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The food industry has been revolutionized in the past few years, and as time goes by, more and more changes occur in the food industry. One of the radical changes that have transformed the food industry is the introduction of the fast food industries to which have made tremendous changes in the food market. The fast food industries have made it possible for people to enjoy fast foods as they travel or even when checking in. Among the foods that the fast food industries deal with include coffee, hamburger, chicken fingers, pizza as well as the French fries. The fast-food restaurants are therefore a representation of the more significant segment of the food industry. McDonalds and Starbucks are among the most prominent companies that are based on the food industry and primarily deals with fast foods. Both of the two companies deal with coffee as the main product but serves it along with other snacks (Tier, 2017). The two fast-food companies are similar but at the same time vary in different aspects that include the organization culture as well as their products and services.
Starbucks and McDonalds are similar in several ways. The two companies are in the food industry and have invested in the fast foods chain. The two fast-food companies are similar in some of the products and services to which they offer to their customers, and some of these products include beverages such as tea and coffee, with coffee being the most extensive product in offer. Apart from the beverages, the two companies offer similar types of foods such as the sandwiches and therefore the two fast-food companies are indifferent from one another. In another similarity, the two companies use similar ‘single-use cups’ to which they use to serve their customers with such that one doesn’t have to return the cup after being served with coffee (Colton et al. 2018). The two companies are also ‘concerned with environmental conservation’, and in the bid to do so, they do recycle their products reusing them for other better purposes and therefore minimizing environmental pollution.
However, despite the similarities between the two fast-food companies, there exist differences that separate them and make them unique. Some of the differences that can be witnessed from their products is that Starbucks has coffee as their primary product while the McDonald Company focusses mainly with hamburger and chicken sandwiches. The two also vary in terms of the organizational culture. McDonald is known for a corporate culture that prioritizes on the needs of its employees as well as their development (Kane et al. 2015). ‘The company’s core values and the standards of the business conduct emphasize the need to support people’. The organization culture of McDonald is understandable considering that the company is a service-oriented business. On the other hand, the organization culture of Starbucks is that of ‘recycling’ (Nan & Li, 2017). The company is committed to the conservation of the environment through the reduction in the amount of waste produced making the company unique and different from the others.
Starbucks and McDonald have been among the largest fast-food companies owing billions of money in their investments in the food industry. The two companies have a lot of similarities such as their concern to environmental concerns while at the same time vary in the organization culture as well as their priority product. The two companies despite being different have excelled in the food market and have taken a great share of the market. Having built their image have left the other minor companies struggling to make out in the tight market due to competition and therefore strive in marketing their products.
Reference
Colton, K., Harmer, C., Isom, B., & Shughart II, W. F. (2018). PLASTIC POLLUTION.
Kane, G. C., Palmer, D., Phillips, A. N., & Kiron, D. (2015). Is your business ready for a digital future?. MIT Sloan management review, 56(4), 37.
Nan, Y., & Li, X. (2017). Analysis of the Importance of Enterprise Culture on Consumer Behavior——-An Example of Starbucks.
Tier, M. (2017). How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald’s BEFORE Its Shares Explode. St. Martin’s Press.
