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Chill Out

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TABLE OF CONTENTSContents

TOC o “1-3” h z u TABLE OF CONTENTS PAGEREF _Toc104405435 h 2Executive Summary PAGEREF _Toc104405436 h 3I. THE INDUSTRY PAGEREF _Toc104405437 h 3II. THE COMPANY, CONCEPT AND PRODUCT(S) OR SERVICE(S) PAGEREF _Toc104405438 h 4A.Vision PAGEREF _Toc104405439 h 4B.Mission PAGEREF _Toc104405440 h 4C.Company Product and Services PAGEREF _Toc104405441 h 5III. MARKET ANALYSIS PAGEREF _Toc104405442 h 5A.Market Segmentation and Target Market PAGEREF _Toc104405443 h 5B.Competitor Analysis PAGEREF _Toc104405444 h 6C.SWOT Analysis PAGEREF _Toc104405445 h 6D.Survey One Results PAGEREF _Toc104405446 h 7E.Survey Two PAGEREF _Toc104405447 h 9IV. THE ECONOMICS OF THE BUSINESS PAGEREF _Toc104405448 h 16A.Cash Flow PAGEREF _Toc104405449 h 16V. THE MARKETING PLAN PAGEREF _Toc104405450 h 16VI. MANAGEMENT TEAM PAGEREF _Toc104405451 h 17VII Conclusion PAGEREF _Toc104405452 h 18

Executive SummaryChill Out is an online application which aims to book vacations, trucks and activities to nature and compounds, Chill Out is described as in industry lingo and emphasis on offering a wonderful experience for today’s youthful, contemporary Adults, Chill Out is the perfect one-stop service to spend vacation in the farm and compounds. With an emphasis on groups of fifteen and twenty, persons aged twenty five and forty, Chill Out offers high-end vacations for them.

The application depends heavily on third parties such as banks to receive payments, and depends on software engineering to always keep the application up-to-date.

The mission is to become the number one provider for nature vacation group activities in Kuwait. Such business activity was not implemented previously in Kuwait. Chill Out’s core product is a unique Experience in major Kuwait farms and compounds which it will present to its consumers. Accommodation, transportation, entertainment, and activities all form part of the Experience. Tours created by Chill Out will concentrate on certain events taking place in compounds and farms resulting in a unique experience. Customer service and professionalism are two of the most significant considerations in deciding which providers to engage with. In order to retain the reputation of Chill Out, each application is rigorously verified. This research will utilize the vacation cycle to showcase Chill Out’s service and product offerings to its customers.

I. THE INDUSTRYAs Internet and smartphone penetration rates rise, adults are increasingly turning to these mediums for information, ideas, and purchases. The website is vital in order to aid these customers and it is the foundation of our business model, enabling customers with similar interests to connect and share their unique travel experiences.

Many companies in the field of providing vacations has altered its business strategy to closely resemble aspects of the holiday cycle in order to set itself apart from well-established competitors.

In this structure, there are five steps: inspiration, research, booking, and the actual event. The new technique, on the other hand, is more comprehensive and focused on making money while on vacation at every step of the route.

II. THE COMPANY, CONCEPT AND PRODUCT(S) OR SERVICE(S)For today’s youthful, contemporary consumers looking for an unforgettable experience, Chill Out is the perfect one-stop service. Chill Out is an online premium tour provider. Chill Out specializes in organizing vacations of fifteen to twenty persons between the ages of twenty five and forty four.

Adults are increasingly turning to the Internet and mobile devices for information, ideas, and purchases as Internet and mobile penetration rates climb. In order to help these clients, Chill Out’s website is essential. Chill Out’s website serves as the cornerstone of our business concept, allowing like-minded consumers to enjoy and share extraordinary experiences.

With the resources and capacity to negotiate lower costs needed by the group-buying approach, established concepts like Chill Out have an advantage over start-ups. In order to distinguish itself from well-established rivals Chill Out has modified its business model to closely mimic elements of the vacation cycle.

In this framework, there are five steps: inspiration, research, booking, and the actual event itself. For another way of putting it, the new Chill Out method is more complete and focuses on earning income via an overall better vacation experience at each stage of the process.

One of Chill Out’s main aims during the inspiration phase is to dominate SEO. Search engine optimization is the go-to research tool for vacationers. When it comes to planning a vacation, Chill Out has a unique edge over other brokers.

When it comes to connecting people throughout the world via Chill Out, our goal is to become the world’s top application of such possibilities. Chill Out is hoping to establish a long-term strategic business strategy focused on exploiting technology’s potential.

VisionSuccess will be measured by our ability to attract, retain, connect, and inspire a diverse group of people who share our enthusiasm for vacations.

MissionA lot of companies try to market themselves as green conscious, while doing the same thing they’ve always done, but in a more positive light.

Chill’s Out mission is to deliver on its promise of eco-friendly and sustainable experiences. We will not compromise our responsibilities as entertainment stewards in our quest for financial success. Our clients will help us achieve our mutual goal of success as a consequence of our decision. As part of our dedication to entertainment preservation and restoration, our visitors will be the ones to carry out this vital job on all of our vacations.

Company Product and ServicesChill Out’s primary service is a one-of-a-kind natural experience in Kuwait for its clients. The experience includes everything from lodging, transportation, entertainment, and nature activities. Chill Out’s tours will concentrate on certain events that the housing and other activities may support, culminating in a one-of-a-kind vacation. In order to accomplish the journey, Chill Out will have to work with a variety of different providers. When selecting providers to engage with, excellent customer service and professionalism are two of the most critical considerations. To keep the reputation of Chill Out intact, each provider is properly screened.

Inspirational Phase: It is easy to find Chill Out via an internet search, and the adventure starts immediately. To entice customers to try Chill Out, we’ve created a premium, one-of-a-kind experience. To capture the most authentic and thrilling journey experiences possible, high-definition movies and motivating music will be utilized.

Research Phase: Chill Out can provide information and data to individuals in need. To ensure that you don’t miss out on anything, we’ll keep you updated on the latest weather forecasts and currency rates.

Booking: Chill Out will lay out all of the costs for the vacation in clear English for the customer’s convenience. Consumers may use the website to confirm their vacation in a secure, swift, and reliable online shopping cart.

Experience: Starting with an online visit, consumers may express their opinions before embarking on the vacation, throughout the tour, and even after they’ve returned home.

III. MARKET ANALYSIS

Market Segmentation and Target MarketChill Out’s potential clients are categorized in this area. For this study, we began by mapping the cities in Kuwait with the greatest overnight consumers based on prior data. Chill Out’s target demographic for customer falls within an age range between eighteen and forty four years old. We were able to estimate the number of customers in this category by using fixed broadband pricing as an additional criterion. It was also used to estimate how many individuals are likely to book vacations online using mobile devices based on dual access subscriptions. For the first three years, Chill Out intends to focus its efforts only on the market. The criteria to segment the market are based on several factors:

Age Range: Unique experiences are at the heart of Chill Out’s mission to connect people. Dual Access Subscriber and Mobile Only Segments: In order to contact Chill Out’s target market online, the firm need Internet connectivity. There are now two more classifications to help distinguish the next generation of mobile Internet users. Mobile and fixed broadband subscribers are the only ones eligible.

Price Sensitive: These are the people Chill Out intends to target since they have the least concern about cost and the most money to spend on the kinds of experiences the company hopes to provide.

Competitor AnalysisAt the moment, there isn’t a lot of competition in this field.

Shalihna: Internet-based merchants are included in this group of businesses. In order to provide visitors with tailor-made holiday packages, it has a network of cutting-edge companies, each with a staff of experienced consultants. Shalihna is a well known platform which offers similar services in which customers may book vacation packages from which are represented by a global network of offices and agents.

Shaleh Weekend: This firm may help consumers save money on a holiday. Those who are members of Shaleh Weekend are required to take advantage of their deals and offers regardless of whether or not they are members of this company. These sites do thorough research before suggesting venues to their consumers in order to ensure the quality of their products. Rivalry has never been a problem in this field.

SWOT AnalysisStrength: Introducing new concept in Kuwait throughout linking small business with customers to enjoy their holiday in farms or Kashta

Weakness: Introducing such concept will require heavy investment in marketing and awareness campaigns

Opportunities: Since this is a new concept, a high percentage of Kuwaiti people will be attracted and by that high revenues are expected.

Threats: Continuous application updates should be done to eliminate any error.

Survey One Results  Male 36.67%

Female 63.33%

Based on the above table, it can be noticed that 36.67% of the respondents are Males whereas 63.33% are females.

18-25 46.67%

26-35 33.33%

36 and above 20.00%

Referring to the above table, it can be noticed that 46.67% of the respondents aged between 18 years old to 25 years old, and 33.33% aged between 26 years and 35 years old whereas 20% aged 36 years old and above.

Salary RESPONSES

200-800 40.00%

1000-1900 36.67%

2000-2700 20.00%

3000 and above 3.33%

With respect to the salary, it can be noticed that 40% of the respondents have salary ranging from KUD200 to KUD800, 36.67% of the respondents have salaries ranging from KUD1000 to KUD1900, 20% of the respondents have salaries from KUD2000 to KUD2700, and 3.33% of the respondents have salaries of KUD3000 and above

Will you market your services throughout social media platform  

Yes 90.00%

No 10.00%

With respect to the question that stated “Will you market your services throughout social media platform”, it can be noticed that 90% of the respondents are willing to market their services through social media platforms whereas 10% of the respondents are not willing to market their services through social media platforms

Your business is within  

Camps 50.00%

Farms 13.33%

Trucks 36.67%

By referring to the above table, it can be noticed that 50% of the respondents have their business within the campus, and 13.33% have their business within the farm, whereas 46.67% of the respondents have their business within trucks.

Insurance Fee  

KUD20-KUD40 43.33%

KUD50-KUD100 36.67%

More than KUD100 20.00%

With respect to the insurance fees, it can be noticed that 43.33% of the respondents pay insurance fees ranging from KUD20 to KUD40, 36.67% of the respondents pay insurance fees ranging from 450 to KUD100, whereas 20% of the respondents pay insurance fees above than KUD100.

Do you have customer support  

Yes 23.33%

No 76.67%

It can be noticed by referring to the above table that 23.33% of the respondents do have customer support, whereas 76.67% of the respondents do not have.

Do you have website for reservations  

Yes 56.67%

No 43.33%

By referring to the above table, it can be noticed that 56.67% of the respondents have websites for reservations whereas 43.33% of the respondents do not have websites for reservations.

Have you faced difficulties while using the application  

Yes 26.67%

No 73.33%

Referring to the above table, it can be noticed that 26.67% of the respondents face difficulties while using the application whereas the majority of the respondents representing73.33% do not face difficulties while using the application.

What are your payment methods  

Cash 10%

Debit Card 30%

Credit Card 13.33%

All of the above 56.67%

With respect to the payment methods, it can be noticed that 10% of the respondents pay using cash, 30% of the respondents pay using debit cards, 13.33% of the respondents pay using credit cards, and 56.67% of the respondents pay using mix of all payment methods including cash, debit cards, and credit cards.

Survey TwoMale 65.57%

Female 34.43%

By referring to the above table, it can be noticed that 65.57% of the respondents are Males whereas 34.43% of the respondents are Females.

18-25 32.79%

26-35 9.84%

35 and above 57.38%

By referring to the above table, it can be noticed that 32.79% of the respondents aged between 18 and 25 years old, and 9.84% aged between 26 and 35 years old, whereas 57.38% of the respondents aged 35 years and above.

Single 45.90%

Married with Kids 50.82%

Married without kids 3.28%

It can be noticed by referring to the above table that 45.9% of the respondents are single, 50.82% of the respondents are married and have kids, whereas 3.28% of the respondents are married but don’t have kids.

Governerate Kuwait 65.57%

Hawli 24.59%

Alferwaniya 4.92%

Aljahraa 1.64%

Big Mubarak 3.28%

It can be noticed that 65.57% of the respondents are in Kuwait, 24.59% of the respondents are in Hawli, 4.92% of the respondents are in Alferwaniya, 1.64% of the respondents are in Aljahraa, and 3.28% of the respondents are in Big Mubarak.

What are the requirements that you use to choose the camp  

Location 14.75%

Services 4.92%

Price 0.00%

All of the above 80.33%

With respect to the requirements on which they choose the camp, it can be noticed that 14.75% of the respondents choose based on the location, 4.92% of the respondents choose the camp based on the services provided, and 80.33% of the respondents choose the camp based on location, service, and price.

Do you face a problem when you use the app for reservation  

Yes 26.23%

No 73.77%

By referring to the above table, it can be noticed that 26.23% of the respondents face problems when choosing the app for reservation while 73.77% of the respondents do not face problems when using the app for reservation.

Do you face a problem when you want to organize outside activities  

Yes 54.10%

No 45.90%

It can be noticed by referring to the above table that 54.10% of the respondents face problems while organizing outside activities whereas 45.9% do not face problems while organizing outside activities.

Are you willing to pay extra fees for outside campuses  

Food and beverage 18.03%

Service 6.56%

All of the above 55.74%

None 19.67%

Regarding paying extra fees, it can be noticed that 18.03% of the respondents are willing to pay extra fees on food and beverages outside campuses, 6.56% of the respondents are willing to pay extra fees on services outside the campus, 55.74% of the respondents are willing to pay extra fees on both food and services outside the campus, whereas 19.67% of the respondents are not willing to pay any extra fees.

What time you prefer to spend your vacation  

weekend 83.61%

Midweek 16.39%

The majority of the respondents representing 83.61% prefer to spend their vacation on weekends whereas 16.39% of the respondents prefer to spend their vacation during midweek.

You prefer to use the application to book your outdoor activities like farms and camps  

Yes 80.33%

No 19.67%

By referring to the above table, it can be noticed that the majority of respondents with 80.33% prefer using the application to book their outside activities like farms and camps whereas 19.67% do not prefer using the application for booking outside activities.

Are you willing to pay extra fees for the app  

Yes 52.46%

No 47.54%

It can be noticed based on the above table that 52.46% of the respondents are willing to pay extra fees for the application whereas 47.54% are not willing to pay any extra fees for the application.

Do you face a problem when searching for camps and farms for rent  

Yes 62.30%

No 37.70%

Based on the above table, it can be noticed that 62.3% of the respondents do face problems while searching for camps and farms for rent whereas 37.7% of the respondents do not face problems while doing research for renting camps or farms.

How much time it takes to search for a camp  

Less than 2 hours 21.31%

Two hours and above 32.79%

Days 34.43%

Weeks 8.20%

Month 3.28%

Based on the table presented above, it can be noticed that 21.31% of the respondents take them less than 2 hours to search for a camp, 32.79% of the respondents take them 2 hours and more to search for the camp, 34.43% of the respondents take them days to search for a camp, 8.2% of the respondents take them weeks to search for a camp, and 3.28% of the respondents take them a month to search for a camp.

You think that renting a camp is expensive  

Yes 95.08%

No 4.92%

By referring to the above table provided, it can be noticed that the majority representing 95.08% think that renting a camp is expensive whereas 4.92% of the respondents do not think that renting a camp is expensive.

Did you try renting a camp or a farm before using an app  

Yes 29.51%

No 70.49%

It can be noticed that 29.51% of the respondents tried renting a camp or a farm before using the application whereas 70.49% of the respondents did not try renting a camp or a farm using the application.

Are you willing to pay extra for the delivery service to the app instead of using your car  

Yes 42.50%

No 57.41%

It can be noticed that 42.5% of the respondents are willing to pay extra fees for delivery services for the app instead of using their own cars, whereas 57.41% of the respondents are not willing to pay extra fees to app for delivery services and prefer using their own car instead.

Your willing to pay trial fees ranging between  

KUD50-KUD70 77.78%

KUD70-KUD100 14.81%

KUD101-KUD200 7.41%

Based on the table provided above, it can be noticed that 77.78% of the respondents are willing to pay trial fees ranging from %50 to KUD70, 14.81% of the respondents are willing to pay trial fees ranging from KUD70 to KUD100, and 7.41% of the respondents are willing to pay trial fees ranging between KUD101 and KUD200.

Where you prefer to spend your time  

Wild 55.56%

On the beach 44.44%

It can be noticed that 55.56% of the respondents prefer spending their time in wild places, whereas 44.44% prefer spending their time on the beach.

You prefer people that like to make regular vacations  

Yes 79.63%

No 20.37%

The majority of the respondents representing 79.63% prefer people who like making regular vacations whereas 20.37% of the respondents do not like people who make regular vacations.

Your family members and friends range between  

Between 5 and 10 66.67%

Between 11 and 20 25.93%

More than 20 7.41%

By referring to the above table, it can be noticed that 66.67% of the respondents have family and friends between 5 and 10 members, 25.93% of the respondents have family members and friends ranging from 11 and 20 members, and 7.41% have family members and friends more than 20 members.

You prefer to be treated in a special way  

Yes 55.56%

No 44.44%

It can be noticed that 55.56% of the respondents prefer to be treated in a special way whereas 44.44% of the respondents do not prefer to be treated in a special way.

What is the best way for communication  

Live chat 62.96%

Phone call 35.19%

Emails 1.85%

Based on the information provided in the table presented above, it can be noticed that 62.96% of the respondents consider live chat as the best way for communication, 35.19% of the respondents consider phone calls as the best way for communication, whereas 1.85% of the respondents consider emails as the best way for communication.

You prefer direct contact when cancelling a reservation  

Yes 88.89%

No 11.11%

It can be noticed that the majority of the respondents representing 88.89% prefer direct contact when cancelling a reservation whereas 11.11% of the respondents do not prefer direct contact when cancelling a reservation.

You prefer waiting list  

Yes 57.41%

No 42.59%

It can be noticed that 57.41% of the respondents prefer waiting list whereas 42.59% of the respondents do not prefer waiting list.

What is the problem you face when your booking a farm  

Price 85.19%

Location 38.89%

Others 5.56%

It can be noticed that the majority of the respondents representing 85.19% face price problems when booking a farm, 38.89% of the respondents face location problems while booking a farm, and 5.56% of the respondents face other problems when booking for a farm.

IV. THE ECONOMICS OF THE BUSINESSCash FlowYear 1 Year 2 Year 3

Cash Inflows

Capital KUD6,000 Loan KUD15,000 0 0

Sales KUD7,600 KUD38,800 KUD49,200

Subtotal KUD28,600 KUD38,800 KUD49,200

Cash Outflows

Equipment KUD7,000 KUD3,000 KUD20,000

Salaries KUD4,800 KUD4,400 KUD4,400

Advertising KUD5,000 KUD7,000 KUD10,000

Legal and Accounting Fees KUD1,640 KUD1,640 KUD1,640

Interest on Loan KUD600 KUD600 KUD600

Subtotal KUD19,040 KUD16,100 KUD36,240

Net Cash Flow KUD9,560 KUD22,700 KUD12,960

Referring to the above financial analysis, it can be noted that in year 1, the company is expected to get a cash inflow of KUD28,600 and cash outflow of KUD19,040 which means maintaining net profit of KUD9,560, as for year 2 the cash inflow is expected to be KUD38,800 and cash outflow KUD16,100 maintaining a net cash flow of KUD22,700 as for the last year, the cash inflow is expected to be KUD49,200 and the cash outflow KUD36,240 maintaining a net cash flow of KUD12,960.

V. THE MARKETING PLANChill Out’s marketing strategy is to reach as many potential customers as possible. To reach a larger audience, Chill Out may employ Search Engine Optimization, reciprocal links to other sites, and distribution arrangements with middlemen.

Maintaining Effective CRM: Chill Out relies on Customer Relationship Management (CRM) to better understand and address the demands of its target markets and to keep clients engaged throughout the first stages of planning (Dreaming) to the last stages of booking. Encouragement of other CHILL OUT clients to submit testimonials on the company’s website is another objective.

Utilize Social Media Marketing tools:

It’s no secret that Chill Out has lofty goals when it comes to the most widely used social media networks, including Instagram and LinkedIn. Using Instagram advertising, Chill Out may reach a targeted audience of more than 3.5 million Instagram users at a very low cost. Chill Out is looking for countries with a large population among the 3.5 million people to target. Chill Out may use Instagram in the early stages of the vacation cycle to give unique content in the form of images and videos. Tour companies may publish their tours on Instagram, take bookings, and keep track of the reservations they’ve received using Instagram’s link. It is possible for people to interact with one another on Instagram because of the channel’s openness. The channel will rely on emails and live chat support to better serve customers.

VI. MANAGEMENT TEAMThe initial management team will be made up of three people. One of the managers will be responsible for the day-to-day operations, while the other will be responsible for the financial aspects of the company. This corporate plan does not contain the entire resumes of all of the firm’s management.

The third person will be responsible for following up with customers to provide loyalty cards to try every service we provide to increase awareness.

Experienced tour guides will be hired so that we can improve our teamwork. As part of the planning process, tour guides’ feedback will be solicited. When it comes to the everyday operations of the company, every employee will have a say. Maintaining an atmosphere that fosters everyone’s unique abilities, hobbies, and personality is our top priority at our company. We believe that a culture of open involvement encourages the generation of new, innovative ideas that will assist us to differentiate ourselves from our competitors.

VII ConclusionThis business plan was prepared to gather the necessary knowledge and understanding to construct an application and write the real business plan for future use in the establishment of the eco-adventure firm. Research shows there is a growing demand for adventure travel and an abundance of opportunities to meet this want.

If a corporation can locate the correct market niche, it has a good chance of making money. The travel business and all of its subsectors are highly competitive. The proprietors’ background in both business and outdoor activities, as well as their commitment to entertainment preservation and sustainability, will be invaluable for establishing an eco-adventure tourism firm.

There is high demand for such service in Kuwait since Kuwaiti people like to chill out and are engaged in outdoor activities, in addition to that we aim to link small businesses with customers throughout the Chill Out App.

Currently, around one third American children and adolescents is overweight or fat, approximately threefold the degree in 1963. With decent cause, juvenile corpulence is now the top most fitness apprehension amongst parents in the America topping prescription misuse and smoking. Amongst youngsters today, obesity is producing a comprehensive range of fitness complications that beforehand weren’t seen until maturity. These comprise high blood pressure; type 2 diabetes and raised blood cholesterol levels. There are also psychosomatic effects: Obese kids are more disposed to to low self-esteem, bad body image and unhappiness.

Superfluous weightiness at young ages has been related to advanced and previous demise rates in maturity. Maybe one of the greatest sobering declarations concerning the brutality of the juvenile obesity epidemic came from previous Surgeon General Richard Carmona, who categorised the hazard as follows:

Due to the growing rates of obesity, unwholesome consumption practices and physical idleness, we may see the first generation that will be not as much of fit and have a shorter life expectation than their paternities. Obesity has also increased intensely in adults. Currently over 144 million Americans, or sixty six per cent of grown-ups age twenty and older, are weighty or obese (BMI at or above twenty five). That is closely seven out of each ten adults. Additionally, thirty three per cent of adults are categorized as obese (BMI at or above thirty). Obese Americans now outstrip overweight Americans, which indicates that persons who are above a fit are meaningfully, not somewhat, above a fit weight. Certain specialists project that by 2015, seventy five per cent of grown-ups will be overheavy, with forty one per cent overweight.

Overweight and obese are selection markers used for varieties of weight that are overhead what is usually measured fit for a assumed height and may raise the risks for particular illnesses or health complications. Overweight and obese are defined differently in children and adults because the quantity of body fat varies with age. Also, BMI in youngsters is age and sex-specific since body fat varies based on development rates and growth changes in boys and girls.

Age and sex related development plans are used to compute BMI in youngsters and youths (ages 12–20) using a child’s mass and height, then corresponding their BMI to the analogous BMI for age percentile for their stage and gender. The percentile displays how a child’s mass associates to that of other kids of the equivalent age and gender. For instance, a BMI for age percentile of sixty five means that the child’s weight is greater than that of 65 per cent of other youngsters of the matching age and gender. Kids and teenagers whose BMI-for-age is:

• In the 95th percentile or greater are considered obese.

• Amid the 85th and less than the 95th percentile are regarded overweight.

• Amid the 5th and less than the 85th percentile is regarded normal weight.

• Lower than 5th percentile are regarded underweight.

There is no one reason of fatness. It can be because of the standard of living ways, atmosphere and heredities. But, in the widely held circumstances, it is because of a simple concept that there is more calorie intake than it is burnt. Some shared subjects leading to this calorie disproportion comprise:

Increased quantity of food: Ration amounts have augmented, particularly when children eat outside home. Value menu items are all the rage. Though they are a bargain, they’re a bad for maintaining good health.

Lower Nutrition: The eating habits of kids have led them to a kind of present day undernourishment. Most of them fill up on empty calories which are foods with negligible nourishing worth. These elections are repeatedly high in fat, sodium, added sugars and calories but minimum in nutrients they need to be fit and lean. At the same time, Kids ignore the healthy options like fat-free or low-fat dairy products, vegetables, fruits, whole grains.

More out of home eating: Unwholesome diet and drink selections can be found all about the kids like schools, fast food restaurants and grocery stores. These options are convenient and appropriate into the children’s on-the-go lifestyles.

Moving Less: Virtually one fourth kids do not spend any free-time in physical movement. Moreover, the regular American teenager devotes four to five hours to TV, laptop or video games daily.

Physical Effects

Obesity and overweight individuals have adverse bearing on practically each organ structure in the body. There is a straight connexion among increased body mass index (BMI) and augmented danger for many other illnesses and long-lasting circumstances counting high blood pressure, diabetes, sleep apnoea, liver problems, asthma, and some cancers.

Being obese or overweight is a foremost avoidable reason of heart disease. Obesity has lately surpassed smoking as the primary basis of untimely heart attack. A current study initiated that kids who are overheavy are at an augmented risk of emerging heart illness beginning at age twenty five. Teenagers who are fat and who have great triglyceride levels have arteries comparable to those of forty five year olds. Till lately, most freshly identified cases of diabetes in kids were for Type 1, which is mostly hereditary in origin. At least sixty five per cent of persons with diabetes expire of certain form of heart illness or stroke when the sickness is left uncured

Socio-psychological Effects

Psychosocial concerns involve emotional wellbeing and the capability to communicate to intimate friends and peers. Such concerns may have numerous causes, some of which are hereditary and certain, socioeconomic. Infantile corpulence is also related with numerous psychosocial glitches, the best researched of which is depression.

Depression is a very common psychological fitness disease in youths. Teenage onset depression is frequently tenacious and may be connected to lengthier period opposing psychological fitness and wellbeing results. Though danger issues for unhappiness in teenagers are not well recognized, one that has been researched, predominantly in adolescents, is physique disappointment. In a lengthy term research, E. Stice and numerous colleagues brought into being that physique disappointment, nutritional limitation, and indications of bulimia are related to unhappiness. Weightiness matters frequently reason body displeasure, but they might disturb girls of numerous ethnic groups contrarily. J. Siegel, for instance, established that African American girls have a added optimistic body image than whites, Hispanics, and Asians and that heaviness affects body image and contentment less in African American teenagers than in other ethnicities.

Other readings have recognised that overweight youngsters looking for management for their fatness have more depressing indications than communal founded obese or non-obese control individuals. Overall, investigators have been incapable to control if changes in gloomy indications are founded on the harshness of corpulence. Available readings have been founded on comparatively minor samples, rising queries about the deductions’ rationality.

However in a reading by S. Erermis, more than half of the section of obese youths had a clinically significant analysis, frequently connecting main gloomy illness. Unhappiness itself is often related with irregular configurations of consumption and physical movement that might result in forthcoming fatness; nevertheless, obesity may also consequence in psychosocial complications that can yield melancholy.

Substantiation supports both theories. On the one hand, childhoods with depression are at larger risk to progress an augmented body mass index. E. Goodman and R. C. Whitaker established that augmented BMI was related with augmented unhappiness at a one-year follow-up, with depression notches uppermost amongst youngsters who had the utmost escalation in body mass index. On the other hand, in straightforward school girls, advanced BMI was related with cumulative indications of depression. And weighty adolescents who had been provoked by peers or family fellows were found to have amplified suicidal feelings and endeavours.

It seems that fat youngsters and teenagers have problems with peer relations. Overheavy youngsters, for instance, incline to have insufficient associates. Charting juvenile community linkages proves that usual weight youngsters have more societal relations with a dominant network of youngsters, while heavy youngsters have more bordering and lonely relations in the network. In a conflicting discovery, though, a reading of nine-year-old girls in the United Kingdom did not prove that heavy teenagers were less liked and had less contacts.

A significant psychosocial problem for overweight youngsters and teen-agers is quality of existence. Investigation on this matter has not been all-encompassing, and current readings have concentrated on complete measures of value of life somewhat than obesity-specific events. J. S. Schwimmer established that fat youngsters and teenagers stated meaningfully inferior health-related superiority of life than their usual weight equivalents, and they were five times more prone to have decreased worth of life.

In fact, the health-related quality of life for overweight youngsters and teen-agers was analogous to that of children identified with cancer. And overweight youngsters and teen-agers with disruptive sleep apnoea stated even lower quality of life than those deprived of it did, maybe because of their augmented daytime drowsiness. On-going investigation pursues to settle the conclusions of Schwimmer’s side and to polish the understanding of how, exactly, fatness touches children’s excellence of life.

Youthful obesity single-handedly is expected to cost $14 billion yearly in straight health expenditures, and children protected by Medicaid are virtually six times more probable to be treated for a identification of obesity than kids protected by private coverage. Though there are many reasons of college non-attendance, a reading examining the presence patterns established obese youngsters are inattentive considerably more than regular weight youngsters. Such non-attendance damages pupils’ education, causes parents or guardians to omit work, and is expensive to school structures.

References

Ogden CL, Carroll MD and Flegal, KM (2008) High body mass index for age among U.S. children and adolescents, Journal of the American Medical Association

Ogden CL, Flegal KM, Carroll (2002) Prevalence and trends in overweight among U.S. children and adolescents, Journal of the American Medical Association

Guo SS, Chumlea WC (1999) Tracking of body mass index in children in relation to overweight in adulthood, American Journal of Clinical Nutrition

Olshansky SJ, Passaro DJ, Hershow RC (2005) A potential decline in life expectancy in the United States in the 21st century, New England Journal of Medicine

Gilliland FD, Berhane K, Islam T. (2003) Obesity and the risk of newly diagnosed asthma in school-age children, American Journal of Epidemiology

Kershnar A, Daniels S, Imperatore G,(2006) Lipid abnormalities are prevalent in youth with type 1 and type 2 diabetes: The SEARCH for Diabetes in Youth Study The Journal of PediatricsDietz W. (1998) Health consequences of obesity in youth: Childhood predictors of adult disease PediatricsFreedman DS, Mei Z, Srinivasan SR, (2007) Cardiovascular risk factors and excess adiposity among overweight children and adolescents: the Bogalusa Heart Study. Journal of PediatricsWang YC, Gortmaker SL, Sobol AM and Kuntz KM. (2006) Estimating the energy gap among U.S. children: A counterfactual approach. PediatricsRideout V, Roberts DF and Foehr UG (2005) Executive Summary: Generation M: Media in the lives of 8- 18-year-olds. The Henry J. Kaiser Family Foundation

Strauss RS and Pollack HA (2001) Epidemic increase in childhood overweight, 1986-1998.” Journal of the American Medical Association

Duke J, Huhman M and Heitzler C. (2003) Physical activity levels among children aged 9-13 years. Morbidity and Mortality Weekly Report

The importance of traditional performing arts in preserving cultural heritage: A focus on Chinese opera and acrobatic visual performances in Beijing Peking Opera

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Abstract

China remains one of the countries with a huge and rich cultural heritage. As a result, it becomes and remains important for the people to maintain their cultural heritage. China’s cultural heritage is in danger of being lost for all time as a result of changing environmental and climatic conditions, increasing tourism, poor resource management, and the emergence of modern cities. The research aims at identifying, exploring, and defining the role of traditional performing arts in preserving the Chinese cultural heritage. In addition, the research will explore the role of traditional performing arts in preserving the Chinese cultural heritage. Lastly, the research will offer recommendations on the most effective evidence-based approaches and strategies to empower the current generation to retain the traditional performing arts for the sustainable preservation of the Chinese cultural heritage. By focusing on the Beijing’s Peking Opera, the study shows that the preservation of a nation’s natural and cultural legacies is crucial and beneficial. It is a face that the general people can see and that may spread to the rest of the globe. Cultural heritage creates a comprehensive framework for preserving historical sites, aging buildings, monuments, shrines, and landmarks, providing insight into who we are as a people.

Keywords: cultural heritage, Peking Opera, traditional culture

The importance of traditional performing arts in preserving cultural heritage: A focus on Chinese opera and acrobatic visual performances in Beijing Peking Opera

CHAPTER 1: INTRODUCTION

1.1 Background of the Study

Dance, theater, vocal and instrumental music, pantomime, spoken poetry, and other creative activities are included in the phrase performance arts. They contain a diverse range of cultural expressions that demonstrate people’s creativity and may be found in a variety of different intangible cultural heritage areas. Music is perhaps the most popular performing art since it can be found in any location. It is often a vital element of other performing arts and cultural aspects that cannot be seen or touched, such as rituals, pleasant occasions, and oral traditions. In other words, it is an essential component of culture (Diettrich, 2015). It may be found in a broad variety of situations, whether religious or non-religious, traditional or contemporary, and tied to work or recreational activities. Music may have a political or economic side since it can both document a society’s history and honor a renowned individual, as well as being an integral part of financial transactions. Music is performed at a variety of occasions, including weddings, funerals, ceremonies and initiations, festivals, various sorts of entertainment, and a variety of other social gatherings. Despite its complexity, dance may be defined as a sequence of planned bodily motions performed to music (Hani et al., 2021). Apart from the physical aspect of dance, the rhythmic gestures, steps, and motions of dance may sometimes transmit a mood or emotion or represent something that occurred or something that people do on a daily basis (Günlü, Pırnar, & Yağcı, 2009). This is true for religious dances as well as dances depicting sexual behavior, battle, or hunting. Traditional theater performances sometimes feature acting, singing, dancing, and music in addition to recitation, narration, or debate. Pantomime or puppetry may be utilized in traditional plays on occasion. As such, these modes of expression are always vital to a culture and society, such as when singing songs while working or perform music at ceremonies.

In the most well-known kind of Chinese opera, also known as Peking opera or Beijing opera, there is singing, miming, dancing, and even acrobatics. Beginning in Beijing in the middle of the Qing dynasty, it reached its pinnacle of development and acceptance by the middle of the 19th century. Jingju, commonly referred to as Beijing opera, is a fantastic live performance art form that attracts visitors from all over the globe and enthralls, captivates, and frequently confounds them (Lin & Lian, 2018). This uniquely Chinese art form never fails to astound and enthrall spectators with its lavish costumes and makeup, emotive and acrobatic stage gestures, highly symbolic and stylized content, and distinctive musical style (Long & Sweet, 2006). The best approach to describe art is as a combination of stylized patterns in language, movement, staging, clothing, cosmetics, and music. The best way to describe the art is in this way (instrumental and vocal). Each of these characteristics is the result of a long-standing system and is presented as live art via the efforts of skilled performers. Traditional performing arts as presented through Beijing Opera preserve the Chinese cultural heritage through enabling self-discovery and expression, historical reflection and education, enhancing creativity, and integration into the modern city fabric.

1.2 Problem Statement

Any objects connected to cultural manifestations and activities—whether they be instruments, artifacts, places, or other objects—are included in the Convention’s definition of intangible cultural assets. This comprises musical instruments, stage sets and props, costumes, and other forms of body adornment connected to dance in the performing arts (Satoru, 2007). The Convention defines cultural spaces as places that often host performing arts performances because of their proximity to such events. The performing arts are not without peril in the modern world. Many once-acceptable acts are abandoned when new cultural norms take hold (Evens & Hauttekeete, 2011). Even if they become more widespread, it’s likely that only a select few expressions will profit while others would suffer. The clearest illustration of this in the field of music right now is probably the rise in popularity of “World Music.” Even if this phenomenon is crucial for the exchange of cultural ideas and promotes innovation (Petronela, 2016), which enhances creative scenes throughout the world, it may nonetheless have negative effects (Kafadar, 2021). It is possible to create a homogenous final product by homogenizing a range of musical genres. It is feasible. In this context, several musical approaches serve a very specific function. These musical techniques are essential to the process of performing as well as the heritage of certain ensembles.

China’s cultural heritage is in danger of being lost for all time as a result of changing environmental and climatic conditions, increasing tourism, poor resource management, and the emergence of modern cities. Tour operators regularly include these kinds of activities in their itineraries. Cultural marketing campaigns aimed at luring visitors generally place a strong focus on music, dance, and theater (Gražulevičiūtė, 2006). While this could lead to an increase in tourism, more income for the nation or city, and the opportunity to learn about the local culture, it might also lead to the creation of brand-new performing arts acts catered to the tastes of tourists. The resurgence of traditional performing arts and the creation of “economic value” for intangible cultural assets may be facilitated by tourism; nevertheless, performances of these arts may be compromised in order to add elements that are more appealing to tourists. Occasionally, traditional artworks are commercialized in order to increase consumer accessibility, which ultimately results in the loss of crucial forms of collective expression (Long & Sweet, 2006). In other situations, more pervasive aspects of society or the environment might seriously harm performing arts traditions. For instance, a community could no longer have access to the kind of wood needed to create traditional musical instruments if its forests are cut down.

In order to be recorded or utilized for instructional purposes, many Chinese musical compositions and traditional performing arts have been altered to correspond to western notational systems; nonetheless, it is likely that this has had a negative impact on the originals (Maags, 2020). The majority of Chinese performing arts and musical genres use scales that deviate from common Western patterns in terms of their tones and intervals. As a consequence, during transcribing, some of the tonal nuances inherent in the original may be lost (Lin & Lian, 2018). For instance, adding frets to stringed instruments substantially alters the sound of the instrument and breaks up the song’s monotony. The main objectives of China’s efforts to conserve its traditional performing arts should be the development of musical instruments, the dissemination of knowledge and expertise, and the establishment of master-apprentice relationships. To the greatest degree possible, all artistic performances, dance routines, and theatrical interpretations must be emphasized for their complexity.

1.3 Research Questions

In order to remain focused on the study issues mentioned above, the present research will be guided by the following research questions:

How do the Chinese traditional performing arts preserve their cultural heritage?

What role do the performing artists play that contributes to the preservation of the Chinese cultural heritage?

1.4 Aims of the Study

Performance could include performance recording, documenting, inventorying, and preservation. The digitization process allows for the proper identification and classification of conserved items. Increased public awareness and audience expansion are two of the most significant initiatives that may be done to safeguard the survival of traditional performing arts (Maags, 2020). Another key stage includes the involvement of cultural media, institutions, and industry. Connoisseurship may lead to heightened interest in regional variations of an art form as well as active engagement in the performance itself. Audiences may be educated on the many components of a form of expression, hence broadening its appeal (Labadi & Long, 2010). This may be done by educating audiences about the many aspects of a certain kind of expression.

The research aims at identifying, exploring, and defining the role of traditional performing arts in preserving the Chinese cultural heritage. In addition, the research will explore the role of traditional performing arts in preserving the Chinese cultural heritage. Lastly, the research will offer recommendations on the most effective evidence-based approaches and strategies to empower the current generation to retain the traditional performing arts for the sustainable preservation of the Chinese cultural heritage.

CHAPTER 2: LITERATURE REVIEW

2.1 Globalization as a Threat to Cultural Heritage

Leaving aside the political rhetoric, globalization has resulted in significant disruption in China. The frequent conflict between Western and Chinese culture is one of this shift’s most striking features. In many situations, people turn to Western culture as an example of strength and beauty. Globalization is not a brand-new concept. The ties that China has with other parts of the globe have had a significant impact on its history. For more than five millennia, interactions with people from different parts of the world have shaped China’s history and cultural identity (Zhang, 2019). What, then, exactly makes up China’s cultural heritage? Through Mongolia and the Silk Road, people have traveled to China from all over the globe and from a variety of cultures. It has always had novel and varied ideas about itself (Io, 2019). The very first cultural exchanges occurred in China and, thus, Chinese culture encompasses a wide variety of topics, which may be seen in its architecture and design as expressed in its various forms of performing arts.

Reference to a group’s or culture’s legacy points to both tangible and intangible items that are a part of that group or culture, are handed down from one generation to the next, are preserved in the present, and are left for future generations ((Labadi & Long, 2010). The material culture of a people is also a crucial component of their heritage (Lin & Lian, 2018). For example, buildings, monuments, landscapes, books, works of art, and artefacts can be used to define a culture of people. In addition to natural heritage, which consists of folklore, customs, language, and knowledge, it also comprises oral traditions, performing arts, social norms, rituals, holiday celebrations, knowledge of nature and the cosmos, or the ability to manufacture traditional crafts (Hani et al., 2012). Whatever form they may take, these things are a part of human legacy, and people owe it to themselves to do all in their power to keep them secure.

Most people think the twenty-first century will be known as the globalization century. Even if economic globalization has many advantages, it also poses a significant obstacle to the advancement of cultural globalization (McLaren, 2011). Cities’ economic development is significantly influenced by culture (Fan & Niyomsilp, 2022). The preservation of priceless historical cultural artifacts is more crucial than ever. Protecting cultural treasures has both cultural and economic repercussions (Io & Chong, 2022). A nation’s cultural legacy may provide light on both its overall history and its fundamental sense of self. The protection of cultural heritage has grown to be both a significant economic opportunity and an essential component of achieving sustainable development. Cultural objects and artifacts may be safeguarded and preserved using a variety of methods. One method that is often employed is to keep cultural assets up to date via the creative industry (Radzuan, Fukami, & Yahaya, 2014). One of many different forms of creative industries is the sector of creative culture. The creative industries are beginning to get more attention in the post-industrial economies centered on information. They are believed to be responsible for the above-average economic growth and job creation. Additionally, they promote cultural variety and serve as significant representations of cultural identity (Io & Chong, 2022). Identifying the issues that need to be taken into consideration in order to use the creative sector to safeguard cultural heritage is the most crucial thing that can be done. Then, research must concentrate on how the creative industry may blend cultural practices into commercial aims in order to preserve cultural heritage.

The preservation of a nation’s natural and cultural legacies is crucial and beneficial. It is a face that the general people can see and that may spread to the rest of the globe. Cultural heritage creates a comprehensive framework for preserving historical sites, aging buildings, monuments, shrines, and landmarks, providing insight into who we are as a people (Io, 2019). People are able to better know themselves more fully as a result of this. Since they both reflect and create the fundamental beliefs, values, and ambitions of a people, culture and history are essential in forming that people’s sense of national identity. The cultural history of a people must be preserved for future generations since it is so important to who they are (Alivizatou-Barakou et al., 2017). It is the enormous quantity of knowledge and skill that is handed on via cultural expression—not the cultural expression itself—that is significant. Both the minority and the majority of people in a state gain from the exchange of knowledge, which is crucial in this regard for the social and economic well-being of that state. Additionally, it is crucial for both developed and emerging nations.

2.2 Performance Arts and the Facilitation of Self-Discovery and Expression

People are given the opportunity to better understand and express themselves via the medium of the performing arts. Students are better able to appreciate their cultural past as a result, and the need of conserving it is brought to light. People are more likely to keep anything in their lives that they care about and enjoy as part of their routine. Every society has its own unique performing arts that exhibit the manner in which its members dress, play music, make art, tell stories, and engage in a wide range of other activities that are peculiar to their culture (Kafadar, 2021). People that are a part of your culture will be overjoyed to discuss their passions with you, whether it be their jobs, their hobbies, or their crafts, and they will be happy to share their experiences with you. This does contain the kinds of artworks that you could see in a museum, but it also encompasses a great deal more than that. A cultural artifact might be anything from a utensil used in the kitchen to a piece of software written on a computer. According to Degges-White (2020), there are a variety of approaches to communication that may be accomplished via the arts. People are able to speak with one another and engage in ways that are not possible with more traditional forms of art or communication. Participating in activities related to performance art helps to create an atmosphere in which people are more likely to engage in complex connections with themselves (Evens & Hauttekeete, 2011). The process of self-discovery often results in individuals gaining a newfound appreciation for their own culture. This, in turn, contributes to the continued existence of the culture within the community.

The idea of a cultural legacy includes things that can be carried as well as those that cannot be moved, as is shown by the performing arts. Additionally, it includes things that can be seen as well as those that cannot be seen. These assets are so precious in and of themselves that they have been passed down from generation to generation. Over the course of history, the word “legacy” has come to mean an increasingly broad range of concepts (Kafadar, 2021). At first, the word “legacy” referred exclusively to the enormous artifacts that ancient civilizations had left behind for future generations. Nevertheless, throughout the course of time, it has come to denote not just existing civilizations but also representations of the past. The cultivation of local communities and the facilitation of people’s active participation in social and cultural life both rely heavily on people’s connections to their heritage, which provides a sense of both stability and identity to individuals (Petronela, 2016). Additionally, it may provide tried-and-true ways for preventing conflict and bringing individuals together in a cohesive group.

2.2.1 Traditional Culture Preservation

The People’s Republic of China has been a stalwart supporter of the World Heritage movement throughout the course of the last several years. Officials at the national level of the Chinese government have therefore requested that provincial and local governments identify, categorize, and promote both physical historic places as well as activities that comprise the nation’s intangible heritage. Such measures are made to ensure the protection of local cultures and traditions from the grassroot level. Nonetheless, the goal does not restrict itself just to the protection of cultural heritage sites and traditions. Instead, the goal is to use these things as tools of state-building and growth (Wei & Long, 2021). On the one hand, state and party authorities regarded heritage as a method of luring tourists, especially in areas with low natural resources and industrial growth. This was particularly true in regions with limited natural resources and industrial development. The inhabitants of these areas have the mindset that a rich cultural history can make up for the dearth of natural resources and lack of industrialization. On the other hand, the government makes an effort to leverage the protection of heritage in order to develop a sense of national identity, especially in areas that are mostly inhabited by minority groups. The traditional ways of life and cultural practices of China’s many minority ethnic groups and civilizations are under danger as a result of the rapid and broad economic and social changes brought about by industrialization. Oracles from the Shang Dynasty wrote down what they knew about an ancient ethnic group that was known as the Qiang. The significance of this group in the history of China helped prepare the way for the development of other ethnic groups in China, such as the Han, who are currently the largest ethnic group (Wei & Long, 2021). The Qiang have an extensive and intriguing history, which has enabled them to develop a culture that is uniquely their own throughout the course of time. Oral literature, festivals, music and dance, the way houses are built, arts and crafts, dress, food, and other aspects of this culture are all components of this culture.

2.2.2 Ensuring Cultural Heritage

Even though China has achieved a lot of progress in the last ten years in terms of safeguarding its cultural legacy, the country is still up against a number of obstacles. The consequences of mass tourism, the effects of climate change, and the ongoing pressure from industrialization are the most serious of these concerns. Since the 1990s, researchers in China have been actively developing theories on the preservation of cultural properties, with a particular emphasis on doing so throughout the course of the most recent fifteen years. The year 1990 marked the beginning of this period of time in history. The recognition of new types of cultural assets and a more nuanced understanding of the conservation principles of authenticity, integrity, and acceptable application have both contributed to a firmer theoretical foundation for conservation in China.

Chinese Art After 1279 (Art history teaching resources, 2022).

As a result of its very lengthy history, China has an extremely extensive cultural legacy. The last several decades have seen the country experience economic expansion and social advancement on a scale that has never been seen before. This has ushered in both new possibilities and problems for the preservation of the nation’s cultural assets. Since the turn of the century, there has been a significant increase in the number of people working to preserve China’s cultural heritage. As a direct result of this, there has been an increase in the amount of theoretical research conducted, as well as an increase in the amount of communication and cooperation amongst conservationists all over the globe. The recent achievements that China has had in its efforts to preserve its historical heritage are reflected in the country’s efforts to further strengthen its foundation. The Third National Heritage Site Inventory, which began in the previous decade and continued for a total of four and a half years, is considered to be the most exhaustive survey that has ever been conducted in China. At the same time, specialists investigated the underwater possibilities of other historic landmarks, including the Great Wall, the Grand Canal, and the Silk Road, amongst others.

The Great Wall of China (Science ABC, 2022).

During the course of this time period, China has achieved significant progress toward the preservation of archaeological parks for large-scale sites as well as the construction of new parks. As a result of this, the country has acquired the knowledge necessary to strike a balance between the conflicting goals of urban expansion and the protection of historic sites. The creation of archaeological parks is one example of an innovative approach to the conservation, utilization, interpretation, and presentation of archaeological sites. These initiatives take into consideration the needs of a wide variety of stakeholders, as well as the benefits that can be gained from increased tourism and economic growth. Collectively, these initiatives have been beneficial to the people in the area; they have brought about significant social and economic benefits; they have contributed to the sustainable expansion of archaeological assets; and they have helped to safeguard cultural variety.

2.3 Learning Programs in Performing Arts as a Basis to Preserve Cultural Heritage

Through historical analysis and instructional programs, cultural legacy may be preserved. This is due to the fact that art is an integral element of the human experience. The design of a plan for teaching children is an essential subject that would contribute to the perpetuation of cultural problems since it focuses on the next generation as cultural inheritors. This would aid in the preservation of cultural artifacts throughout time. By providing chances for young people to learn about their cultural treasures, society as a whole would be better equipped to defend and preserve its cultural legacy, and the values it promotes would be more widely disseminated. According to Khurramovich (2022), participation in traditional activities is crucial for young people to develop patriotism and get an education. Children’s creative potential may be enhanced via art education, which is a terrific approach to maintain cultural heritage and connect with them at the same time. Both scientists and artists have investigated the origins of imagination and creativity. Depending on the researcher’s initial area of scientific or artistic interest at the outset of their study, these events might be discussed in a variety of ways (Evens & Hauttekeete, 2011). Young people may consider the past and acquire new knowledge in order to comprehend and create art that challenges society from diverse perspectives, elicits empathy for others, and provokes reflection on the present status of humankind. Young people might thus utilize art as a means of speaking out against society.

No one concept of creativity is universally accepted. Instead, it varies from nation to nation and culture to culture. People have varying conceptions of what it means to be creative, which has resulted in varying conceptions of what creativity means in culture (Radzuan, Fukami, & Yahaya, 2014). Creativity is not only a cultural phenomenon; it is also a universal problem-solving method. However, bear in mind that each culture has a unique conception of what a problem is. These occurrences have been kept a secret, maybe because, in contrast to the actual world, imagination symbolizes a kind of freedom that is seen as self-sacrifice (Satoru, 2007). When engaging in a creative activity that makes you feel good, your imagination and creativity increase, which may then be applied to another area of study or action. This expansion of creativity and imagination may then be applied to different modes of learning and action. Imaginative creation is a spiritual discipline that may meticulously combine a variety of artistic or scientific experiences, along with the performances and discoveries that accompany them. This ability is known as integrative capacity (Labadi & Long, 2010). It is typical to let children to create anything they choose without imposing restrictions. It is believed to be required for the development of creative ideas. This strategy might help children develop and become more creative. Thus, the way they think and how they support their own creativity would be seen as granting them unrestricted freedom to fulfill their wants in the world of their imagination. This authorization would give them the flexibility to be innovative. Learners must let go of their concerns about the outcome of their work and their fear of failure in order to achieve calm throughout the creative expression process. People that participate in performance art have the opportunity to connect with the past, gain new knowledge, and create new works of art. All of these activities improve the lives of individuals and the state of the globe.

2.4 Performing Arts and Creativity for Young People in China

Performance art may encourage individuals to be more creative, which may be beneficial to a society’s economic and political progress. When children grow up in an atmosphere that supports creativity, they enhance their abstract and analytical thinking skills, as well as their capacity to perceive how things go together and become more receptive to unconventional ideas. People who think creatively are more likely to reject gender stereotypes and avoid forming hasty judgments about other people and circumstances (Wei & Long, 2021). They do most of their work on their own and are very self-disciplined in all parts of their job. They have excellent self-control, can cope with uncertainty, and can patiently wait for what they desire. Creative learners are prepared to take chances, work hard to be the best, and consider the broader picture and the wider world (Radzuan, Fukami, & Yahaya, 2014). If talented children are assisted in the proper manner, they will be able to become global thinkers and relate the arts to the real world. This might assist you in coming up with fresh ideas and solving difficulties for the rest of your life. Kids need to spend time outdoors in the light and fresh air for healthy development, and they also need to be able to express themselves creatively via the arts. By participating in the arts, children learn how to locate and think of ideas, how to start and solve issues, and how to create and produce things. According to Cerisola (2018), the ongoing mixing of location and culture has increased the importance of each region having its own culture, history, religion, and identity. The more links there are between location and culture, the more significant it becomes (Labadi & Long, 2010). Thus, performing arts foster creativity, which is critical for developing ideas that will make the world a better place politically and economically. The performing arts become a driving force behind social, political, and economic advancement, aiding in the preservation of China’s cultural past.

Putting performance art into modern cities helps to keep cultural heritage alive by making Chinese towns into cultural hubs for the whole world. The authors Zhang et al. (2020) say that the different patterns of urban cultural consumption reflect not only the current connections between cities and the global economy, but also the long-term effects of their cultural traditions on their evolution. Old performance art can be mixed into cities of today through theaters, settings, and institutions (Io & Chong, 2022). This not only helps keep the culture’s past alive, but also brings in new art, which helps traditional civilizations stay alive. Adding performance art to new city planning could help save China’s cultural history.

When it comes to originality and the development of novel concepts, China is light years ahead of the rest of the world in many respects. People’s inability to think creatively and beyond the box has prevented some of the major shifts that have occurred in the world over the last four decades from taking place (Howard, 2016). The demands and requirements of the people, as well as the many types of information infiltration and shifts in ideology that are coming from a variety of sources, are all taken into consideration at the highest levels of government (Wei & Long, 2021). It is more likely to be reacting at this moment than it is to be leading or directing at this stage. In this sense, I believe it is essential to emphasize that contemporary Chinese society has a great deal of originality as well as fresh concepts. Teenagers in China now have access to greater possibilities to develop and adapt as a result of China’s reform and opening-up policy (McLaren, 2010). They are quite knowledgeable about the most recent trends in clothing, art, music, and ways of

My Experience As A Social Worker

Being a social worker is important because it allows an individual to have the ability of helping people function best within the environment they live, however, there may be some barriers which may hinder that person working as a social worker. These barriers may include the physical and mental illness, poverty as well as, drugs and alcohol addiction. It is evident that, working as a volunteer has helped many students in determining whether social work is a career or an interest to them.

As a social worker, I have plan in engaging voluntary jobs such as working in treatment and recover centers for alcohol and drug abuse given that this will help me have fully interest in work with people especially the parents and their children who tend to have substance abuse problems.

As a social worker, I will also ensure that I use NASW Code of Ethics because its main purpose and responsibilities is to serve as a guide to the everyday professional conduct of social workers. The NASW Code of Ethics is significant in guiding individual for their daily practice behaviors, since it provides a comprehensive and strategic outline of the social worker’s profession standards and conduct. Social workers on the other hand should ensure that they exhibit values, principles, along with set of standards that are recognized as the basis of ethical practice. The NASW Code also articulates standards that the social work profession can as well use in accessing whether social workers have engaged in unethical conduct.

Consequently, social workers should acquire good communication skills since it may be essential to good social work practice. Therefore, it is necessary for a social worker like me to access my ability to communicate with others both in writing and speaking verbally. And as a result, since English is not my first Language, this will make me to work hard so as to improve my ability of explaining as well as, presenting my ideas in clear English which could be understood by others. Assessing my ability will include having the ability to tailor my delivery to the audience by using appropriate styles and approaches as well as, understanding the significance of non-verbal cues in oral communication.

Becoming a good social work requires one to have the ability to accept feedback. One instance where I accepted feedback was when I was in my first year of collage when I was given an assignment to do by my teacher, In the assignment I thought I did my best in handling the paper however the teacher asked me to rewrite the paper again. This made me so upset to the extent of talking to my mother that I actually wanted to drop out of that class. Just to realize from my mother that the teacher was doing so to make me improve but not to criticize my work. This then was a lesson that taught me that I should be responsible of accepting a positive and a negative feedback and if I fail to do so, then I will never succeed in life. And for sure these helped me never to be upset even when I received bad grade in my exams.

Being a social worker also requires one to willingly work with persons of diversity such as persons with disabilities, gay or lesbians and many others. Given that I come from a country full of diversity, I have the ability to assess my capacity for working with the diverse populations. I also learned that different groups of people have got different customs and rituals that they perform on a daily basis. Therefore, as individuals, we both need to learn on how we should respect that as well as, allowing one another to be ourselves while accepting the diversity.

Particularly, I consider myself as a good student. I tend to be very responsible and hard working even in class since I could submit my work in time and being on time in my classes. And today I can never miss classes unless I have emergencies. I also tend to read my textbooks prior to attending classes as well as, treating my peers, students, instructors with dignity and respect at all times.

Name:

Professor:

Class:

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My father teaches me to dream is a one on one educative poem. These are words from a father to his child, words of wisdom from an experienced father with fatherly love. The poem presents a deeper expression of love as the father speaks to his child from experience. The larger picture of the poem presents advice from the older generation to the younger generation. The father in this poem represents a leader and a mentor from the older generation speaking to a young person. This is the best gift that a father can give to his children, Advice. The art chosen for the cover is a drawing of a man, a father. The reason why I picked this picture is that it illustrates a man reading a book. The book contains information that gives the man wisdom to advice his child about work. The advice about work inspires a dream in the child thus the title of the poem, my father teaches me to dream. Work is not easy and work should have a routine. There is not any person who has a directory to life.

Teaching may take different forms; however, it is important that all teaching inspire new thoughts in a learner. The teacher in the poem is the father who talks to his child about working. When he talks to his child, he is teaching his child about work. The learner is inspired; the title shows that the learner appreciates the father since the writer is inspired to dream. A dream is an inspiration to achieve something or live in a better situation. Teaching from the father to child is effective since the child dreams. The child who gets advice from the father cannot approach life in the same way as a child who gets no advice. Fathers will buy this book and use it as a teaching tool to educate and advice their children not only about work but also about life.

The poem presents passing of knowledge from the older generation to the younger generation. The older generation wants to raise greater leaders than themselves. The poem presents passing on knowledge to members of the young generation and make them better leaders. This is a situation where the older generation wants to pass the mantle of leadership to their offspring’s. However, before doing this, they want to be sure that the children are ready for this responsibility. The future must be left in safe hands; the father has made his legacy and now wants the child or children to take up their roles in leadership. This book will be a good sale to those fathers who want to raise a generation of better leaders than themselves. The book is also a tool for motivation and inspiring dreams.

Work is not easy and work should have a routine. The father wants his child to know that work is not easy but everybody has to work. There lies a deeper meaning to this; everybody has to find a way of surviving and getting food on his or her table. Nothing comes easy, a person has to wake up in the morning and go to work, which they may not like. The routine may be boring and monotonous however, it is the only option. Most people do not love working, they feel that it is too much yet they want to eat and drink. The father wants his child to grow up and be independent, working is the only way his child can be independent. Waking up early in the morning and taking the bus to work is the daily routine that workers have.

“Work is work”. This is the deepest statement from the poem. The father here wants his child to know that work is work. The child should not despise a manual job. The young generation prefers white-collar jobs; however, they are not available for everyone. Not all people can work in an office; people are talented and skilled in different ways. The young generation here is being taught to appreciate whatever they do for a living. Through appreciating the job, a person can develop and advance their career. All that a person needs is to have goals in their job and they will succeed.

The concept of work in the poem is revealed in a deeper way to the young generation. Work is a daily activity, and work is necessary. Everybody should wake up in the morning with a list of activities that they want to accomplish and they have to do them. The father teaches the child to dream and work hard. The book is a compilation of poems that guide the young generation to open their mind and understand work. It serves the purpose to understand their role in building the economy and being the leaders of tomorrow. Readers have the chance to get in touch with the reality by reading the pieces of literature in the book.

My Experience In Modeling My Expectations

Introduction

Experiences play a vital role in molding ones expectations, desires and dreams about the future. Where one lives, the people around an individual comprising the family members, neighbors, colleagues, and teachers actually influence the direction ones life take through sharing of experience, looking back at ones life one cannot help but wonder how much the people around one and the shared experience have made what one is today.

Growing up with a sibling with a variety of handicaps is not easy. Abraham was born deaf and partially blind this in turn affected his growth and speech. All through his life Abraham who was older than me had to be helped to move around especially mother who had been his eyes, feet, and the source of inspiration to Abraham who was always jovial, whenever other family members were at home we took turns to look after Abraham with some neighbors stepping in to help look after him when mum had to rush somewhere. She managed to take Abraham to school which catered for the blind and deaf where he was taught sign language that the other family members learned to communicate with Abraham.

Despite the fact that I was young at that time, my older brothers and sisters told me what happened, and the reason why we were living in the slum and without our father, when Abraham was born life started becoming difficult to the family as Abraham needed special care and money to facilitate it was not forthcoming as dad was only a casual laborer and the money earned was no even enough to sustain the family let alone buy medicine that Abraham so desperately needed all this frustration led dad to his grave and that is when mum moved to the city with us to try and make a living and see to it that me and all my siblings went to school and believe me she made sure that me and my five other siblings including Abraham got the best Education. She would wake up very each morning. Take me and my other siblings to school and later she would go look for manual jobs all day at times, she was not lucky to get a job, but she always told us that one must not lose hope.

Conclusion

Since my mother’s death due to a terminal illness, my brother Abraham lives with me, and my two siblings. Abraham still needs attention and we have to make sure one of us is there for Abraham. At times friends also helps us to take care of him. Even though she is gone, her teachings about never giving up in life live in us and hold the family together. The issue motivated me to work hard and join the university so as to help children with special needs like my brother. My graduation was a year ago and currently am pursuing a masters degree in special education. Looking back and remembering the challenges I faced gives me the spirit to overcome any obstacles that comes my way. Abraham’s disability inspires me to work hard in that there is nothing I cannot achieve as long as am focused. This is because Abraham proved to the family that no matter an individual’s situation one can rise up and achieve his dreams.

My Favorite Ad

What is your favorite AD?

The Pepsi ad is one of those ads that did not entice me at first. The first time I saw it, I thought it was a little dynamic. However, after carefully examining it, I came to realize the ad was what it was: one of the best ads of the year. The AD starts with a tease showing two Pakistanis quarreling over a bottle of Pepsi, this was just awesome. The ad had a lot of creativity and attractiveness. Pepsi is one of the companies that process carbonated drinking beverage and foods.What was the objective?

For many years most consumers of Pepsi drinks are teenagers, and those adult who are still young at heart.  Hence, the company wanted to expand its market by producing many products to suite each group of consumers such as water, tea, coffee, energy and sports drinks. They also included several tastes of its products to enable consumers to have wider choices. Does the Ad match the editorial environment?Pepsi come out strongly appealing to different cultures by stressing on values such as energy, enjoyment and relaxation. This makes it more appealing to the youth and those who are still young at heart. By linking its products to the local culture, e.g. in Chinese market it links itself with local pop stars, Pepsi has made steady sales.

Does the AD “personality” match the producer?

Pepsi has for a long time been targeting youthful customers. Hence, several of their ads have been accompanied with sports, fun and mostly music. Pepsi has entered into contract with many musical celebrities over the years to entice young consumers.What overall .gets your attention?

The company uses famous celebrities in promoting its products which has more influence on me as consumer. The company uses bright red white and blue ball-shaped logo which makes it easier for me to remember. In addition, the saving campaign, where their customers earn points on buying their products and sponsoring of events entices me to buy its products.

Do you use the product or the service?

I regularly consume Pepsi’s products especially when am thirst and when I need to satisfy my hedonistic want, i.e. to have a refreshing moment. In addition, Pepsi is a big sponsor of Super-bowl, and as a football fan Pepsi remain the sole choice for me. If not .does the AD persuade you to try?

Mahjabeen Mankani. Dawn.com: Advertising Analysis- Pepsi. Retrieved from http://dawn.com/2012/07/28/advertising-analysis-pepsi/. (July 28, 2012)

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Child Protective Services Report

I was privileged to have gotten an opportunity to work for the Department of Child Protective Services. I have had passion to try and ensure that children stay in loving homes where they are accorded the love that they need. Since time immemorial, there have often been cases of child abuse but unlike in the past when they could not be protected, things are now a little bit different. Child protective services is among the agency that have been created. With child abuse cases became rife in America, the government found the need to protect the children from cases of abuse and neglect. the system is quite complex and it varies from state to state. Child services collaborates with other entities such as; community based organisations and private child welfare agencies. Whereby they are able to accord services such as; parenting skill classes, rehabilitation, foster care, domestic violence, housing and employment assistance. This report generally looks at my experience at the Child Protective services including the skills that I did pick up there.

The first thing that I learnt was that Children Protective Agency is generally responsible for the general social welfare of the children. There was a team that were required to follow up on cases of children abuse that were reported. Social welfare services were mandated to remove neglected and abused children from their guardians and the streets. These children were later on placed with other families and orphanages. Child Protective Services normally, receives and investigates reports of possible child neglect and abuse. It also provides services for affected families, who are in need for protection and care for their children. Child services is also tasked with arranging for living arrangements with, foster families or next of kin. Child protection services also provides arrangement for adoption, permanent family relations for kids living foster care and adoption. As mentioned above the welfare services is tasked with various duties. In case of possible child abuse or neglect, the concerned individual can issue a report. CPS case workers receive the reports and they are screened in or out. Screening in happens when there is sufficient evidence of child abuse or neglect, therefore warranting an investigation. Screening out is undertaken if the evidence presented does not meet a states legal definition of child abuse or neglect. In such instance the social worker can refer to the person who initially reported the case or the community for assistance. After screening case workers respond, however the response time varies and is dependent on the type of alleged maltreatment. Case workers may interrogate the people in contact with the child, they can also speak with the child solely or with a caregiver present this is dependent on the child’s age. Given the amount of risk a child who is believed to be in immediate danger can be moved to safer accommodations. In some states if the risk is considered low CPS case workers focus on identifying support and services that the family will need, rather than collecting evidence for conviction.

Another role that the Child protective services are tasked with is that they ensure that guardians who are found guilty of child abuse and neglect are offered support by; ensuring they undergo treatment services and ensure that they also undergo services mandated by juvenile courts. In low risk cases caregivers are provide with in-home services and support; child care, parent education, counselling and so on. However, in high risk cases, police are called upon to investigate and may file charges in a court of law. Perpetrators of child abuse are placed on a state maltreatment registry, when there is confirmation of child abuse, these registries are confidential. However, for professions that involves working with children, the registry can be used to perform background checks. CPS workers are mandated to follow standard procedures when responding to cases of child maltreatment. CPS workers are guide by basic philosophical tenets; a permanent home is the safest place for a child to grow. CPS case worker’s efforts are more effective if the affected party is involved.During my internship I was also able to learn of the connection between child protective services and the foster care system. Foster care is whereby a child is placed with another family for a while and this family or the caregiver needs to be approved by the government. Placement of children is done by the government and is arranged by social services agency, parents or caregivers that are selected are then compensated for expenses. The parent although is the primary caregiver meaning they offer day-to-day care to the family, the state through the court as well as chill protective agency act as “in loco parentis” meaning they get to make the major decisions that may affect the child. For child protective services, I was able to find out how they liaise with the foster care system to ensure children who are placed in the system are treated well. The foster care system is one institution that is often viewed in bad eye. This is because most people are often aware of the mistreatment that children in the foster care go through including the physical abuse, emotional, sexual abuse. Child Protective Services is tasked with ensuring that the children in these homes get out and are taken to homes where they are loved and given the care that they deserve.

While at the internship, there were cases that I really got to study. One was the Gabriel Fernandez case. Gabriel Fernandez case is among the most looked at case and how Child Protective Services failed the boy. Typically, Child Protective Services are often tasked with following up cases that may involve a child being harmed this may include calls from the school teacher or the neighbors. When such distress calls come in, the social workers are often dispatched so that they can go and interview the child or siblings and remove the children from the said home. Gabriel’s teacher had tried making several calls explaining that the boy was being hurt but nothing seemed to have taken place. Gabriel’s case was not the only case that may have such issues, there are a few other cases where children who were harmed had tried seeking for help from Child Protection Services but it seems they were never able to get this help. One key issue that I related as to why such cases happened was because of the many cases that are reported but the officers are not as many. The Department of Child Protective Services often mandates that all accidents that affect dependent of children be reported. For most caseworkers, they try looking into cases of children who cannot have access to the outside world as they are more vulnerable to abuse. Children who are of school going age, most social workers often believe or at least have faith that the teachers or the neighbors may be able to notice the abuse and report it. With most CPS being understaffed, at times a caseworker may lose track of a certain child. For Gabriel’s case, it was quite unfortunate because even the software used to calculate a child’s likelihood of abuse had proved that Gabriel was likely to be abused yet no steps were taken. Encountering such cases made me scared if ever I will ever be in such a position. I was however encouraged with steps CPS were taking in trying to ensure caseworkers were not overloaded with work and thus such cases are not as common as the past.

A child’s behavior and their upbringing was also a lesson that I learnt and was able to experience firsthand. Children from foster care or those who have undergone abuse are likely to portray delinquency because of what they have gone through especially those that have been abused. Lack of a permanent home can be frustrating for a child as they need stability in their life. Abuse that the child experience, lack of affection and love as well as multiple moves create impetus for delinquency. Some children get into drugs as a way to cope with what they are feeling including use of alcohol, cocaine, heroin among other drugs. Some of the foster youth may also get easily recruited into gangs as they may find a sense of belonging from these gangs. Due to violence inflicted on them, they too may tend to be violent or even bullies in school as measure to try and protect themselves. There have been organizations that have come up to try and help foster care children that have been through abuse by providing counselling and support in order to help them not to get into juvenile delinquency or the life of crime.

The child protective services just like any other entity is faced with its own share of challenges. The institution is faced with an increase in caseloads and intricate social problems, this is all summed up by the agency not being able to maintain a skilled workforce. Cases of absence of good record keeping, hindrance the maintenance of useful case data. Service delivery is also hindered due to the stigma associated with child abuse. Difference in beliefs and necessary approach to be taken by both service providers and family, proves to be a challenge. However, CPS workers are tasked with ensuring the safety of children. The main aim being finding safe permanent residence for affected children. It is key to note that CPS job can be quite stressful and there are high chances of burn out, however it is quite rewarding.

The experience was generally a good experience. I worked under people who had the passion and the zeal that would ensure that the children get the best care from the homes that they leave in. Although I had learnt a few things theoretically such as challenges faced by children and importance of CPS in protecting them, challenges in foster care, and challenges in CPS, getting to experience them first hand and coming up with solutions was an amazing experience. By the end of the internship I had acquired problem solving, critical thinking, team work and leadership skills all which I know will be vital as I embark on my career.

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Childhood Development Theories.

Growing up, we lived in the suburbs. I have no recollection of what happened between the age of 18 and 24 months. When I was in my early childhood, between three and seven, I used to follow my father everywhere and would do everything he did. At this age, in every photo my father has a cap, I also have one and where he never wore one, I also did not. Between 7 and 11, I started going to school and was considered old enough to do errands and would not run somewhere just because I was asked to depending on my mood. From 11 years onwards, I was always doing stuff with my friends such as walking around the neighborhood together, swimming together and other such stuff. I remember diving into the deep end a few days after my eleventh birthday just to prove a point.

Using Piaget’s theory, in the preoperational stage, I could not understand that my father wore certain clothes depending on the weather. If he wore a jacket at the beach, I would as well! In the next phase, concrete operational, I did not have to ran and pant just because I was asked to “ran to the neighbors!” walking was enough as long as I went where I was asked. In the formal operational stage, I took a risky plunge into the pool because I did not want some fellows to think I was cowardly or weak. Abstract concepts became important.

Some of the incidents described above fit in Erikson’s theory as well. Deciding to walk during errands when I used to run before was me using my initiative to assert my power as in Initiative vs guilt. If I was drawn from something, I liked such as a game, I would walk even slower. Jumping into the pool was a classic example of me proving a point that I thought was important to my identity as in identity vs confusion.

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Question One

My community has a variety of people from different backgrounds. This is normally the cause of conflict due to different ideologies. America has a history of racism and stereotyping of cultures. This has led to the divide of its nationals in all aspects of life. As a student, I have been taught to fight for what I think is write and respect people with different views. This quality has been helpful for my relationship with the surrounding environment due to the removal of social barriers. Due to my ability to cope with different situations, I have been able to turn negative situations into positive situations. This in turn has improved my chances and opportunities in regard to my future success. It is difficult to maintain this dynamic due to the variety of uncontrollable circumstances. When the odds are against me I learn from the situation and try again so that I can achieve my goals.

Question Two

If I had the opportunity to found my own college, I would ensure that students receive the best form of education. This is not easy to achieve due to the high standards required to make this possible. In order for the college to be a success, the subjects need to be reflective of the goals and objectives set by the school. All topics are essential for the growth and development of students. The topic that I would ensure is part and parcel of the school curriculum is Social Ethics. Social ethics involves leaning about different cultures and societies so as to improve relations in the community. Having ethics is an essential quality to posses as a member of the community. The present society is prone to a number of injustices due to the lack of regard for the value life. Most people have at one point or another fallen victim to the cruelty of people in influential positions. This as a result has forced a majority of the society to succumb to the corrupt nature of their neighbours. For the country to move forward, individuals need to be educated on the significance of social ethics. This can only be effective if students are trained at an early age.

Question Three

A community consists of the gathering or coexisting of people who share the same goals and objectives in life. This however is not the case in a more complex population due to the different races, creeds and social classes. Communities have both similarities and differences due to the difference of opinions. Communities continue to change due to the change in the cultural ideologies. This in turn affects the perception of equity amongst members of the community. Equity involves providing justice and fairness for all citizens in society. This is unfortunately not the case in that a majority of the population is treated unfairly on a daily basis. The lack of equity in the community is felt through the improper distribution of resources by those in power. A community that achieves this element would improve the social, political, environmental and economic condition of its citizens. Equity for all is ideal so as reduce the amount of corruption, insecurity and unemployment in the country. This as a result will motivate all citizens to strive so as to achieve a better life for the future.