due to her knowledge in knitting she could increase this by teaching more people how to knit. Virginia would ensure that more knitters purchased the products due to an increased customer base thus

more income equal to that attained in full time employment instead of seeking employment in one of the factories where they are employed on fulltime basis. This is as a result of her love for the shop. This also creates a problem as she is using a lot of funds to advertise whereas the effects are not clearly visible. She also does not know how to advertise to her target market which consists of professionals as well as retired school teachers.