Movie Business Plan in United Arabs Emirates

Movie Business Plan in United Arabs Emirates

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1.0.4.2 A PEST Analysis

Political:

The political environment in the United Arabs Emirates is of sound nature. The system consists of modern and traditional governance (censorship 2008). The government allows and supports the emergence of local film industry. In this, the government offers fund to steer development of new films in the country (Censorship 2008). As such, the movie industry receives minimal influence from the political arena. However, the government undertakes measures to regulate and screen the movie content. Therefore, the business stands a chance of surviving the political environment in United Arab Emirates and at the same time get financial support.

Economical:

United Arab Emirates experiences a sound economic status. This establishes a suitable environment of setting the movie industry in which there will be insignificant economic influences on the business. However, the business has to align itself with the economic dynamics that occur within United Arab Emirates.

Sociocultural:

In the context of societal acceptance, the movie has the base of creating enjoyment among all the people. The movie theme, in addition, addresses issues of concern in the current society of United Arabs Emirates. However, there is a blend between the current issues and entertainment. As such, the movie will find acceptance among all people in different generation gaps.

Technological:

The movie has employed a rich blend of current technological advances in the globe. Included is the new 3D technology, which aids in the conceptualization of the movie theme among the audience. The technology further aids in distribution and production of the movie. In this, the movie shooting, production and distribution process will incorporate the modern technology, in order to ease the production process and ensure that accuracy prevails in the movie.

1.0.5 Action Plan

1.0.5.1 Goals

Goals are the driving force for achievement of success in a business plan (Pisoni, & white 2002). For the movie business, the goals are:

To meet the existing market need of entertainment within United Arab Emirates and then globally

To create audience interest in the movies

To establish a local movie industry in United Arabs Emirates

To become self independent member of the movie industry in United Arabs Emirates

To lobby for a local movie industry organization

To engage with SuBedu productions for the production of the movie

To obtain a reputable public image in the movie industry

To develop industry level skills and experience in working for the movie industry

1.0.5.1.1 Targets for Success

Before the shooting of the movie next year, there will be numerous pre-reconnaissance visits to the place of movie shooting. Most of the free time will find use in evaluating the threats and opportunities of the movie and analysing the existing market demand in terms of movies desires. The expected earning is AED 200,000,000 after the shooting and distribution of the movie. The target market is the existing population in United Arabs Emirates.

Since the movie shooting is on the local environment of United Arabs Emirates, the promotion means for adoption is the use of media. That is the television, radio, and the internet to advertise for the movie. This promotion means will indicate the availability of the movie in all locations within United Arabs Emirates. In addition, the production of the movie will occur in line with associating with the media professionals. A market research of the target market reaction towards the movie will occur to find out the reaction of customers towards the movie.

1.0.6 Legal Structures

According to University of Southern Queensland (n.d), legal structures outline the criterion of the business operation including the management process of the business. The movie business will have the chief executive officer who will be in charge of three personnel (production, finance and human resource managers). From the three personnel, the power will trickle down to supervisors who will have a direct interaction with the junior staff for the movie business.

1.0.7 Risk Assessment

Risk assessment is a crucial step of identifying the potential limitations to the success of a given project (Smith 2003). The risk assessment will involve establishing any form of financial or technological constraint that may limit the success of shooting of the movie. In addition, the changes of weather conditions in United Arabs Emirates will be monitored effectively to identify any form of natural constraints that may limit movie shooting. This will involve collecting data from the Meteorological Department in United Arabs Emirates to aid in prediction of the weather. Other potential risks for the movie shooting include colleagues who may develop an element of not cooperating, or denial of access to the scene sites for the movie shooting. However, the avoidance of the risks will take place effectively through ensuring that permit to all scenes is granted, and participating people in the shooting process will work in unison.

Summation:

For the success of any business plan, there is a need of taking several studies before the initiation of the process of implementing the business plan. These studies include legal, economic, market demand and feasibility studies that ascertain that the business plan life cycle is complete (Chapman, & Ward 2002). As such, the movie business plan will effectively undertake these studies to ensure that the movie attains success.

Bibliography

Censorship, 2008. United Arab Emirates.

Chapman, C, & Ward, S, 2002. Managing Project Risk And Uncertainty: A Constructively

Simple Approach To Decision Making. John Wiley And Sons.

Pisoni, M, & White, G, 2002. Writing A Business Plan: An Example For A Small Premium

Winery. New York: Cornell University.

Smith, N, 2003. Appraisal, Risk And Uncertainty. London: Thomas Telford.

University Of Southern Queensland, n.d. Developing Your Business Plan.

Moral Education and Emotional Lying

Moral Education and Emotional Lying

Introduction

There is a long tradition, fathered by Aristotle and recurring like some recessive gene in recent virtue theorists, that holds that the emotions, like acts, must be ‘trained’. Consider the following:

[In Beckett’s portrayal,] “Emotions are not feelings that well up in some natural and untutored way from our natural selves, that they are, in fact, not personal or natural at all, that they are, instead, contrivances, social constructs. We learn how to feel, and we learn our emotional repertoire. We learn emotions in the same way that we learn our beliefs — from our society.” (Nussbaum 1990, p287)

“Emotions, in Aristotle’s view, are not always correct, any more than beliefs or actions are always correct. They need to be educated and brought into harmony with a correct view of the good human life … with regard to both passions and actions”. (Nussbaum 1994, p96)

“Developing moral character … requires training and developing passions and patterns of desire, choice, and emotion.” (Stocker, 1980)

According to Stuart Hampshire’s ‘second theory’ in Two Theories of Morality (Oxford, 1977), Aristotle’s proponent asserts that “one’s childhood morality needs civilizing adjustment”. (quoted by Stevens, p.6)

“If [moral] education does not revolve around issues such as what to fear, what to be angry about, … I do not know what it is. … As Aristotle perceived, we are concerned with … the education of the emotions.” (Williams 1973, p225)

Rorty (1980b), following Aristotle, also holds that emotions are learned.

Now, it is clear that people can be trained to exhibit ‘appropriate’ emotions at the ‘appropriate’ time and to the ‘appropriate’ degree, or they learn to do so in the interest of self-preservation. Societies do this kind of training all the time, and the wise man will understand and defer, like Galileo, even if E pur si muove.

The problem arises, however, when we consider two agents: Agent X acts in accordance with social demands, or, does not act (also in accordance with social demands) while considering this merely a means to ensure such social harmony as he can get. Agent Y exhibits or does not exhibit emotions also in accordance with social demands, while considering this also merely a means to ensure social harmony. Neither Agent X nor Agent Y ‘believe in’ what they are doing, in any sense deeper than the wish to conform to reasonable social demands.

We can portray this situation as follows:

Agent CA conforms with respect to acting.

Agent CE conforms with respect to ’emoting’.

Agent BA ‘believes in’ his acts.

Agent BE ‘believes in’ his emotions

Are Agents CA and CE not on equal footing with agents BA and BE as regards ethics, for better or worse?

Apparently not. There is widespread dislike of Agent CE as a hypocrite, an accusation rarely hurled against Agents CA, BA, or BE. Even Williams (1973, p224) states that simulating emotions one does not feel could be ‘misleading, even deceitful’.

Agent CE is in a bind: if he responds as society dictates, he is a hypocrite; and if he does not, he is a misfit or (in extreme situations) a ‘psychopath’. Agent CE has been ‘trained’ in the sense that he knows what is expected of him, and does it; and his motives are those of prudence. However,

[Aristotle] “holds that the truly good person will not only act well but also feel the appropriate emotions about what he or she chooses. Not only correct motivation and motivational feelings but also correct reactive or responsive feelings are constitutive of this person’s virtue or goodness.” (Nussbaum 1990, p78; emphasis added)

All this is fine, if one can internalize the training enough to forget that it is — training. But people who are not ‘truly good’ are also observing social norms.

[for Kant,] “an action will have genuine moral worth only if it is chosen for its own sake.” (Nussbaum 1990, p76)

But even for Kant, moral actions taken without ‘genuine moral worth’ are not condemned as immoral, blameworthy, or deceitful, but are deserving of neither moral praise nor blame.

This leads us to:

The Thesis

Simulating or suppressing emotions in order to conform to social expectations is just as praiseworthy or blameworthy as the corresponding act (or failure to act) would be, if performed in order to conform to social expectations. (Some social expectations may be reasonable and acceptable; others may not be; but that is a different matter.) That is, ethically speaking, CE = CA, and BE = BA. Further (within agents CE), simulating emotions one does not feel for the sake of social conformity, is as morally praiseworthy or blameworthy as its opposite, repressing the expression of emotions one does feel, also for reasons of social conformity.

Argument 1

Having effectively been ‘morally educated’ to act or to portray emotion of the ‘proper’ kinds, has to be morally acceptable to the society that conducted the training, or a different kind of training must have been required, one that rather than insisting “in situation ‘X’, do act ‘A'”, would render itself invisible to the ex-trainee so that he would no longer be aware of having been trained. If the moral education fails to become transparent, but the student nonetheless ‘behaves’, this is not even an instance of ‘moral bad luck’ in which non-conformity by mere luck results, or fails to result, in a bad outcome (the drunk driver makes it home safely, or kills someone). It is difficult to see how the moral education has failed if the trainee ‘behaves’; or, if it has failed, this must be a flaw in the education programme, not in the trainee.

I should leave aside the question as to whether or not it is ethical for the teachers of morals to mesmerize (less politely, ‘brainwash’) their students, because admittedly, it is logically possible to answer ‘yes’ to this question, if one has no ethical objection to this sort of thing. Geoffrey Klempner writes [personal communication, July 2000] that “what you learn in learning appropriate emotions is primarily how to see and judge things. There are circumstances where, if you see things aright, you ought to feel sympathy. There are circumstances where, if you see things aright, you ought to feel anger. If you merely learn to act as if you felt these emotions, then you haven’t learned the lesson.” Similarly, Preston holds that

“In furthering action from the right motive Christian ethics is concerned with what is often called ‘spiritual formation’. By this is meant a growth in character … so that one’s insight or powers of discernment deepen.” (Preston, 1991)

This is precisely the ‘mesmerize’ ethical question; to which a blunt response would be

“I’m acting the way you taught me to act in your lessons. There’s nothing more I need to do in order to ‘behave’. There’s nothing unethical in my behavior (acts or emotions). Now [as Stirner put it in another context] get out of my sunshine!'”.

Argument 2

Agents CA and CE accept conventional morality to get along in society, and agents BA and BE ‘believe in’ the ‘inherent rightness’ of what they have been taught. But is it possible to distinguish the ‘C’s from the ‘B’s ‘from the outside’? Let’s ask someone who to all appearances acts and ’emotes’ morally, who verbally acknowledges his conventional moral attitudes and behavior, etc., and see what he says: “Do you personally observe conventional morality because it (a) helps people live together in society, ‘is the done thing’, want to ‘stay out of trouble’, want to obtain reward, etc. or (b) just because it is ‘right’?

We really can’t determine much from the answers to such questions. At the least, the person may well be conflicted or confused about his motives; or, his motives may be quite subconscious and hence unreportable; or, the person may consider getting along in society to be an absolute moral imperative (just obeying orders), regardless of what specifics his society teaches; or, the person may not be willing to report that he is ‘only’ conforming (this last is the ’emperor’s new clothes’ problem). And so the line between ‘C’s and ‘B’s may often be blurred or indistinguishable.

Is our investigation then limited to subjective reporting, itself of questionable truth-value and subject to considerations of prudence?

Argument 3

What are we to say about a person who is genuinely, passionately, cynical about society’s entire enterprise but who acts ‘morally’ (to stay out of jail, impress his superiors, live the good life, etc.), v. one who honestly believes that the acts and feelings he believes to be moral would still be moral even if all the world were to call them wicked? Is moral condemnation appropriate for one with ‘bad moral luck’? Or is this a case of what the Roman Catholic Church used to call “invincible ignorance” which was not considered blameworthy, even if unfortunate (a sentiment Kant, but not Aristotle, would agree with). But even to pose the question in this way presupposes that one knows ‘what’s right’ in some absolute sense of ‘right’, knows who is having a spell of ‘moral good luck’ v ‘moral bad luck’ — thus begging the question.

Argument 4

Emotions and acts can be viewed as different aspects of the same natural kind, ’emotion-and-act’ (as argued in the previous paper). Briefly, in origin human acts (except simple physical reactions, accidental movements, etc.) are accompanied by emotion, and all emotion is accompanied by acts (or impulse to act, quickened pulse, facial redness, muscle tension, and the like). Civilization has trained us to dissociate emotion and act, but in origin they are constantly conjoined (as we can see in newborn babies, who show no emotion related to their random arm and leg movements; but when they can begin to control these movements at 3-4 months of age they become excited and pleased by their four new ‘toys’).

Opposing this position involves a ‘sticks and stones’ argument: hate doesn’t kill, even if killers hate. Morally speaking, however, it is quite plausible to consider hate and killing both objectionable (or not) for the same reasons, for example as Spinoza apparently held. What we do with killers is quite different from what we do with haters, and appropriately so; but this is a matter of social determination of the degree of harm done or likely to be done, not of moral judgement as to the kind of offense involved.

Emotional lying

We can use the term ’emotional lying’ to mean either simulating emotions one does not feel, or repressing the expression of emotions one does feel. Either type of lying can occur accompanied, or unaccompanied, by the other.

Everyone (except Kant and perhaps Tolstoy) has held that lying is morally acceptable in at least two kinds of situations: (a) Where the social situation allows for lying, and everyone involved knows that an assertion (or lack of assertion) in this situation cannot be taken at face value, or where to express what one believe or feels would not be socially acceptable, and (b) Where higher moral priorities obtain. It should not matter if the lie, in these cases, is acted, spoken, or ’emoted’.

It is commonly held that telling a lie (spoken or ’emoted’) is wrong (with the two sort of exceptions noted earlier), even if only a peccadillo, because liars will sooner or later cease to be believed (‘crying ‘wolf”), but more tellingly, since lying is parasitic on truth-telling, if everyone were to lie much of the time, then no one would believe anyone, and hence lying itself could then not be successfully practiced. Good liars tell the truth most of the time, and acquire a reputation as truth-tellers.

Remaining silent poses different issues. Again, there is a disconnect between one’s opinion and the opinions others perceive us to have. Remaining silent is generally considered less culpable than uttering a lie, but there are notable exceptions, such as failure to speak out in the presence of great injustice.

What is the ethical distinction between simulating an emotion one does not feel, and repressing the expression of emotions one does feel?

Geoffrey Klempner writes, “It seems to me that there is quite a strong disanalogy between expressing emotions one does not feel, and suppressing emotions one does feel. I would accept that expressing emotions one does not feel is prima facie dishonest (with certain debatable exceptions). Suppressing emotions one does feel is more often than not a matter of acceptable diplomacy.” [emphasis added]

We should be leery of the “there are agreed exceptions” argument to emotional honesty, not because it is untrue, but because it is too convenient. I can too readily claim an exception for myself for one reason or another, under some description or another.

If emotions are to a large extent learned responses, then exhibiting a socially appropriate emotion one has learned but does not happen to feel is just as commendable (no more, no less) as performing socially appropriate acts one has learned, such as remaining silent in theatre when one might rather get on stage and tell Harry Hotspur that he should just chill out a little.

Certainly, if I am to maintain that emotions are act-like, in that emotions and acts both begin as act-with-emotion, then if I allow society to control my acts (within limits), then I also must allow society to control (educate) my emotions (also within limits). Since I acknowledge society’s right to stop me from committing murder or at least to punish me if I do commit murder, then I must acknowledge society’s right to educate me in the proper emotions to use and not to use on appropriate occasions, whether or not such education is in my interest or by my desire. The key question is, is one morally obliged to internalize society’s teaching by developing certain (largely unconscious) sensitivities, or merely to rationally acknowledge its authority and follow its rules. And if the former is the case, the second question is then, how to eradicate all traces of the training so that my sensitivities appear, to me and others, to arise from my character. And if this is possible, the last question is, is it desirable? According to what set of presumptions?

References

(Nussbaum 1990) Nussbaum, Martha C. Love’s Knowledge: Essays on Philosophy and Literature. Oxford, 1990.

(Nussbaum 1994) Nussbaum, Martha C. The Therapy of Desire: Theory and Practice in Hellenistic Ethics. Princeton, 1994.

(Preston 1991) Preston, Ronald. “Christian Ethics”, pages 91-105 in Singer, Peter, ed. A Companion to Ethics. Blackwell, 1991.

(Rorty 1980a) Rorty, Amélie Oksenberg, ed. Explaining Emotions. Berkeley, 1980.

(Rorty 1980b) Rorty, Amélie Oksenberg. “Introduction”. Pages 1-7 in Rorty (1980a).

(Stevens 1981) Stevens, Rex P. Kant on Moral Practice. Mercer University Press, Macon, Ga., 1981.

(Stocker 1980) Stocker, Michael. “Intellectual Desire, Emotion, and Action”. Pages 323-338 in Rorty (1980a).

(Williams 1973) Williams, Bernard. “Morality and the Emotions”. Pages 207-229 in Problems of the Self (Cambridge, 1973).

(Williams 1981) Williams, Bernard. “Moral Luck”, pages 20-39 in Moral Luck. Cambridge University Press, 1981.

(Williams 1993) Williams, Bernard. “Moral Luck: A Postscript”, in Statman, Daniel, ed. Moral Luck. Albany: State University of New York Press, 1993; reprinted in Williams (1995), pages 241-247.

(Williams 1995) Williams, Bernard. Making Sense of Humanity. Cambridge University Press, 1995.

Moral ethics

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Moral ethics

Aristotle was a Greek scholar who contributed immensely to the fields of ethics, philosophy, biology, and botany. He was a firm believer in teleology. Teleology is a term that describes that states that each object has a final purpose or cause or goal or true ending. Therefore, for one to achieve their good they must attain the function. Human beings are the supreme rulers of the world, and what distinguishes us from the rest of the world is the ability to reason and act on reason. Aristotle uses the term eudaimonia to describe the state human beings achieve for experiencing a good life. Aristotle’s virtue ethics is based primarily on people and their traits rather than the actions (Van Hooft, 2014). Hence, morality has to do with “how should I be?” instead of “what should I do?”. The paper will analyze scenarios in business where Aristotelian principles can apply. It is a case of how someone should behave which is extrapolated in their actions.

Virtue ethics are essential in elaborating on many ethical problems in the business world. Virtue and moral features provide wisdom critical for analyzing specific traits. Aristotle states that every art as well as every pursuit and action aims to do good. Human beings are persistently in search of moral values and appropriate conduct (Garcia-Ruiz & Carlos). Aristotle admits that leading a truthful and virtuous life is not easy but also highlights that people can learn to do good if they are taught. An individual who lives well and does good deeds must be virtuous and knowledgeable. Aristotle categorized all the virtues into four cardinal groups namely courage, justice, practical wisdom, and temperance.

Ethics are applied in the business world either, voluntarily or involuntarily. Virtue ethics provide organizations with the moral foundation for them to operate. Consequently, all business interests and events should promote rather than undermine human life. People and entities should strive to achieve good in along with others. A virtuous business should be selfless. This means that it should consider the well-being of its employees, employers, environment, customers, and community. If this can be done, one can say they have achieved eudemonia.

Take, for example, a situation an executive attends a highly confidential meeting where the board is discussing investment matters that are to boost the company. The company notes that its profits are decreasing hence the need to reach out to new and old investors. The executive reveals this information to a hedge fund firm. The manager uses this information to make millions from the company in one night. The actions of the manager contradict Aristotle’s virtue ethics that define that every action should aim to do good for both the society and person to co-exist. According to this theory, the virtues should be moral (Bessie & Michael). The good can only be assessed when it appeases all the parties involved.

According to virtue ethics, the actions of the manager were indecent, selfish, and inappropriate. Would a virtuous person leak confidential information? The answer is no. The executive’s actions lacked appropriate integrity. The executive is dishonest to his company when he leaks key information about his company. He also broke the trust of his directors and employees. Fairness. He only revealed the information to his friend and not to the rest of the investors who became disadvantaged. One can say that he used the information for his gain. He also lacked self-control otherwise he would not have leaked the information. The intentional and calculative objective of practical wisdom in the virtue framework cannot be stressed enough.

The spirit of teamwork in a business entity is based on trust. Aristotle’s principles have been on the rise in the field of business management (Dierksmeier, 2009). The subordinates firmly believe that their superiors make decisions on behalf of the business in good faith. In this foundation, the subordinates trust that any action that is required of them seeks a goal that is beneficial to all. In this arrangement, the juniors understand that those in management occupy such positions courtesy of some qualities that they possess or certain criteria that they met. Such a process is thought to be rigorous enough so that those who finally get recruited are indeed fit to hold the offices. Therefore, it’s not in bad faith that others occupy managerial positions while others do not. The juniors hope that the superiors will have the same understanding that their subordinates understand the reason why they are not in management and what is expected of them thereof. In this common understanding, there is no mistrust as the superiors are expected not to exploit the juniors while the juniors are expected not to undermine their seniors. However, the application of Aristotle’s principle of action aimed in good faith seems to be the main fabric behind this teamwork.

Besides employees, other stakeholders have an interest in the business. Such stakeholders include investors, customers, suppliers, and shareholders. The integral part of modern business ethics involves a discussion about stakeholders. It is imperative to note that stakeholders such as investors and shareholders do not take part in the day-to-day running of the business. It’s at this point that the incorporation of Aristotelian ethical principles is of importance enjoining the board of management to act in good faith and the interest of the stakeholders (Wijnberg, 2000). The implications of this approach include the cultivation of trust among the stakeholders, which enables the business to run efficiently. Avoidance of public wrangles that sometimes culminate in court cases will also attract more investors and even partnerships. Such a business is expected to flourish and even outmaneuver other competitors in the field.

The goal of any business is to make a profit. This is true from the ownership of the business through the ranks up to the subordinates. Even the stakeholders that do not have a monetary interest in the business, they aim to profit somehow from the business entity. The customers seek to obtain affordable and efficient goods and services, the employees aim at earning a salary for their livelihood, the community in which the business is established looks forward to benefiting through corporate philanthropy and the authorities aspire to earn taxes through transactions that the business entity engages in. Aristotle disputes the “profit motive” which refers to the pursuit of income regardless of customer satisfaction (Boatright, 2019). Predictably, such pursuit of selfish interest is likely to lead to failure of the business. This is because it promotes mistrust among the stakeholders. Any action by any player in the business is seen to be selfish and therefore is not expected to be executed in good faith. The application of Aristotelian ethical principles in this scenario will certainly promote the common interests of every player. This is an act of good faith since one pursues a self-interest while being mindful that others also have a goal to achieve. All the stakeholders will, therefore, accommodate and further each other’s interests, while promoting coexistence.

Virtue ethics explores the possibility of business entities embracing the idea that human beings are born with inherent dignity. This idea implies that each employee has a potential that can be exploited for the common good of the business. However, this could also require empowerment, encouragement, and enhancement by providing the employees with opportunities to explore their capabilities. The scalar chain of command is the formal line of authority and responsibility within an organization. It’s essential in an organization to prevent double subordination. It ensures that decisions are carried out by the top management and executory roles are left to the subordinates. Any communication follows an established chain whereby a subordinate only communicates with his immediate superior. This has ensured the efficient and smooth running of businesses. It’s due to the merits of the utility of command that many argue against the incorporation of Aristotelian ethical principles in the chain of authority. However, the amalgamation of virtue ethics and the dignitary capability will ensure that this approach is not misused (Bertland, 2009). Abuse of this approach will impact negatively on the business. Unchecked authority on the employees may be exploited by some to promote selfish interests with the knowledge that they are not accountable to anyone. However, it’s acceptable that the subordinates have some capabilities that the management lacks. They need to be trained on ethical code even as they’re given authority to exploit their capabilities.

The goals of many businesses do not include their moral obligation to the welfare of the community. This concept, referred to as corporate philanthropy ” is of great significance and a worthy discussion since the community may not benefit from the business directly, hence is prone to be overlooked. It’s the reason why companies release toxic waste products to the environment, regardless of the potential hazardous effects on the health of the occupants of the surrounding. It is even more outrageous when such companies liaise with agencies that are tasked with ensuring that the environment is not polluted to cover up such acts. Ironically, such agencies become accomplices to crimes that they are mandated to fight and protect the citizens. It’s due to such that advocacy is made to incorporate the virtue ethics on the role of the business to the community. Business ethics enjoin management to fulfill the societal mandate (Pies, 2018). Through this approach, businesses will support various community programs including, social welfare, supporting educational programs for the needy families, employing some members from the community, and ensuring their practices do not negatively affect the society.

Disagreement is thought to be an integral part of any business entity. It is due to this understanding that many businesses come up with conflict resolution measures for foreseeable disagreements. The anticipation of failure of such mechanisms informs the decision to also put in place dissolution procedures and liquidated damages. Application of business virtue ethics in conflict resolution may lead to the smooth running of the business when disagreements arise. Virtue ethics advocate for resolution based on the factual and normative facts (Hartman, 2008). This strategy is based on the assumption that the warring parties will negotiate in good faith and with a genuine goal towards reconciliation. Each party will understand the motivation of the other party that led to the conflict. The spirit of forgiveness as a basis for reconciliation will be upheld. Failure of the reconciliatory process will not be interpreted as a culmination of ill will motives but rather an outcome among the potential outcomes.

Aristotelian principles have been applied in other sectors in society. Application in business is expected to result in the efficient running of the business. Virtue ethics itself is based on the assumption that any action is in good faith and has a goal or true ending. Therefore, the incorporation of these ideas in business is also based on being mindful of other’s interests in any action executed. This is the foundation upon which the enactment of these ideas is envisioned to be based upon.

References

Bertland, A. Virtue Ethics in Business and the Capabilities Approach. J Bus Ethics 84, 25–32 (2009). https://doi.org/10.1007/s10551-008-9686-3

Besser, Lorraine L., and Michael Slote, eds. The Routledge companion to virtue ethics. Routledge, 2015.

Boatright, John R. “Aristotle meets Wallstreet: The case for virtual ethics in business, vol 5 no. 2, 1995 pp.353-359.Accessed 15th Oct. 2019.

Dierksmeier, C., Pirson, M. Oikonomia Versus Chrematistike: Learning from Aristotle About the Future Orientation of Business Management. J Bus Ethics 88, 417–430 (2009). https://doi.org/10.1007/s10551-009-

Garcia-Ruiz, Pablo, and Carlos Rodriguez-Lluesma. “Consumption practices: A virtue ethics approach.” Business Ethics Quarterly 24.4 (2014): 509-531.

Hartman, Edwin M. “Reconciliation in Business Ethics: Some Advice from Aristotle.” Business Ethics Quarterly, vol. 18, no. 2, 2008, pp. 253–265. JSTOR, www.jstor.org/stable/27673231. Accessed 15 Oct. 2020.

Pies, I., Beckmann, M. & Hielscher, S. Value Creation, Management Competencies, and Global Corporate Citizenship: An Ordonomic Approach to Business Ethics in the Age of Globalization. J Bus Ethics 94, 265–278 (2010). https://doi.org/10.1007/s10551-009-0263-1

Van Hooft, Stan. Understanding virtue ethics. Routledge, 2014.

Wijnberg, N.M. Normative Stakeholder Theory and Aristotle: The Link Between Ethics and Politics. Journal of Business Ethics 25, 329–342 (2000). https://doi.org/10.1023/A:1006086226794

movie Flying Cheap

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Flying Cheap

There is a growing increase of people using planes. The advent of technology has made the world a global village, as a result, many people are moving between and among continents for business, diplomatic, leisure and finding homes. In order to manage all this many travels, more reliable, fast and efficient systems of travelling are the most sought. The airline industry is the sole assistant for this necessity.

People will always like to experience a more fast, comfortable and reliable transport means. Overall, air transport has been cited as the most secure means of travelling between and among continents on the globe. It has rare accidents and the travelling conditions are a lot comfortable compare to other means of travelling between continents.

While travelling, everybody always wants to reach his destination fast without being bogged down by the airline. However, perhaps a question that flight passengers fail to ask is themselves is whether the value they expect to get from flight companies is mutually exclusive from safety. This argument is perhaps what set up investigators from Frontline to search and find out. In this movie, the investigators are motivated by the air crash that happened in February 2009, where flight 3407 was involved.

Following this crash, we have witnessed many changes in the industry; with passengers have a wide range of choices of flights with varying prices. The liberation of the industry has brought so many changes that are being enjoyed by passengers. Despite all this, flight companies are very boastful that the industry is the sole monopoly of safety with regards to travelling within and without.

This documentary aims at explaining the concept that while at times flight passengers have the impression that they have trained, experienced and smart pilots, the concept can sometimes be wrong. The reality is that sometimes, the passengers do have a cockpit filled with captains that have been deprived of sleep for a long time, some are purely undertrained and most hearting is that they are underpaid.

This film tries to search and explain some of the mysteries around an accident that happened in February 2009 involving the famous continental flight 3407. On this occasion, the crashing commuter flight claimed the lives of a massive 50 people with one of them victims having been on the ground.

As brought out in this film, the major cause of the accident is said to have been errors of the pilot and the first officer in charge. This film looks a bit horrifying. Some of the staff that has worked for Colgan Company are explaining their versions of experience while working at Colgan, something that makes this film quite thrilling. After this incident, the airline industry took a different turn. The industry developed a new pattern of working. One of the changes is that like Colgan, other small airline operating companies have had to rebrand. Lacking the means to train pilots to run large aeroplanes but still enjoy the competitive advantage, the airlines can use such names as continental on their brands. This is usually done with the aim of luring customer to come and enjoy the comfort and luxury of travelling in large planes while keeping their flight expenses low

There has still been some airline accidents since 2002 according to the documentary. Most of them if not all, have the accidents have been a result of mistakes by pilots. The N.T.S.B found that out of the six accidents that had occurred since then, four of them wear caused be pilot errors. As a matter of fact one pilot who had been working for Colgan earlier explains how his particular day in flying was, he says, “a lot of short routes, a lot of takeoffs, a lot of landings, and going in and out of bad weather, being down low” (Genzlinger 6).

When pilots work for long hours without ample rest, it is tiring and thus fatigue can be a major cause of lapses that can results into fatal errors. Pilots working for Colgan have had horrendous experiences. It is therefore no hard to say that most of the accidents that have involved Colgan were human errors caused by administrative issues in the company. Genzlinger says, “a lot of short routes, a lot of takeoffs, a lot of landings, and going in and out of bad weather, being down low” (7)

Underpayment is cited as one of the main challenges that were experienced by crew members in this documentary. In flight 3407, the first officer had actually to fly in from Seattle through Memphis in order to begin his working day. The concept of having low payments affected many of the crew workers; they were mostly forced to commute long distances to work. Renting a hotel was not an option because the remuneration was not enough. Alternatively, they were made to find some little rest in apartments that partner pilots would rent. The main shortcoming here was that they were very congested and this would not guarantee them ample sleep or rest to manage the next flight schedule.

This film may seem frightening for passengers that fly regularly. This is because there are no traces of hope that the situation will be corrected soonest. You may not be notified of any changes by flight companies. What may be hard to tell is that the next time you are boarding a plane, you may not actually tell if the crew members are undertrained, are having conducive working conditions, or they are a just a bunch of tired pilots struggling to make their living in the air.

Frontline’s investigators revealed that major airlines hard a share of the blame in all this accidents that happened after 2009. The airlines had targeted to remain relevant in the airline field by reducing their flight costs. This is what made them to allow small companies like Colgan to use some of their brand names. Passengers would therefore opt to use the flights due to reduced costs, and the repercussion was; increaser flights due to an upward rise in the number of flight customers in this small planes.

The increased flights were actually the main cause of fatigue to pilots. Perhaps the need to minimize on costs makes the companies to underpay their crew members.

It is good to appreciate that this documentary was a turn around to the flight industry. The president had to sign some legislations; “President Obama signed The Airline Safety and Federal Aviation Administration Extension Act of 2010 into law,” (Rentz 2) which have brought about major improvements in the industry to boost passenger and crew safety in the aviation field. Qualifications for pilots have been streamlined and the particular training accompanying such has been improved as well.

There still more changes being proposed into this industry and in future we hope to enjoy comfortable flying experiences at reduced costs. The industry is also going to attract lucrative pays for pilots and crew members. Accidents are things that can be avoided, except for natural impediments, human errors can be rectified. Thanks to legislations and the professionalism with which the matters are being handled.

Works cited

Genzlinger Neil. “Up in the Air, With Frayed Safety Nets.” 2010. Web. 10 February 2014. < http://www.nytimes.com/2010/02/09/arts/television/09cheap.html?_r=0>

Rentz Catherine. “ HYPERLINK “http://investigativereportingworkshop.org/blogs/shop-notes/posts/2011/nov/29/pbs-will-re-air-flying-cheap-tonight/” PBS will re-air ‘Flying Cheap’ tonight.” 2011. Web. 10 February 2014 < http://investigativereportingworkshop.org/blogs/shop-notes/posts/2011/nov/29/pbs-will-re-air-flying-cheap-tonight/ >

Washington Denzel. “Flying Cheap.” 2012. Web Feb 10, 2014 < http://video.pbs.org/video/1412744270/>

Case Study about Charles Well

Case Study about Charles Well

(Author’s name)

(Institutional Affiliation)

Part 1- Value Chain Analysis

Michael Porter is the one of the first authors to use the term value- chain analysis in one of his books. Value chain analysis describes the activities an organization performs and links them with the competitive position of the organization. Value chain analysis describes all of the activities around and within an organization, and relates these activities to an analysis of the competitive strength of the firm. As it follows, this analysis evaluates which value each specific activity adds to the services and products of the organization. Economists developed this ideology upon the insight that a firm is more than a random combination of equipment, machinery, money and people. Only if organizations arrange these elements into, systematic activates and systems it will be feasible to create products and services for which the consumers will be willing to pay a certain price. Porter points out that the ability of a firm to perform certain activities and manage the associations between these activities is a competitive advantage source (Strategic management).

Porter distinguishes between support activities and primary activities. The primary activities distinguished by Porter are those, which are directly involved in the delivery or creation of a service or product. One can place these primary activities under five main groups. These are the inbound logistics, outbound logistics, operations, service, marketing and sales. Support activities are linked to each one of these primary activities, which help to enhance their efficiency and effectiveness. There are four different areas of support activities. These include technology development, procurement, human resource management and infrastructure. Under infrastructure are systems for finance, planning, information management, quality, and many more (Strategic management).

Value chain analysis is an essential tool for the organization to work out how they can create the greatest possible value for its customers. In business, consumers pay to take raw inputs, and to add and increase the value to them by changing them into something of greater value to other people. It is easier to see this in manufacturing, in which case the manufacturer increases value by taking raw material of little use to the final user and converting it to products or services that buyers are enthusiastic to give money for, like converting wood pulp into paper. However, this ideology is just as essential as in service industries, where individuals make use of inputs of knowledge, time, systems, and equipment to make services of actual worth to the customers. To analyze the specific activities through which organizations create competitive advantage, it is essential to model or to arrange the organization as a chain of activities that create value. As already mentioned, Michael Porter identified a set of interrelated generic activities ordinary to a broad range of businesses. The resulting model is the value chain (Strategic management).

Services

Organizations realize a profit depending on their ability to manage the associations between all the activities in the organization. This is to mean that an organization can only deliver products and services, which customers are willing to pay more than the total of the costs of the sum of activities in the value chain. These linkages are essential for corporate success. These linkages occur between the flows of goods and services, information and processes and systems for adjusting activities. As it follows, the linkages are about seamless information flow and cooperation between the activities in the present in the value chain. In most industries, it is unusual that a single organization is responsible for all activities from design of the product to production to final assembly of products to deliverance of complete merchandise and services to the ultimate consumer. In most cases, organizations are elements of a supply chain or a value system (Strategic management. The value chain).

Margin

Michael Porter introduced a generic chain model that is composed of a series of activities common to a wide variety of firms. Porter, therefore, came up with primary and support activities. The purpose of these activities is to offer consumers a degree of value that is more than the cost of the activities, therefore, resulting in a profit margin. The primary value activities include inbound logistics, operations, outbound logistics, sales, marketing, and service. In regards to the inbound logistics, the warehousing and receiving of raw materials and their distribution to manufacturers activities are required. Operations in this case refer to the processes of changing inputs into finished services and products. Outbound logistics, on the other hand, deals with the distribution and warehousing of finished goods. Sales and marketing is involved with the identification of the needs of customers and the generation of sales. Service in this case is concerned with the support of customers after the organization sells and distributes the services and products to consumers (Strategic management. The value chain).

The infrastructure of the organization supports the primary, which is composed of the organizational structure, company culture and control systems. Another activity that supports the main activities is the human resource management, which is composed of employee hiring, recruiting, training, compensation and development. Technology development is also another support activity, which includes such activities as integration of activities that support activities for creating value. Procurement is the last support activity that involves purchasing of inputs like supplies, materials, and equipment. The profit or margin of the firm, therefore, depends on it effectiveness in performing these activities effectively and efficiently, so that the amount that the consumer is willing to pay for the finished goods and services exceeds the cost of the production activities in the value chain (Strategic management. The value chain).

Part 2- Key Challenges Faced in Human Resource and Operations

Operational challenges are those challenges that include all of the step- to- step details which control how exactly various elements in the supply chain functions. One of the most common operational challenges is coming up with a manufacturing and production schedule that is well organized. A schedule for production affects numerous other variables and, therefore, must be designed carefully to fit appropriately into the whole picture. Other operational challenges and decisions include things like the process for planning daily activities and filling orders with all the activities involved in the supply chain. The shrinking world gives organizations numerous opportunities and benefits for business, but these are not without extending the scope of the organization’s logistic responsibilities. The days for depending on brokers to finish their end of the bargain managing a single facility are gone. Now organizations must act proactively in their efforts to put together the best possible circumstances for operations that are successful. This means addressing all of the issues and challenges that come with a supply chain that has numerous elements scattered all over the place (How a shrinking world).

Charles Wells Ltd has for a long time combined years of pub retailing and brewing with genuine spirit of enterprise and innovation. The organization has evolved to become an essential market leader in both industries and many have recognized the organization for its assimilation of change to remain competitive, yet retaining independence, by both consumers and trade alike. However, despite its success, numerous challenges, and especially those that have to do with operations have affected its excellence and competitive advantage. Other minor challenges with regards to human resource have also affected the effectiveness of the company in the market (About Charles Wells).

One of the main operational challenges that the Charles Wells has to do with the marketing and sales force of the company. The national sales force of Charles Wells Company has been selling services and products into the purchasing departments of a number of customers like major wholesalers and grocery stores. With this operational activity, a challenge arose. The challenge concerned with the fact that the national sales force had to ensure an increase and an improvement in the existing national distribution coverage and, therefore, the sales of all of its international brands by getting them in the front line of as many customers as possible. The strategy the company thought of using to deal with this challenge was to hire or recruit young staff that were fresh out of colleges and universities and to turn them into sales forces that were effective. Based at home, these sales forces would have to be mobile. They would also need to have the ability to communicate easily and work remotely hand- in- hand with the regional managers and the head office (Charles Wells’ adopts teleworking solution for mobile sales force).

The company came up with a solution. The solution was working from home; the sales force used PCs with modem Internet connection supplemented by fixed broadband Internet. They were also able to come by a CRM system that had some details of the customers. The database technology was extremely useful as it enabled the replication to the tablet PCs of the representatives so they could operate independently with the most current customer information and data available. To support this process, each member of the sales force was given a multifunction device that had several functions in one machine. The members could, therefore, print, scan and copy from one compact device, thus, reducing the impacts of technology within the home office and reducing the total space used, and most essentially print in either mono or color. This solution offered the company a number of benefits. The project to address this challenge was successful, as a result, of the close collaboration between network support, developers, users and sales management. As a result, the project is producing results, with numerous new listings. The results of the project are key elements to the success of the solution. This project is an excellent example of how IT and mobile technology strategies can be of use to numerous businesses such as Charles Wells Ltd in solving its technological and operational challenges (Charles Wells’ adopts teleworking solution for mobile sales force).

Part 3- Summary and Conclusion

Organizations have for a long time made use of the value chain framework for organizational strategic planning. The value chain framework indicates that the value chain of a firm is useful in understanding and identifying critical aspects to attain competitive strengths and key competencies in the marketplace. The model also shows how the value chain activities are connected together to ultimately establish the value for the customer. The five main activities and four support activities create a system that is interdependent that is tied together by linkages. Therefore, analysis of the value chain has to break down the main activities of the organization according to the activities stipulated in the framework, and assesses the potential for increasing value through the means of differentiation or cost advantage. Finally, it is essential to determine strategies that put their focus on those activities that would make it feasible for the corporation to achieve competitive advantage, which it can sustain.

The value chains of numerous organizations have gone through many modifications in the earlier years, as a result, of inventions, innovations and advancements in technology enabling change at an increasingly rapid pace in the environment of business. As we have seen in the case study, these rapidly changing technological environments in business have caused numerous challenges for the Charles Wells Ltd, which had to change its approach to sales and marketing by recruiting new sales forces, which were later trained using new technologies. The integration of mobile technology into the new marketing and sales tactics enabled the company to solve its challenges and turn its sales around to become more profitable. The company made came up with the solutions to its problems after breaking down the main activities of the organization according to those stipulated in the framework, and after assessing its potential for increasing value through the means of differentiation and cost advantage. As a result, the corporation was able to come up with solutions and strategies that focus on the wanting activities, and which upon improvement would enable the company attain competitive advantage.

References

About Charles Wells. Charles Wells Pub Company. Retrieved from http://www.charleswells.co.uk/home/about

Charles Wells’ adopts teleworking solution for mobile sales force. Together. Retrieved from http://www.brother.co.uk/display.cfm?id=124129&isAdmin=1

How a shrinking world creates new logistics challenges. Solusource. Retrieved from http://www.solusource.com/tominfo/WhitePapers/Shrinking%20World%20Creates%20Logistics%20Challenges.pdf

Strategic management. The value chain. QuickMBA. Knowledge to Power Your Business. Retrieved from http://www.quickmba.com/strategy/value-chain/

Strategic management. Value chain. NetMBA. Business Knowledge Center. Retrieved from http://www.netmba.com/strategy/value-chain/

Acuity-Driven Gigapixel Visualization

Acuity-Driven Gigapixel Visualization

Student’s Name

Institution

Introduction

Acuity-Driven Gigapixel Visualization is a project that makes to compensate for the flaws that have been presented by advanced visual technology. The realization that advanced visual technology has limitations on user navigation as a result of the alternating user-surface distance between optimal and suboptimal is acutely projected in the study. Deriving basis on tests run on a Reality Deck with a gigapixel display of 1.5, a 3600 Horizontal FoV and a 33′ * 19′ * 11′ workspace, the project is a presentation of optimized visualization process of gigapixel data (Papadopoulos, 2013). The project also employs the use of tracking data gathered from the study to formulate synthetic usage scenarios to conduct an evaluation of performance of the proposed system. It is termed so because it uses an approach of guiding optimizations by analytically formulated visual acuity (Papadopoulos, 2013).

Methodology

The study projects the use of a shader based on local data in determining the appropriate LoD for implementation of the virtual texture on a GPU. Such determination is made by the virtual texture pipeline on the basis of spatial derivatives of the texture coordinates of the of the image plane:

The study proposes that decrease of the user’s retina’s visual angle directly affects its texture space.A geometry tessellation based on the F + C lens curvature and viewer’s proximity from the display is further proposed in the study. The factors enable the calculation of gigapixel adaptive parametrization comprised of both a view based and a lens based metric.An integration of the LoD selection that is acuity driven in a gigapixel visualization pipeline that is based on virtual texturing is then conducted for implementation. The tessellation scheme is also GPU implementable (Papadopoulos, 2013).

Results

The algorithm had a linear projection between the resulting tessellation and the proximity to the screen and also accurately captured the F + C lens structure (Papadopoulos, 2013). The participants as such achieved an average vision enabled through the use of either corrective glasses or lenses. This is confirmed by their ability to successfully pick out similar survey target pictures after being subjected to queries on demographic information. Comprehending the data and the participants’ reaction is simplified by the head-tracking props that they wear.

The Article’s Flaws

In its experimentation, the article projects the participants used for the study as bearing an average of 26 years, all of whom are graduate and undergraduate students (Papadopoulos, 2013). The study thus fails to examine the children whose visual ability is very significant for their conception of the concepts of the universe, considering that their retinas are immature and subject to changes of development. Moreover, elderly persons also have their visual ability on a constant reduction. The study should hence offer the flexibility to cover for all generations with visual impairment.

Well Presented Points

The post-hoc analysis of the positional tracking makes it possible to rate the reaction of the participants and easily comprehend their ADGV image quality in comparison to SVG. The analysis is quite detailed and gives a fine explanation for the results.

Project Revelation

The project presents a scheme that improvises technology to further improve visual capacity in a great dimension (Papadopoulos, 2013). The use of vertex shaders to displace the underlying mesh by utilizing OpenGL tessellation that enables the F lens to be stored and precumpted in a lookup texture is an interesting concept (Lewis and SPIE, 2013). As such, the system supports execution that is distributed and synchronized (Porter, 2006).

Significant Conclusions

The projects take to simplify the complex mesh by refining the image based on proximity to the object. The process makes its distinct from the more basic mechanisms that that uses perceptual criteria to achieve the same and as such presents comparison to work in the LoD field.

Future Focus

The project aims to focus on varied mage data and a larger sample size. However, they should also aim to include more variation of the ages of the participants to establish the reaction levels (Lewis and SPIE, 2013). Not only would such focus make it easier to comprehend the eye and head the correlation movement, but also make it more comprehensive in analyzing the reaction rates based on age (Seymour and Britton, 1989).

References

In Lewis, K. L., Fraunhofer-Gesellschaft,, & SPIE (Society),. (2013). Emerging technologies in security and defence: And Quantum security II; and Unmanned sensor systems X : 23-26 September 2013, Dresden, Germany.

Papadopoulos, C. (Dec, 2013). Acuity-Driven Gigapixel Visualization in IEE Transactions in Visualization and Computer Graphics (Vol 19, 12).

Porter, C. (2006). Tessellation quilts: Sensational designs from simple, interlocking patterns. Newton Abbot: David & Charles.

Seymour, D., & Britton, J. (1989). Introduction to tessellations. Palo Alto, Calif: Dale Seymour Publications.

Case study Australia’s 2day radio station prank call

Case study: Australia’s 2day radio station prank call

Name:

Institution:

Course:

Instructor:

Date:

What is the radio station going to do?

Due to the mounting pressure by individuals and organizations to close down the stations and fire the presenters, the station has decided that the djs will not air the show until further notice. The company decided to suspend all its advertisements until investigations about the tragedy are carried out (The Age. com.au, 2012). Rhys Holleran, Southern Cross Austereo CEO emphasized that their priority was to support the family and not judge whether the company should lose its broadcasting license or not (The Age. com.au, 2012).

What do you think they should do?

It is best that the company puts the two presenters out of limelight until things cool down. The presenters themselves should apologize to the public and the deceased person’s family. The presenters are definitely shocked by the experience and should be supported by the station and not criticized. However, the company should not try to portray the innocence of the presenters and itself before the heat reduces and conclusive investigations are conducted. The station should understand the reason why advertisers chose to suspend their commercials.

This event has become what we call, & quote; A Media Circus

Since the controversy, Many media houses in Australia and oversees have aired the story. Some include, Daily Mail, London Evening Standard, The Times, The Guardian, Daily Star, The Daily Telegraph and The Independent (The Age. com.au, 2012). Social networking sites like twitter and Facebook have been used to conduct opinion polls on the issue and seek public opinion over the matter.

If the radio station management does not take certain steps to make the situation better, the radio station might go out of business – what happened? What should they do now?

Advertisers who have suspended their commercials may retrieve them completely due to fear. There is need for the station to win back the trust of these advertisers lest the company stands to loses them. The station should also thrive to maintain its fun base intact by not justifying themselves. The station should also agree to any consequences bestowed upon them. A nice recovery effort would be to train its employee on ethics.

Are there media theories that apply (or should be applied) here? What mistakes were made?

The station broadcasted a private phone conversation without the participant’s acquaintance which is illegal according to ACMA Code of Conduct for Talkback and Interviews (Commercial Radio Australia Limited, 2011). The station abused person’s right to privacy by broadcasting Kate Middleton’s hospital detail on air. The nurse also violated the professional code of conduct by releasing private information of a patient’s condition though without consent this was a breach of professional ethics (Australian Nursing & Midwifery Council, 2008).

How people were hurt and then and what you think the Radio station SHOULD do in order to minimize the damage?

Kate Middleton was hurt by the exposure of her hospital detail to the public. Jacintha was hurt on realizing she had publicly denounced ethics. The family was hurt after the nurse committed suicide. The two djs who made the prank as well as the station were hurt and face the risk of being fired or losing the broadcasting license. The criticizers of the hoax call are also people hurt by the incidence. The hospital where the nurse worked suffered the loss of a qualified nurse. The radio station should support the victim’s family and publicly apologize.

Reference

The Age. com.au (2012) Global reaction after nurse who took prank call from Australian DJs found dead. Retrieved January 15th, 2013 from file:///C:/Users/Kirugi/Downloads/Prank%20call%20nurse%20found%20dead%20_%20Duchess%20of%20Cambridge%20Pregnancy.htmlAustralian Nursing & Midwifery Council (2008) code of professional conduct for nurses in Australia. Retrieved January 15th, 2013 from http://www.amsantmanual.com/proforma/hr/Code%20of%20Ethics%20for%20Nurses%202008.pdfCommercial Radio Australia Limited (2011) Codes of Practice & Guidelines. Retrieved January 15th, 2013 from http://www.acma.gov.au/webwr/aba/contentreg/codes/radio/documents/commercial_radio-codes_and_guidelines_5sept2011.pdf

Activity 3 Communication & Education

Activity 3: Communication & Education

Lucreshia Jackson

American Sentinel College of Nursing & Health Sciences

Dr Teri Logghe

21st September 2022

Activity 3: Communication & Education

Communication and education influence the health status of a community. Communication influences health by creating a positive connection between the communication skills of the health associates and the ability of the patients to track through with the given medical sanctions, manage a chronic health condition by themselves, and adopt preventive behaviours of health (Butow & Hoque, 2020). On the other hand, education allows those educated within the community to experience better health care, as reflected by the higher levels of self-reported health and low mortality, disability, and morbidity (Andersson, 2022).

Using various communication channels allows health messages to shape interpersonal. Mass media, community, small group, and community level campaigns. These communication strategies related to health aim to alter a community’s attitudes, knowledge, and behaviours, for example, reinforcing positive behaviours and increasing risk perception (Butow & Hoque, 2020). Quality education provides the foundation for well-being and health (Andersson, 2022). For the community to lead productive and healthy lives, they require the knowledge of preventing diseases and sickness. For both adolescents and children to learn, they would need to be healthy and nourished.

Communication and education assessment of sentinel city

Education

After undertaking a slow tour around Sentinel City, I observed only a single school, the Sentinel City School District that was found in Industrial Heights. This school was in good shape with a crossing guard. The school had a playground that appeared to be in good shape with all working equipment. The children in the school were in their uniforms and also had backpacks. However, there were no signs of parents dropping their kids to school in cars or buses. The children in the school were middle-aged and could be seen walking in groups. I could not locate a university despite there being offered a brochure while on my tour, which had the programs offered, graduation rates, and course offerings. I could also not see any public library, but I observed a bookstore in Acer Tech Center.

The immunization data of Sentinel City provided showcased that the number of kids in Kindergarten was below the national average. The highest percentage of children in Kindergarten were from Nightingale Square, with only a few percentages below the national average. At the same time, the Industrial heights had the highest percentage, at 10%, of those below the national average (Sentinel City, 2022). There were also daycares in Sentinel City, such as the ABC daycare in Casper Park. There were several other daycares around the city. There were 8 daycares in Nightingale, 29 daycares in Acer Tech, 7 in Industrial Heights, and 21 in Casper Park (Sentinel City, 2022). This curriculum explored weekly topics as the majority and a mix of crafts and home-based arts. The immunization records for kids between 18-35 months in Industrial Heights were at 78%, while Nightingale Square was at 94% (Sentinel City, 2022).

Communication

The usage of billboards for advertisement is common in Sentinel City. The four neighbourhoods of this city have billboards. These billboards have primarily been used for business advertisements. There are also informative billboards used to educate the public—for example, the noticeboard between Elm and Stephen Street. The bulletin board along Louche road informs the community about the planned housing redevelopment project. As I took the tour around the city, I observed a demonstration by the citizens around the City Hall, suggesting that the residents are active politically. This means there are predominant party associations in the area. The three forms of formal communication in Sentinel City include mass media, bulletin boards, and billboards. Mass media channels include WSEN, NEWS4V television channel and Radio Buzz FM. An informal form of media is Twitter, which reports the hostage situation around the ABC centre (Sentinel City, 2022).

Therefore, from this information, billboards are an effective method of mass communication to educate the residents of Sentinel City about the foodborne outbreak involving E.coli. E. Co is an infection related to hygiene and spreads through eating and drinking contaminated food (RCDCP, 2021). Billboards are everywhere in Sentinel City and can be accessed even by vulnerable populations such as the homeless. The public billboards in this city are also known to provide informative education.

References

Andersson, H., Svensson, A., Frank, C., Rantala, A., Holmberg, M., & Bremer, A. (2022). An integrative systematic review of ethics education to support ethical competence learning in healthcare. BMC medical ethics, 23(1), 1-26.

Butow, P., & Hoque, E. (2020). Using artificial intelligence to analyze and teach communication in healthcare. The Breast, 50, 49-55.

Review Centers for Disease Control and Prevention (2021). National Notifiable Infectious Conditions.

Sentinel, C. (2022). Getting on the bus: Evaluating Sentinel City® 3.0 virtual simulation in community/population health clinical placement. International Journal of Nursing Education Scholarship, 17(1).

Actors Performance in the play Macbeth (2)

Name

Professor

Course

Date

Actors Performance in the play Macbeth

Introduction

Macbeth is a tragic story written by Shakespeare in the seventeenth century. It is a story about a soldier, Macbeth, who is in search of power. In his quest, he goes ahead to commit murder. Shakespeare used the play to show how poor ambitions and the will to get power in the wrong way can lead to severe consequences. All the bad choices made by the soldier Macbeth in pursuit of power caught up with him in the end. This paper discusses the performances of the actors Ian McKellen, Judi Dench and John Woodvine in the play as Macbeth, Lady Macbeth and Banquo respectively. It describes the choices the actors made in the play both physical and verbal. It goes ahead to illustrate their choices in terms of clarity, logic and satisfaction.

Ian McKellen as Macbeth

Ian McKellen is a renowned actor and the part of Macbeth was one of his best performances. Macbeth is a trusted soldier in Scotland who emerges successful in the war. The other soldiers and King Duncun give him the name brave Macbeth. The King also awards him with the title Thane of Cawdor (Shakespeare, 00:04:20- 00:07:08). However he meets three witches who prophesy that he will be king in the near future. At first he doesn’t believe them. The character of Macbeth is expected to be ambitious and craving for power. Ian McKellen brings out this character well. When he hears the prophesy from the three witches, Macbeth is shown to want to kill the king but tells Banquo that he will leave it to fate. Macbeth also wants to know more about the prophesy but the witches, disappear before he could ask questions (Shakespeare, 00:09:14- 00:11:40). The fact that he thought about killing the king shows that Macbeth’s character is morally corrupt. He goes ahead to write to his wife . Macbeth had thought of killing the king but was against it when his wife suggested it. She has to insult him and bring up their dead child so that he can comply (Shakespeare, 00:28:30- 00:33:00). As the play continues, Macbeth has to kill Banquo so as to cover his bad deeds. The death of Banquo is followed by Banquo’s ghost appearing during banquets in the castle. The ghost traumatizes Macbeth and he starts to behave in a beastly manner (Shakespeare, 01:17:55- 01:20:10). This scene clearly illustrates Macbeth’s humanity and how he has been reduced to someone who needs sympathy and pity.

Judi Dench as Lady Macbeth

The character of Lady Macbeth, played by Judi Dench, depicts a different motivation for her actions than the painful loss of a child; instead, her readiness to commit regicide is motivated by her love for her husband. In a tender speech, Judi Dench’s Lady Macbeth explains how she would assist Ian McKellen’s Macbeth in assassinating the monarch (Shakespeare, 00:28:30- 00:33:00). Later, when she is successful in summoning the spirits, she starts to feel afraid. Dench’s Lady, notwithstanding her fear, resumes the incantation because she is determined to fulfill her husband’s dream (Shakespeare, 00:28:30- 00:33:00). Her affection is also seen when she reads Macbeth’s long affectionate letter to her telling her of his endeavors and the witches’ prophesy.

Judi Dench acting as Lady Macbeth is very passionate to her husband because after Banqou’s death, she gets worried when her husband goes mad. This is unlike her husband’s behavior when she dies. Macbeth reacts and comments that her death was inevitable (Shakespeare, 02:13:30- 02:13:40). Dench was also very good in illustrating how Lady Macbeth was affected by all the occurrences. As much as she was the mastermind behind the murder of King Duncun, she was tormented and ended up sleepwalking (Shakespeare, 02:01:50- 02:02:11). She also calls out to hell in the midst of her torment, showing fear on her face as she looks at her hands covered with imaginary blood (Shakespeare, 02:01:50- 02:02:11). The imagery used to portray the character by Dench leaves the viewers feeling like she is beyond redemption. I however don’t think Lady Macbeth was a villain as the play illustrated. Her main goal was to support her ambitious husband which led to her death.

John Woodvine as Banquo

The character Banquo is Macbeth’s best friend. The three witches appear to both Macbeth and Banquo and prophesy that Macbeth is destined to be king of Scotland while Banquo’s sons will be kings of Scotland (Shakespeare, 00:09:14- 00:11:40). John Woodvine brought out Banquos character as observant, less spoken, furtive and shrewd. Both characters are seen to be ambitious. After the death of King Duncan, Macbeth takes over the throne (Shakespeare, 00:57:20- 01:00:05). Banquo swears loyalty to the new king. However, Macbeth sees him as a threat since he is the only person other than his wife who knows about the meeting with the witches. He sends assassins to kill Banquo but Banquo’s son ends up escaping (Shakespeare, 00:13:50- 00:14:35). Banquo’s character as a ghost brings out the fear in Macbeth almost turning him mad. The ghost brings mental imbalance to Macbeth making him move around the stage like a mad man. Nobody else in the feast appears to see what Macbeth is seeing so they all react in confusion (Shakespeare, 01:17:55- 01:20:10). The viewers are left to conclude for themselves that Macbeth’s sins have started to catch up with him. Maybe Woodvine would have appeared on the scene but dressed in white clothes to illustrate that he is a ghost would have been more direct to the viewers.

Conclusion

The actors in the play use their performances to make the viewers understand the characters better. Their personalities are well brought out in the choices that they make and the changes that occur as the play continues. The viewers observe different characters, each of whom has a unique motivation for carrying out the deed and is personally impacted by its results. This essay has demonstrated not only how content analysis can support and advance performance and performance theory but also how the understanding of each actor can broaden and contribute to our understanding of the play and its character types. Eventually, the play gives and receives critical elaboration.

Works Cited

Shakespeare, William. Macbeth. https://www.youtube.com/watch?v=7skhaOegpLA

Motorcycle subculture in America

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Motorcycle subculture in America

According to Shelby, black solidarity is advocated due to the level of racism that the group faces in the United States.  Solidarity in the given context is the process of black Americans uniting to fight racism on their personal and collective experience. This solidarity of the blacks has been the foundation of the black nationalism (Shelby 23). He explores how the quest for black solidarity has been pursued from ancient times to the present time. He lightly notes that black solidarity is the solution to racism and the prevalent white supremacy. He contends that the notion that underlies black solidarity is their collective identity. Shelby also critiques the notion underlying the black nationalism based on a black collective identity as the basis for black identity.

He notes that the calls for black collective identity are doomed to fail in this era of post-civil rights. The main evident reason behind this is to ensure that it due to the presence of a diversity of various political and other social opinions in black community. The diversity brings about various ways of being black. The call to collective identity masks and conceals these differences. They all agree on the need to end racism but differ on the availability of a black identity. Shelby thinks that a more pragmatic approach called the pragmatic nationalism is more reasonable. He points that individuals should only draw look at the impact has on the individual lives of blacks, thus rallying for black solidarity in a manner that accommodates all. He contends that both the blacks and non-blacks can support this pragmatic nationalism because it does not present any of the problems based on collective identity. Thus, individuals who feel that they are in need of ending racism and injustices can collaborate with other individuals who are like-minded without feeling the pressure of a need to adhere to a form of collective identity.

He believes that solidarity that is built on some form of collective identity can be viewed as illiberal. He goes along the line to discuss that person who push for collective identity on conceptions of most black’s solidarity is often disrespectful to the blacks who may think along different ideological lines about them being black (Sylvan, 345). Thus, this collective identity view is illiberal. He is in dire need of presenting nationalism that respects the traditional liberal traditions. Blacks that have different political persuasions could collaborate to end racism and the injustices seen. He identifies that African Americans should feel free to choose how they identify themselves.

He points out that they should also be allowed to choose how they relate and view their relationships with other black African Americans and the larger community of non-African communities. In this context, he sidelines the context of individuals such as Appiah and outlaws the concept about the value of retaining racism. For him, whether an individual views himself or herself as racist or not is not an issue if they are committed to the racial equality plus their social justice. This is true since most persons who are deemed African Americans do not want their own country whether in America or outside its mass. Since their own goal is living in peace and having a productive life, their role should be in making race play a less role in the lives of the African Americans.

The main debatable issue here is whether there is an underlying role of racism in history of black Americans at this period of post-colonial era. An argument is possible that Shelby is arguing that the initial barriers present that prevented most of the African Americans from enjoying their overall freedom has been eliminated (Hayes 134). The present political and even the social climate demands for a change of the previous political strategies in place to eliminate racism. While the conception of a collective identity of individuals being black or not may have faced prior justifications in the past due to the levels of legislation passed, the social and political climates in place now allows for reassessing the current perceived understanding of the ongoing collective identity on black solidarity.

In the past era of post-civil rights, the appeal of collective identity separates the blacks more than it does unite them. However, Shelby is correct in identifying that there are various many ways of individuals identifying themselves as blacks. The concept of individuals pushing for collective identity may result into alienation of those individuals who are committed to liberation of the blacks. These alienated individuals of the black dynasty view collective identity as having, many confining rules, and regulations that individuals are supposed to abide with. He thinks that without trying to bring out the issues of collective identity, it would be easier to form good working relations that are past the ideologies formed by the individuals willing to find collective identity in their relationships.

Individual blacks can still find better means of relating with each other even without having to abide by various set rules and regulations. The idea of black community is also difficult in this situation given that Shelby argues against people identifying with similar behavioral ethics or code of conduct. If individuals were aware that to bring change to their lives, they have to share similar fears and beliefs about them being black, then they would rather not solve the underlying issues of racism and ethnicity that emerge. The reason is that these blacks are diversified individuals with different modes of thinking and different behavioral patterns. So telling them to behave in a certain way so that they can fit in would be difficult for them to conform with. Shelby believes that ending racism is the aspect of all blacks and doing away with racial boundaries is something that all blacks should do.

Motorcycling subculture

It was a culture that was established back after world war two into the current cultures of individuals living in America (Stich 100). The members of this subculture are mostly the African Americans who are bound together by solidarity of being blacks. They are in dire need of fighting the aspect of racism that faces them in the United States. Though the level of racism has declined now comparing to how it was in the past during the formation of the sub-culture in the 1950s, they are involved in various activities that describe their solidarity. These members come together with their bikes to bond together and assist each member in the event of any problems arising. These members of the motorcycle sub culture are associated with engaging in high-risk motorcycle racing. Though this kind of racing is dangerous, members identify with each other through these kinds of racing.

A few non-African Americans are settling down and joining these subcultures and they are even seen attending functions of these individuals. Women are also joining the brotherhood of bikers. After years of feminists’ progress in the larger society, some of the females are playing subordinate roles in the motorcycle subculture. Other women have become full-fledged of the American sub-cultures participating in all the events recorded in the sub-cultures. Though the motorcycle subculture is regarded as an outlaw in America because they are not in the American Motorcycle clubs and do not adhere to the rules set.

The sub-culture has their own laws, which members have to follow for their own good. Some members of this sub culture have engaged in creation of motorcycle clubs, which are viewed, as outlawed. Though most of the individuals in the outlawed motorcycle clubs do not engage in criminal activities, others do peddle drugs and engage in criminal activities. To them, solidarity is important, they come together to fight cases of shunning by various members of the community who view them as criminals. They also come together to help each other in times of needs. Such individuals identify themselves by adorning a motorcycle vest with large specifications of the club, which can be either a specific patch or patches. They engage in collective identity when it comes to finding solutions to the problems facing them.

The organization of this subculture differs according to the typical organization of the members. The members of these sub-cultures are not criminals pa se. they adopt similar codes of doing their activities including charity events. In accordance with the aspect of diversity, such members share similar views and fears. They have to abide by the set rules and regulation of the sub-culture else, they seize becoming members. It is not difficult to spot members of different groups of the sub-culture due to the various forms of clothing that they adorn according to the specifications of the specific group of the subculture.

Various groups of the motorcycle sub-culture including the motorcycle club and the biker gangs relate to the initial group for which they are part by the aspect of all of them being participating in various events of the cycling. All their functions must have some motorcycle activity else, they will not feel fulfilled. Thus, in accordance with the considerations of Shelby, the groups forming the sub culture are organized have their group identity that they identify with. It is important for members to follow the recommended and set laws thus enabling them to be in a better understanding of the requirements of the group.

In some instances, some of the groups in the motorcycle sub culture engage in criminal activities besides their main connection of bike riding. Most of them even maintain a website where they identify themselves through possession of tattoos and patches, they have written their own constitution and trademarks and their clubs have names and logos. Most of these groups also have public campaigns aimed at cleansing their public image. What makes such groups that engage in criminal activities different from the mafia is that they do not use violence and crimes in the pursuit of profits unlike the mafias. Their priorities are reversed and they indicate that the acts of mayhem and also lawlessness is important in living. Such are the members who ruin the name of all other individuals in the motorcycle sub culture.

Due to the lawlessness of these few groups in the subculture of motorcycles, most individuals view all the groups in this subculture as lawless. Moreover, because most of these groups engage in the acts of charity works or other helping activities to their members and also fight for the rights of its members in the larger society, their activities are viewed as lawless and they can sometimes be apprehended for conducting their activists’ activities in public. Like in the case of solidarity that Shelby identifies with, these members come together in various aspects of the society when called for. They live in such unity such that a member cannot be having problems and they fail to come in and help. Moreover, they are supposed to abide by the set rules and code of conduct in all they do despite the current situation facing them. Most individuals point out that such groups are attracted together by the mystique of the images they portray despite the effect such situations have on the members of the public.

A typical group of the motorcycle subculture is often composed of a president, a vice president, treasurer, secretary, a road captain and often an individual who acts as a sergeant at arms. It is common to find such group members adorning similar insignia, organizational structures, and trappings including beards and also leather outfits. Though there are other non-members of such groups who also adorn such outfits and structures, sometimes it becomes difficult for members of the public to tell the difference between the two.

Works Cited

Hayes, Bill. American biker. Birmingham: Flash Productions, 2010.

Shelby, Tommie. We Who Are Dark. Havard: Havard University Press, 2009.

Stich, Sidra. Made in USA . Berkeley: University Of Calfonia, 2007.

Sylvan, Robin. Traces of the spirit. New York: New York University Press, 2009.