Events Industry
Contents
TOC o “1-3” h z u HYPERLINK l “_Toc377992014” Part One PAGEREF _Toc377992014 h 1
HYPERLINK l “_Toc377992015” Timeline of Historical Events (Prehistoric to Postmodern Era) PAGEREF _Toc377992015 h 1
HYPERLINK l “_Toc377992016” Ancient and Modern Eras in the UK PAGEREF _Toc377992016 h 2
HYPERLINK l “_Toc377992017” Part Two PAGEREF _Toc377992017 h 4
HYPERLINK l “_Toc377992018” Events Industry in the UK PAGEREF _Toc377992018 h 4
Part OneTimeline of Historical Events (Prehistoric to Postmodern Era)The events industry started to take shape from the prehistoric age where the most primitive forms of human activity took place, following an enabling experience from evolutionary patterns (Goldblatt 2010, p12). As widely held in historical theories, invention as a factor of necessity implies that the origin of most creative ways of making life easy began as supported by realization that man needed them to survive in the changing life experiences. Firstly, the prehistoric era events included the emergence of Homo sapiens sapiens, the man with an enhanced brain activity able to support different high-level primate intelligence chores such as tool making, cultivation of crops, and domestication of animals. In summary, civilization of Europe and Asia contribute the major events that took place with specific account of the UK. Emergence of early industries based on agricultural culture supports the origin of other industries such as metal industry initially targeted at tool making. Demand factors during this era must have been characterized by a food industry such as labor for production (eif 2011, p3).
Secondly, the Ancient era advanced needs included record keeping, governance, education and emergence of cities. Demand and supply factors for such activities included food production and education as required by the emergent civilization. Other related ages in succession include Middle Ages, High Medieval, Renaissance and Age of Exploration characterized by political and religious events earlier precipitated in the Ancient Ages. The Modern Era with a cluster of related eras such as Puritan Era, Enlightenment Era, Romantic Era, Petroleum era and High Modern Era characterized a series of events based on innovation, mass industrial production and mass agricultural production. The Postmodern Era beginning in the mid-1900s characterize the information age based on high innovation and intelligent operations in production, education, management and governance, variously referred to as the scientific revolution (Ackermann et al. 2008, pxxx).
Ancient and Modern Eras in the UKAncient Era in the UK can date back from the time of invasion of England by the Roman Empire led by Julius Caesar, first capturing England in 55 AD. Apparently, a clear kingdom organization appeared only in around 400 A.D., around the time when the Roman Empire ended. Historical data on history of England and Scotland as separate dynastic streams dates back to the early 5th century, until unification into the Great Britain at around 1603 when King Jacob I took over the kingdom. Several kingdoms on the English land included Brittany, Saxons, Sussex, Wessex, Mercia and Essex (Fomenko and Nosovskij, 2002). Ancient UK witnessed struggles for control of power among the kingdoms of Scotland and England followed by settlement of foreigners in the UK contributed to dramatic cultural exchange. Traditional events related to the highly centralized government with a largely agricultural economy as the main development driver. The political and cultural environment in the UK influenced demand and supply conditions for this era as the stability of the political organization took shape to allow ownership of land and production factors. Modern Era in the UK was a production phase after the civilization managed to cultivate conditions necessary for an economy separated from political intrigues (Oppenheimer, 2006). A growing private sector driven by availability of capital and innovation facilitated the development attributes of the era to take shape.
Factors such as those driven by the agrarian revolution for instance made land an important asset for production of food, with other variables of agricultural economy emerging. For instance, the prevailing food production boom led to increases in population in the country as was the case elsewhere in Europe, causing demand for services such as healthcare and housing emerging industries (Ackermann et al. 2008, pxxix). In terms of the need to increase productivity against the limited resources available to the commercial industries, industrial interventions had to chip in their contribution eventually leading to the industrial revolution. Education systems to support the opportunities emerging in the industrial sector had also to come into the aid of the industry in order to provide insights into how managing the limitations would enable exponential productivity. Scientific contributions supporting the industrial sector ensued in the rush to ensure maximum production using least possible input (Oppenheimer, 2006, p72). According to findings for management of personnel taking part in production, impressive contributions such as the scientific approach illustrate the extent that the revolution went to ensure that all interventions had been exhausted before giving up. The enlightenment era emerging during the events of the overall episode of the middle era in England produced great minds such as Isaac Newton with impressive findings in scientific principles.
Part TwoEvents Industry in the UKThe event industry represents a business realm where the commercialization of opportunities that celebration and commemoration of historical events in the country form a basis of enhancement and earning revenue. Recreation and protection of the rich events of the past enables the business world in the UK and around the world to rejuvenate the civilization of the peoples and their visitors, thereby reliving the past in a highly aesthetic service sector. Supported by an existing and closely related hospitality industry with professionalized service, events industry presents the business world with an opportunity to tap from an expanded market with enhanced package of services range (Eade 2010, p40). Culture and ancient traditions that act as remnants of previous events in human civilization play an important role in the UK and other nations around the world today, for historical aesthetics, cultural heritage and most importantly for business.
Some of the factors that define the UK’s events industry include the identification of uniquely positioned attractions that augur well with a market likely to draw sufficient benefits to the industry. Investment in events industry follows ordinary business models that target returns, which implies that the service demand and supply factors are dependent on popularity of a package identified and presented to the masses. The City of London has the Lord Mayor’s Show for instance, which possesses a rich tradition dating back to over eight centuries ago, reminding the Londoners of the origin of the elective Mayor’s position in the City and involves a massive motorcade procession through the city (Allen et al. 2006, p4). Apparently, the events that bear unique British appeal by way of striking the right interest from the locals as well as people from other nationalities create revenue predictions that appeal to organizers and investors. Secondly, the supply and demand variables that define the events industry capture the timing of the particular package, where timing detail must coincide with leisure time for the market in order to avoid clashing with employment duties. For instance, sports as important event package in the UK take place over the weekend, in the summer holidays or at night in order to have minimal disruption to potential customers.
Economic times determine the demand and supply experiences that events packages presented to customers make from the market. Despite the cultural and entertainment importance that can be attached to these services, the luxury tag associated with their overall classification in an individual’s needs profile affects the willingness outcomes when disposable income becomes a factor to consider. Market participation in luxury services depends on the available amount of income that can easily be disposed without affecting meeting of other basic needs, which is not the case for basic needs. Within the current conceptualization of UK and indeed European economy, a significant portion of the market is likely to be locked out of the events due to relatively low disposable income as an outcome of the Eurozone crisis (Allen et al. 2006, p54). Alternatively, modern and future populations will increasingly find it difficult to find extra time to attend events such as festivals and sports, if the economic times push them to work for longer sessions.
Another factor for demand and supply of the event industry is the role of technology and rapidly changing cultural life that is quite different from the conventional version. As an illustration, attendance in theatres and live performances face a shift in audience type, where technological transmissions nowadays enable people following events at the comfort of their homes. Whereas this may increase following across populations that would otherwise not attend, the aesthetic value of the presentation may be lost and eventually change the original version of the event. Rapidly changing culture and technology will therefore continue to change the events industry in the UK leading to change of the event itself. Perhaps several events died or sustained complete change from such trends (people1st 2010).
From these factors on demand and supply for the events industry in the UK, the most dominant force with future implications is perhaps the arrival of the information age, which has transformed virtually every form of sociocultural memory of societies. Enhancement of accuracy with which historical data is presented will continue to influence events industry positively (eif. 2011). However, this will only happen if the resilience of the event overcomes changes that have potential damage to its existence.
In conclusion, the historical account of civilizations presents the business world with options of marketable packages that interest a huge following in the entertainment and culture markets. Existence of a hospitality industry enables a better presentation of events industry services to a broader market. The UK has a number events that command a significant following locally and internationally, making it a leader in this business. However, success of the industry depends on a number of factors that cut across manageable levels and others beyond immediate control. For instance, isolation of a popular event for its marketing does not fall in the same level of manageability as a rapidly changing sociocultural setting (people1st 2010, p78).
References
Ackermann, M. E., Schroeder, M. J., Terry, J. J., Upshur, J. L. & Whitters, M. F. (2008) Encyclopedia of world history: The ancient world prehistoric to 600 C.E. New York, NY: Facts on File.
Allen, J., Bowdin, G. A., Harris, R., O’Toole, W., & McDonnell, I. (2006) Events management. Oxford, UK: Butterworth-Heinemann.
Eade, L. (2010) Highlighting professionalism in the events industry. [Online] Available from <http://www.people1st.co.uk/webfiles/En%20Passant%20Articles/2010/April/Highlighting_Professionalism_In_The_Events_Industry.pdf> [Accessed 20 October, 2012].
eif. (2011) Opportunities for growth in the UK events industry: Roles and responsibilities. [Online] Available from <http://www.businesstourismpartnership.com/pubs/Opportunities%20for%20Growth%20in%20the%20UK%20Events%20Industry.pdf> [20 October, 2012].
Fomenko, A. T. & Nosovskij, G. V. (2002) New hypothetical chronology and concept of the English history: British Empire as a direct successor of Byzantine-Roman Empire. Investigation of English History, (2002)
Oppenheimer, S. (2006) The origins of the British. London, UK: Constable.
people1st (2010) Labour market review of the events industry. [Online] Available from <http://www.businesstourismpartnership.com/pubs/Labour%20Market%20Review%20of%20the%20events%20Industry%20January%202010.pdf> [Accessed 20 October, 2012]
Goldblatt, J. (2010) Special events: A new generation and the next frontier, (6th edn). John Wiley & Sons
