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page 143.
but not nearly as much as the government telling me what to do. COM250: Introduction to Organizational Communication Course Packet
page 145.
page 151.
ways it confronts this impediments
theoretical perspectives apply to evaluate their effectiveness and draw some lessons for the practice of organizational communication.
North Carolina
founded RJR in 1875. Some general facts and goals at RJR are described in their mission statement. Reynolds Tobacco Company (RJRT) is the second largest cigarette manufacturer in the Untied States
RJR places many information advertisements in newspapers such as USA Today and The New York Times in an effort to oppose government regulation of tobacco. This began when William Jefferson Clinton was elected President and directed the Food and Drug Administration (FDA) to investigate regulating tobacco. RJR immediate began paying for advertisements that claimed government regulation of tobacco would lead to higher crime
cost taxpayers billions of dollars to enforce regulations
143). This example was used to allude to what might happen in the United States if the Federal Government were to regulate tobacco. In another advertisement
RJR says that the government is already costing taxpayers more than 500 billion dollars a year by employing 125
as their campaign continued
RJR focused its message on the education of children
a systems approach to organizational communication looks at how we study organizations (p. 71). The organic or evolutionary nature of the arguments made by RJR in their multi-year advertising campaign exemplify the dynamism within organizational life discovered by organizational theorists. Two key ideas of systems theory
permeability and interdependence are shot through RJR’s adverting. Permeability argues that successful systems are not closed but rather are open to new inputs from outside. Interdependence argues that systems rely open one another for support. RJR exemplifies these ideas when they create an advertisement that incorporates the opinion of the general public and addresses the violation of individuals’ rights. This advertisement says that it violates an adults’ right to choose when regulation is enforced cutting off access to cigarettes (Reynolds
150). In a number of the advertisements
they point out that there are over 45 million smokers in the United States. Noting such a large number could deter a person from forming opinions against or making decisions that could affect so many people’s lives. Archie Anderson