BEFORE EXAM DAY!

Student Exam Ready Checklist

BEFORE EXAM DAY!

Visit this ProctorU – Elsevier website to:

Create a ProctorU account username and password

Register (at least 72 hours in advance) for your exam

Read all the instructions on what to expect on exam day (see end of this document for more information on being prepared on exam day)

Run HESI Compatibility check

Run Compatibility check prior to your exam by clicking hereCheck and run equipment requirement check for ProctorU (see below)

PROCTORU TESTERS

Browsers supported:

Chrome (Chromebooks running on Chrome browser not compatible)

Firefox

If you need to update / add a browser: visit https://support.proctoru.com/hc/en-us/articles/360035672491-Which-Browsers-Are-Supported-Check equipment here

Equipment Requirements:

EXAMITY TESTERS:

Check equipment here

Equipment requirements:

Desktop computer or laptop (tablets, Chromebook and cell phones do not meet our requirements)

A working built-in or external webcam and microphone

Internet speed must be at least 2 Mbps download and 2 Mbps upload. Hot spots are not recommended.

Browser with pop-up blocker disabled

EXAM DAY!

To ensure a prompt and seamless exam set up, ensure you have / know the following:

Exam name and class info so the proctor can connect you to the appropriate exam (your instructor will be able to provide this information if unknown or in question).

Your institution for this testing session will be: “Elsevier – HESI”

Your term will be the name of your Institution

Your exam will be a combination of your cohort + exam name {your cohort / exam name}. (if you are unsure of this, your instructor can advise)

Exam name examples

{your cohort} {exam name}

Nurs432 HESI Exit Exam

Spring2020 HESI Funds Exam

Your Evolve username and password which your proctor will prompt you to enter

One form of government-issued photo ID (i.e. driver’s license, passport, military ID, etc.)

Any materials authorized for use by your instructor (scratch paper, pencil, etc.)

A working webcam and microphone

A strong internet connection

A private room

A Heuristic Algorithm For The Constrained Location – Routing Problem

A Heuristic Algorithm For The Constrained Location – Routing Problem

Abstract

This paper is based on analysis of firm’s logistic system, the firm deals with purchasing of materials (acquisition logistics), controlling work in each production phase (production logistic system), controlling distribution of product to customer (distributive logistics), define the reverse of unusable product (reverse logistics). This will requires logistics network structures applied to guarantee an effective service with minimized costs. For this to be possible transport system performance, location of the distribution centers and issue to do with product distribution are fundamental. The allocation and distribution problem has not been well explored and with “real systems” representation complexity the area remain of extreme interest.

The TSPVRP heuristic approach is employed in this paper as framework to solve and as integrated routing model to solve facility location problem (FTP) and vehicle routing problem (VRP) simultaneously.

Introduction

We analyze a firm’s logistic systems using TSPVRP heuristic approach. This approach aim to solve location routing and scheduling problem, it optimizes the routing phase in a Location-Routing Problem (LRP). Results are compared with those obtainable from other commonly applied procedures.

Transport system performance is an essential part of logistic system, it must guarantee the mobility of products among the various nodes of the system with high efficiency and punctuality, minimizing the transport cost which, in particular cases, can weigh for 50 percent on the overall logistics costs, [1] hence small improvements can lead to huge improvements in absolute terms. Determining where to locate facilities and how to distribute goods to customers is another important decision that arises in design of the logistics systems.

In practice, products are distributed from facilities to customers in two main ways:

• Each vehicle serves only one customer on a straight-and back basis on a given route. This is when a full truckload is requested;

• Multiple-stop routes. This is when each customer requires less than a truckload. Here delivery cost depends on the route of the delivery vehicles. Location and routing decision are interdependent and must be optimized jointly.

Routing and location decisions are important in distribution. [1] The set of routes should minimize the number of vehicle used and the total distance traveled by each vehicle.

Integrated location routing models is an approach applied in solving the facility location problem and also the vehicle routing problem [2] which are basic in our case.

II. LITERATURE REVIEW

In literature there are accurate mathematical models and effective solution methods applied in location, allocation and distribution problems [3, 16], that mainly utilize concept of integrated logistics systems and based on combined location-routing model (LRP) [15, 17]. The location routing problem seeks to minimize total cost by simultaneously selecting set of facilities and constructing a set of delivery routes that satisfy certain constraints. By using this approach, the optimal facility location and the simultaneous construction of the routes leads to a considerable minimization of the overall costs. Logistics also can be thought of as transportation after taking into account all the related activities that are considered in making decisions about moving materials.

A LRP can be assimilated to a vehicle routing problem (VRP) in which the optimal number and location of the facilities are simultaneously determined with the vehicles scheduling and the circuits (route) release so to minimize a particular function (in general, the overall costs) [5]. LRP is an NP-hard since it is constituted by two NP-hard problems and it’s for this reason that simultaneous solution methods for locating and routing are limited to heuristics ([6], [17], [15]).

Solution methodologies utilized in LRP can be classified according to the way they create a relationship between the location and routing problems [19, 23]. Some of these methodologies are;

Sequential methods the location problem is first solved minimizing the distances between facility and consumers (radial distance), then a routing problem is faced.

Clustering solution methods first divide and group the customers, then:

For each cluster a facility is located and a VRP (or TSP) is executed [28];

A travelling salesman problem (TSP) for each cluster is executed and then the facilities are located.

Iterative heuristics breaks down the problem in two sub problems which are solved iteratively.

Hierarchical heuristics consider, instead, the location as the main problem and the routing as a subordinate problem

In the context of LRP, Iterative and hierarchical heuristic are mainly used in solving vehicle routing problems. [13]. Hierarchical network configurations with hub facilities which been proven to be flexible and cost-effective is widely applied in the transportation and telecommunication industries. Hub networks they can reduce total costs by more efficient vehicle infrastructure utilization by better matching capacity to demand.

There are several articles that venture on this field of location and routing problem. Barreto et al [5], used a cluster analysis procedure in LRP heuristic approach. The approach cluster consumer together and allocate them to certain serving facility while applying TSP for each cluster. In [4] is proposed a method for solving the multi-depot location-routing problem (MDLRP). Tuzun and Burke [3] employed the two phase tabu search algorithm in both location and routing phases, where they utilized TS on location variable to solve facility location problem.

There are also other procedures used in LRP which have difference in approach but with the same aim of minimizing the overall cost of LRP while satisfying the demand.

III. PROPOSED APPROACH

The proposed case deals with solving a class of problem that incorporates decision of vehicle routing, facility location, route assignment and tries to minimize the total cost incurred in the logistic system.

A. Problem definition

[2].A set of potential facility and consumers are given. Facilities are allocated to every consumer with demand D>0(where D represent value of demand). The vehicles which are limited in number deliver the consignment to the consumer on a networked route. The cost of facility set-up and cost of distribution per unit have been fixed and there is vehicle and potential center capacity. The objective is to determine facility location and vehicle routes while minimizing overall cost.

The following are constraints condition facing vehicle and distribution centers.

• Each customer’s demand must be satisfied;

• Each customer must be served by a single vehicle [2];

• The overall demand cannot exceed the capacity of vehicle serving that route.

• Each route begins and ends to the same facility [2].

Unlike LRP the vehicle here are not limited to one route.

The process of solving TSP-VRP is affected by constrained location and routing problem (CLRP).

CLRP can be solved by dividing the problem into two phases

Location-allocation (LAP);

Routing (VRP).

In Location phase –allocation problem the solution is a set of selected facilities and a project to allocate the customer to the facilities in computing the distance each customer is directly connected to the nearest facilities l this is achieved through Allocation of customer to nearest facility, Coming up with List of customer distribution and Determining facilities number. The objective of this procedure is to come up with minimum number of facilities that satisfies the total demand and provide configuration of the potential facilities.

VRP phase-output of the LAP is used as input to this phase. The procedure involves two main steps, allocating customer to the facilities according to their cluster and the proximity to facilities centers and s applying TSP in several routes to come up with least cost route, at first with no constraints to vehicle capacity and then with vehicle capacity forming a TSP-VRP.

The optimal solution in the whole problem is comprised of optimal number of routes and with each route [2].having best sequence (in terms of time/costs) of the served demand nodes.

Determining where to locate facilities and how to distribute goods to customers are important decisions that arise in the design of logistics systems. When customers demand less than truckload are interdependent and must be optimized jointly. Location and routing problems (LRPs) seek to minimize total cost by simultaneously selecting a set of facilities and constructing a set of delivery routes that satisfy the specified system constraints. Location and routing problems however, implicitly assume that each vehicle covers exactly one route. This may potentially overestimate the number of vehicles required and the associated distribution cost. Most often, it is possible to serve multiple routes with a single vehicle, in which case the decision of assigning routes to vehicle becomes interdependent with the location and routing decision. In this paper, we consider a class of problems that integrate the decision of facility location, vehicle routing and route assignment and seek to minimize the total cost. We can refer to this problems as location and scheduling problems. The location and scheduling problems generalizes and subsumes several well studied problem classes, such as the multi depot vehicle routing problem (MDVRP), vehicle routing problem (VRP) and the location and routing problems (LRPs). Given a set of candidate facility locations and a set of customer location, the objective of the location and scheduling problems is to select a subset of facilities, construct a set of delivery routes and assign routes to vehicles in such as to minimize total cost subject to satisfaction of the system constraints. Location and scheduling problems can be approached in a way that divide the problem into three phases that is facility location, vehicle routing and vehicle assignment.

Location and routing problems description and formulations

We consider a location and routing problem with capacity constraints on the facilities and on the vehicle, as well as time constraints on the vehicle. In particular, given set of candidates facility locations and a set of customer location, we seek solution in which (i) each customer is visited exactly once, (ii) each route starts and end at the same facility, (iii) the total demand of the customer assigned to a route is at most the vehicle capacity, (iv) the total working time of a vehicle is no more than the time limits, and (v) the total demand of the customer assigned to a facility does not exceed the capacity of the facility. Consider an instance of the location and routing problem in which there is at most one vehicle at each facility, there are no facility fixed cost, and the vehicle time limit is unrestricted.

We come up with a model for the delivery form of the location and the routing problem and make the assumption that there is no service time at the customer. The model nevertheless, can be adapted easily for pickup problems and for nonzero service times. At the heart of the location and routing problems is a network flow structure, deriving from the routing of customer demands, that is constrained through the vehicle and facilities capacities. Hence, we consider both the arc based and the path based formulations for the location and routing problems, as each has been widely applied for related problems. As explained below.

Graph based formulations of location and routing problem

For the related problems of location and routing problem and the vehicle routing problem, the literature contains two main types of graph based model, commodity flow and vehicle flow. In some formulations, integer variables make up the number of times a vehicle traverses a given edge or arc in an underlying graph. In commodity flow simulations, an extra variable representing the number of units of a given good transported along the arc is award. Generally, vehicle flow models comprise an exponential number of subtour elimination constraints, where commodity flow model, with the help of the extra flow variables, use a polynomial number of constraints to eliminate subtours [18]. In the case of location and routing problems and also the case of vehicle routing problem (VRP) two index vehicle flow formulations are favored in solution algorithms based on cut and branch since these formulations include smaller number of variable and their LP relaxations yield better bounds. Nevertheless, it is not possible to formulate the location and scheduling problems using variables with only two indices because of the time constraints for the vehicle. In this context, we require a three index commodity flow model.

To formulate the model, we introduce the following notation. Let I be the set of customers locations and J be the set of candidates facility locations. We define a graph G = (N, A) where N = I U J is a set of nodes and A = (J×I) U (I×I) is the set of arcs. Let H j be the set of vehicles, and let {H j} j ϵ J be a partition of H into homogeneous sets of vehicle assigned to each facility.

Parameters

CjF = daily equivalent fixed cost of opening facility j, Ɐj ϵ j,

C0 = vehicle operating cost per unit travel time,

CV = daily equivalent fixed cost of a vehicle (including the driver cost)

Di = demand of customer i, Ɐi ϵ I,

LjF = capacity of facility j, Ɐj ϵ J,

LV = capacity of a vehicle,

LT = time limit for a vehicle and the driver and

Tij = travel time between locations I and j, Ɐ (I,j) ϵ A.

Decision variables

xikh = 1 if vehicle h travel on arc (i, k), Ɐh ϵ H, (i, k) ϵ A,

0 otherwise

yikh = flow on arc (i, k) carried by vehicle h, Ɐ (i, k) ϵ A, h ϵ H,

tj = 1 if facility j is selected, Ɐj ϵ J,

0 0therwise

vh = 1 if vehicle h is used, Ɐh ϵ H, and

0 otherwise

jϵJCjFtj + CV hϵHvh + C0 hϵh(i, k)ϵATikxikh (1)

hϵHkϵNxikh = 1 Ɐi ϵ I, (2)

kϵNxikh – kϵNxikh = 0 Ɐi ϵ N, hϵ H, (3)

hϵHjkϵNyikh – LjFtj ≤ 0 Ɐj ϵ j, (4)

yikh – LjFtj ≤ 0 Ɐ (i, k) ϵ Ɐ, h ϵ H (5)

kϵIyikh – kϵIyikh + Di k ϵNxikh = 0 Ɐi ϵ I, h ϵ H, (6)

i, kϵ ATik xikh – LT vh ≤ 0 Ɐh ϵ H, (7)

xjkh = 0 Ɐj ϵ j, k ϵ N, h ϵ Ht, t ϵ J {j}, (8)

xikh ϵ {0, 1} Ɐ (I , k) ϵ A, h ϵ H, (9)

yikh ≥ 0 Ɐ (I, k) ϵ A, h ϵ H, (10)

tj ϵ {0, 1} Ɐj ϵ J, and (11)

vh ϵ {0, 1} Ɐh ϵ H (12)

The objective function (1) states that the cost, which includes the fixed cost of the selected facilities, the fixed cost of the vehicle which includes the driver cost, and the operating cost of the vehicle, should be minimized. Constraints (2) specify that exactly one vehicle must travel from customer node I to some other node. Constraints (3) require that a vehicle should enter and leave a node equal number of times. For customer nodes, constraints (2) and (3) ensure that if a vehicle enters a node, it will leave this node and therefore that each customer node is served exactly once. In case of facility nodes, the number of visit by any vehicle may exceed one, since a vehicle can cover several routes. Constraints (4) ensure that the total out bound flows to the customer nodes from each facility do not exceed its capacity. Constraints (5) are vehicle capacity constraints and define the relationship between the binary variable xikh and the flow variable yikh. each constraints ensures that the flow between any pair of nodes cannot exceed the capacity of a vehicle. Constraints (6) require conservation of flow at each customer node; these constraints must be modified for pick up problems. Constraints (5) and constraints (6) together ensure that no route violates the vehicle capacity. The combined sets of constraints (2), (3) and (6) ensure that only valid traveling salesman tour that include a facility are formed. Constraint (7) limits the total time of a vehicle schedule to the time limit. Constraint (8) restricts travel on the arcs originating from a facility to vehicles located to that facility. Constraints (9), (10), (11), and (12) are the integrality and no- negativity requirement on the variable.

In situations when locational problems do not have a routing aspect, the location-routing approach is clearly not an appropriate one. Some researchers may object to location-routing on the basis of a perceived inconsistency.

A distribution system can be designed properly by determining the location of facilities. There are some pother cases where the deliveries made over multiple routes, in these cases, the routing problem and location problems must be considered simultaneously. Determining the locations of facilities within a distribution network can be an important step that impacts not only the profitability of an organization but also its reliability. An assumption made in location modeling is that deliveries are made on out and back routes relating to a single customer. Under this assumption, the cost of delivery does not depend on the other deliveries made. However, in contexts, any deliveries are made along multiple stop routes leading to two or more customers under this the cost of delivery depends on the various customers on the route and the way in which they are visited. Solving both the routing problem and the location problem can lead to accurately capturing the cost of multiple stop routes within a location model.

But normally the location-routing problem

Location and routing problems seeks to economize on the total cost by simultaneously selecting a set theory of candidate facilities and coming up with a set of delivery routes that satisfy the following:

(i) Customer demands are satisfied without exceeding vehicle or facility capacities;

(ii) Each route begins and ends at the same facility.

(iii) The number of vehicles, route lengths, and route durations do not exceed the specified limits; and in order to prevent spoilage that often results to route duration or route length constraints, temperature restrictions need to be there. Also, time-critical delivery problems, such as express package delivery, have time-deadline restrictions that limit the duration or length of routes. Often time-critical delivery problems involve penalties if in case goods fail to reach the destination in time.

Exact methods have been generated for a small number of location and routing problem models. As the algorithm progresses, it realizes, outlines and adds violated constraints and then branches when it identifies no other violated constraints. The authors test the method of solving problem on randomly generated instances as large as eight candidate facilities and twenty customers. To get rid of the potentially exponential number of constraints, the authors develop a constraint-relaxation way of reaching for the solution in which they relax the sub tour elimination, integrality, and chain barring constraints to begin. An assumption made in location modeling is that deliveries are made on out and back routes relating to a single customer [19]. Under this assumption, the cost of delivery does not depend on the other deliveries made. A distribution system can be designed properly by determining the location of facilities. There are some pother cases where the deliveries made over multiple routes, in these cases, the routing problem and location problems must be considered simultaneously. As the algorithm progresses, it realizes, outlines and adds violated constraints and then branches when it identifies no other violated constraints. The authors test the method of solving problem on randomly generated instances as large as eight candidate facilities and twenty customers. It can be realize that the effectiveness of set-partitioning formulations and branch and price algorithms results in the context of developing exact algorithms for location and routing problems. There are two main contributions of this paper. First, it can be seen from the new formulation for the location and routing problems with reduces constraints and identify an alternative set of constraints that can improve the linear programming relaxation bound. Also, we can develop a branch and price algorithm for the location and routing problems with distance constraints. The pricing problem, which into a set of elementary shortest path problems with a single resource constrain can also be solved. We can also show that our algorithm can solve optimally instances with ten candidate or more customers with various distance constraints.

We can solve by following the steps below:

Problem Formulation

Integrality a new set-partitioning based formulation of the LRP with distance constraints can be seen in this section.

The objective of the location routing problem with distance constraints is to come up with a set of locations and construct a set of associated delivery routes in a way that can minimize facility costs plus routing costs. It can be realize that the effectiveness of set-partitioning formulations and branch and price algorithms results in the context of developing exact algorithms for location and routing problems. The set of routes must be that it does not exceed the maximum and each customer receives the visits with no complication. Branch and bound is a standard method or way of solving integer programs in which a series of relaxations of the original problem is solved to obtain an optimal solution. The generalized version of branch and bound in which the LP relaxation at each node of the tree is solved via column generation can be named as branch and price.

Column Generation

It has become a widely used technique for solving large-scale linear programs. Column generation entails is solving a linear program by generating only a subset of the variables while guaranteeing economical coming up of the solution over the entire set of variables. For the location and routing problem-DC model, column generation can be used to solve the LP relaxation [20]. We use the term restricted master problem to refer to a restricted version of the LP relaxation that contains only a subset of the feasible route variables. From LP theory, it can be seen that the reduced cost of every variable in an optimal solution is not minimal. Thus, if the pricing problem identifies feasible route columns with negative minimal cost, we add them to the restricted master problem and optimize. Column-generation is stopped when the pricing problem identifies no columns to add; i.e. every feasible route variable has a nonnegative minimal cost, which implies that the optimal solution to the restricted master problem is optimal for the original linear Programming relaxation.

Branching Rules

A final solution of the Linear Programming relaxation may contain variables with containing fractions. A standard branch and bound procedure can be applied but it does not guarantee optimality due to the column set which does not contain all of the variables. After variables are fixed during the branching process and the Linear Programming is optimized, the dual variables may have new values. Because of this, a column that did not price out favorably at a previous node of the tree may have negative minimized cost. Therefore, additional columns must be generated throughout the tree. In developing a branching technique for a branch and price algorithm, we need to consider the impact of the branching rule on the solution of the pricing problem [21]. For location and routing problem DC, our main aim is to ensure that we can continue to solve the modified pricing problem including the branching decisions as a shortest path problem. We come up different branching rules for the two variable classes. For our branch and price algorithm, we develop specific methods for coming up with an initial solution, solving the pricing problem, generating an upper bound at the root node, and choosing a branching variable. We provide some details of each function in this section

Initial Feasible Solution

To begin the algorithm, we need an initial set of columns that contains feasible solution. One possibility is to construct the set of routes that visit a single customer with a one way trip distance. Nevertheless the disadvantage of this simple approach is that the initial solution may probably be far from the real answer, and, as a result, more repetition of pricing may be required to solve the LP relaxation [22]. To improve the quality of the initial starting solution, constructing a set of feasible routes that involve multiple customers in addition to the singleton routes can assist in solving. We use a nearest insertion heuristic procedure to construct these routes. We start with a route that includes only customer node i =1 and repeatedly add the customer node of minimum insertion distance until the maximum allowable number of customers is reached. Then we repeat the procedure giving each customer node i for i = 2″ ‘ ‘ ‘ “! I! The opportunity to be the “seed” node of the route the routes are stored in order of increasing average cost, defined as the total cost of the route divided by the number of customers served. Finally, we calculate a threshold value and add any column with an average cost less than the threshold to the initial set of columns. Variables are fixed during the branching process and the Linear Programming is optimized, the dual variables may have new values. Because of this, a column that did not price out favorably at a previous node of the tree may have negative minimized cost. In the process of computing, the routes can be constructed up to four customers, and the threshold value computed as the midpoint between the minimum average cost and the maximum average cost of the routes constructed.

Pricing Problem

Keeping in mind that the pricing problem disintegrates into a set of independent pricing problems, one for each facility j, it means that during each pricing repetition, we must solve! J ! Elementary shortest path problems with one resource constraints . During an iteration of the column-generation Method of solving the problem, there may be a facility j for which no negative reduced cost columns are generated. Variable values are not changing much from iteration to iteration then it is likely that no negative reduced cost columns will be generated for facility j in the next iteration. Thus, in hopes of reducing the time spent generating columns; the pricing problem is not solved for facility j in the next iteration. To prove the optimum value, however, the pricing problem for all facilities must be solved during the final iteration.

Primal Feasible Solution

Before beginning the branching portion of the branch and price algorithm, good lower and upper bounds on the optimal integer objective function value must be there. The objective function value of the optimal LP relaxation solution is a valid lower bound. Integrality, we apply a standard branch and bound algorithm to solve the integer program defined over the set of columns generated during the solution of the LP relaxation. Typically, this upper bound is excellent, helping to keep the tree size manageable. To summarize on this, location and routing problems can be applied in contexts in which deliveries are made along many stop routes. A new set-partitioning-based formulation for a class of location and routing problems with distance constraints is represented. The objective function value of the optimal LP relaxation solution is a valid lower bound. Integrality, we apply a standard branch and bound algorithm to solve the integer program defined over the set of columns generated during the solution of the LP relaxation. Also a set of valid inequalities that strengthens the formulation and demonstrated the improvement empirically for a set of small cases are represented. It is also observed that a branch and price algorithm uses an extended label correcting algorithm for the ESPPRC to solve the pricing problem and present the results for the algorithm. Due in part to the strength of the LP relaxation bound, this way of solving problems could solve optimally instances with as many as 100 customer nodes and 10 candidate facilities with various distance constraints. To summarize on this, location and routing problems can be applied in contexts in which deliveries are made along many stop routes [24]. A new set-partitioning-based formulation for a class of location and routing problems with distance constraints is represented. The formulation and algorithm provide a framework for making location decisions that accurately shows the corresponding cost of transport. The structure of the set-partitioning-based formulation is such that additional or different constraints on the vehicle routes can be added easily. The pricing minimal problem for each facility becomes an elementary shortest path problem with two resource constraints that can still be solved by the extended label correcting algorithm

The difficulty of solving instances with additional or different resource constraints depends in part on if, and to what extend is the additional restrictions reduce the solution space and whether the LP relaxation bound remains strong [26]. Future work also will try to come up with adding cutting planes to the branch and price algorithm to allow even larger instances to be solved clearly and properly.

Classification of logical-routing problems

Hierarchical structure. These consist of facilities giving services to a number of customers, who are connected to their depot by means of vehicle tours. No routes connect facilities to each other. Some of these works represent quite complex extensions to the location and routing problem; some others may not even be considered to be part of the location and routing problem.

Type of input data. This may be deterministic or stochastic. There is a larger body of literature on the deterministic case. We note demand as the only stochastic variable.

Planning p

A IS FOR ABSENT A DEFENSE OF GRADE DELFATION

Name:

Course:

Tutor:

Date:

Each university should have a student body to govern and assist in the affairs of its students. As much as these university student bodies are headed by students in most parts of the world, the university administration has no power to interfere with its affairs, leaving it with only advisory and liaison powers. Many universities allow these student bodies to have democratically elected officials but the whole process is only monitored and facilitated where possible according to the party’s respective constitutions. Student bodies also demonstrate a willingness to fight for justice when they feel a student is treated unjustly by the university administration, outsiders and even within themselves. In so doing, university administrations usually have the role of cooperating and aren’t allowed to overrule in such situations.

All universities have faculties to assist in the administration of various disciplines presently taught in them. However powerful the university administration is, it is always limited to an administrative and monitoring role when dealing with faculties. Faculties are directly or indirectly answerable to the senate but the senate always maintains its distance when faculties execute internal operations, such as faculty meetings, where most senates only have silent representation. In addressing its needs, faculties are supposed to liaise with the university administration, where the prepared requirements, such as annual budget, are presented. It should also be noted that in preparing sensitive plans, such as strategic budget, the university is usually limited to a role of auditing and authorizing. Most universities faculties again are sub-divided into departments, which are directly answerable to them. This shows another level at which university administrations are limited in that they have to go through the respective faculties before directly addressing departments.

Student being the main beneficiaries of the university systems of operation and teaching, also have limitations to their activities while under the auspices of the institution. Many students think their joining university constitutes the right to engage in any kind of behavior deemed necessary but this isn’t the case. These students have a duty and responsibility of upholding the institutions’ rules and regulations. In addition, they are expected to adhere to their respective students’ union/body/organ’s rules and regulations as well as uphold a general sense of responsibility. They are required to attend class and other mediums of instructions and respect all staff. In case of disputes, their attempts to get justice are limited to what method don’t destroy property, disrupt learning as well as other functions and cause mayhem, unless while they use strikes and demonstrations, which too must be peaceful.

Universities and colleges are tasked with providing their students with a conducive environment to enable them learn. In doing this, they should provide appropriately trained and experienced teaching staff as well as all necessary equipment, such as labs, classes, libraries and materials. Alongside this, colleges and universities are also expected to provide enough security for their students while on campus. This means security guards and a perimeter fence or wall with a secure manned gate. Also, supportive services are required by students, including counseling, healthcare and transport where possible. In conclusion, universities are also tasked with assisting with the placement and assimilation of students in their respective industries, along with offering assistance whenever and wherever research is needed. This alongside the provision of spiritual guidance goes a long way in assisting students while on campus.

Becoming a Mother at 19 Years Old

Becoming a Mother at 19 Years Old

The complexities of premature childbearing in teenagers are indisputable. Poverty, academic failure, unemployment as well as low self-esteem are regarded as negative consequences of premature childbearing. Teenage pregnancy is considered as one of the most disturbing issues in the contemporary world. Generally, a girl who becomes pregnant prior to adulthood is seriously looked down with dishonor. Essentially, teenage pregnancy takes place as a result of diverse reasons that include outcomes of peer group pressure, contraceptive failure, and raging hormones.

Causes of Adolescent Childbearing

First of all, peer pressure is another cause of premature pregnancy. Most adolescents choose to experiment in sexual intercourse since they need to attain the approval offered by their circle of acquaintances. In this regard, the sole way to acquire acceptance is by have sexual relationships with the opposite sex. This promiscuous conduct usually leads to unnecessary teenage pregnancies.

Secondly, adolescent pregnancy may be caused by contraceptive malfunctions. This is another fundamental reason for adolescent pregnancy. Numerous types and brands of contraceptives are easily accessible in the market. However, contraceptives are not usually a guarantee for absolute safety. Many adolescents lack adequate information on how to use contraceptives. The majority of the adolescents are ignorant on the risks involved in the use of contraceptives, and the risks involved in using contraceptives. Therefore, this conduct results in premature pregnancies.

Lastly, consequences of intense hormones may lead to teenage pregnancy. This is because, at the adolescent phase the girl may experience abrupt and unfamiliar emotions. In this phase of growth, there is an enormous hormones influx that causes sensations to rage and modify among adolescents. Adolescents also experience an innate sense of rebellion against the laid down rules and norms. This, together with an impulsive sense of newly-found sexuality and liberation, results in the release of their emotions through sexual channels.

Other causes such as rape have also been documented. Whatever the causes, the experience of adolescent childbearing can be extremely traumatic. Consequently, appropriate education on sexuality ought to be taught to adolescents at school, and at home.

Effects of Adolescent Childbearing

The children born as a result of adolescent pregnancies are more liable to grow up in lack, poverty, and experience more health related problems. Research reveals that these children are liable to experience higher rates of neglect and abuse, perform dismally in school. Studies also reveal that these children are prone to becoming teenage mothers, committing delinquent acts as well as adult crimes. These children may also incur unsuccessful adult marriages together with other relationships.In most cases, adolescent mothers have increasingly lower levels of scholarly attainment than in comparison to other women. This factor severely limits their profession options and sharply augments their possibility of economic dependency. It is evident that approximately 70% of adolescent mothers complete their high school education or attain a high school diploma. Children of juvenile mothers have considerably higher probability of placement in special learning classes. They also have considerably higher incidence of milder academic problems.

Conclusion

It is essential that adolescents realize that prior to engaging in sexual relationships, parenting entails being responsible for unreservedly loving, nurturing, developing, teaching, and guiding another human being. Adolescents ought to realize that the parenting decisions are enormous and cannot be taken frivolously. The current programs related to sex education in schools ought to acknowledge the varied contributions the school environment can make. In the school environment, the interaction among the teacher and students is usually not adequate in order to advise individual students. This setting may only offer the provision of information from a disconnected perspective.

beginning_a_historical_research_paper

History

Student’s name

University affiliation

History

The history topic I selected to research about is the battle of fallen timbers that is in the Native American history category. The battle of fallen timbers was a battle that showed and proved to people that delicate young republic is capable of countering a military threat when Shawnee Chief Blue Jacket’s alliance was defeated by General Anthony Wayne (Bauman 2010). The battle of the fallen timbers took place in the 1794 on 20th August, this battle was the last major in the Northwest Territory that was an Indian war between the United States and the Native Americans. During the war the almost modern day Toledo, Ohio the General Anthony Wayne steered the Unites States troops and gained victory over the alliance of Indian warriors that were led by the Miami’s Chief Little Turtle and the Shawnees’ Chief Blue Jacket. The modern day Ohio was open to the white settlers as a result of the treaty of Greenville that was signed in the following year (Tebbel 1972). The Native Americans victory could also be attributed from the support that they got from the British whose leader was Captain Alexander McKillop against the United States. The battle was mainly about gaining control over the Northwest Territory which had been handed to the United States during the signing of the Treaty of Paris in 1783.

References

Bauman, A. (2010). General “Mad” Anthony Wayne & the Battle of Fallen Timbers: a Look at Some Key Events in the Life and Times of General Wayne. Bloomington, IN: Author House.

Tebbel, J. (1972). The Battle of Fallen Timbers, August 20, 1794; President Washington secures the Ohio Valley. New York: F. Watts.

A historical perspective on how alcohol and family violence have been impacted by legislative changes

Alcohol and domestic violence

Name

Instructor

Course

Date

A historical perspective on how alcohol and family violence have been impacted by legislative changes

There is a connection between alcohol abuse and domestic violence. In many cases, domestic violence is accompanied by excessive alcohol consumption for long periods of time. Drinking is not the cause of domestic violence, but it can lead to the situation becoming volatile and hence make the abusive episodes more frequent and severe. This is due to the fact that alcohol abuse increases stress on the entire family and hence leads to a reduction in common sense when it comes to behaviors that are socially acceptable. When one is under the influence of alcohol, they have increased violent feelings and hence end up acting violently.

There have been numerous legislative changes that have been going on throughout history. Legislatures have been passing statutes that authorize criminal justice officials to handle domestic violence offenders in a more aggressive way. The domestic violence laws are meant to reduce subsequent violence after it has occurred or prevent a new case of violence from occurring. For instance, changes in legislation have led to domestic violence cases to be changed from being misdemeanors to felonies (Bryfonski, 2013). There have also been numerous legislation changes on alcohol abuse such as increasing taxes on alcohol beverages. This is intended to limit people from purchasing alcohol due to the increased prices. There is also change in legislation when it comes to decreasing the legal blood alcohol content level when driving. This prevents people from excessive consumption of alcohol and hence they do not get to a level where they become violent.

There are recent new punch laws that have been put in place. These laws are against domestic violence that is fueled by alcohol consumption that applies both in the streets and in homes. The new law stipulates that anyone who is under the influence of alcohol and found guilty on inflicting one-punch and someone looses their life, they will have to face a minimum sentence of eight years or a maximum of 25 years. On the other hand, those people who are found guilty of alcohol fueled assault or sexual assault will face a minimum mandatory sentence of two to five years.

The changes in legislation have made alcohol and domestic violence serious offenses that attract heavy punishments. These changes have led to a significant change in alcohol and domestic violence cases throughout history.

Impact of alcohol abuse on the addicted individual and those around them

Alcohol abuse can impact different aspects of the addicted individual’s life. If an individual consumes alcohol for a long period of time, they can end up developing serious health related complications. The effects of alcohol abuse on the health of an individual can be manifested in as chronic diseases, injuries and accidents. Intoxication is associated with injuries, accidents, domestic violence and deaths. Long term alcohol consumption can also cause brain damage to the addicted individual. The individual might experience memory loss, blackouts and anxiety. An individual can also end up developing permanent brain damage and mental health problems. There are diseases such as alcohol dependence or alcoholism that can be mainly linked with alcohol abuse. An addicted individual is also at risk of developing cancer of the mouth and throat. A disease such as liver cirrhosis is mainly caused by alcohol abuse (Bryfonski, 2013).

Alcohol abuse also has some social effects on an individual in terms of how they interact with other people. Alcohol affects the part of an individual’s brain that controls their judgement, coordination, concentration, emotions and behavior. This makes addicted individuals at risk of being victims of crime such as mugging, domestic violence and rape. They are also at risk of being involved in criminal or antisocial behavior such as domestic violence, fights and theft. An individual under the influence of alcohol is also at risk of having an accident such as accidental fires, road accident, accidents at work or falling down. An addicted individual can also be at risk of losing their job due to poor performance or being repeatedly absent. Alcohol abuse impacts the financial stability of an individual since they end up spending so much money to sustain their drinking behavior.

Alcohol abuse does not affect the addicted individual only it also affects those who are around them. Alcohol abuse leads to damaging of relationships between family members and friends. This is because the addicted individual ends up changing their behavior which affects their family and friends. The individual might end up being violent and hence those who are around them will be affected by their violent behavior. Alcohol abuse puts so much stress on people who are around the addicted person. Family members and friends are obliged to cover for the individual’s drinking problem. They are forced to take the burden of lying on your behalf and working so as to be able to provide for the addict and themselves. They often pretend that nothing is wrong and hide whatever fears they have. However, their resentment and fears can end up taking a toll on them. The addicted person’s children are quite vulnerable and sensitive to this issue. They end up facing emotional trauma which potentially lasts for a long time (Galanter, 2002).

The impact of family violence on both the perpetrator of family violence and those exposed to family violence

Domestic violence affects the perpetrator in various ways. First, the perpetrator might end up answering charges in court for their violence. If they are found guilty, they might face sentences in prison hence loose a lot of time of their life behind bars. Domestic violence can also lead to broken homes since the victims want to stay away from the perpetrator. The perpetrator ends up being lonely since his or her family no longer wants to be associated with them. The perpetrator of domestic violence can also be feared by his or her children. This is not good for the perpetrator as the children no longer want to be associated with him or her (Cleaver, & Unell, 2009). It aggravates the feeling of loneliness on the perpetrator.

There are also various effects of domestic violence to those who are exposed to it. Families or individuals who are exposed to domestic violence go through physical and emotional trauma. They often go through physical, spiritual or mental shifts that might end up becoming worse unless they are addressed. The emotional and psychological abuse that inflicted by the perpetrators of domestic violence is quite costly as compared to the physical injury that is sustained in the short-run. Most of the physical injuries that are sustained in domestic violence end up causing medical difficulties as the victims grow older. Some of the diseases that are affected by domestic violence include hypertension, arthritis and heart diseases. People exposed to domestic violence might end up loosing their jobs as a result of being absent because of being ill as a result of domestic violence. They can also be absent due to court appearances and hence jeopardize their means of livelihood. Those exposed to domestic violence might also be forced to move in order to avoid continued violence. This is quite costly and can also affect the continuity of employment. People exposed to domestic violence can also end up loosing their friends since the perpetrator ends up isolating the victim from their family and friends. The victims of domestic violence often become embarrassed due to the abuse they go through and withdraw from the support of family and friends so as to avoid the embarrassment.

Women who go through domestic violence might be abandoned by the church when they decide to separate themselves from the perpetrators. This is because some religions are against divorce or separation regardless of the extent of abuse. Victims of domestic violence end up forgoing their financial security through divorce so as to avoid further abuse. Victims of domestic violence are at a high risk of alcohol and other drug abuse as a way of dealing with what they are going through (Galanter, 2002).

It is unfortunate that whenever a child witnesses their mother being abused they end up being affected. Children are very close to their parents and whatever hurts them hurts the children too. When a child sees their mother being abused, they feel guilty because they feel like they could not protect them or they might be the reason for the strife. Children might also end up being neglected or abused in the process as the mother tries to deal with the trauma they are going through. A child gets hurt when they witness their parent being yelled at, pushed or being beaten. They feel stressed, confused, and ashamed. In many cases, they blame themselves for being the cause of the problem (Gerdes, 2012). They end up growing with the knowledge that it is okay to hurt people or to be hurt by others. Children who witness domestic violence develop emotional problems, become withdrawn or always cry excessively. They end up having a difficulty in making friends or develop a fear for adults. These children might end up being depressed and excessively absent from school. They solve problems violently either in school or at home. They are also at a risk of being suicidal, running away from home and committing criminal acts (Cleaver, & Unell, 2009).

Intervention methods, which could be applied to this family in crises

There are various intervention strategies that can be applied in domestic violence situations. This includes availability of a 24 hour response team available to respond to any case of domestic violence (Gerdes, 2012).The response centers normally respond to domestic violence immediately upon request by providing law enforcement and medical practitioners. It also advocates for provision of crisis intervention, an immediate assessment of the situation and safety planning for the victims. The other intervention strategy is emergency shelters. The victim sand their children gave access to shelters where they can run to as they flee from domestic violence. This offers emergency assistance, housing, advocacy and counselling for the victims. Another intervention strategy is support groups. Victims of domestic violence have access to confidential support groups where they freely share their experiences. This helps the victims in their path to recovery.

How the family rituals may affect the family member in crises

Family rituals are an important tool in preserving the family paradigm and also convey its identity. Family rituals can affect family members in crisis in various ways such as facilitating the transmission of beliefs and values. They might be of great importance in transmitting the beliefs and values of a particular family. This helps in bringing the family back together during the crisis and dealing with the situation at hand through fostering the family values. Family rituals also provide support and containment where there are strong emotions particularly in domestic violence situations. They help in bringing the family together after domestic violence incidence hence help in creation of safety and security in the family.

References

Bryfonski, D. (2013). Family violence. Detroit: Greenhaven Press.

 

Cleaver, H., & Unell, I. (2009). Children’s needs : Parenting capacity: The impact of parental mental illness, problem alcohol and drug use, and domestic violence on children’s development. London: The Stationery Office.

 

Galanter, M. (2002). Alcohol and violence epidemiology, neurobiology, psychology, family issues. New York: Kluwer Academic Pub.

 

Gerdes, L. (2012). Domestic violence. Detroit: Greenhaven Press.

Limitations of GDP as Welfare Indicator

Limitations of GDP as Welfare Indicator

Name

Affiliation

Table of Contents

TOC o “1-3” h z u HYPERLINK l “_Toc413349524” Introduction PAGEREF _Toc413349524 h 2

HYPERLINK l “_Toc413349525” Definition of GDP PAGEREF _Toc413349525 h 2

HYPERLINK l “_Toc413349526” Limitations of GDP and Economic Indicator PAGEREF _Toc413349526 h 2

HYPERLINK l “_Toc413349527” Treatment of “defensive expenditures PAGEREF _Toc413349527 h 3

HYPERLINK l “_Toc413349528” As a measure of household work PAGEREF _Toc413349528 h 3

HYPERLINK l “_Toc413349529” Shadow” or informal economy PAGEREF _Toc413349529 h 3

HYPERLINK l “_Toc413349530” Measures of changes in natural Capital PAGEREF _Toc413349530 h 3

HYPERLINK l “_Toc413349531” GDP and its derivatives are measures of the total output of the economy PAGEREF _Toc413349531 h 4

HYPERLINK l “_Toc413349532” Conclusion PAGEREF _Toc413349532 h 4

HYPERLINK l “_Toc413349533” References PAGEREF _Toc413349533 h 5

Introduction

GDP (and its derivatives) is a measure of economic activity, actually. Narrowly understood economic activity, one should add. However, this does not prevent economists and policy makers from making welfare comparisons across countries and across time on its basis. The argument goes as follows: GDP is a good proxy of the consumption possibilities people have, and consumption is a good proxy of well-being/welfare. Therefore, we allegedly can use GDP per capita for comparing welfare between countries and GDP growth as an indicator of social progress within a society. This may sound compelling to many and, indeed, we are used to this rhetoric from authorities and the media. But it is wrong to assume that GDP or any of its common derivatives provides a measure of social welfare, for a number of reasons.

Definition of GDP

GDP (gross domestic product) is computed as the sum of all end-use goods and services produced in an economy during a period of time, weighted by their market prices. There are at least two derivatives of GDP that are in usage, too: GNP and NNP. GNP (gross national product) is GDP plus income earned by islanders abroad minus income earned by foreigners in the inland. For most economies, the difference between these two is small, but it can be significant in some cases (e.g. in Ireland before the crisis, where much of the GDP was owned by foreign corporations). NNP (net national product) is GNP minus depreciation of capital, sometimes including estimates of natural capital depreciation (“green NNP”) (Fleurbaey & Blanchet, 2013).

From the definitions it is clear that these accounting quantities measure primarily the economic activity and, in the case of the NNP, the sustainability thereof (although in a very limited sense only). They could potentially be used as welfare indicators under some ideal conditions. But these conditions are nonexistent.

To use GDP and its derivatives as a welfare indicator means to ignore its limitations, and there are many of them: Each paragraph indicates a limitation

Limitations of GDP and Economic Indicator

First of all, GDP (I will stick to this base measure, but I mean its derivatives as well, if not else indicated) is computed at market prices – which means that it ignores externalities, particularly (but not only) environmental ones. To a limited extent, this limitation can be overcome by computing the measure using “accounting prices”, which try to correct for market externalities. However, this is a difficult procedure, since many accounting prices are more or less best guesses with limited reliability. In most cases, market prices are used (Jacobs & Šlaus, 2010).

As pointed out by HYPERLINK “http://graphics8.nytimes.com/images/2008/04/16/business/Easterlin1974.pdf” o “Does Economic Growth Improve the Human Lot? Some Empirical Evidence” t “_blank” Richard Easterlin, who conducted extensive research from the 1970’s through 2000’s, people do not become happier when they grow richer if they crossed some rather low threshold in terms of income (the so-called HYPERLINK “http://en.wikipedia.org/wiki/Easterlin_paradox” t “_blank” Easterlin Paradox). There are many possible explanations of why this is so – e.g. the fact that there is some threshold beyond which we have no more time to enjoy the fruits of our affluence (a Jones & Klenow, 2010) or the correlation between increasing affluence and increasing competition for “positional goods” that can be attained by anyone, but not by everyone (this theory was suggested by HYPERLINK “https://zielonygrzyb.wordpress.com/2012/01/22/social-limits-to-growth/” o “Social Limits to Growth” t “_blank” Fred Hirsch). Both effects make the pursuit of ever-increasing affluence (in terms of GDP) sisyphean and interpretations of the gross domestic product as a welfare indicator flawed.

Treatment of “defensive expendituresAnother argument against using GDP as a welfare indicator is its treatment of “defensive expenditures”: a category that includes items from expenditures on the military, through money spent on building dams to protect human settlements from flooding, to clean-up costs after, say, an HYPERLINK “http://www.guardian.co.uk/business/2012/jul/31/deepwater-horizon-bp-847m-dollars” o “BP adds $847 to Deepwater Horizon costs” t “_blank” oil-spill in the Gulf of Mexico. These expenditures contribute positively to the GDP, but they clearly do not contribute to well-being. Therefore GDP overestimates what it is thought to approximate, i.e. social welfare.

As a measure of household workAlso, GDP does not include a meaningful part of the economy – household work -, as was pointed out by William Nordhaus and James Tobin in their famous paper HYPERLINK “http://www.nber.org/chapters/c7620.pdf” t “_blank” Is Growth Obsolete?. Beside of its importance for the proper functioning of the economy and society, unaccounted for household work makes welfare comparisons based on GDP both across time and across countries difficult. E.g., the US is known for its culture of “outsourcing” of household work (which may at least partly explain why US-Americans work more hours and why the US unemployment rates are systematically lower than in Europe) – many things that Europeans do on their own, outside of the market (and therefore unnoticed by GDP statistics), e.g. cooking, washing etc., an average US-Americans lets do others against payment. This makes the US-American GDP higher by trend – but it is very difficult to interpret the welfare consequences of these differences, especially because they root deeply in cultural specifics. Also, the tendency toward household work changes within societies over time – how should the resulting change in GDP be interpreted in welfare terms? (Jones & Klenow, 2010)

Shadow” or informal economyA similar point to the one made above can be made about the “shadow” or informal economy, which is especially important in developing countries (but also in many developed ones, particularly in Southern Europe) – being informal, its activities are not included in GDP statistics, even though they may have a tremendous influence on the welfare specifically of the poorer parts of the society.

Measures of changes in natural Capital

A subject that this blog is often concerned about is that GDP does not include any measures of changes in natural capital. Nor does the “normal” NNP. Since natural capital and ecosystem services (including renewable and nonrenewable natural resources, water purification, climate regulation, pollination, flood protection and many, many more) more often than not has no market prices, it is not included in GDP-like statistics that deal with marketed goods and services only. Also, the already mentioned environmental external effects remain unaccounted for (and, furthermore, there is evidence suggesting that rapid GDP growth is correlated with environmental destruction). However, ecosystem services are tremendously important for the well-being of people in developing and developed countries alike (although in the short term the former depend relatively more on them). Or could you get by without clean water, a stable climate or pollinated fruits? These things have to be included in any meaningful measure of social welfare, even though their HYPERLINK “https://zielonygrzyb.wordpress.com/2012/07/09/the-value-of-nature/” o “The Value of Nature” t “_blank” valuation may be problematic.

GDP and its derivatives are measures of the total output of the economy

They do not in any way account for distributional or equity effects of it. However, as suggested among others by Fred Hirsch and Richard Easterlin (van den Bergh, 2010), people evaluate their lives not in absolute terms, but rather in comparison with those whom they live among. So, the distribution of wealth is very important, in many cases (particularly when basic needs of the population are satisfied, as is the case in most developed countries) it may be more important than the general (average) level of wealth. GDP does not capture this crucial aspect of human well-being at all. Unless one believes in some kind of HYPERLINK “http://en.wikipedia.org/wiki/Trickle-down_economics” t “_blank” “trickle-down”, this is a serious limitation of GDP as a welfare indicator (van den Bergh, 2010).

Conclusion

Given all the limitations of GDP and related measures as welfare indicators (as listed above), it is clear that the practice of (implicitly or explicitly) using GDP statistics as a welfare proxy is deeply flawed and should be abandoned. There is no ready-made alternative that would give us a glimpse at social well-being and require just one single number. Most likely, it is impossible to create such a simple indicator. Instead, welfare has to be assessed on the basis of many different indicators, as HYPERLINK “https://zielonygrzyb.wordpress.com/2012/05/06/stop-debating-growth-and-focus-on-what-is-important/” o “Stop Debating Growth and Focus on What Is Important” t “_blank” I suggested recently. GDP may have the attracting characteristic of being relatively simple, but it is also flawed in the role as a welfare indicator. We should, using a quote attributed to Albert Einstein, “make things as simple as possible, but not simpler”.

ReferencesFleurbaey, M., & Blanchet, D. (2013). Beyond GDP: Measuring Welfare and Assessing Sustainability. Oxford University Press.

Jacobs, G., & Šlaus, I. (2010). Indicators of economic progress: the power of measurement and human welfare. Cadmus J, 1, 53-113.

Jones, C. I., & Klenow, P. J. (2010). Beyond GDP? Welfare across countries and time (No. w16352). National Bureau of Economic Research.

van den Bergh, J. C. (2010). Relax about GDP growth: implications for climate and crisis policies. Journal of Cleaner Production, 18(6), 540-543.

Marketing strategy and society

Marketing strategy and society

What is marketing?

Marketing is the provision of goods and services to potential customers. Marketing involves selling and buying of goods and services which are needed by customers. A market consists of suppliers and consumers. Suppliers make goods available to the population making them principle components of a market. A market also consists of consumers who are in charge of determining the rate of demand in the market. The demand and supply shifts on several occasions and affects the activities of the market as a whole. When there is a shift in either demand or supply, the market forces will have to regulate so that equilibrium can be achieved. Marketing is thus an activity that occurs on a day to day basis. Without marketing, the economy cannot be unsustainable and therefore cannot grow (Silk, 2006).

2.

Market penetration

Market penetration involves venturing into a market that has not been fully exploited. The company should sell vacations to more people who have access to internet by exposing them to the type of services that you are offering. This can be done by making the company’s website accessible to potential customers. A list of potential customers can be retrieved from a database that has regular customers. Look for a quality that the vacation has which has not been exploited by the company’s competitors. This can be providing transport right from their door step to their return.

Product development

The company can sell insurance covers that cater for the whole vacation from the transport to medical bills in the event of an emergency. This can be complimented with a doctor on call which secures the customers well being when away from home. The company can establish different packages for their clientele by to suit their needs. They can provide safari packages or five star hotel services

Market development

Broaden the company’s internet marketing service by improving the number of people that have access to the website. Marketing through the internet is different from the regular marketing. The company can register with websites that sell this service improving their access to new market. This will further advertise the business thus reaching the market that has not yet been tapped.

Diversification

Apart from selling the vacations online, use the company’s position in the market to focus on other services such as the provision of internet service to customers who do not know how to manage their websites. This business will concentrate on the creation of websites for people who want to market their goods using the internet. The new company will thus be an internet solutions company that solves all issues concerning the net (Wright, 2006).

3. A product which I think cannot be substituted

Majority of the goods and services have substitutes which can act as replacements in case one or the other exits from the market. This has caused a substantial amount of competition so that producers can make their products to the preferred choice. The service that I think cannot be substituted is hospitality. Hospitality in marketing is the provision of customer care and concern when dealing with customers. If hospitality is removed from the market, no alternative service can be substituted in place of hospitality (Brenkert, 2008).

4. Marketing is an Art as much as a science. What does this mean for a marketer?

This simply means that marketing had to be studied so that it can be perfected by anyone who chooses to take it on as a career or a course. Marketing is all about branding and forming a perception. These are qualities that are artistic in nature in that when a complete product or service is put together, it groomed to perfection. For one to be a substantial marketer, they need to master this quality so that they can be successful. In the case of relating marketing to a science, marketing has a set of rules and principles that if not followed will not apply in the trade. One should thus be aware of the components of marketing if they are to try their hand at marketing (Kerin, Hartley & Rudelius, 2011).

5. What parts do you agree with? Are there any parts you would find difficult to agree to?

I agree that all marketers are expected to follow an ethical code so as to protect the needs of the customers. Despite this, it is evident that it is difficult for marketers to maintain these principles due to its nature. One of the areas that I strongly oppose is transparency and honesty of most of the marketers. Marketing involves the selling of goods to the general public. The public is exposed to a number of products that increases the rate of competition in the market. For a business to compete with their colleagues, they need to market their products and services. This has led to marketers overrating their goods and services ignoring most of the ethical marketing principles. This as a result, has led to the elimination of marketing ethics due to the advertising scams that are realized after consumers purchase a product or service (Brenkert, 2008).

6. What are your feelings about companies that engage in this kind of social and community action? Is it out of genuine care for the community or just another way to increase sales?

My feelings about such companies are negative. For a company to sell their product or service, they need to form a perception about the goods and services they are marketing. All companies that are members of this group have the same qualities in that they up sale their products so that they can increase their sales. It is thus difficult to take this association seriously due to the fact that marketers are one and the same. Engaging in social and community action is one of the ways that companies use to improve on their image. The fact that the companies are registered in this association means that they have increased their sales due to association. This on its own is a marketing tool which the companies are using to better their place in the market. (Armstrong & Armstrong, 2009).

References

Armstrong, G., & Armstrong, G. (2009). Marketing: An introduction. Harlow, England: Financial Times Prentice Hall.

Brenkert, G. G. (2008). Marketing ethics. Malden, MA [u.a.: Blackwell.

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing: The core. New York: McGraw-Hill/Irwin.

Silk, A. J. (2006). What is marketing?. Boston. Mass: Harvard School Pr.

Wright, J. (2006). Blog marketing: The revolutionary new way to increase sales, build your brand, and get exceptional results. New York: McGraw-Hill.

MARKETING RESPONSIBLE TRAVEL PACKAGE HOLIDAYS TO MILLENNIALS

MARKETING RESPONSIBLE TRAVEL PACKAGE HOLIDAYS TO MILLENNIALS

Name

Course & Code

Professor’s Name

Submission Date

Introduction

Tourism and Travel Industry

The onset of the global pandemic has set the UK tourism and travel industry back with an estimated £22 billion lost since 2020 (Roberts, 2021). However, the discovery of vaccines has reignited hope that a once vibrant industry could see an uptick and normalcy by 2022. Prior to the pandemic, the UK tourism and travel industry was estimated at £24 billion (Visit Britain, 2019). Also, according to (Gelfeld 2018), the millennial generation was travelling at a higher rate than the baby boomers and Generation Z. Moreover, in most cases, the travel destination choice of some millennials was inspired by how aesthetically pleasing the place would look in photos purposely taken for social media (Magill, 2017). Therefore, this report explains how marketing managers can use social media to ethically influence millennial consumer behaviour in buying responsible travel package holidays.

Market Segment

The tourism and travel industry has increasingly become millennial-centric because they are travelling at a higher rate compared to previous generations (Leonhardt, 2019). Leonhardt (2019) explains that millennials make five trips a year on average, with three of these being international trips. Baratti (2021) also explains that millennials are 50% more likely to travel in the wake of the global pandemic than generation X and baby boomers. Moreover, Leonhardt (2019) explains the millennials are responsible travel planners because they spend an average of £4,400 compared to £6,600 by baby boomers and £5,400 by Generation X. For marketing managers, there is a window of opportunity to appeal to the millennial generation to purchase responsible travel package holidays through social media.

Marketing Objective

The proposed marketing objective is to use social media to ethically influence millennials into buying responsible travel package holidays. Social media has increasingly become essential for millennials because they spend an average of 2 hours and 34 minutes on social media each day (Marketing Charts, 2021). Furthermore, millennials have increasingly adopted social media as a tool to determine their next holiday destination. (Constantoglou and Trihas, 2020). Some millennials scour highlight reels on Instagram, Twitter and Facebook for aesthetics, cost-efficiency and hospitality to make a decision on where they would like to travel next

Some millennials travel for leisure and escapism from their day to day lives. In other words, they are looking for emotional balance in a world where work-life balance is scarce (Ketter, 2020). (Chen and Petrick, 2013) argue that such a concept is an element of mental health. Research by Kroesen and De Vos (2020) has also shown that tourism and travel significantly improve a person’s mental health because they counter stress, depression and anxiety. In most cases, millennials will choose a travel package that benefits them both financially and emotionally.

Moreno et al. (2017) also explain that millennials will often prioritize trust while making purchases for goods and services. The reason for this is the millennial inclination towards feeling like they are part of something bigger. Also, (Grier 2017) explains that since travel is considered a luxury, people who buy travel packages associate an added level of trust to a company that offers them a generally positive experience. Sung et al. 2014) explains that customers who purchase goods and services deemed to be luxurious will carefully assess the brand’s image to enhance their own perceived personality. Chances of re-purchasing are high if the customer deems a brand personality as able to help a customer to “treat themselves”. Moreover, Carpentier, Van Hoye and Weijters (2019) explain that social media has coincided with the ability of brands to express their brand personalities.

Looking at travel as a luxury, Reed et al. (2012) offer a framework to look at the aspect of “treating yourself” in tourism. Reed et al. explain that the influence of positive connotations derived from the consumption of luxurious goods and services are directly linked to the principle of the ideal self. Critically, one can also discern the influence of positive connotations in the ethos, pathos and logos of marketing campaigns done for travel package holidays. In most cases, these ads are plastered all over social media and are auto-signalling in nature (Chu, Deng and Cheng, 2020). Therefore, one can argue that akin to the purchase of luxury goods and services, purchasing travel packages transcends individual feelings of success, achievement and pleasure.

Constantoglou and Trihas (2020) explain that some millennials travel because of the band-wagon effect. In other words, they travel because their friends and relatives are travelling. Research by Ubank (2018) also explains that over 47% of millennials derive a level of satisfaction from impressing their friends through purchasing goods and services deemed to be luxurious. A further 27% of millennials are said to derive great pleasure from using social media to impress their friends. Therefore, such criteria justify the use of social media to ethically influence the millennials into buying responsible travel package holidays.

Furthermore, the tendency of millennials to dabble in social signalling justifies the use of social media for the current campaign. The concept is rooted in conspicuous consumption, which centres on extrinsically motivated customers (Todorova, 2013). In this case, the external motivation for the target market millennials is their social media friends. These social media friends motivate millennial customers to purchase a good or service only to reward them with likes and comments on a post. Charness and Chen (2020) also explain that phenomena like priming in men compel them to spend on travel packages to highlight success and show off to potential suitors.

The correlation between the snob effect in millennial travellers and conspicuous consumption also justifies the use of social media as a marketing tool. For instance, when an individual purchases a travel package that is deemed to be financially out of reach for others, the snob effect comes into play (Uzgoren and Guney, 2012). The snob effect is especially characteristic of UK millennials and their social media use. For marketing managers, this snobbish behaviour can be leveraged because the millennial market has accurately portrayed signs that can be successfully turned into successful marketing campaigns. Moreover, most travel agencies have increasingly developed authentic and custom marketing techniques such as blogs and influence marketing (Chu, Deng and Cheng, 2020). The influencer marketing phenomenon also bodes well for the source credibility theory, as explained by Umeogu (2012), because most social media influencers are believed to be credible. This somewhat explains the success of travel agencies in marketing their travel packages using social media influencers.

Also, based on the source credibility theory, travelling is a visible cue that millennials use to present themselves to friends as well as strangers. The interrelationship between social media use and millennial travel tendencies helps some create an online identity and achieve a form of self-actualization (Magill, 2017). One can also look at such self-presentation through the Looking Glass Self theory (Anderson, 2012). Herein, perception is reality, and most millennials take into account the reaction to their travel photos on Instagram, Facebook and Twitter from friends as well as strangers. For marketing managers, such a scenario can be leveraged to market responsible travel package holidays to millennials. To do this, the marketing managers can position the travel package as a need to a pertinent need of the typical millennial traveller. Such a campaign can be curated by adhering to the fundamentals of the marketing concept.

Alternatively, millennials are just like any other travellers. In this case, however, the millennial traveller is motivated by push and pull factors proposed by the Push and Pull theory (Su, Johnson and O’Mahony, 2018). For most travellers, the push factors are intrinsic and include the desire for escapism, relaxation, rest, health, fitness, prestige, social interaction and adventure. On the other hand, pull factors include the aesthetics of the destination, including cultural attractions, recreation facilities, beaches and weather (Su, Johnson and O’Mahony, 2018). For the marketing managers, the success of a marketing campaign to convince millennials to buy responsible travel package holidays hinges on appealing to their push factors while leaving room for the negotiation of their push factors.

Ultimately, it is deducible that the marketing managers can market the responsible travel packages using social media because of the susceptibility of millennials to peer influence and influencers. Likewise, the travel packages can be marketed as a solution to a need already held by the millennials because of the millennial need to “treat themselves”. However, the managers ought to ensure that they leave some room to manoeuvre and market to the millennial travellers who are influenced by push and pull factors just like the average traveller.

Recommendations for Marketing Managers

Using the SOSTAC Framework, the recommendations to managers are made based on situation, objectives, strategy and tactics (Reed, 2014). The situation aspect covers the current situation for the marketing managers. The objectives appraise where the managers should aim to be. Finally, the tactics section delves into how the managers can reach the desired goals and objectives.

Situation AnalysisThe outbreak of the global pandemic has devastated the tourism and travel industry in the United Kingdom. However, the discovery of vaccines has provided hope that the social distancing stipulations and lockdown orders will gradually ease up tourism, and travel will fully reopen (Choudhury, 2021). Social media has also been a vital cog in the marketing and promotional efforts of tourism and travel companies before and after the onset of the global pandemic. Certainly, the time is right for marketing managers to offer responsible travel package holidays to the millennial generation.

Objectives

The chief aim of the marketing managers should be to increase their social media engagement numbers with the millennials. The marketing managers should aim at gaining 15 to 20% more comments, interactions and impressions on their Twitter, Facebook and Instagram posts.

Strategy

The marketing managers should adhere to theories discussed in the critical analysis section, including the marketing theory, the pull and push theory and the hierarchy of needs theory. The marketing managers should also adhere to psychographic segmentation because it allows for the millennial generation to be broken down further. Psychographic segmentation can offer more insight into buying behaviours, values, beliefs, social status, lifestyles, activities and opinions of different millennials.

Tactics

The marketing managers should use celebrity social endorsements, social media influencer endorsement and the vast google advertising network. The marketing managers should look at digital nomads like Richard Quest, who possesses a huge following and has established connections with reputable networks like CNN. Furthermore, the marketing managers should look at travel influencers on Twitter, Facebook and Instagram to promote the responsible travel package holidays to potential clients. However, emphasis should be put on Instagram mostly because of its graphic richness compared to Facebook and Twitter. @Travelbabbo On Instagram is a possible candidate as a social media influencer.

Performance Measurement

The performance should be measured using a Management by Objectives basis (MOB). In other words, the success of the respective tactics should be measure based on pre-determined goals and objectives (Synnott, 2017). It has been established that the goal is to achieve 15-20% more engagement on Facebook, Twitter and Instagram posts. Therefore, when the engagement numbers exceed or range between 15 to 20%, then the campaign can be deemed to be successful. However, if the engagement numbers fall below the range, then the campaign would be unsuccessful, and a change of strategy would be necessary.

Conclusion

The trends and themes in the tourism and travel industry all point to a resurgence after the discovery of vaccines. This resurgence can be leveraged by marketing managers to sell responsible travel package holidays to millennials. Using the marketing concept as a basic theory, the marketing managers should aim to boost social media engagement levels by 15 to 20% to appeal to a tech-savvy millennial generation. The success of each respective campaign can be gauged based on a management by objectives basis.

Reference list

Anderson, J. (2012). Through the Looking Glass of Theory. Administrative Theory & Praxis, [online] 34(3), pp.483–488. Available at: 10.2753/atp1084-1806340312 [Accessed 2 Apr. 2020].

Baratti, L. (2021). Millennials Are the Generation Most Likely To Travel in 2021. [online] TravelPulse. Available at: https://www.travelpulse.com/news/features/millennials-are-the-generation-most-likely-to-travel-in-2021.html.

Carpentier, M., Van Hoye, G. and Weijters, B. (2019). Attracting applicants through the organization’s social media page: Signaling employer brand personality. Journal of Vocational Behavior, 115, p.103326.

Charness, G. and Chen, Y. (2020). Social Identity, Group Behavior, and Teams. Annual Review of Economics, 12(1), pp.691–713.

Chen, C.-C. and Petrick, J.F. (2013). Health and Wellness Benefits of Travel Experiences. Journal of Travel Research, 52(6), pp.709–719.

Choudhury, S.R. (2021). Vaccination is key to bringing tourism back from the brink, industry leaders say. [online] CNBC. Available at: https://www.cnbc.com/2021/06/17/tripcom-airasia-and-oyo-on-global-travel-recovery-from-covid-vaccines.html.

Chu, S.-C., Deng, T. and Cheng, H. (2020). The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda. International Journal of Contemporary Hospitality Management, ahead-of-print(ahead-of-print).

Constantoglou, M. and Trihas, N. (2020). The Influence of Social Media on the Travel Behavior of Greek Millennials (Gen Y). Journal of Tourism and Hospitality Management, 8(2).

Gelfeld, V. (2018). 2019 Boomer Travel Trends. [online] AARP. Available at: https://www.aarp.org/research/topics/life/info-2018/2019-travel-trends.html.

Grier, L. (2017). How Travel is Redefining Luxury. [online] HuffPost. Available at: https://www.huffpost.com/entry/how-travel-is-redefining-luxury_b_5a13ab12e4b010527d677ff1.

Ketter, E. (2020). Millennial travel: tourism micro-trends of European Generation Y. Journal of Tourism Futures, ahead-of-print(ahead-of-print).

Kroesen, M. and De Vos, J. (2020). Does active travel make people healthier, or are healthy people more inclined to travel actively? Journal of Transport & Health, 16(3), p.100844.

Leonhardt, M. (2019). Millennials are making travel a priority more than previous generations—that’s not a bad thing. [online] CNBC. Available at: https://www.cnbc.com/2019/08/30/millennials-making-travel-a-priority-more-than-previous-generations.html.

Magill, D. (2017). The influence of social media on the overseas travel choices of Generation Y. Cardiff Metropolitan University, [online] 5(1). Available at: https://repository.cardiffmet.ac.uk/handle/10369/8739.

Marketing Charts (2021). Here’s Why Millennials Use Social Media. [online] Marketing Charts. Available at: https://www.marketingcharts.com/digital/social-media-116290.

Moreno, F.M., Lafuente, J.G., Carreón, F.Á. and Moreno, S.M. (2017). The Characterization of the Millennials and Their Buying Behavior. International Journal of Marketing Studies, 9(5), p.135.

Reed, A., Forehand, M.R., Puntoni, S. and Warlop, L. (2012). Identity-Based Consumer Behavior. SSRN Electronic Journal.

Reed, D. (2014). SOSTAC: The guide to the perfect digital marketing plan. Journal of Direct, Data and Digital Marketing Practice, [online] 16(2), pp.146–147. Available at: https://link.springer.com/article/10.1057/dddmp.2014.79.

Roberts, D. (2021). Coronavirus and the impact on the UK travel and tourism industry – Office for National Statistics. [online] www.ons.gov.uk. Available at: https://www.ons.gov.uk/businessindustryandtrade/tourismindustry/articles/coronavirusandtheimpactontheuktravelandtourismindustry/2021-02-15.

Su, D.N., Johnson, L.W. and O’Mahony, B. (2018). Analysis of push and pull factors in food travel motivation. Current Issues in Tourism, [online] pp.1–15. Available at: 10.1080/13683500.2018.1553152.

Sung, Y., Choi, S.M., Ahn, H. and Song, Y.-A. (2014). Dimensions of Luxury Brand Personality: Scale Development and Validation. Psychology & Marketing, 32(1), pp.121–132.

Synnott, K. (2017). Management by Objectives: An Overview. SSRN Electronic Journal. [online] Available at: 10.2139/ssrn.3053038.

Todorova, Z. (2013). Conspicuous Consumption as Routine Expenditure and its Place in the Social Provisioning Process. American Journal of Economics and Sociology, 72(5), pp.1183–1204.

Ubank (2018). Social media “likes” before long-term savings goals. [online] www.ubank.com.au. Available at: https://www.ubank.com.au/newsfeed/articles/2018/06/social-media-envy-driving-spending-among-millennials.

Umeogu, B. (2012). Source Credibility: A Philosophical Analysis. Open Journal of Philosophy, [online] 02(02), pp.112–115. Available at: https://file.scirp.org/pdf/OJPP20120200015_60107254.pdf.

Uzgoren, E. and Guney, T. (2012). The Snob Effect in the Consumption of Luxury Goods. Procedia – Social and Behavioral Sciences, [online] 62, pp.628–637. Available at: https://www.sciencedirect.com/science/article/pii/S187704281203546X.

Visit Britain (2019). 2019 snapshot. [online] VisitBritain. Available at: https://www.visitbritain.org/2019-snapshot.

Lifestyle Changes In Recycling

Lifestyle Changes In Recycling

Introduction

Recycling has been one of the most popular phrases in the recent times. This has mainly been aided by the fact that the whole or the entire world is realizing and waking up to the reality of global warming and the limited nature of resources. In essence, it has become imperative that people be mindful of their usage of the available resources and even reuse them so as to enhance or guarantee an element of sustainability. In addition, people have had enhanced awareness about the need to cater for their environment, something that has made recycling the most viable and easy option. However, the improvement of the environment through recycling is easy if people make varied lifestyle changes.

First, it is imperative that an individual strives to be a “green consumer” (Wilcox, 2007). This entails weighing the available options to ensure that any product bought has the least impact on the environment. Such an item would be packaged in easily-recyclable material, water-efficient and energy efficient (Wilcox, 2007).

In addition, it is imperative that an individual switches to renewable energy. Recent times have seen the emergence of numerous options of clean, alternative energy. Quite a large number of utility companies have been providing green energy and assisting people to switch to clean energy (Silverman, 2008). The use of renewable energy ensures that there is less waste dumped on the environment (Wilcox, 2007). These include solar energy and wind energy.

Third, it is imperative that an individual ensures proper disposal of waste. This involves sorting out the waste products into renewable and nonrenewable, thereby allowing recyclable materials to be reused while the non-recyclable materials are properly disposed. In fact, some of the components of the non-recyclable materials can be used in the making of new items, thereby reducing landfill and conserving the environment (Silverman, 2008).

References

Silverman, B. (2008). Recycling: Reducing waste. Chicago, Ill: Heinemann Library.

Wilcox, C. (2007). Recycling and waste management. Minneapolis, Minn: Lerner Publication Co.