over 1.9 billion servings across approximately 200 countries are sold. The most intriguing fact about the company is that it has kept its secret ingredient and formula a secret from its competitors for so many years. Its supply chain is also unknown and mysterious to many. This wide customer base poses a challenge to the logistics of the company. However

the company has managed to tackle this challenge by adopting models and strategies that allow the smooth flow of products in different supply chain levels. It has abandoned its traditional techniques and adopted new and advanced technologies to facilitate the supply of its products. It has also partnered with over two hundred and twenty-five bottling companies and millions of distributors worldwide.