Five Guys is a fast food restaurant chain selling burgers, hot dogs and French fries located in Unites States. Five Guys have very different philosophy compared to its peers. The company is more quality focused and believes in word of mouth publicity. Company philosophy is to be simple and quality focused and believes that if the product is good customers will automatically be generated. Thus unlike its peer it adopted no marketing and publicity stinks and believes in word of mouth publicity. The layout of the stores is also very simple and no fancy decoration or environment. The idea was to focus on cleanliness and neatness and they focused on it. They uses best ingredient and made no compromise their thus serving their customer with best possible product and sticking to their virtues. Their service was much superior compared to any other food joint and in order to motivate in performing so they paid their staffs much more than the industry pay. They also provided medical and insurance facility to the employees further motivating them towards the work and increasing their loyalty. Thus compared to its peer’s company philosophy was to stick to basics and concentrate on service, cleanliness, quality product rather than fancy layout and conducting other marketing activity. For them customers are their marketing channels and their focuses was to satisfy them.
