Turnitin:

Your paper is subject to review for text comparison by Turnitin, a plagiarism detection service. You are required to submit your paper through a direct Turnitin Assignment link provided in the Modules section of Canvas.

Papers must be legitimate and not previously submitted. Please be aware that submitted papers will reside in Turnitin’s database.

There is no need to create a Turnitin account. Just click on the link provided and you will be automatically directed into the assignment submission.

Review the detailed Turnitin Instructions (Links to an external site.) on how to submit your Policy Paper.

In support of Academic Integrity at Florida International University, Turnitin will be used to review the papers that you submit in this course.  Turnitin does not determine whether plagiarism has taken place or not.  Turnitin will also not be used as a punitive tool or measure.  The instructor of this class will use the reports that Turnitin generates as a basis for the thorough evaluation of the authenticity and originality of your work and the work of your classmates.

Majority Vs. Minority

Majority Vs. Minority

Name

Institution

Year

The term majority rule is rooted in the democratic system of government and this has its merits and demerits. The notion of the majority as the right group has for centuries been upheld with the system showing its weaknesses in some cases. The majority over the minority is not always the right approach to equity in ruling as it makes the minority feel left out. For example, in a case where the opinions of the minority are not considered, the lesser group always feels left out and thus not part of the progress being made. For a balanced outlook and stability, it is always good to take in the opinions of all the people. John Stuart’s observation on the majority over minority as a bad system holds weight because it is not guaranteed that the majority will always be right. To ensure that all people feel included in the affairs of a country, the system needs to be established on an all-inclusive decision-making approach.

The political alignments of a country remain one of the obstacles to achieving a collective and all-inclusive approach to governance and decision making. One of the main issues with the majority over the minority system is that there is likelihood of monopoly that hinders effective decision making (Lee, 2015). For example, the majority will always feel powerful and thus the decision they make may be wrong and meant to undermine or counter the minority. This system that is more enshrined within the democratic governments has been questioned over its fairness and inclusivity because it gives no room for the minority (Scharpf, 2017). Sometimes the minority turns to be the right side but their decisions or opinions hardly reach the table and thus the wrong side ends up leading that is the cause of divisions and little progress. Everyone should feel entitled to give their opinion irrespective of their side so that mature, powerful, and non-partisan ideas can be raised for the good of all people.

References

Lee, F. E. (2015). How party polarization affects governance. Annual review of political science, 18, 261-282.

Scharpf, F. W. (2017). De‐constitutionalisation and majority rule: A democratic vision for Europe. European Law Journal, 23(5), 315-334.

MGT230-Week-3-LT-Corporate-Strategy-Analysis-Paper-submission-copy

Corporate Strategy Analysis

Management Theory and Practice/MGT 230

University of Phoenix

Corporate Strategy Analysis

The business industry is built on corporate strategies. The success or failure of any organization depends on the effectiveness of their strategy. A concentration strategy directs attention to one business and competes in that industry, while vertical integration and diversification explore other options. Vertical integration concentrates on new business ventures based on elements involved in the company’s product. Diversification refers to newly acquired business through either related market products, called concentric diversification, or unrelated market products, called conglomerate diversification (Bateman, & Snell, 2011, p. 144-146).

Gary Kelly/Southwest Airlines

Southwest Airlines is an excellent example of an organization that changes with the times to keep ahead of trending curves. Southwest’s CEO, Gary Kelly, has been at the reigns and has been able to champion change with the likes of Southwest’s Fuel Hedge fund. “With a hedge, the airline enters into a contract with a bank or other financial services firm. The airline bets oil prices will go up; the other side bets they will go down. The loser must pay the difference to the other party” (Masson, n.d.). Hedging has proven itself an effective means of vertical integration, which has been successful for Southwest.

Mackey McDonald/VF Corporation

Corporate strategies are a must for most, if not all, companies. The VF Corporation is no exception. Mackey McDonald is the CEO of the major clothing corporation, and has successfully expanded the company. The strategy used by this corporation can be considered the concentric diversification strategy. The VF Corporation is a clothing corporation that owns and manufactures many different types and brand of clothing. A few of these brands are Nautica, Reef, and The North Face. These brands are all clothing brands, but they sell different types of clothing, that appeal to different markets. The VF Corporation recently started competing in the travel bag business as well.

Anne Mulcahy/Xerox

Xerox’s Chairman and CEO, Anne Mulcahy, revitalized an iconic, but near-bankrupt company. Mulcahy’s business strategy was to concentrate on Xerox’s core business of paper processing and invest in research and development, while cutting costs to reduce the 17 billion dollar debt on the balance sheet and eliminate and outsource about 30,000 jobs (Mulcahy, 2014). Research and development was to be focused on digital copiers and high volume color printers, since margins are five times greater in color printing than they are in black and white. During all the restructuring there was an FEC investigation about accounting practices, which Xerox had to settle out (America’s, 2014). Because of Mulcahy’s choice to invest in R&D, cut costs, and concentrate in core business, she was able to bring Xerox back to profitability.

Neville Isdell/Coca-Cola

Neville Isdell, CEO of The Coca-Cola Company, practices three main corporate strategies: concentration, vertical integration, and concentric diversification. Isdell devised the his Manifesto for Growth, a ten-year plan to revive the company. The first goal was to improve the marketing and production of the company’s original product, carbonated sodas. These products still amount to four fifths of their sales. Simultaneously, he began to strength Coca-Cola’s brand through non-carbonated drinks, such as bottled waters, sports and energy drinks, and fruit juice. Isdell also focused on the flawed relationship between the company and bottling companies. Because Coca-Cola owns stake in, or outright owns, many bottlers, Isdell allowed the bottlers to team up with other firms in order to cater better to the boom in healthy drinks (The veteran, 2007).

Conclusion

In summary, after team discussions and studying the four CEOs and their corporate strategies, Team A believes that each CEO has a sound strategy. Each company is being led in the right direction by its CEO, as the strategies have proven to be advantageous. For example, Xerox was on the verge of bankruptcy and Mulcahly concentrated the company’s efforts, while cutting costs to work on decreasing the company’s debt. Also, Coca-Cola was losing against the competition and Isdell returned from retirement and revitalized the company. These are just two examples of how the CEO strategies have been beneficial. Overall, Team A agrees that although each CEO has a different strategy, the strategies used by each CEO are sound.

References

America’s best leaders: Anne Mulcahy, xerox ceo. (2014). US News. Retrieved from http://www.usnews.com/news/best-leaders/articles/2008/11/19/americas-best-leaders-anne-mulchay-xerox-ceo

Bateman, T., & Snell, S. (2011). Management: leading and collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill.

Masson, M. (n.d.). Southwest’s fuel gamble: Hedges keeps fares in check. ABC News. Retrieved from http://abcnews.go.com/Travel/story?id=5918252

Mulcahy took a no nonsense approach to turn xerox around. (2014). Stanford Business. Retrieved from http://www.gsb.stanfor.edu/news/headlines/vftt_mulcahy.shtmlThe veteran. (2007, June 14). The Economist online. Retrieved from http://www.economist.com /node/9334529

MGT312T- Week 3

MGT/312T- Week 3

Arrow Furniture is a family-owned and operated manufacturer of high-end furniture located in North Carolina. The furniture industry has suffered from foreign competition over recent years. Nationwide, there have been massive layoffs and several large companies have closed. Arrow’s workers are feeling these pressures and have begun displaying counterproductive behaviors. The HR manager recently told Mary Baker, the family member serving as CEO, that employees are threatening to unionize if they don’t get higher pay and more job security. Mary is upset by this comment because the family has supported employees with decent salaries and health benefits. Higher wages are the last thing the company needs if they are to remain competitive. 

The Baker family wants to turn things around. They know they will have to be more competitive price-wise. This might be achieved by finding cheaper suppliers, lowering employee labor costs, or increasing productivity. That said, the Baker’s strongly believe that it is important to “take care of their people,” many of whom are lifelong employees.

A global car manufacturer is going to open a new facility in the community. It is likely the company will offer higher salaries and better benefits than offered by Arrow Furniture. The firm is known to offer such benefits in an attempt to reduce the need for a union. Jobs at this plant will be more technically advanced than those at Arrow and the company is offering job training to those who are interested. 

The Bakers are aware that the nature of work at Arrow results in moderate levels of hygiene factors and low motivators.

Using the 3-Step Problem-Solving Approach and the Organizing Framework, what should the Bakers do to motivate their employees and get support for the company’s future plans?

#2. Review the following conversation:

Marcy:  Dana, can I talk to you for a couple of minutes? We’ve been roommates for two years and I think I have a time management problem. I just don’t get enough done in a day. What do you think?

Dana:  Tell me more. How did you decide that you have a problem?

Marcy:  I never get everything done on my to-do list. The more I get done, the more I end up adding to the list. 

Dana:  What would solving the problem look like to you?

Marcy:  Well, I’d get everything done on my list.

Dana:  Is that realistic?

Marcy:  It’s not, but what else am I going to do?

Dana:  What else can you do that will help? Can you work with an advisor? Use a scheduling program?

This is an example of coaching. Describe the process of coaching and explain why is it important for managers to be effective coaches.

Making ethical decisions in business

Student’s name

Name of lecturer

Course Number

Date of assignment

Making ethical decisions in business

1. There are several lies in the tangled webs that have been discussed. The first lie that comes out clearly is the lie that life is short and thus each person must have an affair. This makes the people to rush to the social site in an attempt to get friends that will in the end culminate into lovers. The revenues of the site owners continue to increase at the expense of the marriages and affairs of the people who visit this site. The site owners do not tell the people the consequences that might accrue from their interaction on the site. As much as the site owner gives some advice on how people can meet safely, it does not guarantee the security of the information shared on the site. This shared information is what leads to the downfall of many successful business people like Gansman and Brodsky. Additionally, the owners do not tell the people the right thing that marriages can be broken through this site, but only look at their profitability from the venture. The main losers of this grand scheme of lies were the spouses of the people involved in the extramarital affairs resulting from the contacts on the site.

Another lie presented in the tangled web is the failure of Donna to disclose to her friends he met on the social site, her dealings. She does this so craftily that neither of her friends realizes this accept her farther who also has fraudulent dealings. She additionally deals fraudulently in the stock market by making abnormal profits. To cover her fraudulent deals, she registers the securities under her two daughters’ names. Later after her fraudulence is discovered, she tried to conceal evidence of her dealings by deleting the contents of her laptop’s hard disk. She additionally gives fabricated lies and gives false documents to exonerate herself. These lies by Murdoch affected the lives of the people she was close with. For instance, Gansman lost his job and his life was totally ruined by the deceptive lies of Murdoch. He was sentences to one year and one day in prison for the offences committed by Murdoch. Additionally he was given a six months supervised release from prison by the courts. Furthermore, the attorney was barred from practicing his profession following the conviction. On the other hand Murdoch was fined for the offence she committed but was later acquitted based on her inability to pay the fine. But the mastermind of these grand lies, Murdoch has never been imprisoned for the crimes she committed. This so far is most harmful lie that is told in the tangled webs.

2. Secondly we explore the fairness is the judgments pronounced on Murdoch, Gansman and Brodsky. The judgment of Gansman was not fair in that he was not the one involved in the dealings that were under investigation. It is the case of a good man who made the wrong decision of falling in love with a deceptive woman who made him go against what they had agreed with his employer. As much as Murdoch tried to prove that Gansman had the motive to commit the offence, the judgment was unfair in that the accused did not gain anything financially from the dealings of Murdoch. On the other hand the judgment of fining Murdoch was not fair as compared to the harsh penalty given to Gansman. Murdoch should have received the most severe punishment of the accused. This is because she was the architect and driver of all the dealings. She was also the major beneficiary of the grand fraud having gained a lot financially. This is when compared to the gains enjoyed by other like Gansman. The sentence of Brodsky was fair given that he had been involved in the dealings and he had greatly benefited from the business they were doing defrauding the stock market. The sentencing to one year and a day in prison was to act as deterrent for him not to engage again in the acts of fraud but this did not serve the purpose. This is because he later instructs his friend to conduct the business on his behalf.

3. Thirdly, the analysis shifts on whether the Ashley madison is based on ethical principles. This firm is not based on ethical principles given what it standards for as seen from its motto. According to a leader of a pro-marriage group, the company is dumping raw sewage into the marriages. This means that the company brings down the marriage institution. Additionally, the company disclosures the private information of its members that is entirely unethical. A company is not allowed to disclose any information regarding its customer to any person other person other than the authorized firm and the individual himself.

These disclosures are what led to the arrests of Murdoch and Gansman. To explain the extent to which this company is viewed as unethical, the company failed to secure funding in its quest to merge with other companies for expansion. One of the investors approached to invest, said that it was better to invest in beer or tobacco company than to invest in Ashley madison. His reasons for this were that the company leads to destruction of families. He believes that consequence of divorce brought about by the activities that take place on the site, lead to broken families with children suffering the most.

4. Biderman justifies his business by using his own marriage life. He says that he is happily married and he has high fidelity to his marriage. He believes that one’s ability is no based on the use of a website but rather it’s the individual’s predisposition. He is of the opinion that all humans have the genetic predisposition to cheat. He does not believe that marriage must be monogamous and is of the opinion that anybody who assumes this is burying their hand in the sand on the truth. He further alleges that his site does not entice people in happy unions to cheat but only creates an avenue for the aggrieved parties in marriage to get solace in the arms of someone they may love better. But despite his attempts, he is unable to fulfill his ethical responsibilities to the people. This is seen by the great opposition he faces in trying to market his site in the mainstream media. He is not allowed to market this concept in the media.

5. From these stories, one is able to learn that one’s business ethics should be in line with the expectations of the people and the moral codes. Going against the laid down ethics is detrimental to both the individual and the organization at large. It goes further to show that while in a capitalist environment you must do what conforms to the capitalist ideas for you to survive.

Summary

Making ethical decisions in business

In life there are various situations that call for one to act ethically whether at the work place or in private life. The individuals can use the various principles, ideas and methods in order to navigate the challenging situations arising from the ethical issues. One has to stick to the laid down regulations regarding the ethical principles to be followed regardless of the prevailing conditions.an individual should never be influenced by their individual short term gains in exchange for the adherence to the ethics. This can be seen in the case of Gansman who compromised his ethics for his friendship with Murdoch. This led to his downfall as he was convicted and eventually lost his job as an attorney.

Lies and deception are the main things that make people blunders in the right implementation of ethics both at the work place and in an individual’s private life. When faced with ethical issues one should consider first the value of ethics and think about the personal gains or friendships later. Lies are so bad in life in that it takes power from other people. It is believed that lies make people not to speak the truth, manipulate others and withhold information that may be necessary for one to make a sound ethical decision. These lies can make other people to act against their own conscience. Additionally, the lies can have far reaching consequences even to people who did not lie but are close to the liars. All in all, people should uphold ethics at all times in their decision making in order to avoid the consequences.

BRAZILIAN RACIAL DEMOCRACY

BRAZILIAN RACIAL DEMOCRACY

Student’s name

Professor

Department of affiliation

Course

Date

Brazilian Racial Democracy

Introduction

Brazil is one of the countries in America that suffered from an influx of many slaves who were brought to the country at different times and due to the common reasons that there was a shortage of labor in America. Therefore these slaves who were majorly from Africa upon settling became a full member of the society and advanced different believes and thoughts about their place in the American society. The whites also helped create the different ways the blacks and the Africans in America were viewed and therefore it is upon this that there is a population of black people as well as whites and Indians in America (Wade, 1998). However, this list of the American people does not end here because there are other types of people present within American territories. Therefore racial discrimination was in place in most American parts whereby the black people were seen as being unable to fully function as the whites. The concept of racial freedom in Brazil was coined by Gilberto Freyre in the 1930s (Twine, 1998). This concept explains that Brazil is past the racial classifications of the society due to different reasons he gives. Therefore this paper discusses racial freedom as advanced in Brazil and whether in a real sense this concept exists or it is just a belief which does not apply.

History of Brazilian racism

The concept of racial discrimination according to Sergio follows a man and therefore it is not possible to claim that no country is free from racism. This is because racism is a part and parcel of humanity whereby a person may have a feeling that they are superior to another human being based on different aspects of their life and based on different observations. Therefore it turns out that the assertion that Brazil is free from racism is not true especially with its population which is comprised of individuals from different parts of the world and with different skin colors.

The history of racism in Brazil and most parts of America dates back to the period when slaves were transported to America from Africa. However, Gobineau was the first man ever to come up with racism in 1856 when he wrote his book titled ‘about the inequality of the human races. In his book, he praises the white man as being racially superior. This book declares negroes and whites as completely different because of their appearance and therefore they cannot be termed as equal. Even though there is still no way for science to prove the difference between races and what this means for our existence and lives it remains in our minds that race is a complex phenomenon and it is a very important aspect of human life to ponder upon. In the 19th century Portugal kept on bringing in more slaves and this made a conflict arise between Portuguese men and the English men who were very much against slavery and its trade.

Even though the Portuguese did not consider this a problem England went ahead and declared this illegal in the year 1807 march. In 1808 England declared slave trade a crime against humanity and through its pressure Portuguese at the end stopped slave trade. It was an issue of conflict of interest and fighting for the slave trade to be stopped from one end and fighting or it to be continued from the other end. With the pressure from England, the pressure prevailed, and therefore on 13th October 1855, the last embankment of the slaves happened. In the first half of the 19th century, the traffic of slaves ended completely but slavery did not end. For those born in Brazil, laws were protecting and favoring them like the law of the free womb which was passed in 1871. In 1855 the Sexagema Lw was approved and this law, therefore, freed anyone who was beyond 60 years old from being a slave. In 1888 there was an end to the legal discrimination of anyone who was of color in Brazil and therefore most of the slaves.

The concepts which led to the freedom of slaves were that no man is supposed to own another one since a human being is a human being. One person steps of a free state they become free and therefore the state where they are must make sure that their freedom is fully respected. The slave markets and slave trade were abolished completely. In the first republican constitution, there is no racial discrimination recorded as everyone one including the black people was given full citizenship and they were free people. However, with all these advancements there is a type of discrimination that still exists as portrayed by Afonso Arinos Law of 1951 which states that no one is supposed to be treated unfairly because of their skin color (Bailey, 2004).

Lack of racial freedom

Therefore racial discrimination in Brazil unlike in the USA is on a very small scale due to different issues and conceptions about race and what it means to be racist. Therefore this means that race has to be kept aside for the different people within a community to live together happily and with no discrimination. Even though there has been very positive regard concerning the freedom in crazily there is still a question which needs to be answered; whether truly for sure racial uniformity and non-discrimination are achieved in the Brazilian society (Hasenbalg et al, 1999). This question is very difficult to answer since as commonly known Brazilian racial discrimination does not exist and therefore it is a difficult part of the country to admit that there can and there might be very many cases of racial discrimination committed however without the government’s knowledge.

As some member of the public state in brazil, those whites who have been in the game of advancing the concept and the notion of racially free brazil are the same people who are in the business of having very bad cases of racial discrimination therefore through the creation is this kind of illusion in the minds of the people it becomes very difficult for anyone to believe that racial discrimination occurs and therefore they stick to the belief that racial discrimination does not happen in brazil (Hasenbalg et al, 1999).

These efforts by the whites to provide a national face of themselves come with the different issues purported to exists and have an impact on the lives of Brazilians and which do not happen in a real sense. The concept of racial freedom, therefore, is one of them. The major reason for the desire and the will of the whites to support this kind of campaign is that if they make the country be at peace and whereby no one checks and looks at them then they can go on with their agendas in a clear and undetectable manner. However, these efforts are on the rise, and therefore in most of the time, there is hiding while some few times this is noticed by a few people. even though it sounds very good to have racial freedom it also sounds very bad if a person suffers in silence and due to the lack of proper ways to address this issue then there is a lack of a way to help a person who is really in serious help (Twine, 1998). Therefore it turns out that racial freedom as very much advocated for only exists in the mind.

Many people look at life from a perspective that is high and questionable. This is how most Brazilians view their society and most of them are proud that they are above racial discrimination and racial marking. However, it is easier to keep in mind that racial democracy does not exist while being careful rather than being extremely un-careful and a person gets discriminated against in some very humiliating ways. Most of the black population in Brazil, therefore, has similar opportunities and they live a normal life just like the theorist who came up with this theory suggested that due to the intermarriages there is a production of human beings who are seen as ones who cannot be affected by racism since they are a combination of both races and therefore represents both sides and no one side only (Winant, 1999).

Therefore it is true that there is racial freedom in Brazil. However, with the current weather and climate of events, it cannot be said explicitly that racial freedom is fully present as most of the times it does not hold, and even if it is in the small actions and behaviors that alone is clear communication that absolute racial democracy is not achievable (Bailey, 2004).

Conclusion

In conclusion therefore the nature of humanity is to find mistakes and therefore even though it is a difficult explanation that racial freedom is not as discussed because of its ability to exist free of any mistreatment and have certain rare cases of freedom there is still a firm proof that most of the times racial discrimination occurs and that even though it is good to research which came up with this concept it cannot be applied explicitly in Brazilian environment.

References

Bailey, S. R. (2004). Group dominance and the myth of racial democracy: Antiracism attitudes in Brazil. American Sociological Review, 69(5), 728-747.

Hasenbalg, C. A., Lovell, P. A., Santos, T., Da Silva, B., do Valle Silva, N., & dos Santos, I. (1999). Racial politics in contemporary Brazil. Duke University Press.

Twine, F. W. (1998). Racism in a racial democracy: The maintenance of white supremacy in Brazil. Rutgers University Press.

Wade, P. (1998). Racism in a Racial Democracy: The Maintenance of White Supremacy in Brazil.

Winant, H. (1999). Racial democracy and racial identity. Racial politics in contemporary Brazil, 98-115.

A Unified Front Against AIDS

A Unified Front Against AIDS?

The current number of world-wide cases of HIV infection is estimated at 20 million. In the United States, 362,000 people have died because of AIDS or AIDS related illnesses, while over 581,000 are currently infected. These numbers are startling, but in the United States alone, a country often recognized as the supposed world-leader in health care, between 40,000 and 80,000 new cases of HIV infection are reported each year. This statistic moves beyond startling and into the realm of frightening. The consensus among most physicians, and indeed among most Americans is that AIDS rapidly approaches or has already attained the status of a health crisis. These same people often agree that not enough action is taken to resolve this crisis. Seemingly, a widely recognized crisis of this sort should receive its due attention from all aspects of society, including medicine, biological research, and the government.

Unfortunately, AIDS remains an overwhelming crisis because it in fact does not receive its due attention. The reasons behind the lack of attention brought to bear upon the AIDS health crisis involve a number of invariably linked problems in the response to AIDS when it was first discovered. Essentially, the response to AIDS was not unified, and therefore weakened. This early weakness has plagued the entirety of the struggle against the spread of HIV and AIDS since that time of initial discovery. The response to the AIDS crisis was disjointed because of an early lack of knowledge and interest in the disease; because of ethical and political problems concerning the research, diagnosis, and spread of the illness; and, most importantly, because of the flaws inherent in the structure of the public health care system. These difficult issues, present in the early struggle against the disease, have shaped and molded the character of the struggle that was to follow.

Similar problems have manifested themselves throughout the history of the cause against AIDS, even in the present day. The earliest research into AIDS and HIV suffered the same difficulties that any new field of research would—a lack of direction. Since so little was known about the disease and its causative factors, a wide variety of research endeavors were undertaken to explore the multitude of possibilities concerning the origin and progression of the illness. This lack of direction stems from the implications of the scientific process, which dictates that upon initial exploratory research, a hypothesis is formulated and then tested to determine its validity.

This methodology is taught from the grade school level onward, to individuals participating in even the most rudimentary of science courses. It represents the backbone of modern science by installing a guideline for efficient and thorough research, experimentation, and documentation. In the case of a new field such as AIDS research in the late 1970’s and early 1980’s, a certain amount of misdirection and dead-end research is to be expected and even encouraged because of the many paths that this semi-random research reveals. The lack of initial research available makes direction in early AIDS research unfeasible and undesirable. How can science take direction without some initial knowledge to light the way?

Without this knowledge, any direction imposed on the research would be misguided, and the situation would rapidly become a case of the blind leading the blind. The true problems in the response to the discovery of AIDS, however, occurred after research illuminated the nature of the disease, providing goals and direction toward which further research could strive. Upon receiving the first reports of Kaposi’s sarcoma, an opportunistic infection common to immuno-suppressed individuals, in New York City, San Francisco, and Los Angeles, most physicians viewed the phenomenon as localized to the population of homosexual men. This perception served as an impediment for inciting interest in AIDS research. The homosexual community also received little attention from the media because of a lack of interest in a disease confined to a marginalized group.

The minute proportion of media attention allotted to the early AIDS crisis produced a two-fold effect: it did little to encourage research on a disease in which no one seemed interested, and it also did not engender a great deal of public support for the cause against AIDS. In effect, the problem was cyclical. The public did not receive enough exposure to the disease to create an outcry over the lack of research, and researchers did not see enough interest in the disease to warrant involvement. Add to this the fact that the primary group of infected individuals were homosexual men—a group that carried enormous social stigmas even before their association with AIDS—and the problem of engendering research interest seems daunting, indeed. The social stigmas revealed in the discussion concerning the lack of interest in research lead directly into a discussion of the role of ethics and social politics in the response to the early AIDS crisis.

Once the agent of infection was determined to be a virus, and the virus was localized to certain high-risk groups, the effects of ethics and social pressures on the course of public response to the disease became clear. Most notably, the manner of AIDS transmission created a problem concerning potential violations of civil rights and personal privacy. This problem proved even more daunting before an accurate and reliable test for the presence of the HIV virus (or, as in current testing, for the viral antibodies) was developed and made widely available. Before the advent of the HIV test, researchers understood the blood-borne nature of the virus. Its presence in the blood posed a serious threat to the nation’s blood supply. To screen against potentially infected blood in the early 1980’s, blood banks began to screen donors through interviews and questionnaires intended to eliminate potential high-risk donors from the pool of applicants.

This screening presented a number of difficulties. The probe into the lives and behaviors of individuals attempting to donate blood seemed to violate a certain level of personal privacy, discouraging potential donors. It would prove difficult for a potential donor to admit to certain lifestyle choices and behaviors which were, if not legally, then at least socially punishable through discrimination and alienation. This difficulty in admission leads to a further, more grave problem: the unreliability of the information from the screenings. If the admission of certain behaviors is recognized as socially unacceptable, the propensity to falsify information greatly increases. Potentially contaminated blood would enter the blood pool, seemingly regardless of screening processes, without a conclusive test for HIV. In some cases, this fear of contamination from high-risk groups took an extreme form. In January of 1983, a Texas-based group proposed legislation to criminalize homosexual behavior on the grounds that this behavior jeopardized public health. This group also pressured the White House to move to criminalize the donation of contaminated blood. Any donor who’s blood was found to be contaminated with the AIDS virus could be held legally responsible. While this legislation was suggested under the guise of the protection of public health, it seems that its result would have been highly counter-productive. Anyone who might volunteer to donate blood would be seriously dissuaded by the threat of potential legal action in the event that they, even unknowingly, carried the virus. Without any test to detect the presence of the virus, blood donation would present a no-win situation for the donor: he or she would undergo the inconvenient and uncomfortable process of donating blood, and then wait to find out if legal charges would be brought against him or her. Any humanitarian gain is lost in the threat of criminal repercussion.

As an aside, it seems difficult to believe that without a test, the presence of the virus could be reliably detected to the point where the identification of an individual donor would be possible, yielding criminal prosecution. This further exposes the Texas group’s position as a proponent of the public good, and reveals their position as a merely a stance against certain behaviors they found unseemly. Unfortunately, the problems concerning civil rights and privacy did not end with the development of a reliable HIV test. A positive HIV test often carries with it social prejudices concerning the means of contraction of the virus. Issues of fault and blame pervade a positive diagnosis, making the dissemination of knowledge concerning infected individuals a controversial subject. While knowledge and record of infected individuals is necessary for the study and research of the disease, this notion is countered by the myriad social problems an HIV-positive individual may encounter in the future by virtue of being identified as infected.

The greatest impediment to a unified response to the AIDS crisis involved the response of the institutionalized public health system. The two most important groups involved were the Centers for Disease Control (herein CDC) and the National Institutes of Health (herein NIH). The public health system, at its very heart, exists as an uncoordinated entity, structurally unable to present a unified response to any health crisis, let alone one with the complexity of AIDS. In a health emergency, distinct roles must be defined in order to conserve time and resources. Along with a rapid response, the public health system should avoid duplicating research, and should employ the knowledge available in both the public and private spheres of research. These necessities in a health crisis require coordination. This level of coordination seems impossible under the current system for three integral reasons: assigning roles is contrary to the American scientific spirit, the identification of a crisis proceeds at a slow and haphazard pace, and, most importantly, a lack of central authority prevents the flexibility and fluidity necessary to maintain coordination throughout the shifting environments that an expanding health crisis creates. As discussed above, a certain chaos exists inherently in the scientific process, especially when little initial information is available to direct research.

Even when information becomes available, however, scientists are often unwilling to accept assigned research tasks. Scientific freedom serves as a major attraction in becoming a scientist—individual interest dictates research. Under the structure of the current system, if a scientist did, for some reason, want to abandon a project already in progress for one more integral to the cause, the transition of funding and laboratory configuration becomes enormously difficult logistically. New funding, usually in the form of grants, must be approved, and new facilities must be configured to support the new research objective. This clearly points to a lack of a central coordinating authority, which would ease the transition. Even with the facilitation of research objective transition, the decision to change remains in the hands of the individual researcher. The debate may come to an impasse at the point where the struggle balances between personal scientific freedom and the public good. The lack of central authority greatly slows the process of crisis identification. The collection of disease data operates primarily on an anecdotal system. Only individual states can make a disease “reportable.” In other words, the state must request that physicians, laboratories, and hospitals in that state report every case of a certain disease they come across to state officials, in order to facilitate its tracking and future research. The CDC, NIH or any other federal body cannot demand any data, or even the collection of data. At most, the federal institutions can merely request the report of data.

These requests, even though they originate from a federal body, are rather toothless. If requests are not honored by the states or private institutions, the CDC and NIH have no sanctioning power, no punitive recourse against the private sector. One inherent problem that results is that fifty states have fifty reporting procedures, further complicating and slowing the collection of information. Another involves the fact that a private health care organization rarely knows the prevalence of the disease unless it is given broader statistics from a more central source which has compiled them. Circuitously, it is these private institutions that initially notify the state that a disease is worth reporting. Not only does this circular and anecdotal method of reporting slow the process of potential crisis recognition, but so too does the weak relationship between the states and the federal government slow the collection of data by the supposedly most central authority—the federal government. The question of the current relevance of these problems now arises. Have changes been made since the advent of the AIDS crisis? The answer seems to be a hesitant “yes.” The hesitancy stems from the fact that although the inadequacy of the national response to AIDS is widely recognized, few concrete changes have taken effect to resolve the inadequacy.

On July 2, 1992, the Human Resources and Intergovernmental Relations Subcommittee of the Committee on Government Operations in the House of Representatives heard testimony concerning the politics of AIDS prevention at the CDC. The issues that were addressed included the allocation of resources between prevention research and cure research, and the need for an increase of allocation to the former. The hearing includes a discussion of the difficulties within the federal government, specifically within the CDC, in assessing the most efficient use of funds. The lack of coordination amongst public and private research serves as one of the main obstacles—again, a lack of coordination. In a NIH AIDS Research Program Evaluation concluded in 1997, the Working Group, responsible for this study, reported a need for the better integration and coordination of private and public researchers. The report also calls for a rededication to basic research initiatives, and with them a redistribution of funds. Research to prevent HIV transmission is also stressed.

It quickly becomes clear that there are similarities between problems within the CDC and the NIH themselves, let alone the problems in communication and cooperation between the two institutions. The original problems in presenting a united front against AIDS when it first appeared still haunt the health care community. Education can change prejudices and social stigmas that interfere with the prevention of HIV transmission, but the coordination necessary for this education must come from a strong, centralized public health organization, in order to ensure maximum efficiency and expediency in addressing the complex and varying issues in a health care crisis such as AIDS. Unfortunately, no such organization exists. This does not bode well for the future, where the possibility of a new health crisis is ever-present, while the health care system remains unprepared.

A Unified Front Against AIDS? Feldman, Douglas A.. Global AIDS Policy. Westport, CT: Bergin & Garvey, 1994. House of Representatives. Hearing Before the Human Resources and Intergovernmental Relations Subcommittee of the Committee on Government Operations,

The Politics of AIDS Prevention at the Centers for Disease Control. Washington: U. S. Printing Office, 1993.

Murphy, Timothy F.. Ethics in an Epidemic. Los Angeles: U. of California Press, 1994. Panem, Sandra. The AIDS Bureaucracy. Cambridge, MA: Harvard UP, 1988.

Philipson, Tomas J. and Posner, Richard A.. Private Choices and Public Health. Cambridge, MA: Harvard UP, 1993. “Report of the NIH AIDS Research Program Evaluation Working Group.” NIH AIDS Research Program Evaluation Working Group Report. 1997.

Breach of Informal Norms Informal norms are casual behaviors that society members conform to provide guidance and direct beha

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Breach of Informal Norms

Informal norms are casual behaviors that society members conform to provide guidance and direct behavior, thus bringing order in society. Informal norms are an essential part of society because they allow members to understand each other and create predictable social relationships. Reactions to a breach of informal norms vary depending on the relationship between the two parties in play. The OpenStax textbook states, “First, consider the

elements of a relationship. One is attachment, or the bond that people form with each

other. (OpenStax chapter 4, section 1). For the breaching of informal norms experiment, I decided to take the lift while facing the opposite direction from everybody in the lift. Normally elevator etiquette dictates that people fill it starting from the back as they face the door. I choose the school resource center’s elevator on a Monday because it is usually full of students. People got into the lift and faced the door as they waited for it to move and reach their respective floors. Additionally, people in an elevator tend to maintain silence throughout unless they share s special connection like a friendship. I got into the lift last and faced people in the lift. To make it more interesting, I decided to take another step and plug my earphones and dance like it was commonplace for the activity. However, no music was playing on my phone the whole time. I identified two individuals in the lift and tried to maintain steady eye contact by persistently staring at them and watching their reactions.

The elevator consisted of a total of ten individuals of different genders. Two individuals expressed amusement in my actions. On the other hand, five people, particularly those close to me, expressed discomfort. According to the OpenStax textbook, “what is considered deviant is determined not so much by the behaviors themselves or the people who commit them, but by the reactions of others to these behaviors” (OpenStax chapter 4, section 3). The lady right in front of me removed her phone from her purse started scrolling to distract herself from whatever I was doing and avoid eye contact. The man next to her covered his face with his hands in disbelief and looked down the whole time in the elevator. He avoided eye contact with me because it made him uncomfortable. In this experiment, I broke the informal norm that requires people to face the same direction and not interfere with personal space since it’s a small cubicle and is for a short while. The discomfort and amusement of people in the elevator made my actions feel awkward and out of place.

Shifting the social context and introducing this informal norm in a different physical setting. The breach of the informal norm in the elevator opened my mind and allowed me to realize how society, mainly human behavior, is guided and controlled by unspoken rules. The reactions from the people in the elevator made me feel a little embarrassed. However, I had to see it through and gather as much information as possible through their reactions. It helped me appreciate the presence of unspoken rules in society.

A University is an exact example of an organic and evolving set of disciplines and functions

Introduction :

A University is an exact example of an organic and evolving set of disciplines and functions. Though the University exhibits organic structure in some parts of functioning, an ideal from of system would be a mix of the mechanist structure and the organic structure.

Definitions:

Mechanist form of management refers to those activities in an organization which are stable and groups though dynamically evolving need a stable form of management to carry out their duties. Though management deals with people, groups need communication and in this from its vertical communication between group and leader. The group also relates to this form of management through actively involving in task making defining and allotting instructions and decisions are issued by superiors and group adheres to it very strictly. In a mechanist form of government the knowledge that the group has is considered to be more important than the knowledge possessed by the generic structure. The translation of tights becomes a functional role and group has to strictly adhere t it.

Organic structure of organization depend on the man power resources where commitment to the tasks is viewed as more important than the task itself .the discharge of functions is expected to be holistic and individual competencies are used to make the system more evolving and possessing

The University as being a mixture of both as a rational organization where the conglomeration of human resources is sought to bring about the most efficient form of structure where the human resource interacts very intensely with the other functions to bring about a form of organization which closely resembles a beauracracy but still has functional independence in terms of departmental functioning.

The University as a mechanist system:

The University is a stable form of organization and has different functional tasks which are broken down into different departments like administration human resources, different departments of study so on and so forth and all these have their own heads or Deans who then report to the director academics and so on .Though these departments function as distinct their functions are rather abstract and hence as a whole the functions are very clear .The departments are clearly designated by strict level of hierarchies and every officers is responsible for the performance of his tasks and those tasks that are relevant to him .Every functional role has a good definition of rights and obligations and these in turn translate into responsibilities held by a functional head. The communication patterns, control and authority parity are purely hierarchical. The communication channels and accountability and chain of command are top down and vertical. Every instruction and working behavior is governed by directions from the superior. These kinds of organizations rely very heavily on obedience and loyalty to superiors. The importance of knowing the local and specific knowledge is what makes a mechanist structure work well. The University in fact works on all these attributes that make it mechanist in functioning

The University as an organic system:

An organic system is always evolving and adapting itself to new environment sand changes as needed. When evolutions and changes happen it becomes difficult to allot tasks and functions in a credible and perfect manner .this is because Unforeseen requirements crop up and the rate of changes happen very fast. This takes time for assimilations and so the functional roles within a hierarchical structure cannot be defined .The organic structure comes from the stemming of special knowledge to the common tasks and all individual tasks are set by the common task so observed .Continual interaction with everyone in the system reiterates the individual tasks and shelving of responsibility to others is rather limited . Rights obligations and methods are tightly given responsibility to the owners and cannot be displaced. There is no technical definition for commitment as every work is task oriented. The structure of control and authority arises from the individual conduct in his work environment and less from contractual relationship. The worker treats the organization as non personal and the relationship is derived between the worker and his superior. The head of the organization is not considered to be omniscient and so the knowledge can be found anywhere in the network and this becomes the adhoc centre of control communication and chain of command .The communication networks are lateral making it more consultative than commanding . Information and advice is what communication so all about rather than information and decisions. Material progress and expansion is given precedence over loyalty and obedience. Cosmopolitan knowledge is given more importance than expertise in specific fields.

The University exhibits great features of the mechanist system as it is typically beauracratic in function and heavy emphasis is laid on knowledge acquisition and in learning organizations. Though the system is typically stratified, the chain of command makes one look at the dichotomy of power centers. There are very specific power nodes and typical organizational communication which cannot in any way be changed. Everything follows a perfect order and has to be followed that way.

Flexibility in individual task is give at the department level only. The superior can give that flexibility to his sub ordinates to function the way he wants provided the limiting dresses for order are seriously maintained In the University every person works on his own functionally isolated . Every man does his job and they do not relate to the macrocosm of the University on the whole .For example the admission department is only concerned with admission routines and procedures least bothered about the costs involved in getting these admissions. The library works on its own impartial to the needs of what is actually required and just shows acquisitions whatever be it. This has created a responsibility barrier in Universities where one department hands over the responsibility to another and then absolves itself totally from commitment to it.

Though Universities are now trying to innovate to new forms of organizational structure the very nature of a cohesive whole and the bonding given to all functional heads falling under the aegis of one responsible officer, the organic structure may not be suitable in all aspects.

Conclusion:

Management for innovation is needed for every set up and may be true for Universities too where innovation has to be managed but Universities are not product oriented where design and production is interrelated, the product here is a human being who cannot be limited to task heads and communication channels. Knowing how tight the controls are in a University it is much needed that communication coordination and control are centralized to a very great extent and partial decentralization is given to functional heads to carry out their tasks committed with responsibility.

References:

Burns and Stalker, the Management of Innovation