The Impact of Food Service Qualities on Customer Satisfaction in an Urban Setting: A case study of “x.”
Student’s Name
Institution Affiliation
The Impact of Food Service Attributes on Customer Satisfaction in an Urban Setting: A Case Study of “x.”
Research Question
Does the quality of food and beverage offered at urban restaurants have a significant and positive effect on customer satisfaction?
Sample
The targets for this research include all urban dwellers who frequently order and eat food at urban restaurants. Due to this, there is no limitation on the gender or the age group involved in the study. However, at least 200 reliable and willing participants are expected to participate in the study. The participants are expected to respond to the questionnaires issued.
Questions for Survey
How often do you visit a restaurant?
Daily
Weekly
Monthly
Not sure
Do you have a specific restaurant that you visit? Yes/No.
Are you satisfied with your restaurant’s menu? Yes/No.
Anything missing in the menu that you would like added?
How would you rate the food being offered at your specific restaurant? Rate by 1(poor) to 5 (great).
Were you satisfied with the drinks offered? Yes/No and explain.
If you have a dietary restriction, were you accommodated well today? Yes / No, and give a reason.
How would you rate the restaurant’s wait staff? 1(poor) to 5 (great).
What is the best part of your restaurant’s visit? Explain.
What is the worst part of your restaurant’s visit? Explain.Variables
Question One
The dependent variable is “how often,” while the independent variable is the “restaurant.” “How often” refers to how frequent one visits the restaurant, for instance, an individual can be visiting the restaurant daily or once a week. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Two
The dependent variable is “preference” while the independent variable is the “restaurant.” “Preference” refers to the liking of something, and it is an aspect that influences specificity. If someone likes a given restaurant, he or she will go to that restaurant frequently. However, if he or she does not like a given restaurant, he or she would be interchanging eatery joints until he or she finds the restaurant would fit his or her liking. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Three
The dependent variable is “satisfaction,” while the independent variable is the restaurant. “satisfaction” refers to meeting a customer’s expectations or demands. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Four
The dependent variable is the “menu,” while the independent variable is the “restaurant.” This is because menus are found in a restaurant or any eatery joint. A “menu” refers to the meals and beverages being offered in a restaurant. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Five
The dependent variable is “food rating,” while the independent variable is the “restaurant.” Food rating refers to ranking the food and beverages being offered in a restaurant based on the comparative assessment of food and beverage quality, for instance, poor to great. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Six
The dependent variable is “drinks satisfaction,” while the independent variable is the “restaurant.” “drinks satisfaction” refers to the restaurant’s act of meeting the customer’s expectations far as the provision of drinks or beverages is concerned. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Seven
The dependent variable is “great accommodation,” while the independent variable is the “restaurant.” “Great accommodation” refers to the special or great treatment that a customer is afforded while consuming beverages and drinks at the restaurant. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Eight
The dependent variable is the “wait staff rating,” while the independent variable is the restaurant. First of all, the wait staff refers to the individual at the restaurant who are responsible for providing food and services to the customers. Therefore, their rating refers to how customers manage to rank their services. As a result, the ranking would be under the scale of poor services to great services being offered by the wait staff at the restaurant to customers. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Nine
The dependent variable is the “best part” while the independent variable the restaurant. “Best part” refers to what the customer likes the most about a given restaurant or the food and services offered by the wait staff and the restaurant at large. On the other hand, a “restaurant” can be defined as an eatery joint or premises that serve food and beverages to customers. In most cases, the food and beverages are consumed while at the joint; however, at times, there might be take away orders.
Question Ten
The dependent variable is the “worst part,” while the independent variable is the “restaurant.” The “worst part” refers to the bad experiences that a customer faces while consuming various food and services being offered from a given restaurant. On the other hand, a “restaurant” can be defined as an eatery joint or a premise that serves food and beverages to customers. In most cases, the food and drinks are consumed while at the joint; however, at times, there might be take away orders.
It should be noted that the ethical considerations involved in the research include privacy(confidentiality) and consent (willingness of a respondent or participant to participate in the research). Also, participants are expected to provide answers to the best of their knowledge for the data obtained from the research to be reliable and validated.
