MARKETING MIX
STUDENT NAME
AFFILIATION
PROFFESOR
SUBMISSION
Product
Samsung galaxy has been in the market for a couple of years, it has been a core series in its production of mobile phone devices. Samsung Galaxy 8 s an extraordinary device which will provide an extra iris scan which can be implemented on mobile baking apps. This will subdue the Samsung note 7 with an exemption of not only mobile phone scan but most mobile banking apps. Despite the announcement of Apple 8 in September, the android platform for galaxy 8makes it an exceptional device (Khan, 2007).
According to Samsung more products with unique features will be constant on the market at a relatively cheap price. Easy to use devices that last for long is important to maintain clientele. Most clients require a device that is secure to protect their personal information. Samsung has a permanently installed software that automatically detect a new sim card. This applies only to I Phone but with Samsung there are three numbers that can be notified in case of theft. The product will come in a variety of colours suitable for every client willing to have a high tech device.
Price
Amount of money that customer pay to obtain goods and includes, selling price, time payments and deductions. Imagine a product that has limited access to various important systems. The only possible penetration plan is ensuring price is strategically negotiated. Reducing the production cost Galaxy 8 has outdone most phones (Noel, 2009).Due to its exceptional pricing department it has been able to cut cost but still maintains the quality of the product. Most products of Samsung are regarded as counterfeit due to public misinformation of china. The introduction of tablet to computer implementation has been made much cheaper and easier and this has facilitated its cost strategy implementation.
Place
This is where a company sells its product and services and how it gets them to the customer. The distribution channel has an effect on profitability, firms have to have a logistics and supply chain that is effective and efficient. Lack of attention to the distribution channel will be disastrous in the market as distribution is important in having a competitive advantage. This activity involves, goods distribution channels, supply locations, inventory and transportation. Samsung S8 has footprint across major states in the United States of America and they can be used for effective distribution of their products. Distribution has a great effect on firm’s profitability and supply chains and logistics decisions are considered as very important in a firms cost decision process.
Samsung S 8 will concentrate on the untapped market with its new innovations. This will be done with distribution in airports which has various access to many international passengers. It has developed a distribution system across the world that is linked and provides efficient market to suffice its supply. In most nations or states Samsung offers after sale services at it customer care enters which are placed all over the world.
In the USA alone it has centres in 32 states. Its franchising scheme has enabled it to penetrate markets in developing countries which is a major boost (Khan, 2007). Social media has become a major deal in sales of various products. Samsung S8 will venture in a campaign that will sensitize clients on the technological advancements of its product. Intensive distribution will be done on social media platforms to boost its sales and create awareness of the product.
Promotion
All activities available to inform consumers about product. They include sales, advertising, sales promotion, direct marketing and personal selling. There are other P’s that fall under the Customer Lifecycle Cycle they include, people, process and physical evidence. Advertising influences consumer’s attitudes, knowledge and image concerning brands. It is relevant to promote a product that exposes a consumer, and captures their attention .Selection of the best media to use will be critical in reaching the target audience. All companies have referred their marketing to online social media sites as more consumers are logged in the internet around 90% time.
Consumers are usually subject to buying behaviours such as impulse buying, routine response and extensive and limited decision making this would be a relevant platform to advertise. Promotions require a huge budget and thus it is a marketing expense and should be considered while deciding the costing of the product. It is advisable to select an appropriate distribution channel, with high quality products, desired and priced appropriately need to reach the consumers
Promotional analysis on sum sang galaxy s8 is essential to the mobile industry since competition will help to define sum sang galaxy s8 market position and get benchmarks as well as determine the revenue and profitability prospects .Samsung has decided to improve its sales in regards to Note 7 and decided to venture on social media. The platforms offer various means of advertisement. Through TV and billboard acts it will reach a wide range of individuals across every state. Due to its impeccable storage facilities there will be a constant supply of products.
Referencing
Noel, (2009) Basics marketing 01: Consumer behaviour volume 1 of basics marketing. (Vol. 1, pp. 56-126) Switzerland: AVA Publishing.
Khan, M, (2007) Consumer behaviour (pp. 1-15) London: New Age International
S. Ramesh Kumar, S. R. (2009). Consumer behaviour and branding: Concepts, readings and cases-the Indian context. (p. 75). New Delhi: Pearson Education India.
