Movies and creativity
What is the relationship between the business of movies and creativity?
This period poses a challenge to whether a movie is a form of business or an art. This leaves the audiences with no answers since the bosses in the Hollywood find it a business while actors find it an art since they use their skills and talents. “We give the public what it wants.” The Hollywood movie industry succeeds due to various reasons such as the working towards impressing the people. This gives them the ability to have more customers since they produce what is relevant to the customers (Wood, 4). This makes Hollywood a success compared to other production industries such as the Asia or the European industry. Despite the high movie productions by Asia, they do not manage to sale more copies than Hollywood due to the sticking to a certain culture compared to Hollywood entertainment that mingles through various cultures in order to capture more customers.
Currently, Movies have a very high sense of creativity in that the people sitting at the cinemas to watch movies follow every part of the movie and keep liking every minute of the show cast. Brunet, (7) contemplates that the formation of a movie entails very high skills and creativity since it entails a long duration, sophisticated equipments and a strong story to capture the attention. In order to create a fascinating movie the script undergoes various adjustments from the editors, directors and producers. This people are the backbone in the movie formation industry and they all have distinct roles to play. The creation of a movie undergoes every department and every department has different roles to play in order to make the movie successful. Andrews, (9) agrees that the approval of the story paves way for the editors and producers to step in order to make a movie. Movies capture the attention of the viewer to the extent that the person loses right mind and start following the movie. For instance, the viewer will start to experience similar feelings with the mood of the movie. The viewer would either laugh or frown depending on the mood of the film. This explains the how the creativity and the flowing story in a movie capture the attention of the audience. In addition, the aspect of movies and other communication medium taking advantage of the audience by not only entertaining the audience but to play other hidden roles such as the keeping the audience in doubt since they never understand the fantasies behind the movie creation.
Hollywood entertainment is growing at a fast rate since it produces movies towards the achievement of the entertainment purpose, the movies high visible due to the high quality and their movies do not have a destination but work towards all the cultures across the world (Sidel & Morgan, 6). Hollywood poses as a threat to the entire world especially the rival nations that venture into the movie production. This is because the company produces classic movies and the amount of finance investment in their company is very high ranging about $34 million. This is a single movie investment therefore; this gives the company the reason not to produce a movie that will probably challenge the people. The rival companies in Europe and other parts such as Asia produce the highest number of movies than Hollywood in a single year but still Hollywood beats them in the sales and top earning company. The development of the star system entails the enhancement of the concentration on the image rather than the entire background in the script. This means that the Hollywood take their time and try to produce high quality images in order for them to produce catchy images. The star system in the Hollywood theaters comprises that creation, exploiting and promoting movie stars in the casts before presenting them with bigger roles. A movie comprises of three eyes that include the eyes of the director and the cinematographer, the eyes of the protagonists and the audiences (Sidel & Morgan, 4). The different eyes have different roles in that the capture the audience through the second eye that shows the feelings of a character before the main action. The technological, social and economical changes in Hollywood led to a change in the quality and the investment in the movies.
The Hollywood cinemas produce movies across the borders other than all the other companies in the different countries. Hollywood earns more from the foreign market forcing the movie industry to assimilate the culture often in order to meet the customers’ requests. This has kept the business going even in the third world countries such as the African countries. Hollywood entertainment takes advantage of the incapability or the poverty of the third world nations to make them own movies by invading their markets and leaving them no choice but to purchase the movies. The continuous growing of Hollywood has led to the development of creativity in the sense that the more the movie catches the attention of the viewers the more the earnings. This means that the company serves the people in order to capture and receive their attention. The senior executives and the early time inventors of Hollywood think themselves as owners and manipulators of the million audiences in theaters watching their works (Andrews, 8). The executives think they heighten about the control of the entertainment industry including the producers and the actors. The executives think that other people do not play their roles as the audience forgetting that the people are responsible for making them the executives.
According to Brunet, (3) the introduction of the modes such as the 3D and the HD in the movie field has led to changes in the movie making. This has led to the changes in the acting modes therefore Hollywood has ventured in the business leading to the production of more movies that would capture the audiences. The modes increase the clarity and the production of large images that would make the viewer part of the movie. The larger the image the more the movie becomes interesting since the images or would become more realistic since the person would view the actor in the movie as real due to the high image formations and the size that can equate in the real life. The introduction of the new modes in the movie world change the perception that movies only entertain the people and has taken the movie industry to another higher level and this satisfies the purpose of the movies in that they want the audience to become part of the movie other than just viewers.
Hollywood poses a business challenge in the contrary since it has to collect capital in order to fund and maintain the entertainment industry. Wood, (3) states that Hollywood is the highest entertainment production industry that invests more in movies compared to the other industries such as the European industry that the highest movies investment pulls up to $11 million compared to $34 million in the Hollywood. This has made the movie industry a high revenue earner in the USA since the company sales the movies across the world especially the third world countries that do not have the production facilities. This enhances the release of movies that stern the audience due to the high definition images, use expensive casts in the movie in order to make sure the movie will earn the money back into the production. Hollywood loans from the Bank of America making it a business investment since the top bank managers would benefit from the loans therefore the deal need to support their bank management in order for them to give Hollywood the loan. “Bank executives have an important voice in what king of entertainment would become popular.” This means that the bank executives tend to have shares in the various entertainment productions.
What are the tensions between the two and (how) does this tension enable Hollywood to function as a cultural system?
In the movie industry, there exist diverse situations that contribute to tension between the movie business and the level of creativity expected from the filmmakers and actors. One of the tensions that exist between business of movies and creativity is whether the level of creativity in the movie will attract enough customers in the marketplaces to purchase the movies. Just like any other given business, the movie business operates on the profitable returns obtained from the selling of the movies. Without receiving the expected returns, it implies that the production of the movies will decline or even end up collapsing.
To avoid such incidents from occurring, it is essential that the people related with movie acting such as filmmakers and the actors employ the highest form of creativity in an effort to achieve the best movies. In producing the best movie in the movie marketplaces, most customers will definitely demand more of the product (Andrews, 4). In this case, the profitable returns yielded from the returns will boost the continuity of the movies industry. For this reason, the tension, which is whether the creativity in the film will fully satisfy the demand in the business industry, is a chief concern of the people involved in the movie business.
An additional tension that affects the movie business and the creativity in the movie industry is the fact that the current consumers in the marketplaces incrementally desire for motives with highest level of innovation. The current advancement in technology has made it possible for the consumers (viewers) from diverse parts of the world easily to have access to diverse movies. The exposure that the customers receive from the watching of diverse movies also contributes to the establishment of tension between the movie business and the creativity. In the current world, before the consumers decide on purchasing a given movie, their preferences and desires expectation related to the movie need to be attained. The current customers unlike the traditional movie lovers have the expectation of the movies they would love to watch. Before purchasing or going into any cinema to watch any movie, the customers (viewers) have to inquire whether the movie satisfies their desires fully. Regardless of the actors and the amount of capital invested in the production of the movie, without the aspect of creativity, the consumers are not willing to purchase the movies (Brunet, 5).
The tension created between the movie business and the level of creativity has enabled the Hollywood actors and produces to function as a cultural system in diverse ways. The level of interaction between the producers, directors and actors in Hollywood has increased to ensure that the products (movies) offered to the customers are satisfactory. The Hollywood directors and producers also interact and share new means to achieve the level of creativity enough to satisfy the customers. The actors and directors also work together as a community to promote the upcoming talent especially in the young actors. Most directors have resolved into working with younger actors because of the increasing creativity in the upcoming artists. However, other actors and directors balance the tension in diverse ways. Some will seek to balance the tension through shifting other more or less innovative products in the movie business (Wood, 4). For this reason, some actor’s directors will prefer producing animation and cartoon instead of the action movies that are highly demanding when it comes to levels of creativity. Others have decided to produce movies based on real life events hence evading the tension between the movie business and creativity.
Work cited
Robin Sidel and, Kate K. “J.P. Morgan Growth, Take 1; Hollywood Business Looms Large in Plans; Advising Pension Funds.” Wall Street JournalMar 13 2007. ProQuest. Web. 13 Nov. 2013 .
Wood, Daniel B. “Can Creativity Survive Hollywood’s Money Quest?” The Christian Science Monitor (pre-1997 Fulltext): 1. Mar 27 1995. ProQuest. Web. 13 Nov. 2013 .
Andrews, Suzanna. “The Hollywood Deal Game.” Institutional Investor 25.13 (1991): 69. ProQuest. Web. 13 Nov. 2013.
Brunet, Johanne. “The Social Production of Creative Products in the Television and Film Industry.” International Journal of Arts Management 6.2 (2004): 4-10. ProQuest. Web. 13 Nov. 2013.
Sidel & Morgan
