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RE APPLICATION FOR UNLV MASTER OF SCIENCE FAMILY NURSE PRACTIONER

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Dear sir/madam

RE: APPLICATION FOR UNLV MASTER OF SCIENCE FAMILY NURSE PRACTIONER

Well, they say not all heroes wear caps, well in my field some wear stethoscope. The thought and the desire to advance my education and focus on aesthetic nursing triggered me to make this bold and brave decision. The decision and strong ambition to becoming a Family Nurse Practioner has led me to apply for the UNLV Master of Science Family Nurse Practioner. Growing up, I served my family members and my community through cosmetology. I knew without a doubt that I was called to bring a smile to the faces of so many individuals. As a child and adolescent, providing cosmetic services to anyone in need brought a lot of joy to my life. The satisfaction I got from the cosmetology services proved to me that I wanted to advance and become a person who deals with people and treats them physically, psychologically, emotionally and spiritually.

My mother worked as a Certified Nursing assistant and I could accompany her to the health facility on many occasions. My mother together with the nurses I interacted with made a deep impression on me. I admired how they cared for the patients and encouraged and understood the families of the patients. I loved how all of them were quick thinking and level headed because they worked in an environment that had no room for errors. What fascinated me the most was, how nurses were always the first to respond to an emergency and they cared for patients with utmost kindness and love. I really loved bringing a difference in the lives of individuals and I knew that nursing could be the best career for me. I admired how nurses could critically think as well as offer immeasurable knowledge to their patients in the simplest terms and control a confusing or devastating situation. My mother is my hero and she inspired me to pursue nursing.

I become a Registered Nurse and worked in acute care, specializing in Neuroscience and stroke. There I gained a plethora of knowledge and encountered patients with various backgrounds. During the three years working as a Registered nurse I got the chance to supervise multiple groups of nurses and the knowledge shared and the growth experienced was great. I led the junior nurses in understanding and mastering how to perfectly care for patients in an attempt to enhance patient satisfaction. I loved being a Registered Nurse but I needed something more that I could couple with the passion I had for cosmetology. Being a family Nurse Practioner I will get the chance to become a dermatologist and save many people the pain of being and feeling different because of a pigmentary disorder. Growing up I had a pigmentary disorder and I did not get the appropriate medical attention and for that reason I felt I wanted to be a dermatologist and be among the people conducting research that could cut the edge of dermatology and steer the specialty forward especially among the African America community.

I would like to join the UNLV Master of Science Family Nurse Practioner and specialize in aesthetics, because I believe every individual should get the chance to be happy and feel confident in their own skin. I strongly believe the knowledge from the course will help me promote health and serve the community better. I love a fast paced outpatient field that utilizes all the diagnosis procedures necessary to make the lives of people better. UNLV is the best place to be as it is one of its kind in Nevada, throughout my course work I will get the chance to become a Family Nurse Practioner and the best that there will be. Thank you for making the time to go through the letter .

Looking forward to hearing from you, and to joining the prestigious university and taking the course that I desire.

Yours Sincerely,

(Name).

The Implications Of Imaginative And Positional Value, As The Core Drivers Of The Contemporary Economy, For The Natural

The Implications Of Imaginative And Positional Value, As The Core Drivers Of The Contemporary Economy, For The Natural Environment

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The Implications Of Imaginative And Positional Value, As The Core Drivers Of The Contemporary Economy, For The Natural Environment

Introduction

A conducive natural environment is friendly for business operations as it provides the inputs and ecosystem services hence the sustainable business. Through the natural environment, products and services manufacturing occurs. For a sufficient flow of the company, consumers purchase products or services as payment is made, which allows for more production to take place. The consumers pay for a particular value of the product or service. The product value is determined by the cost of production and the market price, as stipulated by forces of demand and supply. Value has three divisions; the physical value, imaginative value, and positional value (Beckert, 2011). The outward appearance of the product derives the tangible value, imaginative comes from the consumer’s expectation of the quality of the product, and positional value comes from the extra factors other than physical or imaginative that a consumer can benefit from a product. These values influence attracts a customer to either purchase or fails to purchase a product. This essay will discuss the reasons why a product attracts customers to purchase it. It will then explain the interconnected imaginative value, and positional value forms of a product, and their central role in advancing contemporary global economics (through two specific examples). Finally, the impact of current economic culture on the natural environment will be discussed.

Value Definitions

Positional Value

The positional value of goods impacts the decision of a consumer to purchase a product as it surpasses its tangible value, giving people other benefits besides its functionality. This value reflects the social status and recognition that commodities bring to consumers (Beckert, 2011). The consumers’ choices of products reveal their different types of lifestyles and express part of their social identities. Therefore, the positional value of goods has a meaning that can give the owner a social identity. The goods are purchased by consumers to keep up with an individual status in the social group and not specifically for satisfaction from the product. The intention is to make other people think that those consumers have a social class, taste, money, and style.

Magnum Company

For example, Magnum ice cream entertainment offers dismissed personalized ice cream that is unique with many flavors for every customer’s choice. Magnum company was the first company providing ice-cream with a handheld stick for adult products. In 2017, Magnum ice cream improved to introducing its indulgent ice cream experience to the indulgent pop-up store. It later collaborated with Italian fashion brand, Moschino, to develop a double fashion high end ice cream bar. The company is located in London and consumers in the region highly demanded the product hence making more sales. The collaboration developed a positional value for its customers. The company provided three kinds of toppings from different types of quality ingredients hence providing a more extensive range of products. It then offered a stylish cuisine where consumers take photos and share to acquire recognition and gain fashion status. The status was not because of the satisfaction received from the product, but the condition it leaves one with after trying a new flavor. This advantage led to more purchases as the consumers wished to get the status advantage from other people. The advantage factor influence people to have a power over other people.

In the purchase of an ice cream product, a consumer is attracted to purchasing the product due to the possible likes that they gain from the public after sharing the photo. Purchase and consumption is not based on the need or satisfaction that can be derived from consuming the product but from what the third party would think and rate them in the society; the more the likes, the higher the fashion status in the society. This state leads them to find the product, consume it, get satisfaction, and send it to Instagram, where people can like. Getting ‘likes’ gives them a fashion status, which is valued in the community. Also, since the company offers various flavors, one is influenced to try a new product to share with the world and get likes. This added benefit also affects the cost or price of the product or the economic value as consumption goes up. The added advantage forms the positional value, which influences the purchase of a product.

The positional performance of a good is public as it relates to the class or status in society. Its impact depends on the meaning it has as stipulated by the community and not the consumer. Positional value comes from the luxurious products and lifestyles that are improved and recognized by the public. The urge to have a different lifestyle creates the positional value. However, lifestyle is indispensable, finite and temporary, in that, there are changes periodically; hence, improvements in products from various companies.

Imaginative Value

The imaginative value refers to that goods have characteristics affecting the personal consciousness of consumers in addition to its real value. Consumers use this product to evoke the form of their fantasy, which bases on their associations with the person or thing they want (2008). The imagination value depends on the consumer’s recognition of their products, not the importance given to them by third parties (Beckert, Jens & Aspers, 2011). In other words, when consumers buy a good, they do not need to get meaning from other people, they only need to get their recognition. When the owner recognizes the symbolic significance of the product, he will associate the symbol of the product with his imagination, to reflect the artistic value of the product. However, the source of attraction may either be real or not. Since the consumer already has an image of an expectation after purchase, they tend to buy the products to get the imagined benefit or satisfaction. This presumption may either be fulfilled or not.

British Museum

Using another example, British museum displays commemorative merchandise with different meanings and values to various people. These merchandises are of different qualities and grade for each customer who gets to the museum. As a customer purchases a product, one has an imagination of the value it would bring to them. This may be linked to an experience of the merchandise or relating to a particular scenario. The imaginative value is the factor that drives the customer to purchase the product and pay for it. The value is individually derived from a customer’s conscious mind and not from the physical qualities of the merchandise.

Imaginative value is characterized by image arousal of the state of the conscious of the customer. The image of the object alters the state of mind evoking fantasies based on symbolic associations of places, people, events or values (Beckert, 2011). For example, a customer may purchase a painting from the museum, because of the imaginative value in one’s mind that reminds them of a place they were in or wish to visit. It may also be attached to someone’s behavior, personality or physical image hence making a customer purchase the object. The imagination takes place after a person has attached the good to ideals symbolically presented in the merchandise.

Also, the need for the purchase of a product only arises after seeing the object, then the imaginative value develops. The objects are a representation of the transcendental ideas. The transcendental ideas are based on three factors; time, space and the social position. Since the symbolic meaning is from personal perspective, time influences the imaginative value as it may be connected to a certain period in one’s life. The social positioning is derived from the third party due to the possession of the specified object. The consumer may fail to notice the social positioning as one’s aim of purchased is in their subconscious and not public. People buy goods for not only what they need but also what they mean in the community. Imaginations arose images that alter the consciousness of a person hence influencing the decisions they make about a specific product (Campbell, 1987). Therefore, the imaginative value leads to the consumption of commodities.

Evaluation

Positional And Imaginative Values Dependency

The positional and imaginary values are interdependent on one another. This dependency is because when a person has the theoretical value, it leads them to get a product, and after consumption, the positional value de. As awareness of a product occurs, one makes an image in the conscious mind, on the satisfaction expected from such a product. The image formed depends on the attitude of a person and the experience of consumption. The approach matters as one may not be liking a product from the very beginning; hence may not even think of the satisfaction derived from it. Experience also influences consumption since satisfaction in the past leads one to think of a product and purchase or look at it and fail to have the urge to consume it. Also, goods value in both the positional and imaginative values are purchased for the symbolic qualities they offer. In both cases, the value of the good is based on ascribing qualities that transcend its materiality (Beckert, 2011). The quality is represented in the product and acts ideal in both values.

Positional value depends on the belief of people in society. It is not easy to trace the pervasiveness of greed, especially in luxury goods (Zukin, 2008). This dependency means that consumers rely on the ideas of the public and not the need they wish to satisfy. Also, the consumer’s desires are shaped by the community through image-making and status-seeking. The urge to get an individual status in society leads one to purchase a product (Zukin, 1982). The purchase may not be beneficial to the consumer.

The values impact consumers’ choices to purchase products in the market. As imaginative value is dependent on the attitude and experience of a person, the lack of these influences would lead to the non-existence of the values. The conscious mind forms an image, and if one has no idea about the product or service provided, it may be hard to create a picture of satisfaction expected. Imaginative value is entirely dependent on the mind of a consumer, and if the brain fails to recognize it, the purchase will fail to take place. A consumer can postpone an illusion of the fantasy value by postponing consumption, meaning if the illusion fails to exist, consumption will not occur.

Besides, the positional value depends on societal thinking. Lack of societal groups prevents the societal valuation of some products with status. Lack of societal class divisions ensures one only purchases a product they wish to have and not influenced by wanting a particular class. Therefore, the values would fail to exist in society. Also, emotions are a part of the positional value. Higher materialism consumers tend to purchase more of the luxury goods to feel comfortable and classy (Richins, 2013). This emotion may not necessarily be in the perspective of the people in society, but the comfort of oneself. The consumers experience positive emotions when anticipating, which leads to purchasing and consumption of goods and products. Lack of emotions cancels the positional value; hence no purchases take place.

Difference between Positional and Imaginative Values

However, as much as the positional and imaginary values are linked, they can be independently differentiated. First, in positional value, a third party must give the product a symbolic meaning, which forms the basis for classifying its owner by giving it a social identity (Beckert & Aspath, 2011). This occurs after the owner is aware of the status one might get frm the public after purchase. But in imaginative value, the benefit is directly linked to the advantage attached to the product and a place or person. Also, the imaginative attributes of an object only influence one to the extent that their perception is shared among members of a social group. Therefore, imaginative value comes from a person’s consciousness, and it may also be impacted by social groups in society (Beckert, 2011). Imagery value depends on one’s preferences and tastes as a person thinks of what they love or wish to have. In contrast, the positional value does not consider one’s feelings, but only what society thinks.

Positional And Imaginative Value Effect On Contemporary Economy

The positional and imaginary values drive the contemporary economy. In a modern economy, there is a flow of cash, which means that consumers pay for services, and also taxes get to the government. Through the positional and imaginary values, consumption increases; hence, increasing the flow of money in the economy. Money is the medium of exchange in the economy; thus, when consumers purchase products, the money is circulated from one industry to the other. The values influence purchase since imaginary value creates an image or the urge to get satisfaction, which leads to purchase.

Also, for the positional value, consumers buy the products to find a social status or a class in society. This behavior applies to luxurious products hence influence the circulation of money, leading to the growth and development of the economy. For example, in London, beer producers encourage to up spaces to invigorate local economies. This shows that as producers make the product available, consumers will purchase due to the positional or imaginative values and through this, the economy improves. The consumption of market-made commodities and desire-inducing marketing symbols is central to consumer culture and depend on personal choice. This then determines the flow of commodities in the economy (Arnould & Thompson, 2005).

Impact of Contemporary Economy on the Environment

Consumers’ desires are infinite; therefore, they keep purchasing more. Customers buy goods and after consumption, the desire to consume more leads them to purchase more of it. Therefore, purchase and consumption are continuous for the products provided by a company in the market. This constant desire increases the demand; consequently，companies make more developed products and ensure it continuously flows in the market with no shortages. Continuous production consumes non-renewable resources in the natural environment. Population, food production, industrialisation and consumption of nonrenewable natural resources is increasing (Meadows, Randers & Behrens, 1982)). The increase in consumption of resources negatively impacts the environment due to the derivation of raw materials. People benefit from the product but cannot create ecological value but also generate negative value when investing in labour to create the product value.

Markets are arenas of social interaction in which rights and exchange for goods and services occur for money under conditions of a competition (Aspers & Berckers, 2008). Competition influences the economy as new products and services, and other improved aspects emerge as a strategy for companies to stay in the market irrespective of the competitors’ decisions. Innovations and the creation of new products influence the environment as consumers use it. It adds more natural ways of operations and has an impact on the environment since the utilization of resources takes place in the manufacturing and production of products. Resources keep being minimal as consumers satisfy their different needs. The environment provides support to the economy as inputs for production, but consumption leads to pollution and lowering the quality and quantity of resources. Poor environmental conditions, in turn, affect the economy as deriving resources becomes a challenge to the producers.

Conclusion

Money circulation drives the contemporary economy as consumers purchase goods and services and pay for them. Imaginative and positional values from the consumer influence the purchase of products. The Imaginative value is created in the conscious mind of the consumer, depending on their experiences and attitude. Societal forces influence positional values in getting a status or class in society to gain respect from the public. Products attract customers through Imaginative and positional value. Lack of these influences may lead to the non-existence of the values. The values also depend on one another, as imaginary may lead to positional value. More importantly, the values also influence the contemporary economy as the circulation of money depends on payments made by consumers during purchase. Imaginary values may also lead to the creation of a product hence improving the environment. However, the contemporary economy affects the environment through the production of products that change the environmental conditions. The economy derives resources from the environment but may create pollution during consumption.

References

Arnould, E. J. & Thompson, C. J. (2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research 31: p 869

Beckert, J., 2011. The Transcending Power of Goods. Imaginative Value in the Economy. Chapter 5 in: The worth of goods: valuation and pricing in the economy. Oxford: Oxford University Press, p 115

Beckert, Jens and Aspers, Patrik (eds) (2011) The worth of goods: valuation and pricing in the economy. Oxford: Oxford University Press.

Meadows, D., Meadows, D., Randers, J., & Behrens, W. (1982). The Limits to growth. New York: Universe Books, p 25

Richins, M. (2013). When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process. Journal Of Consumer Research, 40(1), p.2. doi: 10.1086/669256

Wallace, A., 2019. ‘Brewing the Truth’: Craft Beer, Class and Place in Contemporary London. Sociology, 53 (5), p. 960.

Zukin, S. (1982). LOFT LIVING ,c 7 Culture and Capital in Urban Change (p. 58). London: The Johns Hopkins Press Ltd.

Zukin, S. (2008). Point of Purchase: How Shopping Changed American Culture. Journal of Consumer Marketing, 25(4), p.10.

The Improvement and Combination of Offline Physical Stores and Online Sales Strategies is a New Trend

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Institution

Executive Summary

The advancement of technology has resulted in the development of e-commerce, which creates new opportunities for the fashion industry. Online marketing and retail channel offers new mechanisms to market and boost sales of brands. However, there is consensus among scholars that the online channels cannot eradicate the offline channels. Hence, there is a need for integration of the two channels. This research employs the qualitative research approach to examine the combination of online and offline platforms to enhance the competitiveness of brands in the fashion industry. The research utilizes a sample of 50 university students to explore their perceptions and thoughts about online and offline channels. The study revealed that a majority of the participant uses the online platform to access information about products and make the price as well as specification comparisons. Moreover, the survey demonstrates that a majority of the participants prefer offline platforms in the purchasing of products. The research concludes that the brands in the fashion industry must embrace the integration of offline and online channels through implementing the online-to-offline (O2O) approach to boost their competitiveness.

Table of Contents

Executive Summary2

Introduction4

Significance of the Problem5

Problem Statement5

Research objectives and Research Questions5

Literature Review6

Offline Marketing6

Online Marketing7

Role of Online Marketing in the Fashion Industry8

Relationships between Online and Offline Marketing10

Theoretical Framework12

Online-to-Offline Marketing12

Online-to-Offline Search Process Adoption Factors13

Online-to-Offline Purchasing Process Factors15

Impact of Online Marketing on Consumer Behavior16

Conclusion18

Methodology18

Research Methodology18

Data Collection19

Participants and Sampling19

Data Analysis19

Procedure20

Results20

Discussions25

Conclusion27

References29

Appendix33

The Improvement and Combination of Offline Physical Stores and Online Sales Strategies is a New Trend

Introduction

The increasing online purchase demand will fuel future development and growth across brands E-commerce sectors. As of 2019, there was almost no brand that did not operate online retail. Such an approach allows companies to have more opportunities that can improve their sales and increases their competitive edge (Smith & Zook, 2012). While online sales have become an essential aspect of fashion brands today, ignoring offline operations can be detrimental in the overall growth and profitability of a business. Both online and offline platforms offer customers unique experiences that may not substitute one another but complement each other. As such, the development of information technology promotes the development and integration of offline and online channels. Offline channels offer consumers opportunities to examine the quality of a product and make an instant purchase and assume ownership of the product. In contrast, online platforms cannot offer these features but the ability to search for a product, compare prices, and make a purchase at one’s convenience (Mittal, 2013). Integration of the online and offline business platforms promotes the sales and profitability of businesses since they complement each other to give customers exquisite shopping experience.

Significance of the Problem

The rising demand for online services seems to overtake the offline channels, but some of its features indicate the impossibility of eradicating the traditional platform. In this view, there is a need to examine the correlation between the online and offline channels and how they can be integrated to offer more opportunities to the fashion industry. Online channels provide lucrative opportunities for the fashion industry to market and sell its brands (Lin et al., 2013). However, there is a need to embrace the traditional platforms as well because they offer unique shopping experiences such as instant ownership of a product and the ability to examine the quality of a material. The integration of online and offline platforms is essential in the fashion industry because it plays a critical role in enhancing marketing and sales activities.

Problem Statement

The development of online businesses has significantly influenced the fashion industry. Several companies, such as Amazon has enhanced the ability of different brands to sell their products using online platforms. Moreover, individual businesses have developed their online platforms to sell their products. However, some companies have shifted from embracing both the online and offline platforms, and they only focus on the internet business. Therefore, this paper examines why the online platform cannot substitute the offline platform but can complement one another to enhance the growth and profitability of a brand in the fashion industry. As such, the paper evaluates the significance of the online to offline (O2O) retail method in the apparel industry.

Research Objectives and Research Questions

The primary aim of the research is to establish the most convenient marketing and sales approach for fashion brands. The research questions include:

What are the advantages and disadvantages of online and offline platforms?

How can brands establish the most suitable marketing methods which promote better integration, improvement, and enhance brand competitiveness?

Is online to offline (O2O) approach the most basic and beneficial method that increases product awareness through online activities and increase sales by driving consumers to physical stores?

Literature Review

The fashion industry has both traditional shops and online shops that are available to fulfill consumers’ purchaser interests. The plenty of choices that are available for the customers has caused a severe challenge for companies concerning the manner they ought to target consumers to sustain their competitiveness (Ashworth, 2012). After two decades of internet development as a vital promotional tool, intercompany business relationships have significantly shifted. Such technical changes did not only improve the mechanisms of promotion but also other aspects of marketing through electronic means. As a result, online marketing has emerged, and companies not only view it as a promotional tool but a new form of marketing (Magrath & McCormick, 2013). Companies have massively invested in online marketing and sales in developed countries. In countries such as the United States, it has become like a routine to make online purchases, particularly for apparel products.

Nonetheless, in countries such as India, people still depend largely on traditional stores like brick and motor shops. While in the recent past online shopping has become a craze, particularly among youngsters and teenagers, offline shopping is still considered way ahead in the fashion industry (Hua, 2016). In this case, fashion companies must integrate both online and offline marketing and sales in their strategies.

Offline Marketing

Throughout the continuous marketing growth and development by marketers and scholars have continued to develop new approaches and techniques, marketing definitions and ideas have also changed. In the 20th century, marketing was given a percipient description that is inherently more than advertising and selling (Smith & Zook, 2012). During this period, the tools used and the changes made were pushing marketing improvements into efficiency and perfection; thus, it created misunderstandings such as the view of marketing as a process of creating needs as opposed to value (Arikan, 2011). However, different scholars have outlined various aspects of marketing that are important to develop distinguished definitions of marketing. The Chartered Institute of Marketing illustrates that marketing the process of establishing, projecting, anticipating, and satisfying the requirements of customers more profitably. Such a process necessitates management decisions on pricing, promotion, product, distribution, and personal selling (Arikan, 2011). Offline marketing refers to the methods of advertising and selling using the mediums that are not connected to the internet. Its strategies primarily use offline mediums to develop the company’s awareness and its products as well as services (Smith & Zook, 2012). These campaigns include the use of print advertising, such as signs and billboards, radio, and television channels. However, while the offline marketing is the traditional form of sales and advertising, the changes in the technological world and the development of the internet have resulted in the integration of offline to online marketing. Srinivasan et al., (2016) argues that because it is almost a prerequisite for companies to have websites today, the offline marketing strategies are more tied to online efforts.

Online Marketing

Kotler et al., (2018) defines online marketing as the process of applying digital technologies with online channel forms such as email, web, and database to contribute to activities of marketing to achieve profitable retention and acquisition of clients through improving customer understanding and delivering integrated, targeted online communications that are aligned to their individual needs. Arikan (2011) illustrates that marketing is the process of keeping customers very close and forming strong relationships with them as well as ensuring that they are delighted and happy online. It involves a complex and dynamic dialogue where the customers are kept continuously informed with constant feedback.

Brogi et al. (2013) argue that online marketing continues to develop due to the changing online environment. Despite evolving definitions of online marketing, scholars agree that it is evolving and living alongside information technology’s development. Internet tools are considered essential and indispensable in the creation of online marketing understanding and concepts. Technically the improvement of the online tool directly enhances online marketing. Arikan (2011) illustrates that online marketing has created a massive opportunity for the fashion industry to showcase its apparel products to millions of people at a given time. Some of the online strategies include social media marketing, email marketing, search engine optimization, and conversion optimization. These platforms have created an avenue through which fashion companies can engage their customers (Kotler et al., 2013). For instance, Facebook has billions of users who make social media marketing very interesting. It exposes brands to a massive population at an affordable cost (Brogi et al., 2013). Therefore, online marketing is the marketing form of the future, and companies integrating it with offline marketing gain a tremendous competitive advantage.

Role of Online Marketing in the Fashion Industry

Online marketing, if it is used in the right way, can raise the sales of the company and improve brand presence resulting in more profitability. It makes the product or brand to be available to the target audience of the firm. Rathnayaka (2018) argues that online marketing, when done appropriately, can enhance brand awareness and boost sales. Internet marketing is significant in the fashion industry because it aligns the purchasing behavior and decisions of customers. Öztamur & Karakadılar (2014) increasing number of consumers, utilize social media and other internet platforms to determine the preliminary price and product research, which informs their decisions to make a purchase. Besides, online marketing enables businesses to create relationships with existing and prospective customers through low-cost, regular, and personalized communication, which is a significant departure from mass marketing (Rathnayaka, 2018). Online marketing is essential in the fashion industry since it introduces brands and their products to the customers as they create awareness. For instance, social media platforms improve access to a wide range of populations and offer opportunities to focus on a specific target market (Rathnayaka, 2018).

Primarily, an essential role of online marketing is the creation of personalized relationships with customers to retain and attract new customers. Online marketing allows personalization of offers to clients through the creation of a profile of their purchase preferences and history. Using such information, brands can inform customers about new arrivals based on their preferences to create customer loyalty and retention (Blázquez, 2014). Through online marketing platforms, companies engage consumers with after-sale services such as follow-up to thank and confirm the satisfaction of a customer. Besides, online marketing creates a platform where customers can engage a brand by submitting their comments and complaints. Through these activities, the relationship between a fashion brand and consumers is enhanced.

Online marketing plays a critical role in the fashion industry concerning making sales. It enhances businesses around the clock opening of companies without concentrating on the opening hours (Kawaf & Tagg, 2012). The products can be displayed, marketed, and sold to customers in a 24-hour operational framework. Online marketing helps apparel companies to overcome the distance barrier. A brand can sell their product across the country and in other countries without opening up local outlets. Companies only have to open online shops where customers can access their products and purchase them (Rathnayaka, 2018). However, companies require having a working relationship with delivery service companies to facilitate the delivery of purchased merchandise to the individual consumer.

Relationships between Online and Offline Marketing

The relationship between online and offline marketing can be understood best by analyzing the product, price, promotion, and place, which are the main components of marketing functions (Arikan, 2011). The product is defined in terms of both online and offline marketing. An online product is defined as the entity which is digitally encoded and digitally transmitted rapidly affordably and accurately. Offline product refers to anything that can be provided to a given market for acquisition or consumption that meets a need or want. The two products vary, and their market behavior is different. Besides, offline products tend to behave differently in the online market. Therefore, the overall marketing environment results in the creation of integrated products that necessitate an integrated marketing approach; thus, the need for integrated online and offline marketing.

In determining prices, a brand ought to consider different steps, including pricing objective, estimating the cost, establishing demand, assessment of competitors’ prices, and selecting price method and creating a price. On the other hand, online marketing prices are yet to be driven to marginal cost, and one price law does not hold. Mustafi, Jost, and Nguye (2011) argue that there are unique features that make innovations that are relative to offline marketing important. It is significant to access how the elements affect successful online pricing techniques. For instance, online markets are dynamic platforms where competitors and customers can access information to influence their decisions. Pricing in such markets are considered to be sensitive and flexible (Roberts & Zahay, 2012). To reach the target customers and overcome competition, a brand must develop innovative pricing strategies for online markets.

On the promotion function, online marketing is regarded as the leading and fastest-growing type of direct marketing. Online marketing is considered as an integral part of the promotional mix of any company. It offers additional marketing instruments that help boost offline marketing activities (Mustafi et al. 2011). Primarily, online promotion utilizes communication in the internet platforms to create awareness concerning a site and also catalyze traffic into it. Online marketing is also considered as a collection of promotional techniques that uses digital platforms, for instance, social marketing and search marketing. Roberts and Zahay (2012) argue that online and offline promotional tools boost one another.

The place in the online platforms comprises all virtual stores, while in offline marketing, it entails the physical stores. The online place has a significant impact on the overall online marketing definition. Walsh et al. (2010) claim that a computer in online marketing is the place, and the association between the supplier and customer is direct because customers are individually targeted. Mustafi et al. (2011) demonstrate that purchase, consumption, and distribution are critical elements in the definition of place. Some products exploit the three-element of place online while their others cannot. The product which cannot utilize the three components requires integration with the offline place to enhance their meaningfulness. Therefore, a combination of online and offline marketing is necessary for the fashion industry.

Theoretical Framework

Online-to-Offline Marketing

The online-to-offline (O2O) marketing model is key in locating customers online and influencing their visit to the real-world shops. The approach comprises of a combination of the traffic generator and payment model for merchants that promote offline purchasing. For instance, an online market cannot offer personalized designer apparel since one’s measures ought to be taken in an offline store.

On the other hand, offline markets enhance access to information concerning promotions and store locations. Hence, a complementary model that helps fashion businesses to attract additional customers to their physical stores is essential. Chiang, Lin, and Huang, (2018) argue that the increase of social network marketing has enhanced the ability of consumers to access preferential information concerning different products from the channels and make purchases from physical stores. Leung et al. (2016) argue that O2O marketing has become an integral topic regarding channel integration. Consumers tend to factor various issues that impact their choice of the most appropriate medium to use in their transactions. For example, customers seeking to access quick information often select online stores using their handsets. On the other hand, consumers who want to try or test a product will always visit a physical store (Chiang et al., 2018). In this view, the factors that influence consumers’ searching and purchasing behavior concerning marketing and purchasing are essential.

E-commerce is growing at a faster rate compared to other channels across the globe. Chain et al. (2018) argues that the chances of online mediums eliminating offline markets are significantly impossible because the retail industry has transformed into the new online-to-offline concept where the two channels share similar significance in attaining prosperity. In this case, brands that seek to enhance their retailing commerce are expected to learn about O2O and how it benefits the fashion industry. The fashion industry benefits from the O2O model to market and advertises its products online to target potential customers create awareness, and influence them to make purchases in the physical shops (Chiang et al., 2018). The O2O model advocates for the use of online platforms to expand brand popularity while becoming complements to the physical stores as opposed to competitors.

Online-to-Offline Search Process Adoption Factors

Yang et al. (2016) factor the availability of information concerning the product and establishes that the meaningfulness of the data impacts customers when selecting an appropriate channel for searching. The availability of information on online channels is the primary reason for customers to use them for hunting and selecting products. When consumers can access information that helps them make price comparisons in a channel, they often tend to do a search and purchase on the same platform (Sarkar & Das, 2017). As a result, consumers who factor the availability of information are likely to search for products using online platforms.

Media richness is another component of O2O that enhances marketing channels, which pass information to customers and assist them in making critical purchase decisions. Different scholars demonstrate that media richness significantly influences the way individuals search for product information. Gibson & Cantijoch (2013) illustrate that customers affected by media richness transform their intentions and always embrace online commerce to search for different information on a product. Both online and offline platforms offer a varying amount of media richness (Chiang et al., 2018). For instance, if customers want to access timely feedback as well as in-depth information on a product, it is easier to engage a salesperson in an offline store.

Consumers are also influenced by search convenience. A majority of consumers often search for a channel that can easily and quickly relay product information. In this case, online channels often provide faster outcomes concerning the search for information on a product. Moreover, the online platforms are very convenient since consumers can search for the information needed in the comfort of their homes or offices using their computers or mobiles. Studies illustrate that consumers’ choice of a channel is directly influenced by its convenience (Mahrous, 2016).

Consumers also factor the tangibility of the product. Chiang et al., (2018) argue that customers who do not buy products through online platforms do so since the online platforms do not give them access to assess the actual product quality. In this case, customers tend to evaluate the quality of the product at the physical store to minimize uncertainty. Besides, numerous researches demonstrate that tangibility is central in O2O marketing. Therefore, customers who consider product tangibility often tend to search for their products using offline platforms (Chiang et al., 2018).

Xiao & Dong (2015) argue that consumers are often concerned with how enjoyable a search process is when using a channel. Therefore, the platform that has hedonic aspects that enhances shopping experiences creates traffic. Different studied showed that consumers who are concerned with search enjoyment are likely to search for information in offline stores (Sarkar & Das, 2017). Consumers preferring to search for products in the stores often do so since they experience more pleasure in shopping and can get more face-to-face interactions with the staff compared to online platforms (Chiang et al., 2018).

Online-to-Offline Purchasing Process Factors

The product variety is one of the critical factors that consumers consider in the purchasing process. Shen et al., (2016) claim that when stores offer a high product variety, there are chances to attract more consumers who purchase products there. However, if a store provides assorted goods, customers may shift their purchase channels in reaction. Besides, promotion and price influence the purchase process of consumers. Anand et al. (2017) argue that costs are a significant factor that impacts on the choice of a platform to buy products. Studies have shown that consumers often use online platforms that promote products to make price comparisons and make purchases in physical stores (Chiang et al., 2018). Therefore, consumers who care about promotions and prices are likely to purchase using the online channel.

Purchase convenience is also essential to consumers when they are choosing an appropriate platform to buy a product. Sarkar and Das (2017) illustrate that consumer likes to purchase a product through a platform which offers quality and efficient services concerning purchasing process. Roberts and Zahay (2012) indicate that the acquisition of a product with minimal time and mental investment is essential to a customer. In this case, consumers prefer online platforms because it requires minimum time and stress. When a customer looks for a product in the offline store and does not find it, more time and energy will be spent in searching for the product in other stores. Therefore, consumers factor purchase convenience and influence their purchase through online platforms. The time of product possession may also affect the choice of a purchase platform. Research demonstrates that direct marketers often decrease the resistance of consumers to catalogs since it reduces the delivery time (Sarkar & Das, 2017). Customers may prefer offline purchases because they are guaranteed immediate ownership of the product, unlike the online channel, which requires customers to wait for it to be sent. In this case, customers concerned with immediate possession of a product are likely to buy using the offline channel.

The quality of sales service is also a crucial factor in choosing the appropriate channel to use in purchasing a product. Lin et al. (2013) claim that if a shop offers superior sales services, then customers may change their choice of a purchase channel. The service quality of sales comprises of assurance, responsiveness, reliability, empathy, and tangibility (Chaing et al., 2018). Consumers who factor the quality of services always purchase using offline stores since they offer superior sales services compared to online platforms.

Online purchase risk plays a critical role in impacting the decision of consumers to choose appropriate purchasing channels. The perception of uncertainty during the purchase process is considered high in online platform compared to the offline platforms. Chiang et al. (2018) claim that customers always change their buying channels due to different risks that influence their purchase decisions. Consumers may fear the loss of personal information control when using an online platform. Several surveys show that online purchase potential risks impact consumers’ channel choice (Sarkar & Das, 2017).

Impact of Online Marketing on Consumer Behavior

Consumer behavior refers to a particular code of conduct where customers are identified in searching for a product and purchasing it to satisfy their needs (Mazaheri et al. 2011). Consumer purchasing behavior is considered as an internal process that occurs in the inner mind of the consumer, and the decision on purchase is made based on the effect of the eternal and internal stimulus (Mittal, 2013). The online marketing platforms have made the availability of information extensive, and customers have become more powerful and knowledgeable since they can analyze information and make an informed purchase decision. As a result, enhancing the active presence and availability of information in the online platforms is essential in the business today (Mazaheri et al. 2011). The advancement of technology has resulted in the transformation of the traditional process of decision making among consumers into a more digitalized process where the use of the internet and digital platforms as a decision-making hub takes center stage (Rathnayaka, 2018). Indeed, the digital era has transformed the social trends that directly influence the changing behaviors of customers.

The dynamic and complex nature of consumer wants and needs drives marketers to change their strategies as well as to adapt to the new environments to satisfy the consumer. In the fashion industry, customers are finding new means of experiencing fashion purchases (Vinerean et al., 2013). Today, fashion customers have a variety of offline and online channels compared t to the past, which enhances their choice experiences, and marketers are capable of influencing their optimal use of digital channels. The fashion industry has developed over time to embrace the trends in work. The digital marketing culture has enhanced the ability of fashion brands to identify the preferences of consumers and how they are changing (Lee et al., 2011). Online marketing has created a platform where brands can engage consumers to identify and understand their preferences and needs. The online market has promoted customer intolerance since consumers can easily access other brands that may satisfy their needs. Besides, it has eroded consumer loyalty since customers can easily switch in the digital culture compared to the offline channels. Through the digital lifestyle, unsatisfied consumers can quickly destroy the brand reputation of a company within a short time. Therefore, companies need to be cautious and focus on offering superior sales service to overcome competition in the market (Rathnayaka, 2018).

Conclusion

While online marketing is on the rise, it is challenging for it to eradicate offline marketing and sales, particularly in the fashion industry. As such, it is useful when the two channels are integrated, as illustrated by the O2O model. The online and offline platforms are supposed to support one another based on the preference of the customers. The online platform promotes convenience and accessibility of information, but offline channels enhance immediate possession and superior sales service quality. Different consumers have different concerns and factors that influence their decision to use a given platform. For instance, the customers who care about tangibility, online purchase risks, and quality of service tend to use offline platform. On the other hand, customers who focus on the accessibility of information and convenience use online platforms. Therefore, fashion brands can implement the O2O model to ensure that customers can access data from the online platform about products and can also access the physical stores to make a purchase.

Methodology

Research Methodology

The research aims to create an understanding concerning meanings that participants constructed about online and offline channels. As such, a qualitative approach is the most appropriate approach since it reinforces the interpretation and understanding of meanings and the intentions affecting human interactions in businesses (Bengtsson, 2016). Qualitative research is selected because it is holistic and addresses the research question in entirety. Besides, it examines the relationships that exist in a system and concentrates on understanding in a given social setting. This research aims at understanding the experiences of customers when using the online and offline platform to inform better marketing and sales decision making among firms in the fashion industry.

Data Collection

The primary data collection approach used in the study was Interviews. The choice of interviews aimed to gain an in-depth understanding of the constructions of the participants regarding online and offline businesses. Flick (2017) illustrates that interviews are the most critical tools for collecting data. The interview utilized a questionnaire which had a total of structured questions. It was administered through an online platform to gain as much response as possible.

Participants and Sampling

The research targeted fashion customers. The target population was the university students due to their ease of access. The sampling method that was utilized was random sampling. Martínez-Mesa et al. (2016) define random sampling as a technique whereby each sample is considered t

Rationale for Eliminating the Sex Offender Registry (2)

Rationale for Eliminating the Sex Offender Registry

(Author’s name)

(Institutional Affiliation)

Outline

Thesis statement

Sex offender registration may not be an effective way of reducing sex offences, and might lead to an increase in anti- social behaviors in both the offenders and the society.

Introduction

What is sex offender registry

Controversy associated with sex offender registry

Body

Rationale for coming to the end of jail terms

Rationale for ending sex offender registration

Goes against societal goals to protect freedoms and liberties of all individuals

Goes against the notion of acceptance and support of the offenders by the society

False sense of security

Encouragement of a vigilante mentality in the minds of the public

Ignoring and giving other crimes low priority

Conclusion

References

Introduction

Sex offender registration is one of a set of laws that were introduced in the state of New Jersey after a little girl called Megan was sexually assaulted and killed after she had been kidnapped by her neighbor who was also a sex offender convicted twice for the crime; and had committed a similar crime a couple of months before assaulting and murdering Megan. As it follows, the term Megan Laws has become a conclusive name for all laws concerning notifications which allow the release to the public, information that can be used for identification of known and convicted sex offenders. As a result of these series of laws, the law of registering sex offenders was developed and implemented in various states. The registration of the offenders was initially established to help the government keep track or be able to follow up with the activities and the residents of individuals who had been convicted of sex crimes, including those individuals who had successfully completed their jail terms. Later on, the information and registration systems were made accessible to the public through a number of websites (Walsh, 2006).

This issue resulted to a significant controversy with a number of individuals arguing that the public registration and viewing of information about sex offenders was not appropriate, and hence, should be eliminated. It was argued that these laws aimed at sex offenders may not be effective in protecting children from such crimes, but could also lead to the violation of the rights of the sex offenders and that they may also result to harassment of such people (Walsh, 2006). This paper, therefore, will look at some of the rationale or reasons that individuals gave for the argument that the sex offender registration should be eliminated.

One of the reasons I think criminals get release to live among other members of the public and to interact with them after they have served their term for their offences is to make them feel accepted in the society, and in the process enable them to reform their behaviors. In most cases, it is hard to tell that some individuals have served time in prison or not. However, this is not usually the case with convicted sex offenders. They are never free to interact with the public and they are not allowed to interact with other individuals, nor are they free to obtain employment for themselves and their families. The reason why convicted sex offenders and their families are so restricted is because of the fact that they are branded as bad and anti- social people because of the easily accessible information about their crimes to the public (O’Connell, Leberg & Donaldson, 1990).

Though I am completely against sex crime and related offenses, I do not necessarily support the way these individuals are treated; like outcasts and unfit to mix with the other individuals. There are a number of reasons why I believe that sex offender registration should be done away with. One of the reasons is that these registration programs do not support the societal goals and objectives to protect the liberties and freedom and are seen and understood as a violation of the human rights of the offender. As I said, I do not support sex offenses and the perpetrators of these crimes, but do you not think that these convicts have paid their debt to the society by serving their time in jail. It is my belief that no one should be subjected to further punishment than they need. If the state thinks or feels that such convicts were still a threat to the society, then it would be better to keep them in prison away from the torture of being unable to live freely in their homes and communities. Registration, to me, imposes on the sex offenders a double punishment on the convicted offender, something that other categories of offenders do not go through, and to me this is not right (Henderson, 1995).

Another reason I think sex offender registration should be eliminated is because of the kind of message the society send to the offenders when they register and expose them to the society. As I had already indicated, offenders, whatever category they might belong to, must be guided into reforming by the support and acceptance of the society. When we register and expose the sex offenders for all to see, we are telling them that we do not trust them, that they are dangerous and bad people who should not be living in the same society as the other people. Such a message can be detrimental in reforming these offenders as it can go against the efforts the society puts to rehabilitate the offenders, and can encourage the development of behavior that is antisocial from them. For example, they can use the law that isolates and segregates them to rationalize further crimes by thinking to themselves that they are sex offenders who cannot control themselves because the law and the society says so (Montana, 1996). Other disadvantages that can emanate from the offenders feeling that they are not trusted is that they can decide to change their identities and move to other locations were they cannot be easily identified making it hard for the laws to keep track of them and their behavior. This can make the investigation of crimes extremely difficult. This can also make it hard for them to be rehabilitated because they will be far away from people and professionals who know them like psychologists and psychiatrics (O’Connell, Leberg & Donaldson, 1990).

There are other minor reasons why I think this kind of registration should be eliminated. One reason is that it gives citizens a sense of security that is false (Schram & Milloy, 1995). It is obvious that most convicted sex offenders do not necessarily have to appear on this registration. It has, for example, been pointed out that most of the offenders give information that is incorrect during registration, or fail to register. When citizens feel like they know and can identify all sex offenders in their area, it can be dangerous because they will let their guards down when they are misled by the register to think that there are no offenders living in their area, when the reality is that there are unregisters offenders living right under their noses. Instead of registering sex offenders, I think the best way to protect children and young people from such offenders is to train both parents and children how to avoid and protect themselves from sex offenders. This, to me, is the most effective way to keep sex offenders away when compared to registering the offenders.

Another minor reason supporting the elimination of registration of sex offenders is the fact that registration and exposing of sex offenders to the public can create and encourage a vigilante mentality in the minds of the public (Schram & Milloy, 1995). In most cases, when someone is pointed or said to be bad for the community and a threat to the children, the only likely response that will result from the neighbors and surrounding public is to take action against such a person. The registration of sex offenders, therefore, can put them under risk of being met with violence r being harassed by member of the public who do not want them around. This violence or harassment might even be extended to the family of the sex offender.

The over concentration of protecting ourselves from sex offenders and related crimes might make us forget that other crimes do exist (Schram & Milloy, 1995). We might then relax and forget to protect ourselves accordingly just because we have protected ourselves against sex offenders. Registration of convicted sex offenders, therefore, might mislead us to think that we should only fear and protect ourselves against sex crimes while there are more serious and dangerous crimes larking in the dark.

Conclusion

I have presented in the above paragraphs some of the reasons why I think that sex offenders’ registration should be eliminated. These reasons had more or less to do with harassment of the offenders, violation of their rights, false security, and encouragement of more offences through isolation of these offenders. There are numerous other reasons that might apply to this argument that have not been mentioned. One thing that the reader should never lose grip of while reading the above passage, is that sex offences are serious crimes must be harshly addressed.

References

Henderson, A. (1995). The scarlet criminal. Governing, 35-38.

Montana, N. (1996). An ineffective weapon. Criminal Law Bulletin, 31(2): 151-60.

O’Connell, M.A., Leberg, E. & Donaldson, C.R. (1990). Working with Sex Offenders: Guidelines for Therapist Selection. Newbury Park, California: Sage Publications.

Schram, D.D. & Milloy, C.D. (1995). Community Notification: A Study of Offender Characteristics and Recidivism. Seattle, Washington: Urban Policy Research.

Walsh, A. (2006). Child Protection and Safety Act (2006), Public Law 109-248, U.S. Statutes at Large 120: 587.

Re Effect of Gun Violence amongst the sports Athletes in Columbus.

Student’s Name:

Instructor’s Name:

Course Code:

Date:

Re: Effect of Gun Violence amongst the sports Athletes in Columbus.

Greeting Madam Grace,

I am writing to you concerning the problem of gun violence in Columbus which has affected many of the school members. We are appreciative of the support that you have given out the past years into helping us tackle the challenge. Nonetheless, gun violence has led to a lot of uncertainties amongst the school athlete members; hence the athlete team of the school is unable to participate in gaming activities. The game season is almost approaching, but we have lack ample practice time. The loss of many of our lead team members has left us with many unfit volunteers, which makes us exposed to the risk of losing in the games.

We would love your support into finding a solution to this problem and establish a way we can continue with our practices. The team members are willing to take precautions necessary to ensure their safety as well as prevent further spread of the COVID-19 pandemic. Besides, we have been winning in the competition, thus giving the school a chance to advance its ability to recruit more sportspeople. The future of the school is bright, and we are looking forward to developing more talent. Physical activity is essential for us, as it provides an opportunity to be physically fit and capable of beating the competition.

Also, some of the students we included in the team who are not part of the school team are equally as important in the consideration. They include the students with health problems such as trauma from gun violence in Ohio and other States, heart disease, concentration problems, and drug reformist amongst other students who like cultivating on a physically fit body. The aim of including the students in the program was part of the team’s way of giving back to the school and community. Also, many of the students are not able to access other training facilities due to the location inconvenience and other affordances. We would really appreciate the school’s support for us to get back to our regular physical activities in the playground. Kindly contact me if any further information is required from either myself or any of the team members.

Regards,

(Student’s Name)

The Importance of Accounting for Small Businesses

Name

Professor

Course

Date

The Importance of Accounting for Small Businesses

The first thing an entrepreneur should remember is that even a small business is a business and every business requires accounting to track receipts and expenditure. The function of accounting does not, however, end there because the law, investors, and the management require well-maintained accounting entries for varied purposes. Not all small business has a budget for professional accountants, so the owner may just act as a bookkeeper and maintain records of the businesses daily financial transactions. here is an in-depth discussion as to why bookkeeping and accounting, in general, is essential for small business.

Accounting helps in the periodic evaluation of business performance. Financial records are a reflection of operations and the position of the business in terms of finances. In simpler terms, they aide the business owner to understand the direction of the business financially. Clean and updated records not only help track possible debt, expenditure, and the gross margin, but helps in the comparison of current data with previous records, which inform proper budget allocation.

There are a variety of laws and regulations, which depend on the state the business is located. With proper accounting systems, a small business owner is able to comply with these laws. It ensures that liabilities such as the various taxes are addressed in an appropriate manner. Also with proper bookkeeping, a business owner is able to take advantage of more tax deductions. When a business records and categorizes every transaction, it is easier to identify the expenses that are tax-deductible (Bench Accounting). Without proper accounting some tax deductive expenses especially one-off deductions.

Accounting helps secure a business loan. If a business approaches a bank for a small business loan, banks will want to see expenses and revenue for a certain period of time or what is called an income statement. Banks should be able to determine if they will be able to get their money back before they lend it out. So, by looking at the financial statements they can be able to deduce whether the business can hold its end of the loan agreement.

The existence of a business is all about money. It does not matter if it is big or small. So being able to track money is an essential part of running a business otherwise it will run down.

Works Cited

Bench Accounting. “Bookkeeping Basics for Small Business Owners.” YouTube, 15 Nov. 2018, www.youtube.com/watch?v=W-ajzzE_upM. Accessed 2 Feb. 2020.

Rationale for Eliminating the Sex Offender Registry

(Author’s name)

(Institutional Affiliation)

Outline

Introduction

Body

Rationales for eliminating sex offences

Conclusion

References

Introduction

Conclusion

References

Henderson, A. (1995). The scarlet criminal. Governing, 35-38.

Montana, N. (1996). An ineffective weapon. Criminal Law Bulletin, 31(2): 151-60.

O’Connell, M.A., Leberg, E. & Donaldson, C.R. (1990). Working with Sex Offenders: Guidelines for Therapist Selection. Newbury Park, California: Sage Publications.

Schram, D.D. & Milloy, C.D. (1995). Community Notification: A Study of Offender Characteristics and Recidivism. Seattle, Washington: Urban Policy Research.

Walsh, A. (2006). Child Protection and Safety Act (2006), Public Law 109-248, U.S. Statutes at Large 120: 587.

The Importance of Being Earnest

Comedies

Name

Date

Comedies

The Importance of Being Earnest is a comedy which was written by Oscar Wilde and officially released in 1895. It is a highly humorous play which presents a turbulent love affair between two lovebirds that faced lots of challenges in their relationship. It is quite satirical in the way Oscar presents how the protagonist maintained a fictious status just to escape the burden obligations the society has bestowed upon him. Later, as the play unfolds, it turns out to be a major satire and mockery on the old revered institutions such as marriage and the Victorian traditions.

It shares a lot of similarities with David Angell’s Frasier particularly in the way they comically presents mocking scenarios in most of the episodes. The events surrounding the life of Dr. James Frasier are really perplexing. It is really satirical for him to ditch his long time wife to marry a new lady who later turns him down. Besides, the turbulent relationship between him and his father is a show of mockery particularly when he feels that it is burdensome to take responsibility for the incapacitated old man. Later, the sibling rivalry between Nile and his brother culminates into a serious antagonism which brings a lot of conflict in their family.

Contrarily, the two plays differ in that, whereas The Importance of Being Earnest is more comical, Frasier is less comical. Oscar is more satirical in the way he used his characters like Lane and Worthing to mock the existing traditional institutions such an s marriage. However, Frasier is less satirical because it ends up losing the momentum particularly when it ends up establishing political and social neutrality in its presentation. Lastly, Oscar exploited the use of dialogue more than Angell. This played a greater role in the play especially during certain times when a serious conflict would ensue. For instance, at the failed bouquet when the brides double life is revealed after the unintended interruption from The Marquess of Queensberry.

Raymond’s Run

Through the character of Hazel, Raymond’s run explores self-identity. Based on the story, it is apparent that Hazel is competitive and sure of herself. These traits give her the confidence to pursue what she wants and maintain her sense of identity. By creating a character such as Hazel, the writer reveals that people should be unapologetic for who they are. For instance, Hazel avoids conforming to societal expectations by avoiding the May Day dance. By being herself, Hazel diligently pursues her training and remains true to the person she wants to become. Hazel’s courage to be herself is also apparent through her understanding of relationships. Hazel is a bit of a loner. Despite this sense of loneliness, Hazel chooses to stand apart instead of reshaping herself to fit with the rest of the girls. Through this stance, Hazel quickly realizes that most of the girls’ friendships are based on pretense, and the smiles they share are fake. In the end, the only girl that wins Hazel’s respect is Gretchen. Though Hazel identifies Gretchen as n enemy, she recognizes her skills and hard work, and in the end, they give each other “about as real a smile as girls can do for each other.” This act points to a possible friendship in the future. By highlighting Hazel’s observation of the relationships people around her share, the author underlines the need for people to understand the nature of the friendships they share. Overall, Raymond’s run encourages people to live boldly and true. Through Hazel’s character, it is apparent that one can resist societal pressures and instead focus on the things one wants.

Ramayana Educational Role

Name

Student’s name

Course

Date

Ramayana Educational Role

Introduction

The Ramayana is an Indian epic poem that describing the royal birth of Rama in the Oudh kingdom, the tutelage he experienced under Vishvamitra and his success in bending the might bow of Shiva during Sita’s bridegroom tournament. The Sanskrit poem is ascribed to the Sanskrit poet Valmiki and Hindu sage. Ramayana is deemed to be among the greatest works in Indian literature alongside the Mahabharata. Together, they play significant roles in the Hindu culture and literature even during the modern age. The Ramayana demonstrates relationship duties by portraying ideal characters such as the ideal father, the ideal wife, the ideal king, the ideal brother, and the ideal servant (Buck, 201). The Ramayana has about 24,000 verses written in 500 cantos and seven books. It tells the story about Rama. Who is an avatar of Vishnu the supreme God, his wife Sita who was abducted by Ravana and Lanka’s king. Thematically the Ramayana explores the concept of dharma and human values. This essay probes the use of art as a form of education in elucidating and advertising philosophical truth by examining the poem Ramayana.

Ramayana is of Great influence to Hindus

Ramayana is of great influence particularly to the Hindus in different places in the world. The stories highlighted in this poem are said to have been told to Valmiki by the gods after which he wrote them down. Ram’s story is a model of the perfect man. Ramayana’s story is however filled with ups and downs and some of these elements make Ram appear as a bad man. From behind, he kills Vali, who is the king of the monkeys. He does this to help his brother gain favor so that he can win the war against Ravana. Notably, however, Rama becomes a hero that models how people behave in a given situation. The poem seems to be intended for the listener and the reader of the story. The poem’s excerpt is conducted using the third person which shows that the story was narrated with the intention and purpose of giving people a story. The story was intended for people that subscribe to the Hindu religion or the people of India as a way to direct them about the best way to live life, According to one of the greatest gurus in modern India, Maharishi Yogi notes that Ramayana is full of enlightenment, is perfect for every profession, and is for mastery as opposed to natural law (Goldman and Shall, 67). . He further notes that it is good for the fulfillment of the desires that a person might have. Ramayana is meant to create a perfect society, a perfect man, and a perfect world.

Ramayana Outlines a Good Model that can be Adopted by Anybody

The book outlines the model of life. Ramayana’s conduct of a good model that can be adopted by anybody. The people that read it are expected to follow in the footsteps of Lakshmana and Rama. It models love, brotherhood, and love. Notably, some forms of conduct are outlines in traditional roles which may otherwise not be possible in the modern world. This is demonstrated in the text that says “0 Prince of Raghu, it is for thee to keep thy fair name untarnished! The husband is as a God to the woman, he is her family, and her spiritual ·preceptor, therefore, even at the price of her life, she must seek to please her lord.” Additionally, there are lessons about the contemporary world from Ramayana. The fact that Rama is a King shows that in the current modern world, there is a lot of compassion towards people. It demonstrates that people must always depict friendliness and compassion towards the people around them irrespective of the dynamics and the nature of the relationship between them. Compassion is an important virtue and according to Valmiki, the author, the significance of this element is implicitly shown without saying necessarily saying the words but by ensuring it is part of the character that is painted as a model person.

Conclusion

The Ramayana is an Indian epic poem that describing the royal birth of Rama in the Oudh kingdom, the tutelage he experienced under Vishvamitra and his success in bending the might bow of Shiva during Sita’s bridegroom tournament. The Ramayana demonstrates relationship duties by portraying ideal characters such as the ideal father, the ideal wife, the ideal king, the ideal brother, and the ideal servant. Ramayana has a great influence on the Hindu that subscribe to the Hindu religion and its conduct of a good model that can be adopted by anybody.

Works Cited

Buck, William. Ramayana. Univ of California Press, 2021.

Goldman, Robert P., and Sally Sutherland Goldman. The Rāmāyaṇa of Vālmīki: An Epic of Ancient India, Volume V: Sundarakāṇḍa. Vol. 147. Princeton University Press, 2016.