QUESTION 3
Consumers and the marketers are linked up together through the different marketing functions that are used to identify the marketing opportunities and the problems facing an organization. The Flamingo Scooters should use a specific marketing research design to collect the information required to address its problem and also identify the method of data collection and how to implement and manage the data collection process. The management should be able to analyze the findings and communicate their implication to the organization. Different research types can be used to identify the research problem in Flamingo Scooter organization and majorly the best-suggested method is an exploratory method whereby an interview is done to the employers who can present more insights to identify the problem.
Exploratory research type is a secondary type of data collection where the researcher deals with a new issue that has affected the organization. The research type aims at formulating different clear questions that can give clarifications to future research. Different exploratory research types can be conducted, but for our case study, the Flamingo Scooter should study their problem to get the insights. The researchers can gather their information through different online researches and several literature types of research. A lot of information is found readily available on the internet, and through online research, one can gather information in a quick and faster way. The information presented has got authenticity, and it is always genuine. Literature research is the best way that is used for discovering any data. Most of the information is available in the libraries and commercial databases.
Different primary data collection methods can be used to gather information in the Flamingo Scooter organization to identify the research problem. Conducting interview would be one of the best primary sources where one can get a lot of information from the public sources or through different individuals who give in-depth information on the subject of the matter. Through telephones and personal approach, one can gather all the needed information through open-ended questions. Several surveys are used to collect information from a group of people, and it is one of the most quantitative methods used. A survey can be conducted through the online survey apps, which is easy to access the information in the exact time required. To achieve higher responses, the Flamingo Scooter organization has to offer a short length survey to get the highest rates of responses.
