Executive Summary
Administration Robotics Market is taken a gander at as the future human partners that are intended to help individuals to would what they like to do in a characteristic and unconstrained way. Additionally, with the rise of omnipresent figuring and correspondence situations, robots will have the capacity to call upon a boundless learning base and direction their exercises with different gadgets and frameworks. Further, the developing spread of universal processing will prompt robot advances being implanted into omnipresent ICT systems to end up human operators of physical activities, improving and amplifying the physical capacities and faculties.
Current Market Situation
The UAE, the world’s eighth biggest oil maker, keeps up a free-advertise economy and is additionally a standout amongst the most politically steady and secure in the district. This guarantees that the nation has a strong focused edge as the district’s head business center and second biggest economy.
Monetary development in the UAE is unfaltering in spite of a fleeting rest as the worldwide economy vacillated. Recuperation was helped by high oil costs, expanded government spending and a resurgence in tourism, transport and exchange. Also, fruitful rebuilding of obligation owed by prominent organizations, solidarity among the emirates and accommodative fiscal and financial approaches all assumed a part in conveying noteworthy monetary soundness to the business sector.
Taking after the plunge in 2010, UAE GDP rose to achieve US$419 billion toward the end of 2014, up 4.8 every penny on 2013. The IMF predicts that GDP will keep on growing at a rate of 4 to 5 every penny through the following seven years.
In spite of high monetary execution, expansion rates are required to stay between 2 to 3 every penny.
Despite the fact that oil has been the backbone of the UAE economy and keeps on contributing signifcantly to financial success, a decided and far-seeing arrangement of monetary enhancement has guaranteed that non-oil segments now represent 69 every penny of GDP, with oil supplying the staying third.
Abu Dhabi’s Economic Vision 2030 and Dubai’s Strategic Plan 2015 are driving the drive towards broadening. The methodology is to expand interest in mechanical and other fare situated segments, including overwhelming industry, transport, petrochemicals, tourism, data innovation, information transfers, renewable vitality, flight and space, and oil and gas administrations. Much has as of now been attained to in these fields, particularly in satellite and information transfers, the aeronautics area and in renewable vitality, and albeit fleeting needs have been changed to oblige evolving substances, the long haul system continues as before.
At the government level, the UAE is seeking after its 2021 Vision, which intends to place advancement, exploration, science and innovation at the middle of an information based, profoundly profitable and aggressive economy when of the organization’s brilliant celebration in 2021. Fundamentally, the celebration year is likewise the deadline for the dispatch of the first Arab Islamic test to Mars by the recently settled Emirates Space Agency.
Tourism has had vast influence in the accomplishment of monetary expansion and amid 2014 the UAE has kept on strengthenning its position as a top visitor destination. Abu Dhabi’s 156 lodgings recorded their best year ever regarding guest numbers, whilst Dubai’s 634 foundations have likewise encountered a critical increment in visitors. Different emirates are taking action accordingly (Uaeinteract, 2015).)
Market Description
Exchange has assumed a noteworthy part in UAE monetary life for a long time. This is not by and large shocking considering the nation’s key geological position. On the other hand, centered and far-seeing interest in air terminals, ports and administrations, and additionally an empowering business environment, has guaranteed that the UAE has turned into an essential exchanging center uniting territorial markets to the outside world. Consistent recuperation of most financial segments has additionally prompted an increment of remote exchange.
The UAE outside exchange lists skiped in 2013 to preglobal budgetary emergency levels whilst mass product fares, including oil, are relied upon to become by 5.8 every penny to US$381 billion in 2014, contrasted and US$354 billion in 2013.
The Asia-Pacific area kept up its driving position among UAE’s exchange accomplices as far as non-oil exchange, representing 43 every penny or Dh106 billion of aggregate direct exchange volume. Europe stayed in second place, contributing 27 every penny or Dh67.2 billion to aggregate exchange, took after by the MENA area with 14 every penny or Dh35.1 billion. The US and Carribean positioned fourth with 10 every penny of aggregate non-oil exchange (Dh24.1 billion), took after by West and Centra Africa (4 every penny, or Dh9.4 billion) and East and South Africa (3 every penny or Dh7 billion).
The UAE’s economy is the most nearly incorporated of all the Arab economies into the worldwide financial framework and endeavors are keeping on upgrading the nation’s business benevolent environment, both to encourage exchange and draw in inflows of outside immediate venture, which will help to accomplish adjusted, economical advancement. This procedure proceeds through the signature of numerous respective and multilateral participation understandings. Mainly, these endeavors have grasped changes and redesigning of enactment, including another Competition Law, which became effective in 2014.The new law manages financial exercises and misuse of licensed innovation rights (IPR). This is required to elevate rivalry and to add to endeavors to meet the targets of Vision 2012, which tries to construct an information based economy.
The benefits and features of a Robot Security
The thought of a robot security gatekeeper has been around since no less than 1955, with Philip K. Dick’s short story “The Hood Maker,” however from that point forward, they have gotten to be sensible different options for people. These robots have been conveyed to parking structures, shopping centers and business properties. In spite of the fact that these robots have hindrances, for example, their absence of compassion and restricted capacity to reason, they additionally have numerous favorable circumstances over their human partners. These favorable circumstances merit investigating further.
Incorruptible
A robot can’t be affected or transformed from its way. Robot security watchmen are ethical and, along these lines, dissimilar to a few people, are not inclined to eagerness and can’t be purchased off. While some contend that robot security watchmen have a constrained limit for managing people and are deficient in sympathy, such robots can thoroughly uphold guidelines modified into them.
Cost Effective
Robots operate on batteries and are equipped for working for the life of the batteries. They can, subsequently, work all day, every day, without requiring lunch or latrine breaks. So long as their batteries are working they additionally keep up a 100 percent level of fixation. This implies the robot security gatekeeper is equipped for doing the work of a few watchmen, who might ordinarily work in movements. The running expenses of robots are generally less expensive than a proportionate human’s wages, which bodes well for organizations looking to streamline costs.
Vision
Robots utilize vision innovations. This ability empowers them to have ceaseless 360-degree vision, infrared vision and movement indicators. College of Oxford robots can overhaul their database maps to consider new questions. Robot vision is not influenced by tiredness, and article recognizable proof programming permits robots to perceive people and associate with them. Pictures caught by an automated security watchman can be spilled back to a PC and recorded.
Nonlethal Weaponry
Robot security monitors must be furnished to manage individuals in conceivably perilous circumstances. Numerous security robots have been fitted with nonlethal weapons, for example, smoke or steam emitters and paintball firearms. Robots right now can’t catch physically with troublemakers or gatecrashers, however the robots can ready human protects and convey restricted weaponry. Albeit, hypothetically, robots can be fitted with weapons and firearms that discharge energized darts to daze or immobilize a man, this has offered climb to moral predicaments (Wallcott. M, (2015).
The segment needs and the Corresponding features
The UAE youngsters expecting to make robots a piece of the homes without bounds The UAE kids intending to make robots a piece of the homes without bounds . Dubai turns to automatons for firefighting
Occupations
It’s official. The worldwide robot populace has come to 18.2 million. Not a simple design any more, it appears these new “visitors” are staying put. Indeed, the quantity of robots is becoming quicker than at any other time in recent memory some time recently. In 2007, there was one robot every 1,000 people. Today, there is one every 380 of us. Around the world, there are a greater number of robots than specialists or cops, while a large portion of the world’s robot populace possesses Japan. At the same time there’s no compelling reason to frenzy yet.
In what capacity will this “attack” influence our lives?
Some claim that robots will at last take away the officially few occupations that are cleared out. At the same time how about we not be guileless. Robots are one heck of a sort of machine. They are extremely lavish ones. On the off chance that we take a gander at the nations with the most robots – Japan, the US, Germany and Switzerland – insights demonstrate that they rank high on expectations for everyday comforts. Generally, those benchmarks were raised when robots were presented. Be that as it may just the nations that create them will advantage the most. New to numerous, the UAE is a regarded player in this worldwide race. The Dubai-claimed PAL-Robotics creates one of the few robots that can remain up to Honda’s renowned Asimo.
An in number deals pattern appears to demonstrate that the fate of mechanical autonomy, generally as with the PC upheaval, lies not in the modern fragment, however in the “individual” section. The Big Bang of mechanical autonomy won’t be modern machines that make things, yet robots that clean, review and do as such called “administrations” for us. In this manner, the enormous venture opportunity lays not in the current “IBM of mechanical technology”, however in the following Microsoft for robots. Also, the following next-Apple without bounds won’t offer applications for iPhones, however applications for “home robots” – household robots that will cost about Dh72,000. These applications will permit robots to wash the dishes, walk the canine, clean the auto and show kids how to play the piano. They will spare us time, which is the thing without bounds (Lopez. J.O, 2012).
The Product
The United Arab Emirates (UAE) has courted much exposure over late years as the Middle East’s most cosmopolitan and element city. With a top of the line framework and negligible formality, the city is known as a simple spot to work together where a large number of the world’s biggest multinationals decide to position their local central station. Year-round daylight, political steadiness, social resilience, and copious lodging and recreational choices, has made it one of the world’s top traveler destinations.
Dubai’s broadly broadened and entrepreneurial economy includes more than 85 percent SMEs. In order to properly ground they host a mechanical autonomy and mechanization occasion to bolster the city’s hunger for innovation and venture its cutting edge picture. With the UAE’s blossoming development rate its application in autonomy and mechanization division is very nearly a growing. The UAE has effectively executed various mechanized administrations in the most recent five years. Dubai Metro is the world’s longest completely computerized driverless metro system. In Abu Dhabi (the UAE’s capital city) Khalifa University has concocted the FLOAT (Free Levitation for Overground Active Training) framework that can help individuals with development inabilities. Dubai International Financial Center has the world’s biggest mechanized stopping office.”
“UAE government and security administrations are utilizing automatons for fringe reconnaissance and conveyances, and there is robotized warehousing inside the logistics and framework parts.”
There was a buzz from the minute RTEX opened its entryways. Drawing just about 2,500 guests over the three days, more than 30 exhibitors showed robot advances extending from human services, instruction, mechanical and space applications through to land overviews and reconnaissance checking.
rtex dubai 44
There were college stands kept an eye on by understudies showcasing their own particular automaton models. Some were anticipating going after The UAE Drone for Good Award, an acceptable show of the nation’s dedication to building up its mechanical technology industry. A substantial extent of guests were innovation understudy bunches.
Inside the classes program which extended over the three days was a remarkable presentation by Dr Pedro Sousa from Portugese firm, Holos, on the organization’s creative new observation item, ServRobot.
With 20 years’ involvement in mechanical exploration ventures, Holos is no more abnormal to apply autonomy. It has created canny satellite checking and information gathering frameworks, and also approaches to gather climate information from the sun. All the more as of late the organization has added to a penetrating device for the most recent Mars investigation venture.
servrobot
Holos’ most recent endeavor, ServRobot, is a self-sufficient administration robot versatile to diverse sorts of use, territory and natural conditions.
As of now it is being used in Europe and Angola, despite the fact that Sousa declined to say what number of were in operation. Applications incorporate the investigation of force stations, checking for pipeline uprightness (running along the surface, not inside which requires other apparatus), the observation of open spaces, and the observing of oilfields. This incorporates recognizing flames, spills, gas spillages and gatecrashers.
As opposed to offering ServRobot in made structure, Holos offers the patent for particular segments or setups to its customers. “After that the customer can deliver much as it needs, or fuse the same parts into its own items,” clarified Sousa. “At the same time the customer must have fabricating abilities.”
The improvement methodology drew in different individuals from a few nations, and included interfaces with PhD understudies from colleges crosswise over Europe. At an expense of around US$1 million each to deliver, ServRobot innovative work activities are co-financed by Holos, other Portuguese organizations and the European Union.
ServRobot’s different PCs give computerized reasoning, permitting it to peruse its surroundings while minimizing the requirement for human mediation. Its distinctive sensors (counting warmth, cams, lasers and ultrasonic) empower it to gather data it needs to meet its goals.
Being versatile to various different conditions, claims Holos, is the thing that separates ServRobot from other mechanical frameworks which are frequently intended for certain parts.
An alternate application is to move payload inside a military situation, or convey loads up structures under development. In the recent case it rises the building through the current structures utilized for development. With 30 watts of force, it can transport heaps of up to around 143 pounds with up to a 5 percent most extreme incline.
dubai silicon desert garden
ServRobot’s development can be enacted in diverse ways. One is utilizing a situated of predefined hand flags that give particular charges, for example, begin and stop, and which additionally set the way to remembered historic points.
It can likewise be radio-controlled by joystick, or move self-governingly when given a target coordinate. It will attempt to achieve its objective by the most immediate course, while identifying and moving around hindrances it may experience.
Holos has a little office in one of the city’s tech center points, Dubai Silicon Oasis, and a humble vicinity up to this point, in spite of the fact that it is wanting to develop its provincial vicinity over the long run.
RTEX, van Huyssteen feels, was a reverberating accomplishment, with guests effectively asking about one year from now’s occasion: “Not long from now we firmly centered around innovation that can give answers for a more intelligent and more practical method for living. From the second RTEX onwards we would like to include segments that address the stark requirement for supportability and environmentalism.”
On leaving the occasion, we were given a duplicate of The Young Vision, a UAE youth training magazine, with RTEX emphasized strikingly on the title page and containing an exceptional peculiarity on apply autonomy and robotization. In the event that RTEX 2014 summed up anything, it was the means by which it caught the creative energy of a more youthful era which as of now is driving the drive towards mechanical technology in the UAE (Atkinson. M (2014).
Competitor Review
As per another study by Grand View Research, Inc., worldwide versatile apply autonomy market development can be ascribed to expanded reception in military & barrier applications. Commercialization of computerized autos because of mechanical headway in portable apply autonomy is required to drive the business sector through the following six years. Good administrative situation, including supports and awards for advancing the apply autonomy industry is likewise anticipated that would absolutely affect the worldwide business.
Accessibility of open source stages coupled with lessening in sensor and cam costs is relied upon to impel interest for residential versatile robots, for example, vacuum cleaners and yard cutters. Lack of specialists furnished with the ability sets needed for R&D may represent a test to versatile mechanical technology market development. Generally low market entrance coupled with developing interest from end-use businesses is relied upon to be a development open door for key industry members.
The portable mechanical technology market for administration applications is relied upon to witness high development over the gauge period. Proficient robots ruled the general administration apply autonomy market, with an expansive number of utilizations in protection and agrarian applications. Expanding use in individual aid and for therapeutic purposes, for example, in medication conveyance, is required to be good for the individual mechanical technology market. In the modern fragment, warehousing & circulation is relied upon to remain the key business sector; different applications basically incorporate painting, covering, and examination.
Asia Pacific was the predominant territorial market in 2013; it is further anticipated that would keep being the business pioneer through the following six years. Expanded reception of versatile robots in mechanical, farming, and restorative applications has driven territorial portable apply autonomy market development (Sharma, 2015).
Channel and logistic Review
Distribution: Channels and Logistics
Distribution (also known as the place variable in the marketing mix, or the 4 Ps) involves getting the product from the manufacturer to the ultimate consumer. Distribution is often a much underestimated factor in marketing. Many marketers fall for the trap that if you make a better product, consumers will buy it. The problem is that retailers may not be willing to devote shelf-space to new products. Retailers would often rather use that shelf-space for existing products have that proven records of selling.
Although many firms advertise that they save the consumer money by selling “direct” and “eliminating the middleman,” this is a dubious claim in most instances. The truth is that intermediaries, such as retailers and wholesalers, tend to add efficiency because they can do specialized tasks better than the consumer or the manufacturer. Because wholesalers and retailers exist, the consumer can buy one pen at a time in a store located conveniently rather than having to order it from a distant factory. Thus, distributors add efficiency by:
Breaking bulk—the consumer can buy small quantities at a time. Small and modest scale retailers (e.g., the USC bookstore) can buy modest quantities. This service reduces quantity discrepancy in the supply-demand relationship between manufacturers and end customers.
Consolidation and Distribution. It would be highly inconvenient for customers to have to buy each product at a different store. Most American consumers today also have limited patience with specialty stores in most categories. Rather than having to go to one store to buy produce, one store to buy meat, and other stores for other household products, there is considerable value in having everything available in a supermarket. The consumers can buy at a neighborhood store, which in turn can buy from a regional warehouse. It would also be very inconvenient for supermarkets and most other retailers to have to receive deliveries individually from each manufacturer. Wholesalers consolidate products from different manufacturers so that a large number of different products can be received in one shipment. This reduces costs by increasing the efficiency with which products can be (1) delivered and (2) received. Consolidation and distribution services offered by wholesalers reduce the assortment discrepancy between manufacturers on the one hand and local retailers and consumers on the other. NOTE: Some very large retail chains such as Wal-Mart may be able to handle distribution more effectively than outside wholesalers. Wal-Mart often insists on sales directly to the chain from the manufacturer rather than sales through wholesalers. This is the exception to the rule since Wal-Mart is large enough to be able to handle distribution itself rather than going through retailers. It should be noted that Wal-Mart has made very large investments to make this possible, and these capabilities have taken a long time to develop. Wal-Mart had a very difficult time breaking into the grocery business—especially for perishable items—and took several years to perfect this capability.
Carrying inventory. This service reduces the temporal discrepancy between
Manufacturers who may need to schedule production at relatively constant levels and consumers who need certain products only at certain times (e.g., turkeys needed mostly at Thanksgiving and Christmas)
Financing. Certain small manufacturers may have difficulty waiting for payment until goods are sold to the end-customer. Wholesalers and retailers may negotiate lower prices from the manufacturer in return for quick payment.
Many of the cost savings associated with having an efficient system of intermediaries result from specialization. Manufacturers specialize in what they do well—manufacturing products—while others specialize in handling various phases of the distribution path. Some specialize in retailing—usually selling a large assortment of goods in small quantities to a large number of end customers. Wholesalers, in turn, specialize in moving and goods from numerous manufacturers to a large number of retailers.
Channel structures vary somewhat by the nature of the product.
Jet aircraft are custom made and shipped directly to the airline. Automobiles, because they are difficult to move, are shipped directly to a dealer. Other products are shipped through a wholesaler who can more efficiently handle, and combine, products from many different suppliers. Several layers of wholesalers may exist, depending on the product. Occasionally, agents may also be involved. Agents usually do not handle products, but instead take care of the business aspect of negotiating with distributors, which manufacturers may feel uncomfortable or ill prepared for doing themselves.
“Wheel of Retailing.” An interesting phenomenon that has been consistently observed in the retail world is the tendency of stores to progressively add to their services. Many stores have started out as discount facilities but have gradually added services that customers have desired. For example, the main purpose of shopping at establishments like Costco and Sam’s Club is to get low prices. These stores have, however, added a tremendous number of services—e.g., eye examinations, eye glass prescription services, tire installation, insurance services, upscale coffee, and vaccinations.
Wheel of Retailing
MANUFACTURER DISTRIBUTION PREFERENCES
Most manufacturers would prefer to have their products distributed widely—that is, for the products to be available in as many stores as possible. This is especially the case for convenience products where the customer has little motivation to go to a less convenient retail outlet to get his or her preferred brand. Soft drinks would be an extreme example here. The vast majority of people would settle for their less preferred brand in a vending machine rather than going elsewhere to get their top choice. This is one reason why being a small share brand in certain categories can become a vicious cycle that perpetuates itself.
For most manufacturers, wide distribution is not realistically obtainable. In food product categories, for example, the larger supermarkets can carry a large number of brands. Smaller convenience stores and warehouse stores, however, are likely to carefully pick a few brands. After all, if convenience stores were to carry as many products as supermarkets, the purpose of having a neighborhood store with easy entry and exit would be defeated.
In a very small number of cases, some manufacturers prefer to have their products selectively, or even exclusively, distributed. This is usually the case for high prestige brands (e.g., Estee Lauder) or premium quality image brands (e.g., high end electronic products) that require considerable before and after sales service.
DISTRIBUTION INTERESTS: RETAILERS VS. MANUFACTURERS
Manufacturers of different kinds of products have different interests with respect to the availability of their products. For convenience products such as soft drinks, it is essential that your product be available widely. Chances are that if a store does not have a consumer’s preferred brand of soft drinks, the consumer will settle for another brand rather than taking the trouble to go to another store. Occasionally, however, manufacturers will prefer selective distribution since they prefer to have their products available only in upscale stores.
Parallel distribution structures refer to the fact that products may reach consumers in different ways. Most products flow through the traditional manufacturer – -> retailer –> consumer channel. Certain large chains may, however, demand to buy directly from the manufacturer since they believe they can provide the distribution services at a lower cost themselves. In turn, of course, they want lower prices, which may anger the traditional retailers who feel that this represents unfair competition. Firms may also choose to utilize factory outlet stores. To allay concerns held by conventional stores, however, these factory outlet stores are usually located in areas where they are not easily accessible.
We must consider what is realistically available to each firm. A small manufacturer of potato chips would like to be available in grocery stores nationally, but this may not be realistic. We need to consider, then, both who will be willing to carry our products and whom we would actually like to carry them. In general, for convenience products, intense distribution is desirable, but only brands that have a certain amount of power—e.g., an established brand name—can hope to gain national intense distribution. Note that for convenience goods, intense distribution is less likely to harm the brand image—it is not a problem, for example, for Haagen Dazs to be available in a convenience store along with bargain brands—it is expected that people will not travel much for these products, so they should be available anywhere the consumer demands them. However, in the category of shopping goods, having Rolex watches sold in discount stores would be undesirable—here, consumers do travel, and goods are evaluated by customers to some extent based on the surrounding merchandise.
In general, a brand can expect lesser distribution in its early stages—fewer retailers are motivated to carry it. Similarly, when a product category is new, it will be available in fewer stores—e.g., in the early days, computer disks were available only in specialty stores, but now they can be found in supermarkets and convenience stores as well. Certain products that are not well established may have to get their start on “infomercials,” only slowly getting entry into other types out outlets. (Please see PowerPoint chart).
Different parties involved in the marketing of products tend to have different, and often conflicting, interests:
Full service retailers tend dislike intensive distribution.
Low service channel members can “free ride” on full service sellers.
Manufacturers may be tempted toward intensive distribution—appropriate only for some; may be profitable in the short run.
Market balance suggests a need for diversity in product categories where intensive distribution is appropriate.
Service requirements differ by product category.
Diversion occurs when merchandise intended for one market is bought up by a distributor that then ships it to a different market. Sometimes, a manufacturer will run a promotion in one region but not in another, and speculators will then buy extra quantity in the promoted area and ship it another area. The speculator will then sell it to local retailers or distributors for a price slightly lower than what is being charged through the regular channel but at a price that still allows a nice profit. Certain products sell for different prices in different countries. As we discussed in the unit of international marketing, a gray market occurs when a product is bought in one country and exported to another where the price is generally higher. Both Louis Vuitton suitcases and golf clubs were imported to Japan, depressing prices there.
Recent retail trends. Over the past decade, there has been considerable growth in both extremes of the continuum from low price, low service to high price, high service retailers. There has been considerably growth both in the Wal-Mart and Nordstrom-type retailers than there has been in between.
For some time, during difficult economic times in the mid 2000s, discount stores like Wal-Mart actually tended to increase sales as consumers seemed to switch their purchases of the same products from higher priced to lower priced stores rather than reducing the quantity and quality bought in the product categories. It appears that consumers have done most of the switching that can be reasonably done this
