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A Lecture on Spontaneous Speaking

Name

Institution Affiliation

A Lecture on Spontaneous Speaking

Content and Organization

The speaker has managed to elaborate on the concept of spontaneous speaking, and this has made the message to be clear and understandable. Also, the speaker has used examples to indicate instances for both planned and spontaneous speaking while stressing on his topic of the day, which is the latter. The speaker uses statistics such as studies that have classified spontaneous or public speaking among the top things that many Americans are afraid of. For example, he states that 85% of Americans are fearful of public speaking while he feels that the other 15% are lying. He also uses questions and activities to drive his point home. Since the lecture is focused on spontaneous speaking, the lecture logically flows on some of the techniques that one can use to manage anxiety in impromptu speaking. Studies have indicated that the use of video clips and pictures are always useful in delivering lectures (Choi, Song & Oh, 2015).

To effect the logical flow of the content, the speaker uses images that reflect on the issue is discussing, and this enables the audience to connect and have an understanding of the lecture easily. He gives ideas on some of the activities one can do to manage anxiety, such as doing pushups or narrating tongue twisters in his case. The level of detail in the lecture is more than average since he can incorporate various situations that one can experience by engaging the audience of the instances.

Delivery

According to Sumit, Afifi, and Amara (2012), one of their recommendations for the effective delivery of a lecture is using an interactive form of a lecture that captures the attention of the learner. Throughout the lecture, the speaker was able to use humor to capture that audience’s attention. When using the slides to present the lecture, the speaker used titles and subtitles to capture the attention of the audience. By using the titles and subtitles, the learners are able to identify the key concepts for the lecture.

The lecturer uses complex sentences in various situations, and since the audience is diverse, the speaker used simple language for each member of the audience to understand the message. Through this, the speaker was able to provide a clear and informative lecture. He used simple and known examples to make the lecture interesting and clear. However, in most of the instances where he sourced information from outside sources, he was not able to give the direct source of information, for example, who did the research of 85% of Americans being afraid to speak publicly and this can be a problem to some members of the audience, especially if they are educated.

When communicating a message, even if it is simple or complex, it is always great to cite the source of the information since this makes it easier for one to convince the audience. The speaker used simple vocabularies that the audience would comprehend; in fact, in most cases, he used general statements to drive his message of spontaneous speaking. The speaker used pronouns like “you can say,” “we need to…” among others. All these pronouns do act as conversational words, and this enabled him to capture the attention of the audience.

References

Choi, Y., Song, E., & Oh, E. (2015). Effects of teaching communication skills using a video clip on a smartphone on communication competence and emotional intelligence in nursing students. Archives of psychiatric nursing, 29(2), 90-95.

Sandhu, S., Afifi, T. O., & Amara, F. M. (2012). Theories and practical steps for delivering effective lectures. Journal of Community Med Health Educ, 2(6), 158.

Name

Tutor

Course

Date

“Lindon leader started small in the world of design he grow out to be one of the well-known designers worldwide and took the profession to the next level”

Introduction

Leadership and success are directly related. The relationship is based on factors that leadership entails; this means that success in one’s life is a dependent variable and leadership in the independent variable. This is because leadership is crafted using various factors or components. Lindon leader as a leader was not made overnight, but his life as a designer started many years ago at college and during in career experience. To be whom he is today and the fame behind his work is a long-term struggle (Sweetnam 61). Starting from a student at the Art Center College of Design in Pasadena, he has won various awards under his honor; all these are attributed towards the hard work he placed not only in designing profession, but also as a student from the said college. He started as an employee with a humble background (education) but later become a known designer in the world. Today he is ranked among the top ten best designers in the past 35 years. Various factors can be accounted towards the success and change of Lindon leader such as:

Positive Attitude as a Driver Transformation

Lindon leader is known to be a designer with a positive attitude towards everything he does in his work as a designer. As a leader of more than 100 people today; in his company, he ought to have a positive attitude and positive thinking skills. This has made him build inner strength and confident in his work. At field of art in one that demands openness of mind since it is built on only creativity and innovations on symbols and image. With the strength and confident, he can come up with outstanding work as the FedEx logo among others that has made him famous (Airey 12). Positive attitude and mindset have helped him to develop an understanding and giving solutions to the problem not only of the design work, but also to his employee. Offering solutions to clients has been one of things that Lindon leader is known of. He has credible mindset that gives him a hand over other designers of his time and even to the contemporary ones. Lindon leader is also a problem solver. Various companies and organization are faced with marketing issue and at last the end solutions to this issues is a brand image. In this case Lindon leader offers such organization logos that support their marketing concepts and campaigns hence end up being victorious in the business world. For example FedEx’s CEO, Fred Smith asked Lindon Company to offer him a logo that will place his truck business ahead of the others, and he did not mind what the company will do, but would only account for the changes they make. He was one of the happiest individuals who accepted the Logo when it was presented to him and approved it. Today FedEx is one of the most successful land and air transport in the world.

Transforming Other People’s Lives as a Facet for Change

Lindon leader is one who truly has changed lives of individuals and organization since he’s one person who finds design solutions to problems presented to him. One of the attributes of a successful leader is that he/she should not run away from the problem and should be confident in whatever he/she does. In this view, Lindon leader is one person that faces a problem the way it is presented, “he has been approached by various organization when in light of falling or running to liquidity due to poor or less constructive logos and designs, but not of them has a negative memory of not being helped by this leader”. It is true that Lindon leader moved from a small designer to a well-known excellent designer in history.

Accepting other Designers to Gain experience and Share

Leadership transformation and accepting others are one of the things that lead to a positive transition of Lindon leader who moved from a humble designing background to a successful and famous designer in the world. He was able to work under someone as a design director in one of the offices in San Francisco. He was working for Landor Associate, one of the leading global brand consultancy firms well known for executing strategy via design. But now he runs his shop in Park City in Utah whereby he continues to work the whitespace in developing logos and mark for a wide variety of organizations. As a designer, the ability to work at all levels is what counts to one’s supremacy in the future since designing industry calls for a lot of experience and exposure to mentor who has filled various “whitespaces” in the past.

Focus

In addition, the leader should be a person who is focused on attaining or achieving his goals or objectives. Without such dreams in life of a designer, then there is no hope to success like that of Lindon leader. With a goal of becoming one of the most outstanding designers in the world, started with the first the step that Lindon leader made at Art Center College of Design in Pasadena. His goal is evident that he one time wanted to become a well-known designer in history hence he took this bold step, rather he could have been a doctor if he had gone to medical school. As a goal attained, Lindon leader has a design philosophy of working “ I work to attain two things: clarity and simplicity. ” He states that a great design is generated of two things and him things that the world of design needs this two things to say that all is done in the best form and framework (David 10). This philosophy has always changed the life of Lindon leader transforming him from a small designer to a well-known international designer in world history.

Accept to Mentor Others

As a designer he has been able to work with others and also mentor various people towards success, “every design book or journal that does not have Lindon leader in into is considered empty.” This means that the leader is able to work in accordance with his spirit is success to change lives of others (Sharma, Rachna, and Madhavi 58). His works have moved around the world changing his life each day. For example, as FedEx trucks and air- careers move on air, all is counted towards in success hence this counts towards is transition from small designer to a well-known world-class designer in history.

Risk Taking

Lindon leader is one of the known design risk taker and one of the qualities of good leaders who have not only changed their lives, but also the lives of others is being a risk taker. “For example, the Lindon leader took the contract of designing FedEx Logo from the blues, he was not sure that he will meet the demands of the CEO. But he pulled up his team of professionals working at his organization and made sure they did they handled the task.” If the work could not be accepted then Lindon leader could risk paying the expenses incurred to the teams work on the logo among other things. However, with his risk taking drive, he made of the most extraordinary design subtraction designs in history.

Motivation through Challenges

In the design industry, a designer has to be motivated with the challenges that arise as he/she works on art. There is no well-developed designed logo and mark that misses its past challenge and downfalls, for the FedEx logo to be successful integrated there was a challenge to its success. Therefore, Lindon leader ability to work under challenges and to overcome is what has made him whom he is today. Therefore, it a challenge to upcoming designers that the world of designing is coupled with various challenges before one makes a step towards success or have a smooth transition from a smaller designer to a well-known designer (Sharma, Rachna, and Madhavi 60).

Commitment to Work

The other concern that is worth mentioning about Lindon leader is his 100 percent commitment to his Job. This individual is one of the most committed individuals in design industry. Filling the whitespaces to generate a meaningful logo or mark calls for 100% commitment to the work. Having worked for various companies before starting his company, this person was able to understand that success in the industry calls for tolerance and commitment. He states, “It took me more than ten years to work under pressure from my bosses and clients to be who I am today and my fruits of success are tailored towards commitment and devotion to my work, don’t look at my Logo but consider the time I spend to develop them.” Therefore, we can state that Lindon leader transformation from a small designer to a well-known designer in the world comes because of his commitment to his work, a challenge to junior designers.

Conclusion

It can be deduced that the path to success as a designer is not a wide path not is it a smooth path, but it’s a journey guided by proper leadership and experience. Lindon leader truly moved the ladder of design career from small designer to a well-known designer.

Works Cited

Airey, David. Logo design love: A guide to creating iconic brand identities. New Riders, 2009.

HYPERLINK “http://books.google.co.ke/books?hl=en&lr=&id=LxxWFJzSgpIC&oi=fnd&pg=PR5&dq” http://books.google.co.ke/books?hl=en&lr=&id=LxxWFJzSgpIC&oi=fnd&pg=PR5&dq=Lindon+leader+FedEx+designer+2010&ots=iXXToRE7If&sig=H5P4YT4V5pibyzC8C8d0inuTeoY&redir_esc=y#v=onepage&q&f=false

Airey, David. Work for Money, Design for Love: Answers to the Most Frequently Asked Questions about Starting and Running a Successful Design Business. New Riders, 2012.

Bone, Juliane. Trends in Logo Design Among Fortune 100 Companies. Diss. California Polytechnic State University, San Luis Obispo, 2011. HYPERLINK “http://digitalcommons.calpoly.edu/grcsp/60/” http://digitalcommons.calpoly.edu/grcsp/60/

Sharma, Rachna, and Madhavi Garikaparthi. “WHAT’S IN A NAME-LOGOS THAT EXPRESS NEW THINKING.” International Journal of Management Research and Business Strategy 2.3 (2013): 58-67.

HYPERLINK “http://ijmrbs.com/ijmrbsadmin/upload/IJMRBS_51d1b2d6e3f74.pdf” http://ijmrbs.com/ijmrbsadmin/upload/IJMRBS_51d1b2d6e3f74.pdf

Sweetnam, John P. “When Stars Do Not Align.” Military Review 80.2 (2000): 61.

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Linux Vs. Windows

Introduction

Operating systems is the backbone of computing. Linux and windows are the main operating systems being used widely today (Comino & Manenti, 2005). Choosing between the two operating systems can be a daunting task since these operating systems both have their advantages and disadvantages.

Despite the disadvantages, Linux emerges to be the better of the two operating systems in terms of price, virus attack, software cost and reliability (Comino & Manenti, 2005). Linux also comes in many flavors like Ubuntu, Red Hat, SuSe, Lycoris, Knoppix and Linux Mint (Petreley, 2004). Linux is a very customizable while windows which is very popular, easy to use and comes with a number of flavors like Windows XP, Vista and Windows 7 line (Petreley, 2004) Both Linux have both Server and Desktop systems but Linux is the best to use for a File Server as it is not attacked by viruses and is very stable (Comino & Manenti, 2005).

Linux vs. Windows

According to Mearian Lucas 2002, “Linux is customizable in a way that windows is not. The concept of the user interface is the same, but varies from one flavor to another”. For example, “the task bar may default to being on top or the bottom” (Mearian Lucas 2002).

Windows is compatible with many hardware and software programs since it is used by many people. Since most programs are very compatible with windows viral attacks are very prone in windows systems hence it reliability is compromised (Comino & Manenti, 2005).

Mustonen (2003)notes that, “ many of the software programs, utilities and games available on Linux are free ware or open source”. This lowers the cost of software as majority of windows software programs are very expensive line (Mustonen, 2003). Many user around the world use windows but windows suffers to the indignity of the Microsoft Product Activation Service and you might be asked to provide a Microsoft key incase you upgrade one or two major components of windows (Mustonen, 2003). Linux still has its problems in terms of case of use and hardware compatibility but it is still the better option (Petreley, 2004).

Petreley (2004) state that, “one can change the desktop to your own way incase you do not like defaults” . New versions of windows like Windows 7 have come with a better user interface and better appearances in the Aero Theme and are more stable than its preceding versions line (Petreley, 2004). However, many software’s and hardwares are incompatible with this version whereas new Linux versions (distributions) offer support for softwares and hardware drivers via their online support center which can be installed and updated via command line (Petreley, 2004)

In conclusion, Linux is good and stable and can be used for several months without needing to reinstall unlike windows, which crushes now and then making it the better option than windows (Petreley, 2004)

REFERENCES

Comino S. and F. Manenti, Government policies supporting open source software for the massmarket. Review of Industrial Organization, 26(2), 217. 2005

Mearian, Lucas. “Wall St. Leans Toward Linux.” Computer World : 1‐2. 2002

Mustonen, M. Copyleft – the economics of Linux and other open source software. InformationEconomics and Policy 15(1): 99-121 2003

Petreley, Nicholas. “Security Report: Windows vs Linux.” The Register : 1‐24. 2004

Marketing Tactics

Name

Date

Marketing Tactics

Marketing tactics can be defined as strategic ways of selling products and enticing potential customers to by the products. Online sellers use paid advertisement, internet marketing and diversity marketing to convince buyers to shop from them rather than elsewhere.

Paid advertisement is a type of marketing tactic whereby the marketer pays for space to advertise. Some of these ad spaces can be found in media, magazines and online at eBay for example or even in classified ads. With marketing campaigns emphasizing in all directions and methods of advertising, paid advertisement is said to captivate the general market globally (Ford “et al”, 2019). If the marketers pay more their adverts may be future on various platform frequently. To reach a final price the buyer and the space ad seller do bidding.

This type of market strategy has shown the following effects on the consumer

Familiarity of the products as the consumer gets more info on the product.

Consumers are motivated when they see an Ad.

For older age group this advertisement doesn’t allure them.

Wirth marketing tactics numerous we need to do or best to reach all potential consumers. In addition to marketing strategies sellers also use internet marketing to get to their consumers. Commonly known as online marketing is another marketing tactic where you use the whole online tools. This is a broad tactic as it includes emails, search engines, paid media and many more. Internet marketing makes marketing easy as it brings brands, products and services. Shih and Chen (2013) state that more internet visitors reach websites via search engines. Internet marketing has impacted the consumer in:-

Buyers have all the information they need and hence have ability to make decisions

Online reviews have helped convince other buyers

References

Ford, K. L., Albritton, T., Dunn, T. A., Crawford, K., Neuwirth, J., & Bull, S. (2019). Youth study recruitment using paid advertising on Instagram, Snapchat, and Facebook: cross-sectional survey study. JMIR public health and surveillance, 5(4), e14080.

Shih, B. Y., Chen, C. Y., & Chen, Z. S. (2013). Retracted: an empirical study of an internet marketing strategy for search engine optimization. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(6), 528-540.

Marketing Management

Steps in the New Product Development Process

The new product development is significant and innovative process of bringing a new product in the market place in an effective and proper manner. The main steps in the development of a new product are discussed below:

Idea generation: It is the first step in the development of a new product. As per this, new and innovative ideas are generated by conducting market research and finding the actual need, wants and desire of the customers (Kahn, 2006).

Idea screening: Basically, business organization has an “Idea Committee that examines the ideas in order to introduce a new product in an effective and proper manner.

Concept testing: It is done after the screening of ideas. As per this step, the business organization analyzes that the potential consumers understands the benefits of the new product and services (Rafinejad, 2007).

Business analysis: This is one of the most significant steps in the development of a new product. The management of the company analyzes the cost, benefits, demand, competitors associated with the product.

Product development: At this state, the management of the company has decided to launch a new and innovative product in the market (Kahn, 2006).

Test marketing: According to this step, the company brings a new product on a very small scale in a very small market.

Commercialization: If the test marketing is successful, then the organization launches the new product on a large scale to fully satisfy the needs of the customers.

Review of market performance: As per this, the company reviews the performance of new product effectively (Rafinejad, 2007).

Factor Affecting Channel Strategy

There are various types of factor that directly or indirectly affect the channel strategy. For example, nature of the market, organizational objectives, distribution expenditures, reputation of the product, payment cycle, financial and human resources are the major factors that directly affect the channel strategy. On the other hand, it should also be noted down that, these factors also influence a company’s channel choice. For instance, the nature of the market and product affects the channel of distribution. In this case, the manufacture can directly sale the goods to the industrial consumers. Financial and human resources also affect the company’s channel choice because for the large quantities of goods would need more finance and human resources (Cravens, 2010).

Factors Affecting Choice of Promotional Mix

There are various kinds of factors that affect the choice of promotional mix. For example, stages in the product life cycle, advertising, personal selling, sales promotion, public relation, directs marketing, types of product and regulations are the important factors that affect the promotional strategy. Apart from this, competitors, needs of consumers, characteristics of the target market and purchase decisions are other important factors that also affect the promotional mix (Withey, 2013).

Factors in Setting the Price For a product

Product cost, price of competitors, consumer demand, product positing, bargaining power of the customers, profit, market demand, industry standards, and business strategy are the important and significant factors that should be considered by the business organizations in setting the price for a product. All these factors directly of indirectly affects the pricing strategy adopted by the company. For if a company follow price skimming strategy, the cost of the product will force the company to increase the price. Hence, it can be said that, these factors affects the pricing strategy (Cravens, 2010).

Strategic Alternatives in Ansoff’s Strategic Opportunity Matrix

There are four alternatives in Anoff’s strategic opportunity matrix. These are discussed as below:

Market Penetration

Market Development

Product Development (Rafinejad, 2007).

Diversification

References

Cravens, (2010). Strategic Marketing. USA: Tata McGraw-Hill Education.

Kahn, K.B. (2006). New Product Forecasting: An Applied Approach. USA: M.E. Sharpe.

J Ross Publishing Series

Rafinejad, D. (2007). Innovation, Product Development and Commercialization: Case Studies

and Key Practices for Market Leadership. USA: J. Ross Publishing.

Withey, F. (2013). CIM Coursebook 03/04 Marketing Fundamentals. UK: Routledge.

Marketing Tesla Cars

Student’s name

Institution of affiliation

Instructor

Course

Date

Marketing Tesla Cars

Introduction

Tesla electric car company is one of the best companies in the automotive industry and it is gaining value rapidly. Tesla prides itself on being the largest producer of electric vehicles in the world and recently being the most valued car company. This is a great success based on the fact that the company’s goal is to reduce the waste in the world as a result of the people’s use of fossil fuels and other machines that produce a lot of waste in the environment. Tesla company is an electric car company that was founded around 2003 and it has its CEO as Elon Musk. It had problems in the past since it wanted to show the world that electric cars can be as good as other cars and that they can be affordable and dependable. The issue of production especially due to battery limitation has been a great source of concern for the company (Tesla, 2021). Therefore, productivity, even though good, has never been to its maximum due to limited battery supply. However, the company has invested in several areas through which the batteries will be available and more cars will be on the market. Tesla company does not do a lot of marketing however I have received an offer to be part of its leadership development program. The first assignment I have been given is to become a salesperson for the company and the product I am supposed to market is their electric cars to the apple company.

The Product Sold

Electric cars of the tesla company are f a varied nature and they are several. Tesla has models, S,3, X, and Y. these cars have their unique capabilities, and they are all very good and have their different modes of working. However, they are all-electric cars and they have very good ranges. Tesla cars are also proven to be some of the best when it comes to safety and security. For example, the Tesla model S has a 5-star rating for safety both in America and in Europe. This is a guaranteed number one since tesla cars are not only designed to be safe but they are designed to be perfect and pleasant to the user. The very high level of effectiveness and safety not only applies to the model S but also to all the cars that tesla company produces (Tesla, 2021). This makes it one of the best companies that are actually concerned about the safety of their customers to a great extent. Apart from safety, the cars are also very comfortable and easy to use. Automated driving makes it easy for the driver to navigate the road or even let the car drive them to the places they want to go. This makes it a very good car since its very few cars that have the ability to avoid accidents like tesla cars can and also have the ability to self-drive. The car is also fun as it has interactive options within it and through that, a person can be entertained as they drive. For instance, there is the option of Netflix, music, and other entertainment options on the screen next to the driver which not only serves the role of entertainment but also gives the driver the ability to control the whole vehicle from that interactive screen.

The Customer

The apple company has many employees and even though not all its employees can afford Tesla cars at the start, most of them will be able to afford it with time. The very first employees of the apple company I would talk to are the major employees and different managers of the other branches of the business. For instance, I would first talk to the executive management and those who run the apple company about the tesla cars which they already know but I would talk to them from a marketing side and show the importance of having tesla cars (Clarke, & Boersma, 2018). The executive members of the company are more likely t purchase the tesla cars and that is where I would put a lot of effort towards leasing them and making sure that they purchase. This is also because when they buy tesla cars, the rest of the workers and employees will be motivated to purchase tesla cars, and therefore I would try my best. After the executive, I would go to the different managers of the different parts of the business. For instance, there are production managers, managers in charge of manufacturing parts being brought to the company, there is a human resources manager and other types of managers who might actually be interested in tesla cars but they haven’t got an in-depth view of tesla cars. This might take time because the people at this level are many and they have the ability to purchase therefore there will be a necessity to concentrate on them.

After the second level, the third level would be to get in touch with the workers in charge of other workers and the hands-on skills workers. This includes the engineers, those in cost of producing different parts of phones and laptops, marketing individuals, and other people inside the apple company who are essential to the apple company (‌ Li, 2020). I might put some effort in them but not as much as the first group. However, as a marketer, I would show them everything and explain how good it is to own a Tesla car. Lastly even though not necessary but essential I would market the cars very briefly to the lowest workers like cleaners and secretaries among others. The intention of this marketing is not for them to buy but actually to initiate the interesting them and hope that they will purchase the cars one time in the future.

Buying Process

Any person interested in buying tesla cars or accessories can access them through the tesla website, Electric. In the website a person has to tap the kind of car they want and by selecting it they choose the time they want it and any other special requirements (Tesla, 2021). After that, they choose their location and the factory they would like to collect or the lace they would like the car shipped to. Then the total cost of everything is calculated, and the person proceeds to pay, then they are issued with a receipt. After this, the person awaits the delivery time, and there are communications in case of anything.

Completing The Sale

After marketing to the apple company employees, it is essential to get their views and listen to their needs (Chang et al, 2018). Therefore, the final thing about marketing is listening to the customers, answering their questions, and ensuring that they are satisfied with whatever information they are provided with, even though it has to be true.

Conclusion

I am excited to work for the tesla company that has always been my dream, and throughout the course I hope that I will develop more and more skills that might one day land me into tesla’s company as it has always been one of my best companies. I am a big fan of their cars.

References

‌ Li, B. (2020). Evaluation of Financial Risk in Apple Company.

Chang, Y., Wang, X., & Arnett, D. B. (2018). Enhancing firm performance: The role of brand orientation in business-to-business marketing. Industrial Marketing Management, 72, 17-25.

Clarke, T., & Boersma, M. (2018). Apple, the $1 trillion company searching for its soul. The Conversation.

Tesla. (2021). Electric Cars, Solar Panels & Clean Energy Storage | Tesla. Tesla.com; Tesla. https://www.tesla.com/

MARKETING MIX

STUDENT NAME

AFFILIATION

PROFFESOR

SUBMISSION

Product

Samsung galaxy has been in the market for a couple of years, it has been a core series in its production of mobile phone devices. Samsung Galaxy 8 s an extraordinary device which will provide an extra iris scan which can be implemented on mobile baking apps. This will subdue the Samsung note 7 with an exemption of not only mobile phone scan but most mobile banking apps. Despite the announcement of Apple 8 in September, the android platform for galaxy 8makes it an exceptional device (Khan, 2007).

According to Samsung more products with unique features will be constant on the market at a relatively cheap price. Easy to use devices that last for long is important to maintain clientele. Most clients require a device that is secure to protect their personal information. Samsung has a permanently installed software that automatically detect a new sim card. This applies only to I Phone but with Samsung there are three numbers that can be notified in case of theft. The product will come in a variety of colours suitable for every client willing to have a high tech device.

Price

Amount of money that customer pay to obtain goods and includes, selling price, time payments and deductions. Imagine a product that has limited access to various important systems. The only possible penetration plan is ensuring price is strategically negotiated. Reducing the production cost Galaxy 8 has outdone most phones (Noel, 2009).Due to its exceptional pricing department it has been able to cut cost but still maintains the quality of the product. Most products of Samsung are regarded as counterfeit due to public misinformation of china. The introduction of tablet to computer implementation has been made much cheaper and easier and this has facilitated its cost strategy implementation.

Place

This is where a company sells its product and services and how it gets them to the customer. The distribution channel has an effect on profitability, firms have to have a logistics and supply chain that is effective and efficient. Lack of attention to the distribution channel will be disastrous in the market as distribution is important in having a competitive advantage. This activity involves, goods distribution channels, supply locations, inventory and transportation. Samsung S8 has footprint across major states in the United States of America and they can be used for effective distribution of their products. Distribution has a great effect on firm’s profitability and supply chains and logistics decisions are considered as very important in a firms cost decision process.

Samsung S 8 will concentrate on the untapped market with its new innovations. This will be done with distribution in airports which has various access to many international passengers. It has developed a distribution system across the world that is linked and provides efficient market to suffice its supply. In most nations or states Samsung offers after sale services at it customer care enters which are placed all over the world.

In the USA alone it has centres in 32 states. Its franchising scheme has enabled it to penetrate markets in developing countries which is a major boost (Khan, 2007). Social media has become a major deal in sales of various products. Samsung S8 will venture in a campaign that will sensitize clients on the technological advancements of its product. Intensive distribution will be done on social media platforms to boost its sales and create awareness of the product.

Promotion

All activities available to inform consumers about product. They include sales, advertising, sales promotion, direct marketing and personal selling. There are other P’s that fall under the Customer Lifecycle Cycle they include, people, process and physical evidence. Advertising influences consumer’s attitudes, knowledge and image concerning brands. It is relevant to promote a product that exposes a consumer, and captures their attention .Selection of the best media to use will be critical in reaching the target audience. All companies have referred their marketing to online social media sites as more consumers are logged in the internet around 90% time.

Consumers are usually subject to buying behaviours such as impulse buying, routine response and extensive and limited decision making this would be a relevant platform to advertise. Promotions require a huge budget and thus it is a marketing expense and should be considered while deciding the costing of the product. It is advisable to select an appropriate distribution channel, with high quality products, desired and priced appropriately need to reach the consumers

Promotional analysis on sum sang galaxy s8 is essential to the mobile industry since competition will help to define sum sang galaxy s8 market position and get benchmarks as well as determine the revenue and profitability prospects .Samsung has decided to improve its sales in regards to Note 7 and decided to venture on social media. The platforms offer various means of advertisement. Through TV and billboard acts it will reach a wide range of individuals across every state. Due to its impeccable storage facilities there will be a constant supply of products.

Referencing

Noel, (2009) Basics marketing 01: Consumer behaviour volume 1 of basics marketing. (Vol. 1, pp. 56-126) Switzerland: AVA Publishing.

Khan, M, (2007) Consumer behaviour (pp. 1-15) London: New Age International

S. Ramesh Kumar, S. R. (2009). Consumer behaviour and branding: Concepts, readings and cases-the Indian context. (p. 75). New Delhi: Pearson Education India.

Introduction

The article depicts that the use of linear and classical approach to organizational change include various concerns that must be brought on board in order to reduce the processing time for change process so as to help top management officials to crate a new work routine and order. The article also states that various way such as traditional assumptions are the best for change as they are finite as well as one-off situation that represents the exception rather than the rule of the change process. Ten of the organizational change philosophies are to help explain the important assumptions that govern change management in organizations.

Traditional Change Agenda

The article depicts that traditional change agenda are not to be ignored in the contemporary, this is because the current world is full change management approaches that add up to the best business strategies that have impact to the change process. The case in the article denotes that traditional change process is a humanistic approach hence favorable.

The philosophy of change is noted as a way of understanding organizational change or in another way it is considered as a paradigm that is able to determine the issues that leads to perceptions about the change process that employees, stakeholders and employees has towards change.

This is the oldest change philosophy that has been used in the world and it is considered to have originated from biology. It buys its ideas from the evolution and adaptation theories used in biology. This explains why change management has evolved over time and the adaptive strategies that organizations use during change management process.

The paper defines the other philosophies such as rational philosophy; also known as strategic philosophy, institutional philosophy; it makes a revolutionary assumption, resource philosophy; this elaborates the value of the assets amid other resources that can lead to change management, contingency perspective; this is based on the organizational performance towards change, in most cases it’s the result of change. In addition, psychological philosophy; this denotes that the dimension of change is based on individuals and personal experience, the other is political philosophy; this bears its change principles from sociological stand point, it states that change is based ideology or belief of systems such as conflict amid others. The other is cultural philosophy, systems philosophy, and postmodern philosophy.

The first part of the article shows the limitations of adopting a singular philosophy when managing the change process for organizations. It is clear that that despite the fact that there are various philosophy that constitute change management process, there are others that work best in different workplaces. This therefore states that this philosophies have there individuals advantages. In addition, the article states that organizations are dynamic and evolve over time hence the change strategies or philosophies also ought to change. The article also states that future research should be able to deduce how firms or organizations are able to manage all the relationship between the approaches or the philosophies and change management process.

References

Graetz, F., & Smith, A. C. (2010). Managing organizational change: a philosophies of change approach. Journal of Change Management, 10(2), 135-154.

Nurturing

Behavior is one of the most confounding issues in a broad sphere of intellectual fields such as psychology, philosophy, and anthropology. Intellectuals have dedicated significant research in understanding what informs the behavior of a person. This has created differing perspectives on understanding this phenomenon. One of the most common assertions is that genes are responsible for determining the behavior of a person. In this sense, genes are the intrinsic biological elements that become visible in observed physical behavior. A different school of thought asserts that nurturing affects the behavior of a person. Nurturing relates to the training that a person acquires as one grows up. It is critical to highlight that nurturing explains an individual’s behavior more than genes explain one’s manners.

One of the major breakthroughs in psychology was the discovery of the behaviorism school of thought. John Watson attains the credit for unveiling this theory for understanding behavior. Watson, in his speech on behaviorism, stated that a group of children would attain the training in becoming any kind of specialist (Gander, 2003). This occurs regardless of the idea that these children have different talents, interests, or tendencies. Watson asserted that people could only study behavior by considering the physically observable elements. According to Watson, such observation should ignore the internal mental states of persons involved. B.F Skinner propped this theory by conducting physical experiments on rats (Gander, 2003). Skinner found out that the rat could develop a consistent behavior based on the outcome it received from pushing the lever.

Religion is a principal element that governs how people conduct themselves. From ages, religions play a significant role of shaping how individuals understand the world. This understanding eventually develops into behavior among persons. This is because religion is the foundation of morality that defines the concepts of right and wrong. Consequently, these concepts of right and wrong ingrain into the psyche of people. Individuals such as the priests are vital in training individuals towards consistent behaviors. When the religious teachers warn individuals of punishment, they deter wrong behavior in people.

The concept of schools helps validate that nurturing informs individuals’ behaviors. In an advanced society, the school becomes the initial foundation in shaping people’s character. Since most individuals join school as children, most people tend towards positive characters. For instance, studies prove that education is influential in reducing criminal behavior among populations (Ordóñez & Tennyson, 2013). Education also influences the economic success of individuals. Some studies prove that the type of schools that a person attends determines the success of an individual in life. This explains why individuals who attend colleges such as Harvard tend to become rigorous intellectuals that people who attend other colleges.

It is discernible that nurturing affects people’s behavior more than genes influence individuals’ character. The behaviorism school of thought had helped validate that training influences affects individuals’ behavior. John Watson asserted that training could help a group of individuals become specialists in a given filed of career regardless of their preferences. Skinner developed this theory by performing physical experiments on rats. The scientist observed that a rat could develop a consistent behavior based on the outcome it received from pushing the lever. Religion also helps prove that nurturing influences people’s behavior. Religion forms a critical foundation in defining the concepts of right and wrong. Religion promises rewards and consequences that help define consistent behavior. The concept of schools also helps validate that teachers’ training influence how individuals behave and shape the world.

References

Gander, E. (2003). On our minds: How evolutionary psychology is reshaping the nature-versus-nurture debate. Baltimore, MD: Johns Hopkins University Press.

Ordóñez, . P. P., & Tennyson, R. D. (2013). Strategic role of tertiary education and technologies for sustainable competitive advantage. New York, NY: Hershey.

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A Just Society

The idea of just society is of great relevance in the modern world. Justice is a quality of providing equality and fairness. It is essentially the quality of giving equal opportunities to people regardless of their background (Sandel, 7). The idea of a just society stretches among various aspects of life. For example, in the court, judges are expected to make a fair ruling to a case. Furthermore, in the corporate world, the employers should only hire employees based on their qualifications. Finally, justice may be applied in the society where the freedom and welfare of all individuals should be respected. The government led by President Barrack Obama and different systems and infrastructure as the judicial system ensures that justice prevails at all times. The philosophy used in this paper is Kant`s Moral philosophy to evaluate justice from a moral perspective. Morality guides human beings to act on situations based on beliefs and personal convictions.

The Moral Philosophy by Kant would lead to the most just society. Morality appears as personal and at the same time universal aspect of judging things (Sandel, 20). When morality is universal, then everybody has a similar interpretation and understanding of justice. Morality guides human beings and the societies make most of their judgment based on morality. Kant describes freedom as “being able to receive personal happiness without external limitations or forces that limit personal happiness”. In simple terms, freedom is being able to act as you wish without limitations. The Moral philosophy connects morality, freedom and justice together by indicating that humans have the capability to reason. Through the capability to reason that human beings practice justice from a moral perspective.

Citizenship

A just society provides for the citizenship of a person in any state in the country. A person can become a citizen in any state given that they are able to provide the necessary documents for registration. The senate continuously reviews the rules and regulations to make sure that they are just for all people who want to receive citizenship (Sandel, 35). The new group works in collaboration with the senate through providing suggestions for the amendment of the law to ensure that a just society is created. Issues like forceful deportation of people who have applied for citizenship or those whose time has expired needs reviewing. When creating a just society, only persons who violate the code of conduct should be deported. The opportunities to earn citizenship in the different states through green cards and visas need to be increased. Increasing citizenship opportunities is the best approach in solving the immigration problem.

The Economy

A major problem in the economy is employment, a stable economy is essential in creating a just society. In employment, justice needs to be applied in creating fair opportunities and chances for all people. The key criterion that needs to be implemented is the employment of people with the right skills and education (Sandel, 47. Experience and age may also be considered for different jobs, which require networking and mobility of the employee. From Kant`s point of view, opportunities in employment should be made available for all people who have qualified not discriminating people with disability. Persons with disability have complained repeatedly for being left out in the employment process. A just society is one where equal employment chances exist. They do not just exist; the employers create them. The committee works with different opportunities to request that 20% of the vacancies be left for persons with disability.

The employment issue is surrounded by another issue; wages. Once the issue of employment and equal opportunities has been resolved another issue presents itself which is the problem of wages. A just society should be one where there is no inequality among people of different class. This is because the laws assumes that all people are equal which affirms the significance of promoting equality in the society. The idea of just society contradicts with the situation where the employer makes huge profit while compensating their workers. Workers need motivation and a good salary motivates them (Sandel, 59). Employers need to find the balance between the highest pay and the lowest pay. Employers need to balance what they pay their employees with the company’s turnover and the labor used in the task. In addition, the skills and level of experience should be factors to consider. To create a just society rewards should be based on effort and employers should avoid giving demoralizing salaries.

Provision of Information

A just society needs access to information. The society today is an “information hungry society”. People on a daily basis browse the internet in search of answers and information that interests them. A just society in relation to the rising need by people to access information should be one where access to information is not restricted. Sources of information like the internet should not be restricted (Sandel, 52). People search for information to increase their knowledge and interact with people who have done what they are trying to do. Through accessing the information that they need people are able to prepare for the future. Restricted access to information is a form of injustice.

Have a look at the fundamentals of a just society according to the Morality philosophy by Kant`s, freedom is a key aspect. Freedom is the access to unlimited happiness without external interferences. Restricting access to information is limiting a person’s freedom to access information. Sources of information remain open for all people who are interested in a just society (Sandel, 52). However, government secrets on matters of national security remain classified information. The best approach to information access is by classifying information for that which relates to national security may not be accessed by everybody.

In a just society, the welfare of all members comes as a priority to all other interests. Everybody should enjoy his or her freedom that is unlimited happiness. Access to services such as health services and other social services should be done in a fair manner (Sandel, 78). Justice is not a matter of race or social class rather a matter of morality. The mind gives human beings insight on issues of morality through inner convictions. A just society should be directed by morality that gets a reference from shared beliefs.

Conclusion

A just society is one where opportunities exist for everyone fairly. The welfare of individuals should always be safeguarded to ensure that the society is happy. The committee, in order to create a just society works in collaboration with the law making institutions

(Paul, and Conway 21). Justice can be ensured and protected using these institutions and the judicial system. The basic guide to providing justice is morality. However, judicial systems are tools used to ensure that cases of injustice are handled appropriately. Judgments made in the judicial system will be used as reference material by the society in determining what justice is and how to come up with a just society.

Works Cited

Levitz, Paul, and Gerry Conway. Justice Society. New York: DC comics, 2006. Print.

Sandel, Michael J. Justice: what’s the right thing to do?. New York: Farrar, Straus and Giroux, 2009. Print.