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Better Marketing

Pepsi’s $32 Billion Typo Caused Deadly Riots

How they accidentally made a promise they couldn’t keep

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Sean KernanJun 9 · 4 min read

Source: pic via Lai Tsan Chan

Imagine working in the hot streets of Manila in the early 1990s. You are a butcher, slaving away in a loud, humid market for long hours. You only make several dollars a day to support a large family.

One evening, you are holding a Pepsi bottle cap in your hand. On it is a number. You bought several of these sodas in hopes of winning a big $40,000 giveaway at the end of the promotion. This money could change your family’s life. It is a mountain of earnings in a world of limited opportunities. You watch as Pepsi begins reading off the winners on TV.

Suddenly, you realize you’ve won. Incredulous, you quadruple check your numbers. The number is accurate. Your heart begins racing as you rush to call your wife and kids. However, you, and many winners like you, will never see that money. But at least you won’t lose your life, like some.

It started a year prior.

Pepsi was trying to break into the Philippine market where Coca-Cola was already dominant. This was the 12th largest soft drink market, with a rapidly growing population of 62 million people.

The economy was weak. Lots of people struggling to make ends meet. Tens of millions worked in rice fields and other physically demanding, low paying jobs.

It is a beautiful country. I lived there for years. This is Banaue (Source: pic via Palu Malerba)

Pepsi executives decided to do a promotional campaign that promised to have lots of payouts. Each Pepsi bottle cap would have a number that correlated to a prize that would be announced. There were be lots of small winners and then two huge winners of $40,000 each.

One Massive, Massive Problem

Pepsi hoped the allure of prize money would convert many of the low-income Coke drinkers. They strategically planned to give out a total of $2M in prizes.

However, a computer glitch with one of Pepsi’s vendors caused them to manufacture 800,000 bottles with the number “349” on the bottle cap.

Most bottles are manufactured on a several stage conveyer belt: bottle, pouring, capping, then labeling. (Source: pic via Delmarvanow)

The number “349” was the $40,000 winning number.

Pepsi had explicitly told its vendor factories not to print this number at all. The two bottles with that number would be specially manufactured and sent to the Philippines by Pepsi themselves.

So here is Pepsi, churning along each month, not knowing they accidentally sent $32 billion worth of winning caps to the Philippines. Meanwhile, everyone in the Philippines is going bananas for this promotion, buying up all the soda bottles. This disruptive campaign increased Pepsi’s market share from 4% to 24.9% in just two months.

Fast Forward. The big day arrives. All the Filipinos have their TV’s on. Pepsi goes on to announce the winning bottlecap number, 349, and across the Philippines, crowds of people are cheering. They’ve won enough money to buy a large house.

Pepsi then realizes they’ve made a terrible mistake. They do their whole, “Whoa whoa whoa, hold up.”

The optics of the situation aren’t pretty. You have this first world multibillion-dollar business that has made this huge monetary promise to these poor people, only to backpedal and blame it on a system error. One could see how it wouldn’t sit well with a rice farmer.

Pepsi realizes they can’t just walk away without paying anything. They make an offer of $18 to each patron. It came out to $8.7M in total payouts, versus their original budget of $2M. The people don’t find this offer very appetizing.

A 349 Alliance consumer action group forms. They begin protesting across Manila, in front of government buildings as well as Pepsi’s local headquarters.

Source: pic via Romeo Gacad Getty Images

Things start to get more violent. Then, full-blown riots break out. More than 30 Pepsi trucks are firebombed in the process.

Source: Pic via ImgurThen the situation escalates even more. Police are called in and rioters begin fighting with them, throwing rocks.

Source: Pic via ImgurThe police begin lobbing tear gas canisters at the protestors. Then a random protester throws a live grenade that ricochets off of a Pepsi truck and accidentally kills a woman and a young girl.

The fighting continues on throughout the day. By the end of all the carnage, five people die and dozens more are wounded. All because of a marketing promotion went wrong.

Following all of this, Pepsi faced thousands of court claims that it had to work through in the following years. There was a lengthy trial and the Philippine commerce courts eventually ruled that Pepsi’s mistake wasn’t malicious and it hadn’t committed a crime.

At the end of everything, Pepsi’s total combined losses, between physical, legal, and brand equity costs, would top $20M. Their market share would plummet and take years to rebound.

But Pepsi, ever the resilient brand, would recover its market share in due time. But not before “revisiting” a few of their internal processes.

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Categorical Imperative in a Grey World

Kant formulated the belief that the world is composed of two types of laws: the basic natural laws and the laws of morality. Basic natural laws are the laws that nature imposes on us based on our perception and understanding of the universe through our senses. On the other hand, moral laws are a set of authoritative universal laws that humans set on themselves based on their reasoning. Lying and breaking promises fall under moral laws. Kant saw all humans as deserving of what is morally right and saw them as capable of reasoning. From this, he drew his theory of categorical imperative. According to this, a man should reason out two things before committing an action. Firstly, they should ask themselves how humanity would turn out if everyone acted as they were about to. Secondly, they should also not use the possible result to justify their chosen course of action. Kant saw humanity as possessing the free will to do as it desired but believed that morality was a categorical imperative: to be adhered to despite one’s inner desire at all times ADDIN CSL_CITATION {“citationItems”:[{“id”:”ITEM-1″,”itemData”:{“DOI”:”10.1093/0199288836.001.0001″,”ISBN”:”9780191603648″,”abstract”:”This book contains chapters on various features of Kant’s moral psychology and moral theory, with particular emphasis on a conception of rational agency autonomy. The opening chapters explore different elements of Kant’s views about motivation, including an account of respect for morality as the distinctive moral motive and a view of the principle of happiness as a representation of the shared structure of non-moral choice. These chapters stress the unity of Kant’s moral psychology by arguing that moral and non-moral considerations motivate in essentially the same way. Several of the chapters develop an original approach to Kant’s conception of autonomy that emphasizes the political metaphors found throughout Kant’s writings on ethics. They argue that autonomy is best interpreted not as a psychological capacity, but as a kind of sovereignty: in claiming that moral agents have autonomy, Kant regards them as a kind of sovereign legislator with the power to give moral law through their willing. The final chapters explore some of the implications of this conception of autonomy elsewhere in Kant’s moral thought, arguing that his Formula of Universal Law uses this conception of autonomy to generate substantive moral principles and exploring the connection between Kantian self-legislation and duties to oneself.”,”author”:[{“dropping-particle”:””,”family”:”Reath”,”given”:”Andrews”,”non-dropping-particle”:””,”parse-names”:false,”suffix”:””}],”container-title”:”Agency and Autonomy in Kant’s Moral Theory: Selected Essays”,”id”:”ITEM-1″,”issued”:{“date-parts”:[[“2006″,”2″,”23″]]},”number-of-pages”:”1-288″,”publisher”:”Oxford University Press”,”title”:”Agency and Autonomy in Kant’s Moral Theory: Selected Essays”,”type”:”book”,”volume”:”9780199288830″},”uris”:[“http://www.mendeley.com/documents/?uuid=507a560b-60ce-35e2-999b-f4ed5d243c07″]}],”mendeley”:{“formattedCitation”:”(Reath)”,”plainTextFormattedCitation”:”(Reath)”,”previouslyFormattedCitation”:”(Reath)”},”properties”:{“noteIndex”:0},”schema”:”https://github.com/citation-style-language/schema/raw/master/csl-citation.json”}(Reath). 

Lying and breaking promises, according to the categorical imperative, is immoral. If everyone in the world lied to one another, the world would plunge into mayhem. People would not be able to have meaningful dealings with one another. Additionally, it would infringe on our rights to free choice since the information on which the choice is based is corrupted. The same goes for promise-breaking. If people were to break their promises, the intrinsic value and power a promise or an oath holds would be lost. According to Kant, even if lying or breaking a promise in a particular situation would result in a morally good outcome, it should still not be done. The ends do not justify the means.

In my opinion, Kant’s views on morality offer a simple enough yet perhaps too simplistic view on morality for the world’s liking. He offers a black and white system in a grey world where almost all actions could fall on either side of the morality scale given their context. Immoral acts do not occur within a vacuum. They are a byproduct of numerous decisions made by numerous people over time. Looking at immorality as Kant does therefore offers a two-dimensional view of a three-dimensional problem. This, however, raises the problem of how much context to give an act before deeming it either immoral or moral. I believe that people can lie or break their promises in cases where the end does indeed, justify the means. And not just any end, but a selfless end. If lying protects others from harm, then it is no longer an immoral but a moral act -despite satisfying only one of Kant’s criteria. For instance, lying to your recovering alcoholic friend that you no longer drink to give them moral support in their recovery journey is a moral act. It is a selfless lie committed to protect another.

Works Cited

ADDIN Mendeley Bibliography CSL_BIBLIOGRAPHY Reath, Andrews. “Agency and Autonomy in Kant’s Moral Theory: Selected Essays.” Agency and Autonomy in Kant’s Moral Theory: Selected Essays, vol. 9780199288830, Oxford University Press, 2006, doi:10.1093/0199288836.001.0001.

Silent Era

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Most silent era films have lost footage from the public view and are neglected in the archives and in various private collections. Those that are available are too remote in their cinematic performance to engage modern audiences. This is because the modern films have advanced into digital and are more preferred to the silent film (Nicolas Gaudreault, & Santiago, 2012).

Preservation and lost films

The early activity pictures are lost due to the nitrate film that was used during era was exceedingly flammable and unstable. Moreover, many films were intentionally destroyed since they had less value before home video in the era. Others had no numerical data. Major silent films alleged lost included Titanic 1912 which showed survivors of the disaster and others. The old filming can be upgraded by proper archiving through transfer to the digital media for preservation. Currently Silent film preservation is a priority to the film historians (O’Regan, 1996).

The visual silent cinemas of the 1920 era were high, but there exist a misunderstanding that the movies were hardly watchable by contemporary principles. This misunderstanding resulted from movies that are played back at erroneous speed and their worsened condition. Most collected silent films only exist as a second or third copy that have been copied from already spoiled and abandoned films stock. Moreover, most prints suffer from editing cuts and missing scenes and frames, resulting to poor editing. With new technologies, the silent films are viewed to be boring and old fashioned. They involve ages and historic events that are viewed to be out dated.

Inter title

Motion picture increased and there was a need for an interpreter who would explain the actions and motions in the film. On screen inter titles were used to comment, narrate and explain a story to the audience since the silent films had no sound coordination for dialogue. The title writer was a major professional in silent cinemas and was different from the scenario writer who made the story. Titles became the graphic element featuring pictures that commented on the acts.

In modern film inter titles is used but only to translated an anonymous language into a national language that people can understand. It has even advanced for the impaired people that the films include an expert in sign language to explain events.

Live sound and music

Most silent films featured live music beginning with a pianist at the public outcrop of movies. Music was seen to be vital, casual to the atmosphere and providing the audience essential emotional sign. Big theaters had organist and a larger orchestra in place of pianist. Silent films music was gathered from photoplay music by the organist, pianist, and orchestra conductor as well as incorporated a cue sheet with the movie. There was a time when silent era movies were the only source of employment for instrumental musician. Enlargement of the range of film camera schemes must eventually give an appointment of the frame in relation to the imaginative control of the perforations and the visual soundtrack area.

In 1960s-1970s significance in the scoring of silent films became out fashioned. Most college film programs believed that audiences ought to understanding silent film as a pure illustration medium, undistracted by music (Edmondson & Pike, 1982). This believes had been brought about by the poor quality of music tracks found in most silent film reprints of the era. Recently there has been a restoration of interest in presenting silent films with better musical scores, either redoing of period scores or composition of suitable original scores.

A silent film has no coordinated substantial sound particularly without oral dialogue. Dialogue is transmitted through mime, gestures and little cards in the silent film. The plan of joining recorded sound and motioned pictures is almost as old as the cinema itself, however since the practical challenges implicated, coordinated dialogue was only made technical in the late 1920’s with the introduction of Vita phone coordination and the accomplishment of the Audio amplifier tube (Edmondson & Pike, 1982).

In modern technology music in films rhymes with the movies and explains what the movie is intended for. There are special instrument that have been innovated for the best production of background music. The music players and their instruments are not seen since they are at the back of the scenes. Sounds are modified and equalized to give the best sounds.

Acting Techniques

Silent film actors stressed on facial expressions and body language for better understanding from the audience on what the actor was portraying and feeling on screen. Most silent film acting is appropriate to beat modern-day audiences as simplistic. The histrionic acting style was a routine actors relocated from their initial period experience. Silent era period was 1877-1920 where two films were created by Eadweard Muybridge and Louis Le Prince. The art activity pictures developed into full maturity in the silent era previously silent films were substituted by talking pictures in late 1920’s. Most buffs and scholars argue that the artistic quality of films reduced for many years until actors, directors and the production staff adjusted to the new talkies (Oever, & van den, 2010).

Early studios

During silent eras there were few studios for movie making. After 1985, the demand for more and big studios rose and more studios were formed. In 1908, Edison brought about the formation of the Motion Picture Patents Company in the attempt to manage the production and shut out for smaller producers. The General film Co. and the motion picture patents Co. were found accountable of antitrust violation in 1915, however they resolved the matter. In Modern time studios are all over the world with numerous techniques of performance. They also have divisions depending on the professions for instance a studio for films and movies, a studio for music creations, a studio for news anchoring and much more (Edmondson & Pike, 1982).

Projection speed

Silent films were lacking speed frame rates until consistency of projection speed of 24 frames for sounds in 1926-1930 which depended on the studio. During the era 16frames per second was considered correct but modernly it is viewed to be n erroneous value for the frames speed. The silent films can be cranked to be slow or fast. Some were even under cranked when shooting to accelerate actions. Cellulose Nitrate projections of film brought a risk of fire when exposed to projection lamp for a longer time.

Normally projectionists established common directions from the distributors on the musical director’s cue sheet as to how fast scenes should be projected. In few cases, generally for larger productions, cue sheets particularly for the projectionist gave a comprehensive direction to presenting the film. For Theaters to maximize profit they sometimes diverse projection speeds regarding on the time of status of a film, and to fit a film into an approved period.

In modern times, Technology has advanced and there are projectors that can be used indoors and outdoors. They are made in different sizes depending on the audience to be covered and the function (Goldsmith & Lea land, 2010).

Visual

Comparing two different aspects brings some details of comparing, images with equal width, equal height, equal diagonal, or equal area. This includes the wide full length, and tallness at the same time closeness In silent Eras, the display units used were not visible and worse when it came to width and height. When the display was short the display was invisible and therefore not many people could view it unless it is broadened. This did not bring about any profit .How ever in modern Films people use LCDs and plasmas for display, cameras, projectors and other optical devices. For diagonal the shorter and the wider yields are the same therefore is more profitable since it is balanced.

Reference

Nicolas Gaudreault, D., & Santiago, A. H. (2012).Companion to Early Cinema. (p. 647). Hoboken, NJ, USA: Wiley-Blackwell DOI: ISBN 9781444332315

O’Regan, T. (1996). Australian National Cinema / Tom O’Regan. (pp. 365-375). London; New York: Routledge. DOI: 0415057302 0415057310 (pbk.)

Oever, , & van den , A. (2010). Cinema Beyond Film: Media Epistemology in the Modern Era. (p. 277). Amsterdam, NLD: Amsterdam University Press DOI: ISBN 9789089640833

Edmondson, R., & Pike, A. (1982). Australia’s lost films: The: Loss and Rescue of Australia’s Silent Cinemas. Australia: National Library of Australia.

Goldsmith, B. E., & Lea land, G. (2010). Directory of World Cinema Australia & New Zealand. (Vol. 3). Chicago, USA: t he University of Chicago Press,. Retrieved from http://www.intellectbooks.co.uk/MediaManager/File/Australia Directory eBook.pdf

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Admission Essay

I always wanted to be a nurse since I was a kid. Throughout my childhood, I was always fascinated by how much respect nurses were given during my doctor appointments. Many factors influenced my decision to major in nursing, including the ability to care for others, the money and advantages afforded by the profession, as well as work security and flexibility. The capacity to care for someone other than myself is one of the key reasons I chose nursing as a career. Nurses typically have a compassionate heart that aids in the healing of any sickness, whether it is physical or emotional. Most people require TLC (tender loving care) since it nurtures the heart over time. Nurses also assist many patients in learning about many health subjects that may help them feel better. It also demonstrates that nurses are concerned about their patient’s well-being, as they would not spend the time to educate a patient on his or her ailment if they did not believe it would be beneficial. Another reason I’m considering majoring in nursing is the money and advantages it provides. Depending on the type of workplace in which they work, most nurses earn well.

I believe I have abilities and characteristics that will allow me to excel as a student and later as a practicing nurse. Nurses require professional skills, and education can meet these needs in a variety of settings. I have critical thinking skills, decision-making power, policymaking, performance monitoring, educator, leader, investigator, advocate, special knowledge of the policy and legislative process, service management skills, quality traits, honesty, credibility, ability to engage in public policy advocacy activity, health informatics skills, and active listening skills that can be influenced in public policy. I’m flexible, which is a quality that nurses should possess because they must think quickly and adjust to changing patient needs. This will assist me in achieving my objective since being able to adapt to different circumstances forces me to accept responsibility, deal with pressure, and make wise decisions, as the lives of others are in my hands. Nurses are also educators, which adds to their worth.

Planning, prevention, preparedness, and response can all help to meet global health requirements. Nurses’ involvement in care delivery, leadership, policymaking, and education can all help to enhance global health outcomes. They play a critical role in influencing population behavior and promoting health as global nurses. Adoption of technology ensures the safety and quality of care, as well as the provision of timely care. Nurse informatics’ unique expertise and abilities in the use of telecommunication equipment for data documents for vulnerable populations aid in meeting their diverse needs. The research design improves access to evidence-based care while also avoiding nurse shortages, minimizing medical errors, tracking people’s data, and increasing access to care. Nursing education is crucial for improving global health quality because it may help people in different parts of the world solve health challenges. Nurses’ diverse knowledge has an impact on people’s health outcomes and the quality of care provided to undereducated, vulnerable populations to prevent them from developing harmful habits. Nurses with an understanding of environmental aspects such as illness causation, transmission, symptoms, and prevention can assist in improving population awareness through educating for early disease prevention. It is extremely beneficial to community groups at all levels, from local to global.

Currently, there is a high demand for nurses all around the United States. There are also several opportunities in the sector, regardless of specialization, because all states have a nursing shortage. The choices are unlimited whether one chooses to reside in the north, south, or west. Some nurses have so much freedom that they choose their working hours and even days. Many nurses choose to specialize in specific areas of nursing. Hospitals, nursing homes, and doctor’s offices are just a few of the settings available in this sector. Nursing is more than simply a future career for me; it is a privilege that will allow me to share my compassion for people through the tasks that have been assigned to me. I know that by completing the degree, I will be challenged and influenced by top-notch educators who share many of my views and aspirations for others. As a future nurse, I’m looking for a program that will challenge me while also providing a broad education.

To summarize all I’ve said thus far, I believe I am the one individual who deserves the university admission grant. The main reason for this is my tremendous desire to put what I’m learning in school into practice in the lives of people all over the world. I have such goals in mind. Acceptance to university could help me achieve my goals and allow me to expand on the talents I already have. Furthermore, I believe that this is an area in which I must grow. I have a lot of familiar students, and hearing their experiences about university life and studies fascinates me every time.

Project 2Anushri ShahBMGT 38022nd February, 2015Submitted to: Prof. David WeiskopfProject 2Part I

Most organizations have to deal with contracts may they be written or oral. Contracts are very important in the carrying out of dealings. A contract is a legally binding agreement and the involved parties need to understand and carry out their duties in accordance to the contract. When one or both parties do not fulfill their duties as outlined in the contract, this results in a breach of contract.

The basis of contract breach under which the college sues the contractor is the contractor’s failure to meet the set completion duration. The college and the contractor had, in a signed document, agreed that the construction of the classroom building would be completed on the 7th August, 2013 but it was not completed until 21August, 2013. This was two weeks later than it was scheduled. The college based its breach of contract lawsuit on the fact that the contractor was not able to meet the set deadline.

A contract will usually create an obligation that should be fulfilled by the people or parties which have entered into the contract. In law, a party that does not fulfill an end of the bargain under a contract causes a breach of contract. When a party fails to perform in time, then there is a breach of contract

Due to the contractor’s late completion, the college had to lease a space in order to offer the scheduled fall classes there. This led to the college to incur 15000 dollar in the 3 weeks. This was a disruption to the plans by the college. A breach may be material or immaterial.

I think for this case compensatory damages will work to ensure that the college is in a position which would otherwise be if the contractor did not delay the construction process. The college had lost some dollars in trying to lease class space. This means that the case would be ruled in favor of the college because of the fact that the contractor did not meet the deadline set in the contract.

Part II

In the contract between the college and the contractor, both the parties in contract had performed a breach of contract. In this part we shall look at the case in the perspective of the contractor. The contractor had entered into a contractor with the college which needed the contractor to finish the construction within a given period of time, by 7th August, 2013. However the contractor was not able to achieve the set deadline therefore the construction led to a delay in the moving into the classes by the college.

On the other hand the college, in a signed agreement had agreed to pay the contractor $5250000 within a given duration of time. When the construction length took longer, the college was not willing to pay the contractor the additional 250000 dollars. This agreement was included in the contract and the college had the obligation to pay the contractor an additional $250000 on top of the $5000000 which had been previously signed.

For this matter, I think both compensatory and punitive damages would be imposed on the college due to the breach of contract. Compensatory damages are aimed at putting the non-breaching party in the position that they had been if the contract breach had not occurred. It is true that these compensatory damages will be imposed so as to compensate the contractors for their work.

I am of the opinion that the college needs to face punitive damages. These damages are meant to punish a wrongful part for the wrongful act. These are payments that a above and beyond the point that would fully compensate the non-breaching party. The college must pay punitive damages to the contractor because the college had breached a clearly easy and straight forward contract.

In my thinking, this case would be ruled in favor of the contractor because it is an enforceable contract. The contract clearly shows that the college agreed to pay the contractor an additional 250000 dollars due to increased price of bricks. However when the contractor delayed the completion of work and this made the college to withhold the additional 250000 dollars from the contractor. Withholding this money is a breach of contract by its own.

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Categorical Imperative

Immanuel Kant is one of the most respected philosophers throughout history. One of the philosophies for which he is known is the categorical imperative. One of the principles behind this imperative is that a person should act in a manner that they would like to be universalized for all people. For example, if a person wants honesty to be a universal rule for all people, they must always tell the truth without any exceptions. The second principle of the categorical imperative is that people must treat each other as an end and not as a means to an end (Yudanin 610). In life, we tend to treat people based on what we would like to get from them, meaning they are a means to an end. Kant’s categorical imperative forbids this standard and recommends that people treat each other as ends in themselves. After studying the principles behind Kant’s categorical imperative, I agree with the philosophy because it provides a fair and equal standard for people to treat each other.

The first reason why I agree with the categorical imperative is that I think it gives a uniform standard for treating others. One major issue in ethics is whether we should apply ethical principles relatively or objectively. If we take the relative path, then people will justify their behavior depending on the situation. For example, if a person is caught telling a lie, they could explain it by saying they were trying to protect someone. Under the categorical imperative, a person should tell the truth if they want the principle of honesty to be universal. A lot of the time, people apply double standards by demanding honesty from others and yet twisting the truth when it suits them. The categorical imperative instructs people to behave in a way they think should be a universal rule, motivating people to apply principles they believe should be universal. These universal principles allow people to make decisions based on what they think should be the universal rule.

The second reason I agree with the categorical imperative is that it keeps people from taking advantage of others for selfish gain. It is quite common for a person to take advantage of another with a goal in mind rather than treating the person as an end. For example, if one of my classmates’ parents is an executive at a company I want to work in, I might choose to befriend them so that I can meet their parents. This is an example of using a person as a means to an end, which is wrong. If people were to behave this way, it would be impossible to trust anyone because we would always wonder what that person wants from us. Treating people as ends in themselves is desirable because it recognizes each individual’s inherent value, and any benefits that we get from the association is a bonus rather than a target. If everyone applies this principle, it restores trust, making them more open to interactions with others.

Kant’s categorical imperative would be particularly useful in today’s world, where faith in humanity has been greatly eroded. People want to take advantage of others for their own benefit without caring how the other party feels. The categorical imperative demands that people treat each other with respect and dignity, which should be a universal rule. One challenge presented against the categorical imperative would be inflexibility (McCarty 179), but people should apply principles that they feel comfortable with. If you want to lie to someone, then you should be willing to expect lies from others. Everyone should apply the categorical imperative in their own life, and this would lead to a world where people trust each other and treat others as ethyl would wish to be treated.

Works Cited

Yudanin, Michael. “Can Positive Duties be Derived from Kant’s Categorical Imperative?.” Ethical Theory and Moral Practice 18.3 (2015): 595-614.

McCarty, Richard. “False Negatives of the Categorical Imperative.” Mind 124.493 (2015): 177-200.

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Introduction

Many people believe ethics is being morally correct or incorrect. But in summary, professional ethics is the ability, to know what is correct and incorrect in the places of work. This is in consideration to the services rendered by the organization. To encourage professional ethics, many organizations have made rules in the places of work that help to guide the workers of what should be done. Work ethics are essential for employees to work in peace and enjoy a serene working environment.

The failure to follow the rules of conduct, by the organization could lead to low production, or the production coming to a halt, the workers might not also enjoy the work, examples of work place ethics comprised of work attendance, the ability to work as a team, appearance, level of production, the employees loyalty, integrity, accountability, and dependability. Values are the things that one considers as significant (Kvale 120). Some values contain various characteristics like, compassionate nature, reliability; professional values are the ones that the employee share in the organization, to help the employees to do what is right (Wendleton, 220). When putting into practice another person’s ethics, they must judge what the most significant values means to them. After deliberating and identifying the most significant values to them, they can reflect on the values related to their career choice (Kvale 150). The organization might be looking for an individual with the traits to feel a certain post. An organization may want persons with traits such as kindness, appreciation, firmness, antagonism, esteem, and friendships.

A person who poses and shows professional ideals, and moral values can advance their career in a variety of ways. If an organization has put down clear rules on the code of conduct in the organization, the employees working within the organization should use the opportunity to advance their career, by proving that they can be depended on, hard working, and motivated may bring them success (Wendleton, 220). If an employee is given a task to work on by the employer, then the employee decides to work at night to ensure the completion of the work on time, it might show the employer how committed the employee is, and how much they want to move up the organization’s ladder through dedication. If the employee can show that they have an idea, of what the organization advocates for, and can depict that to the employer then the employee can gain lots of respect from the employer that can bring about promotion of the employee. It is constantly significant, to bear in mind that whenever an employer wants to promote an employee, the employer looks at the employees previous performance, responsibilities, and the pecking order.

Interrogation

Questioning, a possible suspect entails using a variety of skills. Cross-examination is naturally challenging (Wendleton, 280). The detective cross-examining the possible suspect would need to suppress the anger within the possible suspect, avoid war of words, and make the possible suspect open up to him to get additional information (Kvale 120). The purpose for an interrogation is for the detective to get more information from the suspect than to create tension (Wendleton, 290). In that case, the detective should consider the questions they ask the suspect. The first time a suspect is brought the questions that they should ask the suspect are questions like, asking the suspect what he likes doing during free time, the suspect’s hobbies, and even how the family is doing. These questions are to unnerve the suspect and make the suspect open up to the detective. After that, the detective can ask questions about the case. Asking the suspect where they were at a certain time, the persons they were with, and if the people the suspect mentioned can support the suspect’s story beyond any reasonable doubt (Kvale 170).

During the cross-examination, three detectives should be present, one would be investigating the alibi to prove if they are saying the truth, and the other two will be asking questions to the suspect. Another significant part of cross-examination is looking at the body language of the suspect as it can help to check if the suspect is saying the truth. Basic skills of telling whether a person is lying or not, can be gained by carrying out frequent interrogation. The daily interaction with different kinds of people can help one to tell when one is lying by looking at the body language (Kvale 120). That experience gained by looking at people’s behavior can be applied during interrogation.

Conclusion

Organizations are forever determined to display what they can offer and their exceptional competence. If one sabotages the organization in anyway, it could bring about the termination of employment of the person. For example, if an organization decides that employing the minorities is their priority in order to bring uniformity. The person responsible for hiring the organization employees should do as instructed, even if the person does not like the idea. If the employee allows personal principles, to come before the organizations principles then the employee would be jeopardizing their job. Every employee should always remember that professional ethics is of tremendous importance to them and organizations which they work for.

Work cited

Kvale, Steinar. Doing interviews. London: SAGE Publications, 2007. Print

Wendleton, Kate. Getting interviews. Franklin Lakes, N.J.: Career Press, 2000. Print.

Admission Essay for Architecture School

I developed desire to study architecture back in high school. The dream of emulating the likes of Terri Meyer, Rick Andrighetti, and Phillip Beesley would come true through pursuing architectural studies. University College London, Barlett remained as my first choice institution that would shape my future. Actually, a good future in architectural profession is dependent on providing the very best to the students from all possible pool of study (Buckley, 1990). Beside, the quality of the education is proportional to the fee paid in studying Architecture at UCL.

Sustaining living for seven years while studying Architecture at UCL is guaranteed given the conduciveness of the environment, the availability of the personal tools, and the learning strategies in the university. For instance, resident students are given the opportunity to enroll in the tutorial classes with minimum hurdles. Non residents are provided with the transportation, making learning efficient and affordable. Besides, the institution endorses exchange programs, benchmarking, project work and seminars to enable their students to remain updated with architectural requirements and developments (Blundell Jones, 1987).

The institution is equipped with qualified staffs who play an important role in ensuring productivity in the architectural field. Teaching body constitutes full professors, associate professors and P.H.D holders. Lecturers are responsible in ensuring that their students generate successful projects, introducing new working concepts, and assisting them in their research work (Editorial, 2001). Markedly, the members of staff from different Architectural departments ensures that the institution remain at the par in producing qualified graduates by emphasizing innovation and creativity. Going with this trend, UCL is ranked among top five Architectural trainers in the world. Not one student would decline an opportunity of studying in such a prestigious institution.

An architect is similar to an inventor. Just like the inventor, architectures are concerned with designing new devices and gadgets. UCL endorses design work through a program known as the Pedagogy. This programme creates opportunities that consolidates designers and other intellectuals in the world to contribute in urbanization and design work. Students are encouraged to volunteer their projects for the purpose of analysis. Different projects are evaluated and the successful ones are acknowledged in the ‘Best Big Thing’. UCL provides accolades and other merits to their students in order to boost their aggressiveness in the studies (Hillier, 1996). Students are introduced to additional programs such as architectural philosophy, archaeology, governance, and planning, therefore adding value to their studies. Still, the institution encourages architectural students to synthesis information across different spheres of their studies in order to promote literacy and maturity in their profession (Philips, 1989).

University College London is distinguished from other learning institutions through its educational mission that is founded on educating students to work smartly. (Venturi, 1992). Architecture is multidisciplinary course that covers architectural designs and creativity in the space. Students are introduced to key architectural ideas and design strategies in the core courses such as Architectural ARB, RIBA and AIS. These programmes combine media, objects and models, and field trips to provide students with crucial intellectual and practical skills in their profession. In addition, UCL enables students to consider cultural values, environmental and economic concern in shaping human surrounding (Amery, 1991). Among the programs that motives students to study in UCL is Barlett’s Annual Student Show, which involves students’ exhibition and lectures, Barlett March UD, an experimental design that aims at transforming paradigms into urban design.

References

Amery, C. (1991). A Celebration of Art and Architecture: The National Gallery Sainsbury Wing,

London, National Gallery

Blundell Jones, P (1987). Two views on Venturi, Architects Journal, 13 May, n.19, vol. 185, pp.

22-27

Buckley, F. (1990). Distance in graphs, Redwood City, Calif Wokingham, Addison Wesley

Editorial, (2001). Written in stone: the first decade of the Sainsbury Wing, Burlington Magazine,

September, n.1182, pp. 521.

Hillier, B (1996). Tate Gallery, Millbank. A study of the existing layout and new masterplan

proposal, London, The Bartlett School of Graduate Studies, UCL.

Peponis, J. (1996). The Formation of Architectural Meaning, Athens, Alexandria Press

Philips, L. (1989). Frederick Kiesler, New York, Whitney Museum of American Art

Venturi, R. (1992). From Invention to Convention: Conference. Extension to the National

Gallery in London Ó, Lotus International, 72, pp. 72-77

Most Lucrative Industries for Small Businesses in Australia

Name

Institution

Most Lucrative Industries for Small Businesses in Australia

About 97% of businesses in Australia are small businesses. Unfortunately, more than half of these businesses fail during the first three years of operation. It is therefore imperative to research prospective industries and business environment before making an investment. A good entrepreneur, therefore, invests in a booming industry. Kimmorley CITATION Kim18 n t l 1033 (2018), in her article, lists the most lucrative industries in Australia for small businesses after analyzing the volume of invoices made by similar businesses on Invoice2Go application. On analyzing the information about the lucrative, I will decide which of the industries are most appealing to me and decide whether I would consider starting a business in Australia and how I would do it.

The article lists trade-based industries, auto repair industry, building and construction industry, and landscaping industry as the most lucrative industries for small businesses in Australia CITATION Kim18 l 1033 (Kimmorley, 2018). I find building and construction as the most appealing industry for startups. The demand for residential and commercial spaces is high. Accompanied with the ever changing technology in architecture which causes dynamic change in taste and preference of clients, means there is more business CITATION Glo20 l 1033 (Globe NewsWire, 2020). Building and construction goes hand-in-hand with plumbing, and heating, ventilation, and air conditioning (HVAC). More construction translates to high demand for plumbing and HVAC. Food industry also, has more potential for profit because the demand for food will never end. Although they are highly controlled and very competitive, having a strategic plan, differentiating products manufactured, and tapping into latent demand may give new players a competitive edge CITATION Del19 l 1033 (Delforce, Dickson, & Hogan, 2019).

According to Kimmorley, the food industry has one of the highest growing sales potential in Australia. I would, therefore, consider setting up a business in the industry. After an analysis of the industry and environmental factors that affect it, the decision to start trading is preceded by registering the business. Once I have been assigned an ABN, I would write a business plan that incorporates my source of finances, resources which include human resources and raw materials, and production planning. I would then appraise myself of the laws and regulations concerning the industry before starting any production. I would then roll out my strategic plan when starting manufacturing and selling.

In my opinion, the food industry, building and construction and plumbing and HVAC are the most appealing because products manufactured in these industries are highly demanded. I would consider investing in Australia, especially in food.

References

BIBLIOGRAPHY Delforce, R., Dickson, A., & Hogan, J. (2019, December). Flanders Investment & Trade MArket Survey. Retrieved from www.flandersinvestmentandtrade.com

Globe NewsWire. (2020, March 19). GlobeNewsWire. Retrieved from http://www.globenewswire.com

Kimmorley, S. (2018, April 24). BusinessInsider. Retrieved from http://businessinsider.com

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Professor:

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Date:

Cast of Amontillado

Cask of Amontillado is a story by the renowned author Allan Poe known for his horrific and thriller novels. In this book, the narrator is Montresor who in the beginning points out that he had been insulted by his aquittance, Fortunato and that he wants to revenge for this. It is not clear who Montresor is making the confession to. The most likely explanation is that Montresor may have been writing a letter and event described may have taken place more than fifty years ago. The auditor who is referred do as “You’” is someone who knows Montresor. Although Montresor wants to exact his revenge on Fortunato, there is lack of evidence on the thousands of injuries that he claims to have been inflicted on him. He uses his experience of the insult to become the judge, jury as well as the executioner. The fact that Montresor was narrating the story fifty years ago makes the story seem even more unreliable.

The main theme in the story is that of revenge. Montresor is a character that has been scorned and although the injuries he was inflicted on are more than 50 years old, he is hell bent on ensuring Fortunato pays. He justifies his desire to take revenge by stating that he is uploading his family motto which “No one assails me with impunity.” Fortunato is chained into the room and Montresor wants him to die a slow death from hunger and dehydration. Poe shows how powerful need for revenge can be and how it may consume one’s soul even years later (Dern, pg. 53-70).

Poe utilizes color imagery as a key concept in questioning of Montresor’s motives. He states that his face had been covered by a silk mask probably to show that Montresor represents biased revenge. Fortunato on the other hand dons “motley-colored costume” and he tragically is fooled by Montresor’s motives. The color scheme used by the author portrays irony of Fortunato death sentence. The fact that Montresor choses carnival is an indication of how this period is characterized by lack of social order Author also employs foreshadowing. In the text, Fortunato states that “I shall not die of a cough, “and Montresor goes ahead to reply “True.” (Poe, pg. 45). This foreshadows the fact that Montresor already knew how Fortunato will die, that is by starvation and dehydration in the crypt.

Just like most of his other stories, Poe’s utilizes gothic elements. He creates a lot of horrific scenes which heighten suspense. A good example is the scene where Montresor and Fortunato are in the empty and dark castle alone. WE know for a fact that Montresor is planning a revenge but we are left wondering if he was going to execute the revenge in the castle. The setting of the story in itself ids gothic as it takes place in the dark catacombs, the catacomb has a grave site. Fortunato and Montresor work their way through narrow dark passageways, with dimly light torches that are underground and as they proceed the rooms keep getting smaller. This creates suspense because as a reader you are not in a position to predict what may take place next.

In conclusion, Allan Poe successfully narrates a story through use of literary devices to build on the plot, themes and characters in the story. Just like his other novels, he utilizes several gothic elements including the setting of the story to create fear and suspense among the readers. From the action of Montresor, we learn that dwelling on the past and seeking revenge on people who wrong us may lead us into committing crimes that may haunt us for the rest of our lives.

Works Cited

Dern, John A. “Poe’s Public Speakers: Rhetorical Strategies in” The Tell-Tale Heart” and” The Cask of Amontillado”.” The Edgar Allan Poe Review (2001): 53-70.

Poe, Edgar A, and Gary Kelley. The Cask of Amontillado. Mankato, Minn: Creative Education, 2008. Print.