spacious and convenient warehouses in different regions worldwide. The company follows a systematic procedure of receiving
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2015). Its main aim is to satisfy its customers and increase sales volumes
profit margin
less risky and with minimal mistakes. Other companies
especially those struggling to stabilize their supply chain
J.
Misra
M. O. (2021). Agility Strategies and Competitive Advantage of Coca-cola Beverages Africa-Kenya (Doctoral dissertation
University of Nairobi).
the company embraces an uncompromised supply chain management to ensure monitoring and enforce operational services at different stages of the supply chain of their products. These measures at different stages of the supply chain allow the company to collect relevant information from these levels and use them in its decision-making regarding factors that come to play in the production and distribution of the finished products (Smith
2020). The levels on which the company collects its reviews and feedback include the concentrate manufacturers
cans and plastic bottles
cans and plastic bottles
customer feedback
value
the domestic and international market
customer sales and channels and finally