the company’s supply chain model identifies complementary promotions and potential sales volumes. The model allows the company to evaluate the state of different markets depending on their geographical locations and their customers’ consumption patterns and preferences in various regions to determine the flavors and quantity to channel to respective regions. The information gathered from the market setup aids the beverage company in determining the advertisement channels and methods that would reach as many people as possible and influence their decision to consume their product (Nair et al.

2021). They try to be persuasive enough in order to attract more customers and increase the sales volumes. This model facilities their objective and ensure they yield positive outcomes.

therefore

saves the company operation costs at different stages of the supply chain by preventing it from overspending on raw materials or the distribution channels (Ashraf et al.

the model increases production through quality services. The Coca-Cola Company can perfect its services and increase its production with the help of the model. The model allows the company to determine where to channel its resources in the production sector to produce a quality finished drink. This dedication in the production process by Coca-Cola explains why many consumers prefer this company’s beverage to its competitors in the market (Kimaro

2020). They take their time and devote sufficient resources in different supply chain stages to ensure it balances out. At the same time

personal interview

or observations. The survey could have incorporated the most appropriate methods of primary data collection.