Long run forecast of the covariance matrix

78733745: Long run forecast of the covariance matrix

Abstract4

Chapter 1: Introduction6

1.1 Introduction6

1.2 Background information and company context9

1.3 Problem Statement11

1.4 Rationale for the study12

1.5 Study objectives13

1.6 Scope of study14

1.7 Research design14

1.8 Limitations of the study15

Chapter 2: Literature Review

1 Introduction

The dynamics of the time-varying volatility of financial assets play a main

role in diverse fields, such as derivative pricing and risk management. Consequently,

the literature focused on estimating and forecasting conditional

variance is vast. The most popular method for modelling volatility belongs

to the family of GARCH models (see Bollerslev et al. 1992 for a review of

this topic), although other alternatives (such as stochastic volatility models)

also provide reliable estimates. The success of GARCH processes is

unquestionably tied to the fact that they are able to fit the stylized features

exhibited by volatility in a fairly parsimonious and convincing way, through

quite a feasible method. The seminal models developed by Engle (1982)

and Bollerslev (1986) were rapidly generalized in an increasing degree of

sophistication to reflect further empirical aspects of volatility.

One of the more complex features that univariate GARCH-type models

have attempted to fit is the so-called long-memory property. The volatility

of many financial assets exhibits a strong temporal dependence which is

revealed through a slow decay to zero in the autocorrelation function of

the standard proxies of volatility (usually squared and absolute valued

returns) at long lags. The basic GARCH model does not succeed in

fitting this pattern because it implicitly assumes a fast, geometric decay

in the theoretical autocorrelations. Engle and Bollerslev (1986) were

the first concerned with this fact and suggested an integrated GARCH

model (IGARCH) by imposing unit roots in the conditional variance.

The theoretical properties of IGARCH models, however, are not entirely

satisfactory in fitting actual financial data, so further models were later

developed to face temporal dependence. Ballie, Bollerslev and Mikkelsen

(1996) proposed the so-called fractionally integrated GARCH models

(FIGARCH) for volatility in the same spirit as fractional ARIMA models

which were evolved for modelling the mean of time series (see Baillie, 1996).

These models imply an hyperbolic rate of decay in the autocorrelation

function of squared residuals, and generalize the basic framework by still

using a parsimonious parameterization.

There has been a great interest in modelling the temporal dependence

in the volatility of financial series, mostly in the univariate framework1.

The analysis of the long-memory property in the multivariate framework,

however, has received much less attention, even though the estimation

of time-varying covariances between asset returns is crucial for risk

management, portfolio selection, optimal hedging and other important

applications. The main reason is that modelling conditional variance in

1An alternative approach for modelling long-memory through GARCH-type models is

based on the family of stochastic volatility (see Breidt, Crato and de Lima, 1998). An

extension of FIGARCH models has been considered in Ding, Granger and Engle (1993).

2 The multivariate modelling of long-memory

Although long-memory has been observed in the volatility of a wide range

of assets, the literature on the topic is mainly focused on foreign exchange

rate time series (FX hereafter). There exists a great deal of empirical

literature focused on modelling and forecasting the volatility of exchangerate

returns in terms of the FIGARCH models in the univariate framework.

An exhaustive review of the literature is beyond the aim of this paper.

Some recent empirical works on this issue can be found in Vilasuso (2002)

and Beine et al. (2002). On the other hand, the literature dealing with the

multivariate case is scarce.

The modelling of long-memory in the multivariate framework was firstly

studied by Teyssière (1997), who implemented several long memory volatility

processes in a bivariate context, focusing on daily FX time series. He

used an approach initially based on the multivariate constant conditional

correlation model (Bollerslev, 1990), which allows for long-memory ARCH

dynamics in the covariance equation. He also weakened the assumption

of constant correlations and estimated time-varying patterns. Teyssière

(1998) estimated several trivariate FIGARCH models on some intraday FX

rate returns. This author finds a common degree of long-memory in the

marginal variances, while the covariances do not share the same level of

persistence with the conditional variances. More recently, Pafka and Mátyás

(2001) analyzed a multivariate diagonal FIGARCH model on three FX timeseries

through quite a complex computational procedure. The multivariate

modelling on other time series has focused on the crude oil returns (Brunetti

and Gilbert, 2001). A bivariate constant correlation FIGARCH model is

fitted on these data to test for fractional cointegration in the volatility

of the NYMEX and IPE crude oil markets2. To our knowledge, there is

no other literature concerned with modelling temporal dependences in the

multivariate context.

The previous research affords a valuable contribution to the better

understanding of long-run dependences in multivariate volatility. A major

shortcoming in applying these approaches in practice, however, lies in

the overwhelming computational burden involved, which simply makes the

straightforward extension of these methods to large portfolios unfeasible

(note that only two or three assets are considered in the empirical

applications of these methods). The procedure we shall discuss is specifically

2.1 The orthogonal multivariate model

We firstly introduce notation and terminology. Consider a portfolio of K

financial assets and denote by rt = (r1t, r2t, …, rKt)????, t = 1, …,T, a weaklystationary

random vector with each component representing the return of

each portfolio asset at time t. Denote by Ft the set of relevant information

up to time t, and define the conditional covariance matrix of the process

by E(rtr????t|Ft−1) = Et−1 (rtr????t) = Ht. Denote as E(rtr????t) = Ω the (finite)

unconditional second order moment of the random vector. Note that only

second-order stationarity is required, which is the basic assumption in the

literature concerned with estimating covariance matrices of asset returns.

Other procedures proposed for estimating the covariance matrix require

much stronger assumptions (see, for instance, Ledoit and Wolf, 2003), as the

existence of higher-order moments and even iid-ness in the driving series.

As the covariance matrix Ω is positive definite, it follows by the spectral

decomposition that Ω = PΛP????, where P is an orthonormal K×K matrix of

eigenvectors, and Λ is a diagonal matrix with the corresponding eigenvalues

of Ω in its diagonal. Lastly, assume that the columns of P are ordered by

size of the eigenvalues of Λ, so the first column is the one related to the

highest eigenvalue, and so on.

The orthogonal model by Alexander is based on applying the principal

component analysis (PCA) to generate a set of uncorrelated factors from

the original series3. The PCA analysis is a well-known method widely used

in practice, and several investment consultants, such as Advanced Portfolio

Technologies, use procedures based on principal components. The basic

strategy in the Alexander model consists of linearly transforming the original

data into a set of uncorrelated latent factors so-called principal components

whose volatility can then be modelled in the univariate framework. With

these estimations, the conditional matrix Ht is easily obtained by the inverse

map of the linear transformation.

The set of principal components, yt = (y1t, y2t, …, yKt)????, is simply

defined through the linear application yt = P????rt. It follows easily that

E(yt) = 0 and E(yty???? t ) = Λ by the orthogonal property of P. The columns

of the matrix P were previously ordered according to the corresponding

eigenvalues size, so that ordered principal components have a decreasing

ability to explain the total variability and the main sources of variability.

Media Literacy Concepts

Communications

Students Name

Institution of Affiliation

Course Title

DateMedia Literacy Concepts

According to the journalists featured on the TIME’s 2013 list of the best Twitter feeds, various media personalities stood out from their twits due to humor, knowledge as well as their character. One of the twits which stood out is that of Kevin Rose

‘Hello! For the next few months, I’ll be covering a big and (I think) critical story: social media and the 2018 midterms. Get in touch (email in bio, DM for Signal) if you:

• work on a campaign digital team

• research social disinformation

• see something sketchy on your feeds’

Various tricks are used by the media to attract my attention from the message Kevin Rose message. The first trick to attract attention from the reader is through the use of a shouting greetings Hello! The word hello has not only been used to greet the reader but also make sure he or her attention has been caught through the use of an exclamation mark. Another trick that has been used to catch the reader’s attention is the use of suspense in the phrase “for the next few months’. The phrase is made in such a way that the reader would like to know what is coming next and therefore an aspect of suspense is created in the reader’s mind. Besides, Kevin Rose has used points to separate the message and therefore the content is not squeezed but rather evenly distributed making the reader have an easy time to pick the main content of the message. Besides the formatting of the message, the whole message has been kept small and simple to understand. The use of fewer and meaningful words makes it easier to read and as well as understand the content.

Despite the skillful use of the words in the context of the message, a majority of the people might understand the message differently from me. There are as well factors that may seem unattractive to other people despite being appealing on my side. Some individuals may deem the use of the exclamation marks as being commanding rather than welcoming to read the post. The incomplete messages may also deter people from making the full understanding of the message but rather remain hanging. Furthermore, the individuals who have not been following Kevin Rose and read his previous twits may not be able to understand what exactly he is talking about and thereby may end up obtaining and interpreting the message differently from me.

Despite the message being attractive, the lack of certainty from the twit has been omitted. , on the other hand, has been used to owe the people read the message. The author of the message Cleary outlines the criteria of the individuals who have to get in touch with him in his inbox and therefore have made it easy to choose a lot of people targeted by the message. In addition to the criteria, not all individuals have been asked to get in touch, and therefore they have wasted their precious time reading the message to which I can consider being an omission.

In conclusion, the reason as to why the message was sent is to inform the prospective followers of an upcoming event. The awareness is done to prepare the readers to expect something the in the days to come and therefore it would not be a surprise to them. Another issue as to why the message was sent was so that the author of the message could achieve publicity and make his event or product more popular by having more subscribers.

Work Cited

Poynter. Journalists featured on TIME’s 2013 list of ‘Best Twitter Feeds’

by Mallary Jean Tenore · March 25, 2013: Retrieved from: https://twitter.com/kevinroose

Media Resource Assignment 1

Name

Professor

Course

Date

Media Resource Assignment 1

Franz Boas was born in an era where Western culture was considered superior to any other culture in the world. This idea propagated the exclusion of other cultures and the moral justification behind it. However, Franz Boas did not subscribe to this notion but instead worked to change this view. He works to develop scientific knowledge of people that would dismiss the idea that any culture was grander to another. This earned him the title father of American Anthropology. During his studies, Boas found that all people believed that their culture was superior to all others. This discovery contributed to his definition of cultural relativism, a theory which states that the only culture one has interacted with is their own. This definition made sense of why other cultures were inferior in the eyes of the West and explained their bias. His four field approach rejected the bias of unilineal social evolution. Social evolution defined universal evolutionary stages that classified some societies as barbaric, savage, and others civil. Boaz did not believe that Darwinian theory applied directly to culture and historical phenomena. Data he found contrasted every opinion held by social evolutionists or was a result of profound misrepresentation of data.

Media Resource Assignment 2

Franz Boas and Malinowski differed mostly on how they collected data and the varied methodologies they used in their studies. Although these two people shared views on the importance of collecting data, they differed on the methodology. Boas paid more attention to the history of a culture. He believed the recreation of a culture from a historical perspective properly explained the cultural phenomena. Malinowski, on the other hand, believed that the reconstruction of history was unnecessary and took the time off more important things. He believed living among people and engaging in their daily activities was the best way to explain a culture. Through experiencing a culture, a person could carry out an unbiased and totally impartial study of it. During the early stages of his career, Boas’ ideas on culture did not pay attention to the individual on the whole, which directly opposed Malinowski’s views. However, with time Boas added more importance to the individual in society. The most stand out the difference, however, was the American view fronted by Boas, which regarded culture from a historical perspective and reconstructed it hypothetically where there was no historical data. Malinowski’s view was associated with the British, viewed each culture as a functionally interrelated system, and considered social change as something to be studied by actual observation.

Media Resource Assignment 3

Marxist theory’s perspective on society is that of material structure and focuses on economic determinism while functionalism considers society a source of shared culture and cultural determinism. Marxism interprets culture as a tool for social control and a source of power for the ruling class. Functionalism, on the other hand, interprets culture as a way of institutionalizing communities into shared values and beliefs. Marxism is about benefiting the dominant class through capitalism. Functionalism believes socialization is a means by which people form a value consensus, creating an environment for social order and stability. French Structuralism was born from functionalism and fronted by Claude Levi-Strauss. Structuralism perceived the world as a logical pattern with a production of ideas and that the society created individuals and individuals did not create the society. Marxism, on the other hand, believed that structure was not similar to visible relations and expounded on the hidden logic.

Media Literacy in Understanding Media Messages

Media Literacy in Understanding Media Messages

Student’s Name

Institution of Affiliation

Date

As the Media Literacy textbook states, people do not typically prefer media messages that are too far removed from their own experiences.

What are the personal implications of this?

Individuals do not prefer media messages that are too far removed from their experiences; this is true in that individuals are more likely to support a conclusion that aligns with their beliefs and values while rejecting messages that they believe are far-fetched from what they stand for (Lanette et al., 2018). The preferred media messages with individuals’ experiences are quite similar in regard to the personal, social, and cultural implications. From an individual’s perspective, an individual can miss out on a beneficial media message merely because they believe that the message does not relate to them directly. These individuals believe that since the media messages are too far removed from their personal experiences, there is no need to pay attention, and this reduces the effectiveness of the media messages. Based on this, media messages need to be tailored according to what relates to the intended audience.

What are the social and cultural implications of this?

Media messages that are too far removed from individuals’ personal experiences have both social and cultural implications that are almost similar. One of the implications is that it creates a divide in society, with individuals trying to avoid media messages that are too far removed from their personal experiences (Oliveira, Araujo & Tam, 2020). This has the implication of avoiding the chance to learn something new and different away from their culture. As a result, this may have the implication of reduced diversity in the society as ideas from other cultures are denied – less absorbed. This can be dangerous to society as it may widen the racial/ethnicity gap, increasing the rate of discrimination in society.

How can you engage with media in a more globally responsible way if the messages don’t align with your own cultural experiences?

One of the major ways that an individual can engage with media in a more globally responsible manner, especially if the messages do not align with a person’s cultural experiences, is through being media literate. Media literacy involves being receptive to all messages regardless of personal experiences (Kellner & Share, 2019). Whether the media messages are derived from personal experiences or not, I believe that everyone can benefit from learning about new cultures, providing an opportunity to increase knowledge through diversity.

References

Kellner, D., & Share, J. (2019). The critical media literacy guide: Engaging media and transforming education. Brill.

Lanette, S., Chua, P. K., Hayes, G., & Mazmanian, M. (2018). How much is’ too much’? The role of a smartphone addiction narrative in individuals’ experience of use. Proceedings of the ACM on Human-Computer Interaction, 2(CSCW), 1-22.

Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media?. Tourism Management, 78, 104041.

Media Response

Media Response

Question 1.

Neoliberalism is a hallmark of freedom in the American media. Neoliberalism relates to a free market, a concept that ensures profit maximization in the spirit of businesses to thrive in the best way available to them. Neoliberalism is both a political and economic concept that defines a free market in a way that affects the societal worldview on what it means to organize all dimensions of human life. In the media, it has led to the deregulation of broadcasting and the privatization of the industry to include a free market that is keen on profit generation. It is a perspective that attaches good governance to a free market for people to thrive in their endeavors.

Question 2.

Asian or Asian-American characters in media are presented as the model minority because they possess all of the superior qualities expected of an individual while remaining fairly “un-American” in the way of their cultural practices. They are viewed as technically proficient and robotic performers in reality shows. The American reality scene works well to ensure representation of racial minorities, yet adheres to racialized narratives and stereotypes through depicting real people as having the said qualities. In their attainment of the American Dream, the main idea is to show how an Asian-American immigrant’s (model minority) journey to success is through gratitude, maintenance of their cultural heritage, hard work, and humility.

Question 3.

Hegemony is a representation of ideas, especially those that dominate over others and over an entire community in connection to relationships structured by power. For hegemony to be complete, it must be downright unnoticeable. It can also be seen as a tool that the ruling elite uses to perpetuate more power and status by pushing forward their own agenda and philosophy. For example, the idea of the nuclear family is used as a measure of success for women, even where the society still advances a picture of an independent woman. In such an instance, hegemony, and the idea of an independent woman is suppressed by a countering idea that holds more power over a society.

Question 4.

The Western Beauty Myth is a homogenization of the sought after appearance, including looks, race, sexual orientation, economic class, and physical appearance. Physical beauty is not the only component for the ideal female. Instead, the complete picture is made up of young, thin, attractive, heterosexual, wealthy, and White women. This form of beauty is presented as superior to any other racial form. To non-Western cultures, such media representation can be disempowering leading to crisis on self-identity, behavior, and national pride. For example, women from non-Western cultures will attempt to appear western by using product that Westernize their appearance including cosmetic surgeries and other procedures.

Logistics And The British Defeat

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Logistics And The British Defeat

Introduction

When war broke out in America in 1775, the British forces were not logistically prepared. When they are compared with the rebelling colonies the logistics system used by the British appeared efficient superficially, but it had deep cracks and fissures that would eventually cost the British Empire the war. Its soldiers were never short of food or water, and military supplies were sufficient for all the men involved in the battle. Logistics of this scale would not be witnessed for almost two centuries until the Allies invaded North Africa during the Second World War. The major failure of the logistics system was in its resupply network, which should have been identified and rectified as the war wore on (Bowler, 24).

This was not done and therefore the downfall of the British Army in the war began. A close examination of the manner in which the British Empire supplied its troops both in the colonies and from the mother country reveals how the absence, or presence, of crucial materials can affect military expeditions. Eventually, the absence of adequate supplies in reserve, coupled with rampant corruption, insufficient transportation and cautious generalship led to the defeat of the British Army (Christopher, 34).

Logistical Issues

The Treasury Department

The British Treasury Department was mainly responsible for the maintenance of food supplies which also included forage for the animals used during the war (Bowler, 65). It is worth noting that during this time, men fought primarily on horseback, and therefore they depended on horses for mobility and flexibility. Their horses had to be fed.

The Navy Board

This board was charged with the responsibility of transporting clothing, cavalry and infantry supplies, tents, hospital supplies and other camping equipment (Bowler, 16). The Navy Board was to ensure that troops were well equipped to go to war at anytime, anywhere.

The Ordnance Board

Responsible for engineers, guns, artillery, and other ordnance stores including ammunition.

The Treasury Department was ill prepared for the beginning of the war. At the time, the British Army was a colonial garrison force, and there was no central command since England lacked the general staff to serve there (Buel, 39). There were no army officers in the command hierarchy above the level of regiment before the start of the Revolutionary War. The Navy Board can be said to have been better organized than the Treasury, mainly due to the fact that Britain was a major naval power. At the time, Britain had the largest and most powerful navy in the world. Since 1689, the Quartermaster General together with his department had been existent in the British Army; and the department was its most senior service department.

In contrast to today when the duties of quartermasters are strictly logistical, the Quartermaster General of Britain in the 18th century was charged with other duties. He was what would be known today as a chief of staff to the Commanding General, and therefore issues of supply formed just a section of the many spheres of work he engaged in. He was charged with coordinating other staff departments like operations and intelligence, and also assumed command of troops whenever the army launched an attack. This clearly indicates that he had little chance of focusing all his attention to the supply of food and forage to the personnel and animals involved in the war in America (Huston, 42). After the Quartermaster General’s Department, the next in line was the Commissary. The head of this department (the Commissary General) was a civilian.

The number of staff who served under him in the colonies steadily grew to 300. The purchase of fresh food supplies became the biggest supply problem for the British Army. The Commissary Department was riddled with so much corruption and the very first Commissary General (Daniel Chamier) was also dishonest apart from being incompetent. His biggest failure was the inability to file accurate reports on the total number of personnel in the colonies who were in need of rations. The downside was that the Treasury relied upon the figures given to it by Mr. Chaimer as a basis for shipping requirements and ration acquisition. The total requirement Chaimer sent to England was regularly short by an average of 4,000 rations. In addition to this, officers, refugees, children and wives and other people who were supposed to receive a share of the rations delivered to the army (Buel, 96).

The Barracks Master General had other duties apart from his main task of ensuring that all troops were properly and adequately accommodated in the garrisons.

He was charged with supplying them with stoves, cots, tents and other camping equipment they required to survive in the field. He was also responsible for supplying fuel, which was mainly firewood until the discovery of coal which replaced firewood in the later stages of the war. Just like the majority of the British Army’s service support corps, the Barracks Master General always used his position for personal profit. In the colonies, Engineer and Medical departments formed the last of the support staff under the leadership of the Commanding General.

Corruption And Profiteering

Corruption and profiteering were very rampant in the British logistics system. The service corps was dominated by individuals who had the least concern for ethics and good leadership. It is however worth mentioning that under the British Law at that time, a majority of practices that we define as legal today were not crimes (Huston, 39). They were never considered to be ethically or morally wrong during the 18th century. It was common for commissaries to keep the “fifth quarter” of slaughtered livestock for themselves. This “fifth quarter” was the tallow, hide and the head, and they would be sold for profit by whoever managed to lay his hands on them. Although such behavior was tolerated, it eventually contributed to the development of more unethical practices.

For example, the contractors in Britain who supplied food for shipment to the colonies regularly provided quantities of cereals like rice or flour that were considerably less than the required amount. There could be as much as 10% shortage in a single barrel of flour (Bowler, 187). There is no single record of what happened to the millions of bags, crates, barrels, boxes and other containers sent to America.

Majority of the consignments arrived in a poor state and probably would have been thrown away, but it is impossible to imagine that the commissaries could have sold them for profit. The other policy which was frequently abused by the Commissary General and his staff involved the cattle that were captured during battle or raids on farms and homes (Christopher, 81). Fresh meat was always in great demand, and the army had no reluctance in paying each soldier one dollar for every head of cattle that was brought to the camps. The Commissary General routinely took advantage of this and paid soldiers the dollar they were supposed to be given and then sold the cattle to the army at their current market value. They consequently made huge personal profits from this dishonest practice. The reimbursement of civilians for commandeered supplies was not spared either. It was transformed into an income generating venture by the men in the commissary.

If the army had to commander supplies from local farms, the troops were supposed to give each farmer a receipt to take to the commissary in order to get their reimbursements. They however rarely got their money (Buel, 94). This could be because they were afraid or because they knew reimbursement was unlikely to be given to them. What the commissaries did is they took the money meant for the reimbursement and later reported that it had been claimed. Transportation in the British logistics system was also corrupted. According to a parliamentary commission that reviewed the expenditure of public money in 1781, the majority of horses and wagons that were hired to provide support to the British Army in the colonies were owned by officers who worked in the department of the Quartermaster General.

Funnily enough, they were the same officers who were charged with the responsibility of conducting the hiring process (Huston, 27). This would be a blatant violation of ethics in today’s ethical standards.

Conclusion

The experience of the British in the American Revolutionary War is very important for the militaries of today. Although numerous changes have been witnessed in the area of military technology and organization in the last 200 years, American forces still have a hard time dealing with many of the similar problems that hampered the resupply effort of the British. Logisticians in force projection armies still have to solve the problem of delivering supplies over long distances, relying upon the support of the host nation and conquering the constraints of resource. The most important thing to note is that when logistics is not planned in detail, military operations still suffer a great deal.

References

Bowler, R. Arthur. Logistics And the Failure Of the British Army In America 1775-1783. Princeton: Princeton University Press, 1995.

Buel, Richard. In Irons: Britain’s Naval Supremacy And The Revolutionary Economy. New Haven, CT: Yale University Press, 2004.

Huston, James A. Logistics of Liberty: American Services Of Supply In The Revolutionary War

And After. Newark, DE: University of Delaware Press, 1993.

Christopher Hibbert. The American Revolution Through British Eyes. New York: Avon Books, 1997.

BIOLOGY 332 BIOINFORMATICS

BIOLOGY 332: BIOINFORMATICS

EXERCISE 4: PHYLOGENY OF ELEPHANT

This exercise is based on Case 1.5 of Lesk (2008) wherein amino acid sequences are again used to test the relationships of living and extinct species of elephants. Elephants are some of the largest land mammal the ever lived on Earth. There are several questions with regards to the relationships of two extant species of elephants, the African elephant (Loxodonta Africana) and the Indian elephant (Elephas maximus) with that of the extinct Siberian woolly mammoth (Mammuthus primigenius).

The Wolly mammoth is believed to have gone extinct about 10,000 years ago, about the same time man started migration into the Americas. Remains of the woolly mammoth have been discovered intact in permafrost and considerable part of the genome, as well protein sequences have been deposited in Genbank.

One question is whether we could tell from these sequences alone what species is more closely related to another species? Given the differences are few, do they represent true evolutionary divergence or merely random drift?

At this point, it is important to distinguish between similarity and homology. This is discussed in more detail on page 29 of Lesk. In some instance similarity in sequence may not necessarily reflect common closer relationship. It is possible that a functional cytochrome b requires conservation of residues from all other animals that there is not enough differences to discriminate the branching pattern among species of the same clade or group. Thus, you will include two other species of mammals that are more distantly related to the elephants; the hyrax and the dugongs (or manatee).

The cytochrome b gene is one of the protein-coding gene of the mitochondrial genome. The mitochondria is unique since it is past on only from mothers to offsprings. Thus, mutations in the past generations are reflected in the descendants and are presumed to be represent unique shared characteristics. This, however, is based on the assumption, that the rate or speed of mutation of all lineages are relatively the same or constant.

METHODS

You will be using two types of datasets, protein and DNA and determine if the two types of datasets are congruent or if they agree. Congruence among different types of data, or independent sources of evidences is the strongest evidence to support, or reject a hypothesis. Formulate a hypothesis as to the relationships of the three elephant species, and their relationship with other mammals, specifically the hyrax and dugongs. In doing your searches for sequences, it is often better to use scientific names, instead of common names. So use google or Wikipedia to get scientific names.

Submit a scientific paper due the following week.

Protein sequence data

For protein sequence data and and using the websites previously used, retrieve and download the cytochrome b protein sequences of 1) Indian Elephant, 2) African elephant, 3) Siberian woolly mammoth (Mammuthus), 4) hyrax , 5) dugong, 6) manatee, and 7) red kangaroo. You can include any other type mammal to increase your sample size, for a more robust analysis. Perform multiple sequence alignment using CLUSTAL W2 and generate a simple phylogeny. An alternative website for alignment using CLUSTAL and inference of a distance-based phylogeny is the Japanese website Genomenet: http://www.genome.jp . Present your alignment as Figure 1 and your distance-based phylogeny as Figure 2. Make a statement whether your amino acid alignment and phylogenetic inference support your hypothesis.

Using DNA sequence data.

For DNA sequence data, go to Genbank (https://www.ncbi.nlm.nih.gov/genbank/) and under Nucleotide enter Mammuthus cytb (abbreviation for cytochrome b gene). Copy and paste, or collect files under Select to . Collect other taxa listed above, add more taxa if you wish. Use the Genomenet website for sequence alignment and generate a distance-based phylogeny. An alternative site is http:www.phylogeny.fr . This site will generate alignment and phylogenetic trees under different criteria.

A Report on Day Dream Toys Case Study

A Report on Day Dream Toys Case Study

Unit Title: Managing people and organizations

Unit code: HP7147

Assessor:

Student Name:Student ID:Word Count:

Date of submission:

Table of Contents

TOC o “1-3” h z u 1. Introduction PAGEREF _Toc86322142 h 32. Key Characteristics of Marketing Concepts PAGEREF _Toc86322143 h 3a. Customer satisfaction PAGEREF _Toc86322144 h 3b. Total company effort PAGEREF _Toc86322145 h 4c. Profit PAGEREF _Toc86322146 h 43. Key Factors influencing the Micro and Macro Environment of Day Dream Toys PAGEREF _Toc86322147 h 4a. Suppliers PAGEREF _Toc86322148 h 4b. Customers PAGEREF _Toc86322149 h 4c. Competitors PAGEREF _Toc86322150 h 5d. Economic Conditions PAGEREF _Toc86322151 h 5e. Ecology and Physical Environment PAGEREF _Toc86322152 h 54. The importance of Market Research to Day Dream Toys PAGEREF _Toc86322153 h 5a. Better understand the Customers’ Demands and Needs PAGEREF _Toc86322154 h 5b. Research provides revenue projections PAGEREF _Toc86322155 h 6c. Discover the company’s and the competition’s strength and weakness PAGEREF _Toc86322156 h 65. How Day Dream Toys might collect and use market research information PAGEREF _Toc86322157 h 6a. Focus groups PAGEREF _Toc86322158 h 6b. In-depth Interviews PAGEREF _Toc86322159 h 6c. Surveys PAGEREF _Toc86322160 h 75. The Process of Market Segmentation and Targeting and the benefits to Day Dream Toys PAGEREF _Toc86322161 h 77. Conclusion PAGEREF _Toc86322162 h 8References PAGEREF _Toc86322163 h 9

Day Dream Toys Case Study

1. IntroductionThe main purpose of any business irrespective of the industry is obtaining and retaining its customers. Marketing concepts gives businesses the opportunity to gain customers who are considered the most vital to a business’ life. In this case study, the marketing concept at Day Dream Toys is explored in depth. The report also looks at the main factors influencing the micro and macro environment of the company, explores the need for information gathering, and describes the process of market segmentation.

2. Key Characteristics of Marketing ConceptsAccording to Iacobucci et al. (2019) marketing concepts must be in line with the goals of the organization for it to be successful. Therefore, companies such as Day Dream Toy Company must determine their customers’ wants and needs prior to setting the organizational goals. The marketing concepts provides that the achievement of organizational goals relies on knowing the target markets’ needs and wants and delivering the satisfaction that the target audience desires better than competitors do (Iacobucci et al. 2019). Marketing is much broader compared to selling and it is not an activity that is specialized at all. Marketing comprises of the whole organization. It is the entire business perceived from the final results’ viewpoint that is from the customers’ viewpoint (Dadzie et al. 2017). Therefore, marketing’s concern and responsibility must permeate every area of the organization. The three characteristics of marketing concept include:

a. Customer satisfactionThe organization should not only identify but also define the wants and needs of customers as well as their expectations. All the services and goods that the organization produces must satisfy the needs of the customer (Dadzie et al. 2017). Day Dream Toy Company for instance identified that children need toys that they can play with both at school and at home and therefore, they produced wooden toys such as wooded building bricks, wooden jigsaws, and wooden animals.

b. Total company effortThis includes the efforts put in place by all the sections, functions, and departments of the organization must work in collaboration to meet the company’s main objective, that is the satisfaction of customers’ requirements (Dadzie et al. 2017). In Day Dream, the production department, the management team, and the marketing team should work together to ensure the satisfaction of the target market.

c. ProfitThe marketing concept presumes that the company can only gain profits if the customer is satisfied. The target audience is entitled to reasonable products at reasonable prices (Dadzie et al. 2017). The company on the other hand is entitled to reasonable profits for reasonable product. In the case of Day Dream Toy Company, they produced reasonable wooden products that customers were willing to pay for and in return, their profits skyrocketed due to this demand.

3. Key Factors influencing the Micro and Macro Environment of Day Dream ToysThe micro-environment factors that influence Day Dream Company directly include:

a. SuppliersSuppliers are responsible for providing resources to Day Dream Company and these resources are raw materials that are used to produce and manufacture the toys. For instance, they supply the woods used to make the wooden toys (Mose, 2016). If the suppliers fail to provide the woods timely and sufficiently, it would delay the company’s production process which would affect their entire process up to the selling point.

b. CustomersDay Dream Toy’s customers are the receivers of the final products. They are central to the company because they are the ones that generate income by paying a price for the product (Mose, 2016). The profits increased when more customers were attracted to Day Dream toys. When the demand of Country Cousins merchandise decreased, the sales decreased by 40% thereby reducing the company’s profits.

c. CompetitorsDay Dream Toys’ competitors have directly influenced the company’s business strategy. For years, Day Dream has had a unique selling point by producing wooden toys making their products preferred over their competitors’ products (Mose, 2016). For Toys is a competitors that has forced manufacturers to produce at low prices and Day Dream has been forced to agree to such demands due to decreased demand.

Macro-environment factor include:

d. Economic Conditions

The performance of all businesses relies on the market’s economic conditions. Favorable economic conditions meant that the customers of Day Dream Toys had a higher purchasing power and therefore the demand for the toys increased. But unfavorable economic conditions in the market caused the company to suffer decreased demand due to the decreased purchasing power.

e. Ecology and Physical EnvironmentEcology and physical environment play a vital role for Day Dream considering it uses wood as its primary raw material (Mbithi, Muturi, & Rambo, 2017). For instance, an adverse change in the physical environment would distribute rainfall in various regions which affects forestry causing a shortage in raw material production.

4. The importance of Market Research to Day Dream ToysMarket research would help Day Dream Toys make more informed and better decisions. The more research Day Dream Toys embeds in its strategic plans, the better equipped the company would be to deal with the changing environment within its operation (Fisher & Kordupleski, 2019). The information gathered would help Day Dream Toys to:

a. Better understand the Customers’ Demands and NeedsWith the increased number of ways to reach the target market including the use web communities, online panels, depth interviews and focus groups, telephone surveys, market research would help Day Dream Toys to know the needs of the customers, improve on their offerings and customers service based on the customer feedback from the research (Fisher & Kordupleski, 2019).

b. Research provides revenue projectionsA market research is a market analysis’ key component that would project Day Dream Toys’ customers’ characteristics, future numbers, and trends. Through market research, the company can divide its target audience into segments, thereby focusing on the best segment (Pereira et al. 2019). The segment identified would be the one that matches the profile of Day Dream Toys.

c. Discover the company’s and the competition’s strength and weakness

With market research, it is essential that Day Dream Toys adopts an ‘eye’s wide open’ approach. By conducting an unbiased market research, the company will identify and understand its strengths and weaknesses as well as those of the competition such as For Toys (Pereira et al. 2019). From the research findings, Day Dream can adapt and learn from its weaknesses while capitalizing on the new-found knowledge about the competition and take advantage of their weaknesses to forge ahead of them.

5. How Day Dream Toys might collect and use market research informationSome of the ways Day Dream Toys can collect and use information from market research include:

a. Focus groupsDay Dream Toys can use focus groups to collect information. The focus group can comprise of six to ten members that discuss the toys that the company produces and the strategies that the company uses to market the toys (Belk, 2017). The focus group will include a moderator stimulating the discussion to derive the members’ opinions. From the discussions, Day Dream Toys will be able to know the customers’ needs, the strategies to implement in its marketing efforts, and to anticipate the customers’ future expectations.

b. In-depth InterviewsDay Dream Toys can conduct face to face or telephone interviews to collect information from its target audience. This form of research method is more conversational (Oltmann, 2016). The company researchers can ask open-ended questions which would help them collect better data from the subjects of research.

c. SurveysTo gather information from its customers, Day Dream Toys can conduct survey using web-intercept surveys, paper questionnaires, online polls, and online surveys to ask questions from the participants (Belk, 2017). Surveys is among the most common market research methods that Day Dream Toys can use to understand their target market and to understand the customers’ perception about their toys.

5. The Process of Market Segmentation and Targeting and the benefits to Day Dream ToysTo conduct market segmentation and targeting, Day Dream Toys can segment their customers by sorting them in terms of their demographics, geography, behavior, psychographics, and benefits sought. Psychographics include the customers’ interests, lifestyle, personality, and opinions (Nadanyiova & Das, 2020). Behavior is the customers’ purchase occasion, loyalty, and rate of usage. Benefits sought include the values being sought by the consumer like price, convenience, and the status that is associated with the toys. Day Dream Toys can also segment its customers by asking why, what, and who.

By asking the “why” question, Day Dream Toys aims to understand the behavior of the customers. The company can collect information from the past purchases of the customers in order to make good predictions for the future (Nadanyiova & Das, 2020). Therefore, Day Dream Toys will be allowed to target the right people. The “what” question on the other hand focuses on the behavior of purchase. The data that would be of interest to the company can be broken down into frequency, recency, and monetary value. The three indicates the number of times customers shop, the last time a customer visited the store, and the amount of money they are comfortable spending. This would help Day Dream Toys to determine the customers’ value and loyalty. The “who” question provides information such as the customers’ education level, income, age, and family size.

Segmentation and targeting will enable Day Dream Toys to identify opportunities within the market. The marketers will identify each segment’s needs in light of the company’s and the competitors’ current offerings and the customers’ current satisfaction (Nadanyiova & Das, 2020). The segment with lower satisfaction levels might present an excellent market opportunity. For instance, one segment may express dissatisfaction with the current toy offerings in terms of the products. In such a situation, Day Dream Toys can launch a new range of toys meant for that particular segment and market those toys well.

7. ConclusionDay Dream Toys just like other companies aims to keep the customers at the center of its operations and the same goes for customer research. Key characteristics of marketing concepts have been identified in the discussion to include customer satisfaction, total efforts from the company, and profits. The main factors influencing the micro and macro environment of Day Dream Toys include suppliers, customers, competitors, economic conditions, and the physical and ecological environment. further, the research finds the importance of market research to Day Dream Toys as a better understanding of the demands and needs of the customers and better revenue projections.

ReferencesBelk, R. W. (2017). Qualitative research in advertising. Journal of Advertising, 46(1), 36-47.

Dadzie, K. Q., Amponsah, D. K., Dadzie, C. A., & Winston, E. M. (2017). How firms implement marketing strategies in emerging markets: An empirical assessment of the 4A marketing mix framework. Journal of Marketing Theory and Practice, 25(3), 234-256.

Fisher, N. I., & Kordupleski, R. E. (2019). Good and bad market research: A critical review of Net Promoter Score. Applied Stochastic Models in Business and Industry, 35(1), 138-151.

Iacobucci, D., Petrescu, M., Krishen, A., & Bendixen, M. (2019). The state of marketing analytics in research and practice. Journal of Marketing Analytics, 7(3), 152-181.

Mbithi, B., Muturi, W., & Rambo, C. (2017). Macro environment moderating Effects on Strategy and Performance.

Mose, A. (2016). Analysis of Macro and Micro Environment on the Marketing Strategy Formulation and the Influence to the Competitive Advantage (Case Study). Academy of Strategic Management Journal, 15, 35-41.

Nadanyiova, M., & Das, S. (2020). Millennials as a target segment of socially responsible communication within the business strategy. Littera Scripta, 13(1), 119-134.

Oltmann, S. (2016, May). Qualitative interviews: A methodological discussion of the interviewer and respondent contexts. In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 17, No. 2).

Pereira, V., Vrontis, D., Christofi, M., & Temouri, Y. (2019). Analysing three decades of emerging market research: future research directions. British Journal of Management, 2019, 1-12.

Biodiversity is a critical aspect of healthy ecosystems.

Biodiversity is a critical aspect of healthy ecosystems. This should not surprise you, since foodwebs are so interconnected, and diversity brings a sort of built in resilience to any ecosystem. However, because energy is limited, any habitat or ecosystem can only support a limited number of organisms. In any habitat or ecosystem, you can have one of two extremes on a continuum. Either there are many individuals of one species present (abundance) or there are some individuals of many species present (biodiversity). Usually, it falls somewhere in between.

One fairly constant variable is the degree of human intervention. Areas influenced and controlled by humans tend to be lower in biodiversity than natural areas. To illustrate this, you are going to do a simple ecological comparison between a natural area and a man-made area. The natural space can be anything, as long as it is not regularly mowed, watered, or managed by humans. An abandoned field will do, or a riverbank that looks “wild.” If you are unsure, check with your instructor. The manmade area can be your front lawn, a golf course, etc.

Choose your habitats, then describe them below. Include photos.

Natural Habitat:

Managed Habitat:

Area delineation: You will need to determine how you are going to define your study areas. This is important so that you can make sure that you don’t examine a larger area in one place and therefore skew one of your variables. One easy way is to take a metal coat hanger and stretch it out into a circle. Then, lay that down in each area and count the organisms you find just within that circle. Anything will work, as long as it will allow you to ensure equal study areas in each space. When you get to your area, toss the hoop or whatever your measuring device is and study the area it lands on. This will help ensure that you aren’t selecting areas more or less diverse and thus introducing an element of bias into your study.

Describe your method of measuring study space.

Calculate the study area (If using a circle, the formula for area is Πr2)

Species Tally: You will not be expected to identify species, however you can differentiate between different species just by looking at them. For instance, you may see three different types of grass. While you may not know their names, you know that one has broader leaves, one has hairier leaves, and the other has thinner spikey leaves. As you go through your study area, Fill in the table with descriptions so that you can keep your species separate in your mind. You should add more rows as necessary to each table!

**Be sure to provide data information from your worksheet on the Q&A Forum**

Natural Habitat: Species

Species # Description

Man-Made Habitat: Species

Species # Description

Individuals Tally

Natural Habitat: Species Individuals

Species # Tallies of individuals Total

B. Man-Made Habitat: Species Individuals

Species # Tallies of individuals Total

Compare and Contrast: Complete the table.

Study Area Name/Description Total # of Species Total # of Individuals

Natural Man-Made

Compare and Contrast: Write a paragraph that THOROUGHLY describes your results. Include answers to the following questions:

Which area had the greatest biodiversity? Explain.

Which area had the highest abundance of organisms? Explain.

What factors do you think lead to these differences?

Were any species found in both areas? Why do you think that is?

If the man-made area you study was to be abandoned and allowed to develop on its own, what do you think it would look like in time? Why?

Which area do you think is the most sustainable? Why?

What overall effect on biodiversity does human intervention seem to have?

A Reflection Paper on the University of Perpetual Help Dalta’s Vision and Mission

Name: Course:

A Reflection Paper on the University of Perpetual Help Dalta’s Vision and Mission

Visions and missions are some of the most basic requirements that organizations, especially learning institutions globally are required to have. A leading factor for more effective learning institutions from less effective learning institutions is their commitment to the shared vision and mission statement. Globally, the first standard articulated by the education sectors is the requirement that educational institutions establish and communicate their shared purpose and directions for improving the effectiveness of schools and the performance of students. In fulfillment of these standards, schools therefore establish their missions and visions in collaboration with various key stakeholders, while at the same time communicating the purpose of the established vision and mission. By establishing and developing their missions and visions, learning institutions are able to set a pace for themselves that in one way or another help in the establishment of their short and long term objectives. Therefore, by establishing and following their set visions and missions learning institutions such as the University of Perpetual Help Dalta are able to experience organizational development due to the fact that, visions and missions help plan, establish, and initiate change in the organizational environment for the purpose of enhancing the effectiveness of the organization and the development of the targeted audience or individuals.

The vision at the University of Perpetual Help Dalta’s Vision is “emerging as a premier university within the Philippines region by providing a venue for the pursuit of excellence in technology, academics, and research through international and local linkages. In addition, the University shall also undertake the catalyst role for human development in inculcating Catholic doctrine and Christian values, as a means of strengthening the moral character of the Philippines, a people who are considered “Helpers of God”, proud of their race and prepared for the exemplary worldwide participation in the arts, sports, humanities, sciences, and business. It foresees the Philippines people enjoying a quality of life in abundance, living in peace and building a nation that the next generation will cherish, nourish, and value.” In my opinion, the vision statement provides the school with a dream of how to define and collaborate quality education. As is today in many nations globally, politics have been a major factor that hinders the development of sectors within a country. It not only affects the economic sectors of nations but it also affects the cultures, peace, and beliefs of individuals. In accordance with the University of Perpetual Help Dalta’s Vision, sustaining and maintaining quality education is the key to national development and the transformation of the Filipino people. In regard to this, it is therefore clear to note that the university’s vision is based on the notion that divine guidance is considered the key to the betterment of quality of life which is through the transformation of people and national development which can only be acquired through quality education of the Filipino people. With this vision in mind, it is clear that the University of Perpetual Help Dalta will not only put in place but also implement various techniques that will establish and initiate change in its environment for the purpose of enhancing the effectiveness of the organization and the development of individuals towards the attainment if its stated vision.

The mission statement at the University of Perpetual Help Dalta’s is “dedication to the development of the Philippines as leaders by aiming to graduate dynamic graduate students who are spiritually, intellectually, physically, and socially committed to the attainment of life’s highest quality. In addition, as a system of service in education and health, the university is also dedicated to the formation of Christian services and research-oriented citizens, professionals, and leaders with immense social concern and dedication to the delivery of quality health care and education. The University shall produce students who consider themselves as “Helpers of God” an important factor to national building.” According to my view, quality of life is one of the most important factors that the University of Perpetual Help aims to achieve. As of this, it aims towards creating an educational environment of love for God, self, neighbors, country, and good governance. In so doing, the university is able to impart knowledge on the importance of these attributes and therefore aiding in cherishing and nourishing quality education that is aimed towards creating abundant and quality life that is associated with peace and nation building among the Filipino people. By creating such students, the university will be able a generation that will be cherished and adopted from one generation to another. By graduating students who believe on of love for God, self, neighbors, country, and good governance, Perpetual Help university mission is simply states that character building is key to national development.