personal interview

or observations. The survey could have incorporated the most appropriate methods of primary data collection.

over 1.9 billion servings across approximately 200 countries are sold. The most intriguing fact about the company is that it has kept its secret ingredient and formula a secret from its competitors for so many years. Its supply chain is also unknown and mysterious to many. This wide customer base poses a challenge to the logistics of the company. However

the company has managed to tackle this challenge by adopting models and strategies that allow the smooth flow of products in different supply chain levels. It has abandoned its traditional techniques and adopted new and advanced technologies to facilitate the supply of its products. It has also partnered with over two hundred and twenty-five bottling companies and millions of distributors worldwide.

accurately record inventories

and release products to the market much quicker and more efficiently. Portfolio customization and diversification have helped the company evade many risks with the production of beverages. This move has saved the company operational costs and enabled it to increase its profit margins and improve the performance of its supply chain. This research paper aims to look at the supply chain of the Coca-Cola company and how it has managed to remain popular and successful.

expenses

product quality and timing. A supply chain refers to a chain of suppliers that an organization uses to produce and distribute a specific product to the final customer or consumer. Organizations usually evaluate their resources