Category: Uncategorized

Question 1

Multi-channel marketing combines a number of promotional and distribution avenues into a unified and singular strategy as a way of attracting customers. A multi-channel approach effectively and efficiently communicates a service or product’s value by applying the unique strengths of individual marketing channels (Grewal, Levy, Mathews, Harrigan, Bucic, and Kopanidis 2020). Some of the main channels may include social media, retail storefront, display adverts, websites, and email. In the case study, Waterdrop’s moving into the multi-channel marketing strategy is beneficial in that it expands the reach of the business. The company would be able to increase its reach among its potential audience. Expanding its campaign to include more channels will allow Waterdrop to locate customers with purchasing potential that has yet to be tapped. Moving into the multi-channel market space also means that Waterdrop will see an increased engagement due to higher numbers of potential touchpoints for customers. This provides consumers with more chances of engaging with the brand and opens up new communication channels between the customer and the company (Banerjee and Bhardwaj 2019). Another main benefit is that moving into the multi-channel market space will allow Waterdrop to reach customers on their preferred marketing channel (Niessing, Baumer, and Carrick 2019). For example, some consumers interact on social media on a daily basis, and the presence of Waterdrop in such a channel will increase the chances of an interaction. It therefore follows that multi-channels are more effective for marketers because of how they create a hybrid strategy tying together campaigns from several channels. Combined channels create an opportunity for more impactful message mindful of customer journey. Lastly, the main benefit that Waterdrop can expect to rip from moving into the multi-channel market space is increasing its customer base while lowering the customer acquisition costs because targeting consumers effectively increases the chance of customer conversion.

Despite the benefits mentioned, Waterdrop must remain aware of potential pitfalls in using a multi-channel approach. First, it is likely that Waterdrop may add marketing costs because more marketing channels translate to more required resources. Additionally, communication, sales, distribution, and advertising over multiple channels instead of a single entity requires complex logistics and increased control effort. The drawback is that if these multiple channels are not homogenously presented, then potential customers may end up being confused (Gensler, Dekimpe, and Skiera 2007). Another potential pitfall is that individual sales channels exist together but are not connected regarding technology and the organization (Grewal et al. 2020). The inability to switch back and forth between the channels in the same transaction can be repulsive for some consumers and may lead to switching to a competitor with a more holistic buying experience. Finally, it would be difficult to transfer information across channels, a phenomenon that could frustrate potential customers.

The pursuit of multi-channel presence may affect marketing strategies and the consumer decision journey for Waterdrop in a number of ways. First, it would provide Waterdrop with brand consistency. For example, the presence of the brand on social media, on television, and print media, and on website ads means that consumers are able to see and interact with the brand. The effect on marketing strategies is that Waterdrop would identify which channel to focus more on due to the conversion rates and other metrics important for decision making. Another effect on the marketing strategies is the flexibility to create and make adjustments. For example, it is easier for Waterdrop to adjust from one channel to the other or to add an extra one to its mix on the basis of what works best for marketing.

Question 2

If I was Martin, I would enter the competitive market using a concentrated (niche) targeting strategy. Waterdrop has identified several segments, yet it would be impossible to serve all of them. Some of the segments are unattractive and out of line with the business strengths of Waterdrop. For example, carbonated and unhealthy beverages, though very popular with consumers, are not attractive and may be outside of Waterdrop’s strength. Other organizations such as PepsiCo and CocaCola have already occupied a significant portion of these markets (Niessing, Baumer, and Carrick 2019). Therefore, Waterdrop should target one segment, pure and healthy drinking water, using a single marketing mix. Waterdrop understands the motives and needs of the consumers in this category and has designed a specialized marketing mix to cater for these needs. Concentrating resources and catering for the needs of a narrower market segment would be more profitable for a startup organization compared to spreading its resources over a number of segments. The key points differentiation would be a healthy water-based beverage that is a close substitute to pure water and one that is tailor-made for individual customers. The packaging, sustainability of the product, different flavoring, ingredients and a lack of chemicals also apply to the key differentiation points (Niessing, Baumer, and Carrick 2019).

I would position the brand based on product characteristics. By showing the benefits or characteristics of the product as a positioning strategy, I would link the brand with special features to that resonate with the consumers. For example, the current need for a healthy drink that is a close substitute to water opens up a world of opportunities for the company to market itself as the best healthy drink. The benefit of being a healthy drink would mean more to consumers than trying to present the brand as being more important. By focusing on the product, consumers would ultimately link the befits to the brand as opposed to forcing a brand in the market (Grewal et al. 2020). Showing a product to be more important is a marketing strategy aligned to a pull promotional/marketing approach. I would use a pull strategy to create an ongoing connection with both the product and the brand. A pull strategy would be more effective in building up customer demand for a product (Katsikari, Hatzithomas, Fotiadis, and Folinas 2020). For example, advertising the water-based beverage on sports channels would increase the demand for the product amongst health-conscious consumers thus creating demand through other channels.

Question 3

This is a good product. Despite the incredibly competitive environment, it is scalable, hard to copy, uses real fruit extracts, has great user experience, and is a lifestyle brand (Niessing 2019). The single most significant barrier to Waterdrop’s diffusion will be the competition’s response to new market entrants. Waterdrop faces a problem of industry giants with large spending and endless R&D that could easily replicate their product and allocate an even larger budget for marketing activities. Organizations such as Coca Cola and PepsiCo are likely to present a problem to the welfare of Waterdrop through influencing barriers of entry such as tax and patent protections. The competition already enjoys strong brand identity and customer loyalty. It would be difficult to make an entire industry switch to the new product because the competition has already ensured that switching costs are costly. These barriers may be directly influenced by the competition or already placed in the industry to discourage new market entrants.

To overcome these barriers to entry, Waterdrop must start with minimum viable product and later iterate in response to consumer feedback. It is important for the brand to use a very disruptive pricing model and to highlight the benefits of the product in order to focus the attention of the consumers on the benefits of price and product versus the competition. By creating a focus on the product, quality, and its benefits, the consumers will be less price sensitive. Additionally, clever and viral marketing to cut marketing costs and attract new sales will be required. The company already faces a mammoth task going against PepsiCo and Coca Cola as well as other established brands. Therefore, simply out-innovating existing firms will not be enough to institute a killing of the barriers of entry. For the product to diffuse in its market, Waterdrop will have to employ a number of strategies relevant to the immediate problem. Marketing and price decisions will play a very important role in ensuring that the target market is able to realize the benefits of the new product and to embrace it.

Question 4

A customer is always willing to pay more whenever the value of a product is visibly high. Value is the perception of a product and what it is worth to them versus the possible alternatives. Worth means the feeling of getting benefits over the price paid. Value can be functional, monetary, social, and psychological (Payne, Frow, and Eggert 2017). People pay more for some products on the basis of this value. The product that is overpaid for, even where it is available for free, is essentially valued because it is easier to buy, arrives more quickly, provides convenience, contains must have features, has low cost of ownership, better customer service, and the overall value placed by the customer is very high. The definition of value must be accompanied by the way a product is presented to a market. Overall, the product and its pricing are ethical. It presents a pricing and a product that has an active market share and profits. The actions of the branding do not affect others adversely. The company only uses a superior packaging strategy to bottle its product and sell it at a premium market price. The pricing and packaging are not different from the strategy applied by luxury brands in other markets such as the perfume industry and jewelry (Grewal et al. 2020). A lot of these products are available elsewhere for virtually free. However, the pricing and packaging chosen is superior. The company invests a lot of resources in its marketing and proposition. It is justified to sell the product using a premium price.

Reference List

Banerjee, S., & Bhardwaj, P. 2019, ‘Aligning marketing and sales in multi-channel marketing:

Compensation design for online lead generation and offline sales conversion.’ Journal of Business Research, 105, 293-305.

Gensler, S., Dekimpe, M. G., & Skiera, B. 2007, ‘Evaluating channel performance in multi-

channel environments.’ Journal of retailing and consumer services, vol. 14, no. 1, pp. 17-23.

Grewal, D., Levy, M., Mathews, S., Harrigan, P., Bucic, T., and Kopanidis, F. 2020, Marketing,

3rd Edition, McGraw-Hill Education, Sydney Australia.

Katsikari, C., Hatzithomas, L., Fotiadis, T., & Folinas, D. 2020, ‘Push and Pull Travel

Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism.’ Sustainability, vol. 12, no.11, pp. 4770.

Niessing, J., Baumer, C., and Carrick, A. 2019, ‘Waterdrop changing the paradigms of the

beverage industry with limited resources and digital marketing.’ INSEAD. https://publishing.insead.edu/case/waterdropPayne, A., Frow, P., & Eggert, A. 2017, ‘The customer value proposition: evolution,

development, and application in marketing.’ Journal of the Academy of Marketing Science, vol. 45, no. 4, pp. 467-489.

Essay paper: Adventures of Huckleberry Finn by Mark Twain

The book The Adventures of Huckleberry Finn by Mark Twain, there are different themes that Mark Twain tries to bring out that can be found when one keenly goes through the light-hearted and youthful adventure story. Although the novel was written several years after slavery had already been banned in America, the book is set several decades earlier when slavery and racism was still a troubling fact. When one views the book from a different perspective, the writer is simply trying to give out a picture about the conditions of racism and slavery during the period. At the end of the civil war, there was hope that racism wouldn’t be as strained as it was during the war. However, in the novel Twain still depicts the picture of just hope bad the black people still had it during because of the difference in their skin color.

Slavery could have easily been done away with but when the white people living in the south decide to enact laws using the excuse of their safety against the new free black slaves the black people view this as immoral and discriminatory and even opt to act on it. Even though the time setting of the novel was when slavery had already been abolished, the black people living in the South of the state dint have it any easy being black and Twain sets his novel a few decades back to give the readers a clear honest picture of the nature of racism and slavery at the time.

The book is set in the late 19th century in a rural part of the state along the Mississippi river where the main dominants in the society are the white people who look down at the African American living in the area and treat them with a lot of cruelty and discrimination. The main character in the story is Jim Crow who Twain uses a representation of the African American race (Twain, 13). Jim, who was owned by a white lady known as Miss Watson is trying to flee in order to try and avoid being sold to another owner and risk being permanently separated from his family.The other character in the novel is Huck who is trying to run away from the oppression he gets from his father. The two set off on an adventure towards the north where seemingly slavery had already been banned.

Throughout the book, Twain tries to bring out the social views on racism by using the two characters Huck and Jim. Huck being white seems to be a threat to Jim considering that at any point he may opt to turn Jim in and sell him as a slave. Despite the tight family bond that the two create Jim doesn’t feel as an equal to Huck and more often than not views Huck as a threat to his freedom. This is the reason behind Jim always agreeing with Huck’s ideas of adventure despite any good reason that he may have.

Twain portrays Huck as ignorant to the “rules of the society”. Unlike other white men, to him Jim is an equal and a brother and he looks past Jim’s skin color and although more often than once he uses the word “nigger” to refer to Jim, he does it on a lighter note. He sees Jim as a friend and a companion not just a black man who is at his disposal to tend to his every need. This is in spite of the fact he was raised in a white household where the blacks were seen as nothing more than slaves and servants to the white people. The influence that Huck’s upbringing may have on his judgment seems to be apparent when he is filled with a sense of guilt every time he is forced to lie to the white men who ask whether he is hiding any runaway slaves. However, the guilt does not shake off Huck’s loyalty to his friend Jim and at no point does he give in and sell him out to the white men.

The other instance that the effect of racism is brought is when Jim and Huck decide to visit Tom Sawyers home. Jim is forced to stay away from the other people because of the fact that he is a black runaway slave. Huck on the other hand is received with a lot of love in the home because of the fact that he is white. Despite the fact that both of them are running away from their homes, the two of them are treated with double standards because of the difference in their skin color.

Racism becomes even more obvious when Huck approaches Sally about the steamboat explosion. The minute that Huck points out that one of the victims who died in the explosions was a black man; Sally Phelps bluntly states that, “This proves that blacks were not considered on the same level as human beings. Their lives were obviously not valued and therefore disposable. They were merely replaceable figures” (Twain, 150). This further proves the level of cruelty that the African Americans are forced to live with simply because of the fact that they are black.

In chapter 6 when Pap is talking to a free black man, when he finds out that black men are free to vote in the state, he states, “but when they told me there was a State in this country where they’d let that nigger vote, I drawed out. I says I’ll never vote again”(Twain, 78). The statement is rather irrational considering that one would actually not to vote because of the mere fact that black men are free to vote in the state.

Mark Twain does a superb job in bringing out the differences of the lives and hard times that the black people had to endure during the 19Th century never being treated as equals of the white people. Additionally, the writer does a great job in making people realize that racism does not only affect the oppressed, but also the oppressors.

Work Cited

Ho, Oliver, Dan Andreasen, and Mark Twain. The Adventures of Huckleberry Finn. New York: Sterling, 2006. Print

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Advertisement/Magazine Cover Essay

Many media houses are kept in business by the revenue got from posting advertisements on their pages or through giving some air time for the advertisement to be aired during commercial breaks on the television stations. Advertisement are mainly used to promote consumer awareness or to promote more sales of a particular product, on the other hand there are some advertisement are put on papers or television stations to discredit others.

Almost each and every sector in the world has turned on to advertisement to promote their goods or services; commercial companies are prohibited from making any false claims regarding their products or their competitors in the business. In politics however such standards do not apply as speech, statements, and advertisements in politics are considered as “Political speech”, in the United States that is protected under the first amendment. Candidates are allowed to launch unfounded scathing attacks on their opponents and at times even make false claims. Broadcasters are obligated to air the advertisements even though at times they know that they are false, this is because under the Federal Communications Act a broad casting station can put a blanket cover and reject all advertisement whether true or false but, they cannot refuse some advertisements and accept others (Kenney, pg. 180).

But it’s not just that candidates are allowed to launch unfounded attacks against their opponents or make false claims about their own records. Broadcasters are actually obligated to run their ads, even those known to be false. Under the Federal Communications Act, a station can have a blanket policy of refusing all ads from all candidates. But they cannot single out and decline to air a particular commercial whose content they know to be a lie (Kenney, pg. 180).

In the last presidential election in the United States the Obama Biden campaign team ran advertisement on all major newspapers including times Magazine. The advertisement which was given the caption bridge to nowhere shows a bridge that has some parts that have fallen apart; the bridge itself is in the middle of the ocean and is not long enough and made of old logs which are not strong enough to withstand the raging waters of the ocean. The first sections of the bridge which can be considered as being close to the shore do not have wooden planks that one can walk on to avoid drowning in the water. The advert which was meant to discredit Obama opponents as people whose leadership was bound to fail as it was not capable of taking the American people anywhere. Even though the claims by the Obama Campaign team might have been false, the American citizens have the final say (Kenney, pg. 150).

Conclusion

Advertisements are meant for publicity, even though at times some of the advertisements might not be entirely true, the most important aspect is that it achieves the desired results. Even though some guidelines and legislation have been put in place to prevent organizations from lying about their products and services it does not entirely mean that all the things in an advertisement is the truth. Political advertisements on the other hand cannot be considered as entirely false as at time some candidates place advertisements that are true. Advertisements are meant to have an impact whether positive or negative, but it should be remembered that a well put advertisement is worth a lot.

Work Cited

Kenney, John. Truth in advertising. New York: Simon & Schuster, 2013. Print.

Mr. Packer models of justice process (Compare and contrast)

In comparison, both models call for the enforcement of laws during the administering of criminal justice, maintenance and control of order in the society, and protect people from injustice practices. On the other hand, the due process model and the crime control model differ in the following manner. The crime control model believes that anyone charged with a crime is guilty and must be punished for his or her actions. In general, the model aims at controlling the criminal behavior of people with an assumption that it is the most essential aspect of criminal justice. On contrary, the due process model believes that any person charged with a crime is innocent until proven guilty. As opposed to the crime control model, the due process model calls for the freedom of a person charged with a criminal act unless their presence to the society is a threat. This model aims at protecting the innocent people while convicting the guilty (Cole & Gertz, 2013).

 Choose 1 of the following topics: Community Rehabilitation Programs for Adults, Death Penalty, or Rehabilitation Programs in Jails and Prisons; and answer the following questions:

Have the growth and investments (or lack thereof) in this area been needed?

The American federal government in collaboration with Corrections Corporation of America (CCA) has put more efforts in the process of conducting rehabilitation programs in jails and prisons. In addition, the local law enforcement has joined in the effort to rehabilitate prisoners in order to minimize crime rates in the country.

Do the policies rest on sound theoretical grounds?

Rehabilitation programs in jails and prisons have an adverse effect on the life of most criminals in the country. The policies put in place to guide these rehabilitation programs are well managed and implemented by people with sound mind. United States has been building prisons since 1980s because of the increasing rate of incarceration. In the recent years, the federal government has defined new ways of dealing with law offenders, especially those whose crimes are not serious.

Have they been well implemented?

Rehabilitation programs in American jails and prisons have been well implemented through the introduction of post-prisons programs. CDC has implemented two programs one aiming at educating drug addicts about substance abuse and recovery while the other program offers education to crime convicts by giving them better living ideas rather than committing crimes. In addition, the US government funds non-governmental organizations that are involved in rehabilitating individuals in order to give education to prisoners and help reduce prison populations.

Have the investments been allocated to the problems and policies where the greatest gain will accrue?

By investing on criminal rehabilitation programs, the government has used the best alternative that aims at producing greatest gains. Reddy and Levin (2013) argues that America spends $63 billion on rehabilitation programs because prisons and jails form the second fastest growing areas of state budget from the medical sector.

This article argues that there has been a shift in the role of policing. How has the role of the police changed and is it a positive change? What more can be done?

Community policing has been introduced as a modern way of ensuring total police interaction with the community to aid minimize crimes at the community level. Community policing has brought about positive changes because it encourages order maintenance, assists in perfect conflict resolutions in societies and provides services that aim at problem solving in the community level. Secondly, the police department has introduced broken window policing that has changed the role of police by giving them a chance to investigate on crimes that might have contributed to some evil things happening in the society.

from law enforcement into problem solving using the new policies (Cole & Gertz, 2013).

Recommendations

In order to ensure effectiveness of the police department in ensuring quality problem solving, the government should protect the rights of police to avoid harassment by the public. Laws should be introduced that ensures police have total protection from any kind of intimidation in order to ensure they conduct their services without fear or favor. In addition, the police department should be well prepared to meet the demands of homeland security to avoid instances of threats from outside especially terrorists. Moreover, the police role should evolve into a more effective and legitimate government institution (Cole & Gertz, 2013).

What policy implications can be taken from the results of Maxwell and Fagan’s study? Make sure to back up your response.

The federal government should introduce new policies that define new methods of dealing with organized crimes and punishing people who commit a crime more than once. In addition, the study gives suggestion to the law enforcers on how to deal with certain types of crimes in respect to the person who commuted the crime, the sex, gender and the main agenda. Moreover, the study shows the need for the government to introduce policies aimed at introducing rehabilitation programs in prisons and jails to ease congestion. Some people are placed in prison for crimes that can be managed by rehabilitation centers. For example, drug abuse (Cole & Gertz, 2013).

 Based on Article 9, what innovative steps can police departments take to reduce or eliminate corruption?

Firstly, the police department should increase accountability and transparency. Accountability in the police department should be achieved by giving both internal and external pressure. The top officials should ensure all funds are accounted for and those found guilty of corruption prosecuted. Secondly, corruption in police department could be reduced by raising public awareness. Some of the initiatives that are essential for public awareness include education and awareness campaigns, annual workshops, and informing citizens of their rights and empower them to monitor the police through service delivery surveys (Cole & Gertz, 2013). On the other hand, corruption in the police department could be eliminated by involving the National Integrity Unit in integrating reforms. The National Integrity Unit strengthens government offices by addressing integrity and economic reform issues. Involving this unit will assist in pointing out corrupt people in the department and taking the necessary measures towards them in order to caution any other person willing to carryout corrupt deals. In addition, the National Integrity Unit will educate people on the importance of leaving a corrupt free live and following the necessary protocol in acquiring justice (Cole & Gertz, 2013).

What should be done at the local and federal level to deal with the current illegal immigration problems? Remember, you must back up and substantiate everything in the response. 

The government should device a nationwide biometric identification process for all visitors in order to determine those in the country illegally. In addition, employers willing to hire workers across the border should register them electronically in order to be accepted as a worker-visit eligible to work in the country. secondly, . Immigration officers should offer the required waiting period for immigrants to allow law enforcers humble time to check and register incoming visitors. In addition, humble waiting period gives the police enough time to screen visitors and crosscheck against criminal and terrorist databases. Finally, Finally, the local government should give punishment to illegal immigrants to act as example to others. Apart from deportation, illegal immigrants should be given other punishment measures such as spending some time in jail to learn a lesson (Cole & Gertz, 2013).

Chapter 6 Discussion Post

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Chapter 6 Discussion Post

Robert K. Merton developed the anomie theory introduced by Emile Durkheim and it was first printed in 1938. At this time it never had a lot of impact in the society and it is described to have been a sleep theory till 1954 when it was reprinted and people got to notice it. Merton describes the gap which Durkheim had presented in a clear manner. He clearly states that the gap which exists between goals and means is the major reason for crime and this at times leads to suicide which Durkheim was investigating when he came up with the anomie theory.

Therefore Merton would simply describe crime as a result of a conventional way to achieve the goals and objectives of the individuals in the different societal strata he talks about. When the discrepancy between goals and means such that a person is unable to attain what is needed to attain their goals the result is crime as people try to find ways to do whatever they have to do and achieve their goals.

Reference

Williams III, F.P., & McShane, M.D. (2018). Criminological theory (7th ed.). New York: Pearson.

Chapter 4: Findings and Analysis

Results, Findings, and Analysis

In-depth interviews with Chinese factory owners and managers of clothing brands were conducted to get a sense of how the crisis has impacted the day-to-day operations of the textile and garment industries. During discussions with factory owners, it was discovered that only a limited number of customers are now placing orders with major, well-known firms. However, these purchasers have reduced the amount they order, maintained (cheap) costs the same, upped quality criteria, and requested more than one style. Textile and garment producers must invest a significant amount of time and money in developing new goods for fewer orders. This, according to Brydges, Retamal, and Hanlon (2020) contradicts the economic order quantity paradigm and reduces wages and productivity.

Variable demand and unstable patterns have caused buyers to worry a lot more about on-time deliveries and want air delivery a lot more. Costs for shipping and freight have gone up by more than double according to all respondents. Because of this, logistics are at an all-time high, and the price per unit of clothing has gone up as a result. All of these things have an effect on the cash cycle of the manufacturer, which happens when the customer sells the goods and pays back the loan. Since the credit limit has gone up, there will be more money owed to banks. Since the payment cycle is now twice as long, the vendors pay about twice as much interest on any loans they take out. Because of these things, the export industry’s profit margins have gone down a lot, making it hard for many vendors to break even. Millions of people have lost their jobs because of the pandemic. This means that the working population has already lost the most, and more will come. During the interviews, the owners of the plant said that there was no guarantee of business and that they would have to let employees go because there were more and more bad things happening around the country. Because there are so many employees, the workers haven’t gotten much help from the company or the government in terms of money or health care. How hard it is for a country to keep its economy stable during a crisis depends directly on how big it is.

It was clear from the in-depth interviews that although the garment industry had made considerable technical advances, few of them had been implemented. According to studies, not even the most technologically proficient businesses that have digitized their processes and workflows are prepared for all of the challenges that accompany the digital transformation. Even while some garment companies possessed the technology, their staff either did not know how to use it or continued to use outmoded processes. The factory owners had to devote both money and the time of their staff in this endeavor. In addition, they feared that automating the activities may lead to job losses, which would worsen the epidemic’s already high unemployment rate. This might make it challenging for China’s small textile and garment industry to absorb new technology. The sector’s reluctance to adapt to changing conditions is another reason it has not evolved as rapidly as other industries in India, Europe, and the United States.

Even among locally manufactured brands, there is intense rivalry. Due to social distance restrictions, markets and shopping complexes prohibit admission. As a consequence, people find it more difficult to move about, which has led to a nationwide shortage of retail locations. Managers and owners have admitted that the sharp decrease in consumer spending during the first half of 2020 has damaged the Chinese economy. Due to their imminent shutdown for almost the whole year of 2020, a number of stores in several of the nation’s most popular cities have either stopped paying their rent or abandoned their sites.

According to the collected data, it is obvious that the majority of domestic brand owners are affected by unsold inventory, often known as “deadstock,” overhead expenditures, and the need to decrease staff as a consequence of a rapid sales fall. The cash flow cycle is being interrupted as a result of the considerable amount of money being held back in finished, ready-to-sell products. Due to the fact that digital marketing is progressively becoming the most important means for selling and promoting products worldwide throughout the pandemic, it was researched if local business owners and designers were aware of it. The majority of them were aware of the omnichannel approach, but because they lacked comprehensive knowledge in this area, it was difficult for them to implement it. Internet sales of local brands produced much less income as a result. This demonstrates that there is a significant information gap in the digitalization of the value chain as represented in figure 3 below, which has generated a significant economic challenge for Chinese textile makers.

Fig 3: Value Chain Digitization of the Chinese Textile Sector post-Covid

Local community support was widely ignored by Chinese textile and clothing companies during COVID-19, despite its value in establishing local networks and reputations (Chakraborty & Biswas, 2020). One responder to this question said that their firm had arranged a sewing project to manufacture cloth masks with the assistance of volunteers and local facilities, resulting in a rise in demand for the company’s products. If these community projects were highlighted in the media and disseminated through social media, they would attract widespread interest. Despite the fact that enterprises in the Chinese clothing, textile, and garment industries have been working on adaptive clothing and other medical goods, it is questionable how much the textile and garment industry will gain from COVID-19’s health care standards. Notably, respondents feel that neither the accessible information nor the available resources are organized by textile entity in China. It is possible that textile firms would actively seek the aid or participation of the community in order to establish a good self-image and fulfill their social responsibilities.

The majority of respondents to the research identified innovation and a proprietary fabric, a solid working relationship with the local government, an agile supply chain, rapid responses, and sensible investments in digital channels as the company’s most valuable assets. According to several of the other study participants, the company’s powerful branding and unique product positioning helped it retain a loyal customer base. Even when the economy is failing, retail stores with adaptive physical and online distribution networks may continue to generate money. Strong sourcing skills in Asian countries guaranteed that orders could be changed to meet the organization’s specifications. One of the factory owners asserted that their company was able to quickly align with downstream mask businesses, obtain certification from foreign nations, and establish itself as one of the few mask manufacturers able to maintain complete control over the supply chain and quality by having access to buyers from various nations and regions. This was one of the aspects that facilitated the factory’s collaboration with subsequent mask manufacturers. This illustrates that even though Chinese textile and garment companies evaluate their resources and learn from their previous mistakes, they must continue be aware of how their surroundings and fashions are evolving.

The study highlights and emphasizes the following critical and crucial tasks that the Chinese clothing and textile industry must do in order to adapt to the new norm, based on what research respondents stated. To aid with this, a comprehensive analysis of each level of the conceptual model has been given. At important points in the conceptual model, it will be vital for members of many departments to cooperate and coordinate. In the new climate, the success of fashion businesses will depend on leadership and the implementation of innovative business ideas. Many everyday tasks need cross-functional coordination in order to maintain the consistency, efficiency, and effectiveness of large, complicated supply chains. Among these include expediting the fashion cycle, developing using sustainable materials, and manufacturing and distributing products.

Second, the crisis has hastened the use of digital technology throughout the whole value chain. Consequently, every part of the Chinese garment and textile industry has grown more inventive and efficient. This was a direct result of the crisis’s disruption of the value chain. Executives in the industry are certain that the enormous paradigm changes and modifications that have already occurred will persist long after the crisis has subsided. Despite the fact that the digital revolution was covered in the parts of our model pertaining to retail and wholesale, it is essential to remember that digital escalation should occur across the whole value chain. In difficult times, both courage and wisdom are required. Before COVID-19, the bulk of fashion companies were aware of digital advancements. Businesses in the fashion industry are excellent at executing innovative digital initiatives during normal business hours. These strategies include custom design, direct digital manufacturing, virtual trade shows, an intelligent supply chain, e-commerce, and worldwide sales.

Thirdly, new concerns have been raised over the competitiveness of China’s major and small textile and clothing sectors via collaboration. Due to the low barriers to entry, there are several small brands and garment manufacturers in the textile industry. Due to their lack of resources, the likelihood of long-term success for small businesses is diminished. Due to the fragmented structure of the textile and apparel supply chain, it is becoming harder for many small businesses to compete. However, these businesses promote the economy and provide novel ideas. They also provide individuals the option to get work. To aid these small businesses and build long-term plans for a speedy recovery, the whole industry must collaborate and enact the required legislative changes. The efforts of policymakers are also essential. However, even the greatest businesses have boosted their merger and acquisition activities. During the pandemic, some Chinese clothes factories and manufacturers filed bankruptcy indicating the seriousness of the pandemic and how it will influence the ongoing post-covid efforts.

Chapter 5: Discussion of Findings

Development in terms of Design and Product

To capitalize on new market prospects, the apparel, textile, and garment industries must develop new goods. Several individuals created a variety of masks during the epidemic, ranging from couture masks with ornamentation to masks with strange patterns (Coppola, Vollero, & Siano, 2021). Several Chinese textile and apparel companies, for example, have positioned themselves to compete in a certain market sector. To meet their customers’ health and safety demands, these firms created a range of antibacterial intimate apparel (Cui, 2022). A number of companies have produced new kinds of fabrics and clothes with safety features in response to consumer worries about their own health. Businesses in the textile, garment, and apparel sectors were compelled to implement the aforementioned changes in order to prevent becoming victims of the COVID-19 epidemic.

Companies have separated themselves on the market by using their own design skills and sourcing materials that are unique to their sector. As a result, they are able to satisfy their customers’ practical as well as aesthetic needs. Using idle manufacturing capacity helped numerous enterprises to start operations right away. They were able to do so because they had gathered experience in clothing manufacturing through tough times (Herbst, 2022). Firms that make knit underwear, for example, utilized their own fabric to produce one-of-a-kind items that met customer expectations both during and after the epidemic. Despite the epidemic, numerous firms were able to continue operations as usual. These items are designed for long-term use. Masks, for example, were upgraded to provide a better degree of protection, and they were made available to schools and other organizations for usage. To meet the ever-increasing demand for their products, a number of firms have invested in licenses that enable them to produce medical clothes as well as other items. The bulk of firms in China’s textile and garment sector are now pushed to explore commercial prospects in both local and international markets. Companies have been obliged to adapt their production techniques due to the complexity of COVID-19 strains (Huang, Yan, & Yang, 2021). The great majority of textile and clothing industries, for example, have adjusted their product lines to accommodate the rise of new mask brands. As a result, the variety of innovative marketing approaches has grown. For example, you may have seen that some businesses have created brand-new goods that clients may utilize according on their mood. Moreover, other businesses have employed a similar technique. These new items are currently available at a variety of retail places. Masks and gloves were often regarded just accessories, but they now serve a variety of functions. They may, for example, serve as both stylish accessories and necessary safety equipment. There are, however, a few foundations that stand out and are well-liked by consumers. Some items, such as an antibacterial seaweed fabric, are touted as having special health advantages.

To account for things now in store as well as those projected to come soon, the selection must be classified by time, season, and area. Seasonal paces have a significant impact on fashion, as seen by changes in China’s textile and garment industries. On the other side, as the number of individuals working from home increases, certain holiday themes are no longer as popular as they once were, and others are no longer available for purchase. The study results show a change in customer demand, as seen by a rise in demand for cosmetics, sports equipment, and loungewear, including yoga wear. The survey also found an increase in demand for loungewear. Chinese manufacturers are under intense pressure to expand their product lines to include more sports and loungewear, as well as boost the number of patterns that may be worn all year (Ivanov, 2020). The majority of textile and garment workers in China believe that streetwear firms can provide the need for casual and comfortable clothing. Customers spending less time outdoors have a detrimental influence on sales at high-end businesses selling luxury goods and streetwear, where these customers like to purchase (Kulsum, 2020). As a result, several companies in the garment and textile sectors are revising their assortment plans to accommodate for product distribution and shop locations throughout the globe. If a company’s strategy revolves on what its customers desire, it may be necessary to simplify its product categories (joy et al., 2012), inventory levels, and selection process. As a result, they will be better positioned to satisfy their clients’ demands.

In order to stay relevant in the face of the pandemic, a rising number of individuals and businesses are embracing basic designs that may serve several functions. Even if it is difficult to forecast how the economy would function after COVID, the Great Recession serves as a helpful reminder to keep to fundamental ideals. This is due to the fact that simple designs are more flexible to a variety of economic situations (Zhou, 2021). Consumers may be less likely to spend money on fashion as the global unemployment rate increases, but they may be drawn to traditional, timeless trends (McMaster et al., 2020). Customers are urged to use their own imagination to come up with new ways to design the items they currently own. As a consequence, they will have additional chances and financial savings (Niu & Zhu, 2021). Chinese garment, textile, and clothing manufacturers are being pushed to emphasize simpler designs and request customer feedback on redesigned goods through social media and other online forums. This is because customer demand for user-friendly goods is increasing.

Review of Post-Covid Sourcing and Manufacturing

According to the study’s results, it is becoming increasingly common for people to earn money from many sources. Because of their dependence on long lead times and a small number of suppliers, Chinese firms in the textile and clothing industries are especially vulnerable to the discretionary character of the category (Zhang, He, & Cheng, 2021). Some businesses are having difficulty owing to supply chain challenges. When China was badly damaged, these struggling businesses were forced to look for other suppliers, which may be tough owing to cost and quality problems (Park & Lin, 2020). Many fashion enterprises in China’s surrounding countries, such as Taiwan, choose to buy from many countries rather than just one. This is done to reduce risk and establish a balance between competing costs, quality, speed, reliability, and source flexibility (Pensupa et al., 2018). It was shown that many organizations continue to get their commodities from a wider range of sources. The bulk of these firms today get their resources from more than ten different countries or regions. Firms are now attempting to preserve critical linkages in their supply chains while simultaneously consolidating their supplier sources (Yoo, Jung, & Oh, 2021). Despite the fact that they have four facilities outside of China, big textile and garment enterprises continue to provide more on-site and efficient services to their customers in order to cut order fulfillment time and the number of possible safety problems.

Chinese textile, textiles, and clothing enterprises may need to pay more attention to the risks connected with international trade. As a result of COVID, hospitals and other facilities, such as nursing homes, need materials that may be used to make protective clothing. As a result, apparel and textile manufacturers now have access to an altogether new market. Many companies in the textile, garment, and clothing industries are keen to capitalize on this potential. More than 200 textile and garment companies in China have employed idle production facilities to compensate for the widespread shortage of personal protective equipment expected in 2020 (Rahaman et al., 2021). Small manufacturers confront a variety of important obstacles as a growing number of clothing, textile, and garment enterprises join the market for personal safety equipment. These challenges include having the knowledge and abilities required to assure high standards and quality, doing research on what importing countries want, acquiring the relevant licenses and certifications, and complying to legal restrictions. As a result, only major corporations have been able to pool their resources enough to profit on the rising market for PPE manufacture in China and other countries.

The garment industry is facing a number of new problems, including flexible capacity planning and moving production to its original location. As a result of global commerce advances, Chinese firms in the garment, textile, and apparel industries are learning that they must rethink the value chain. It is vital to study local shore options in order to make production more flexible and autonomous. According to recent research, there is an urgent need to initiate garment manufacture in countries where there is still a significant demand for clothes and related commodities (Ye, Hung Lau, & Teo, 2021).

It is a creative idea to change the traditional technique of making textiles, materials, and garments to fit current production trends. A flexible capacity design helps both parties by allowing supply and demand to balance. This is due to the fact that the clothing, textile, and garment industries may utilize underused capacity. As expected, the Chinese clothing, textile, and garment industries are fast altering their production techniques to produce face masks, hospital gowns, and scrubs in order to not only survive but also profit from the outbreak (Shah, Lütjen, & Freitag, 2021). Along with planning for flexible capacity, it is critical to return certain objects to their original places. When Chinese textile firms join the fashion manufacturing industry, they must examine how this will affect their value proposition, the market, and the organization’s goals (Yao & Shang, 2021). The variable capacity approach is much more difficult to execute and would need a complete industrial revolution.

Retail Distribution and Consumers

Because of shifts in client behavior, clothing firms are required to make adjustments to their business processes. As more nations release the lockdown orders and shops eventually reopen, consumers are coming to terms with the fact that they must go on with their lives despite the presence of COVID-19. This process of acceptance is occurring as more countries lift the lockdown orders. In each of the several markets that the wholesale and retail sectors service, new patterns of consumer behavior are becoming more noticeable (Tu & Wu, 2021). When creating and manufacturing new goods, it is vital to take into account the shifting expectations of consumers, the requirements of working from home, and the diminishing interest in buying high-end fashion items. These considerations were mentioned before. Purchasing practices have evolved in response to improvements in convenience and competitive pricing. During this period of economic uncertainty, a great number of customers have ventured into uncharted territory by trying out new product lines or making their first purchases online (Shao, Li, & Yao, 2021). When it comes to the process of shopping, consumers are less engaged in making real purchases and more focused with finding the best deal possible (Kulsum, 2020). They look for companies that can provide for all of their requirements, and they put their trust in merchants to safeguard them whenever they make a purchase. Chinese enterprises that deal in apparel, textiles, and garments need to reduce the amount of time it takes for them to respond to requests and boost how responsive they are in order to adopt a strategy that is more fluid and dynamic when it comes to selling items to customers.

The growing knowledge among consumers of the benefits of leading healthy lives will have an effect on the choices that businesses make about the creation of new products and investments. When a corporation makes the decision to invest a significant amount of money in a brand-new clothing manufacturing line, this marks the beginning of the company’s long-term goal. For instance, companies will see an increase in their earnings as a result of the launch of new mask brands, which will also assist these firms in developing a unique brand identity in this specialized market. in particular the very specialized market for masks. In addition, the primary products provide product attributes that may be useful to customers whose demands are still in the process of being formulated. Businesses are recommending the incorporation of technological ideas and the idea of smart clothes into the process of developing new products and engaging in branding activities in order to accommodate the changing lifestyles of their target clients (Shah, Lütjen, & Freitag, 2021). This trend may encourage more businesses to engage in new projects or change the way they approach creating retail experiences and other crucial phases of the clothes, textiles, and apparel supply chain. Alternatively, this trend may prompt more businesses to change how they currently create retail experiences. Instead, it may discourage companies from making investments in their operations.

Sustainability in the Clothing, Textile, and Garment Value Chain

The pandemic will alter people’s perceptions of sustainability, leading retailers and consumers of fashion to pay more attention to problems including waste management, consumerism, and unethical business methods. In a number of emerging countries that are important sourcing sites, such as India and Indonesia, millions of workers have lost their jobs, and each nation is working to preserve its position on the global market. The global economic crisis has caused major issues in a number of countries (Chakraborty & Biswas, 2020). Several employees have lost their jobs as a consequence of Chinese firm closures. Customers, it has been found, expect fashion brands to assume accountability for their actions and deal with social and environmental issues on a regular basis. The Chinese fabric, textile, and apparel industries showed a heightened sense of social responsibility during this pandemic by assisting the global community in meeting the rising need for personal protective equipment.

Businesses involved in the whole global value chain for garments, textiles, and apparel may gain by placing technology at the center of their sustainability activities and creating effective sustainable governance. Utilizing 3D printing, eco-friendly design, and slow fashion may boost the sustainability of product creation. Fashion firms must develop adaptable production methods in response to the disruptions in sourcing and supply chain management brought on by COVID-19 in order to prevent pandemic and demand risks (Huang, Yan, & Yang, 2021). Inadequate subcontracting practices in the apparel industry and unequal bargaining power among suppliers contributed to breaches of the “code of conduct” for social compliance during the COVID-19 epidemic. In the post-COVID-19 age, the inclusion of disruptive risk-sharing contracts will aid in the evolution of a sustainable sourcing paradigm.

If retailers and customers talk about the openness of the supply chain more often, customers will have a better understanding of organizations’ sustainability efforts. Fast fashion companies are being pushed to adapt as more customers show an interest in durable and timeless fashion products or a desire to maintain the things they currently own for lengthy periods of time (Niu & Zhu, 2021). The COVID-19 period may operate as a wake-up call for Chinese textile, apparel, and clothing manufacturers, spurring them to reconfirm their commitment to environmentally friendly business practices and quickening the pace of change in the sector.

References

Brydges, T., Retamal, M., & Hanlon, M. (2020). Will COVID-19 support the transition to a more sustainable fashion industry? Sustainability: Science, Practice and Policy, 16(1), 298–308. https://doi.org/10.1080/15487733.2020.1829848

Chakraborty, S., & Biswas, M. C. (2020). Impact of COVID-19 on the Textile, Apparel and Fashion Manufacturing Industry Supply Chain: Case Study on a Ready-Made Garment Manufacturing Industry. Journal of Supply Chain Management, Logistics and Procurement, 3(2), 181–199. https://doi.org/10.2139/ssrn.3762220

Coppola, C., Vollero, A., & Siano, A. (2021). Consumer upcycling as emancipated self-production: Understanding motivations and identifying upcycler types. Journal of Cleaner Production, 285, 124812. https://doi.org/10.1016/j.jclepro.2020.124812

Cui, L. (2022). Analysis on China’s Fast Fashion Industry under Covid-19 Based on the SCP Model. 1092–1096. https://doi.org/10.2991/aebmr.k.220405.182

Herbst, H. (2022). The Price of Fashion: The Environmental Cost of the Textile Industry in China. Fordham International Law Journal, 45(5), 907.

Huang, R., Yan, P., & Yang, X. (2021). Knowledge map visualization of technology hotspots and development trends in China’s textile manufacturing industry. IET Collaborative Intelligent Manufacturing, 3(3), 243–251. https://doi.org/10.1049/cim2.12024

Ivanov, D. (2020). Predicting the impacts of epidemic outbreaks on global supply chains: A simulation-based analysis on the coronavirus outbreak (COVID-19/SARS-CoV-2) case. Transportation Research Part E: Logistics and Transportation Review, 136, 101922. https://doi.org/10.1016/j.tre.2020.101922

Joy, A., Sherry, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands. Fashion Theory, 16(3), 273–295. https://doi.org/10.2752/175174112X13340749707123

Kulsum, U. (2020). Sustainable Fashion as The Early Awakening of the Clothing Industry Post Corona Pandemic. International Journal of Social Science and Business, 4(3), 422–429. https://doi.org/10.23887/ijssb.v4i3.26438

McMaster, M., Nettleton, C., Tom, C., Xu, B., Cao, C., & Qiao, P. (2020). Risk Management: Rethinking Fashion Supply Chain Management for Multinational Corporations in Light of the COVID-19 Outbreak. Journal of Risk and Financial Management, 13(8), 173. https://doi.org/10.3390/jrfm13080173

Niu, C., & Zhu, Y. (2021). Evaluation Index System for Green Development of Textile and Garment Industry. E3S Web of Conferences, 275, 02036. https://doi.org/10.1051/e3sconf/202127502036

Park, H. J., & Lin, L. M. (2020). Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research, 117, 623–628. https://doi.org/10.1016/j.jbusres.2018.08.025

Pensupa, N., Leu, S.-Y., Hu, Y., Du, C., Liu, H., Jing, H., Wang, H., & Carol Sze Ki Lin. (2018). Recent Trends in Sustainable Textile Waste Recycling Methods: Current Situation and Future Prospects. In C. S. K. Lin (Ed.), Chemistry and Chemical Technologies in Waste Valorization (pp. 189–228). Springer International Publishing. https://doi.org/10.1007/978-3-319-90653-9_7

Rahaman, Md. T., Pranta, A. D., Chandrow, O., Das, N. C., Khatun, Mst. D., Arafat, Md. Y., & Sami, W. B. B. (2021). COVID-19 Pandemic and the Future of China-Plus-One Strategy in Apparel Trade: A Critical Analysis from Bangladesh-Vietnam Point of View. Open Journal of Business and Management, 09(05), 2183–2196. https://doi.org/10.4236/ojbm.2021.95116

Shah, S. M., Lütjen, M., & Freitag, M. (2021). Text Mining for Supply Chain Risk Management in the Apparel Industry. Applied Sciences, 11(5), 2323. https://doi.org/10.3390/app11052323

Shao, P., Li, Y., & Yao, L. (2021). Environmental information disclosure of textile and garment enterprises. IOP Conference Series: Earth and Environmental Science, 675(1), 012134. https://doi.org/10.1088/1755-1315/675/1/012134

Tu, Y., & Wu, W. (2021). How does green innovation improve enterprises’ competitive advantage? The role of organizational learning. Sustainable Production and Consumption, 26, 504–516. https://doi.org/10.1016/j.spc.2020.12.031

Yao, L., & Shang, T. (2021). Analysis of influence factors of embedded carbon in China’s textile and garment export based on SDA model. IOP Conference Series: Earth and Environmental Science, 675(1), 012132. https://doi.org/10.1088/1755-1315/675/1/012132

Ye, Y., Hung Lau, K., & Teo, L. (2021). Transforming supply chains for a new competitive market alignment – a case study of Chinese fashion apparel companies. International Journal of Logistics Research and Applications, 0(0), 1–33. https://doi.org/10.1080/13675567.2021.1951690

Yoo, F., Jung, H. J., & Oh, K. W. (2021). Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China. Sustainability, 13(5), 2584. https://doi.org/10.3390/su13052584

Zhang, J., He, L., & Cheng, L. (2021). Is China’s Textile Industry Still a Labour-Intensive Industry? Fibres & Textiles in Eastern Europe, Nr 1 (145). https://doi.org/10.5604/01.3001.0014.5038

Zhou, L. (2021). Need for development of low carbon econom

Case studies

#1) Mrs. Smith (not real name) is an 87 year old woman who was once married for many years to the founder of a major medical device company. After her divorce, she opened a bank. Her oldest son is now President and CEO of the bank. Mrs. Smith graduated from the U of M. when the women’s basketball team went to the Final Four, she became very intrigued with their success. She wanted to help and support the team. She made a major gift of $500,000. As we begin to work on a new basketball practice facility, please respond to the following questions:

Is she a good prospect for this campaign? If so, why?

What amount would be a consider asking for if you did proceed?

What would be a couple of ways you would cultivate Mrs. Smith?

What would be your initial approach?

What types of questions would you use?

Who would you involve in cultivation, ask?

What would your overall strategy be for Mrs. Smith?

What stewardship ideas would you propose?

Is there anything else you would suggest, consider?

Any concerns you have with this prospect?

#2) Max is a former baseball player for the Gophers and is around 40 years old. Max now works for his father’s company, XYZ Enterprises which owns many different food brands (involving people and pet foods). The company has recently expanded to include a new plant in Phoenix, AZ. He still makes frequent trips back to Minnesota to headquarters. They have purchased season tickets for FB as well as Men’s BB. They also host a golf tournament in their hometown to raise money for Gopher Athletics-roughly $10,000-$15,000 each year.

Is Max a good prospect? If so, why?

What about his father-is he a good prospect?

If one or both are prospects, for what are they prospects?

What amount would you approach Max or his Dad for? How?

What types of cultivation strategies would you employ?

What is your overall strategy?

What types of questions would you ask?

Whom would you involve in the cultivation, the ask?

What stewardship ideas would you propose, consider?

Anything else you would consider?

What concerns if any do you have?

고마우면….500원

Name

Professor

Course

Date

Adventures of Sherlock Holmes by Doyle, Arthur Conan

Introduction

The Adventures of Sherlock Holmes was written by Sir Arthur Conan Doyle in 1892. The first narrative, A Study in Scarlet, was published the in 1887. Doyle abandoned his career as a physician five years following the production of Sherlock Holmes. He wrote numerous short narratives and a few Sherlock Holmes books in forty years. Doctor Watson and Sherlock Holmes were created by Doyle in England, at a time he has legal problems.

BODY

The Adventures of Sherlock Holmes attracted numerous readers, since it was well written. During its era in The Strand, the people took pleasure in obtaining a new chapter of this book every week. Doyle is attached to Sherlock Holmes since he was also adventurous as well as a detective. The Adventures of Sherlock Holmes as a mystery novel brings out the covetousness that money grants to people.

Theme. Sherlock Holmes utilizes a peculiar category of technique in his work. This is a technique that distinguishes him from his occasional contemporaries in the police force, as well as from the ordinary man. He refers to this technique as deduction, and the utilization of deduction is a universal theme, running in every Sherlock Holmes narrative. In common sense, deduction is the conjecture of a conclusion from grounds such as the supposition of the actuality that Socrates is mortal. This is in regard to the knowledge that, Socrates is human, and that every human being is mortal. This technique is different from induction, which entails gathering separate facts or instances, and trying to draw normal conclusions from them that usually hold but that is not rationally expected to hold.

Conclusion. Sherlock Holmes is undoubtedly one of the most adored figures in the record of mystery fiction. The character’s legacy is timeless, since the book has been repeatedly featured even in other forms such as movies. In spite of the very specific geographic and temporal setting, the Holmes stories embrace eternal qualities that defer their anachronistic characteristics. Holmes is a figure is loved, and known by countless people, whether they have read the narratives or not. His mannerisms, dress code as well, as his character, have been emulated by numerous characters in similar stories. Holmes is known to arrive at his conclusions by means of the technique of scientific deduction. The author, readers, as well as the publishers played a role in the generation of Sherlock Holmes’ cultural phenomenon. It is essential to acknowledge that the context of the Holmes narratives requires that the author, readers, as well as, the publishers be understood.

Personal Thoughts of Book. Numerous sleuths have risen and disappeared into oblivion since Doyle’s Holmes narratives. However, Sherlock Holmes’ character continues to attract readers as well as movie producers. The majority of people think of Sherlock Holmes as a true historical figure, a legendary figure that would rank on the scale of legends such as King Arthur and Robin Hood. The Adventures of Sherlock Holmes would pass as an incredible literary accomplishment for a mere Victorian doctor who desired to change humanity with words, for which he ought to be given and must accept credit. 

SUMMARY

Sherlock Holmes as a cultural phenomenon has grown far outside the limitations of the sixty stories around the canon. Yet the ambiance of 19th century London, the meerschaum pipe, science of deduction, and the deerstalker cap have survived as symbols of a character that lived his existence in the now remote past. It is amazing given the ubiquitous nature of this cultural icon. He still stirs up passion and mystery a century following his creation.

Name:

Professor:

Course:

Date:

College Student Success

Chapter 4: Mastering Self-Management

I choose this chapter because I understand the importance of self-management. I am also aware self-management has been the skills that I have not been able to master while I know very well that I should. Everybody that is successful in every aspect of life has one thing in common, and that is excellent self-management skills. The core skills that a successful person should have included being able to manage one’s commitments and time. Generating the motivation and capacity to learn new things individually in support of whatever one is engaging in be it work or education. Self-management ultimately enables on to build a personal network.

I learned that working on something else when according to my schedule I should be engaging in some other piece of work no matter how important that thing I am working on is compared to what I have put aside is not ideal and erodes the value of the schedule. I learnt that planning is key to everything including being successful. Self-management is about being aware of my talents and putting them to good use. The opposite of self-management is being unorganized. Being unorganized involves being untidy.

I learnt that I am a huge procrastinator and that is the biggest enemy to good self-management. I learnt that not putting my papers and in a manner that is organized means I am poor in self-manage and I am an untidy person in that aspect. I also realized I had bad behaviors that I was not aware of and thought that was just part of life.

Self-management is a topic that allows students to identify the problems that hinder them from developing positive skills in daily life. Being able to plan well reduces unnecessary fatigue and enables a student to anticipate the next assignment. Self-management management can help a student juggle through all the important tasks in their life and ensure nothing is out of place. Being able to handle every crucial piece of work and on time is what translates to success.

Chapter 6: Gaining Self-Awareness

I choose this chapter because I feel it has been the most helpful and has allowed me to interact with my subconscious. It is very eye-opening to know that there are intentions that one does without being aware of them which led them to make choices that sabotage their success. This topic has also a great connection with Self-management as it also involves planning and taking effective actions.

I learnt that there are self-defeating habits in the subconscious that hinder the success of students with great potential. This is called self-sabotage and involves making choices that go against the objectives one has set and dreams. Learning that people can be their own greatest obstacle is very fascinating. I learnt that the first and most important thing is accepting self-responsibility. Learnt about the scripts that one should be aware of and rewrite them if some derail us from the course.

I learnt that I am lucky enough to be positive. I also became aware of my ability to empower myself and overcome outdated scripts that do not add to my life in a way that is positive. I also learnt that I do not take too much of my energy focusing on issues that pull me back and do not give such things space in my life which is a pretty amazing attribute.

By being aware of self-defeating habits, students are able to change the narrative and consequently their life for the better. Students can plan self-consciously by prioritizing time to research better habits and aspects that add to their lives.

I believe that I do pretty well in this area. However, I am the kind of person that believes in their being space for improvement in everything. Life is about getting better and better and since I am not yet where I should be I believe that I am still growing and improving in this area is crucial.

Name

Professor

Course

Date

Adventures of Sherlock Holmes by Doyle, Arthur Conan

Introduction

The Adventures of Sherlock Holmes was written by Sir Arthur Conan Doyle in 1892. The first narrative, A Study in Scarlet, was published the in 1887. Doyle abandoned his career as a physician five years following the production of Sherlock Holmes. He wrote numerous short narratives and a few Sherlock Holmes books in forty years. Doctor Watson and Sherlock Holmes were created by Doyle in England, at a time he has legal problems.

BODY

The Adventures of Sherlock Holmes attracted numerous readers, since it was well written. During its era in The Strand, the people took pleasure in obtaining a new chapter of this book every week. Doyle is attached to Sherlock Holmes since he was also adventurous as well as a detective. The Adventures of Sherlock Holmes as a mystery novel brings out the covetousness that money grants to people.

Theme. Sherlock Holmes utilizes a peculiar category of technique in his work. This is a technique that distinguishes him from his occasional contemporaries in the police force, as well as from the ordinary man. He refers to this technique as deduction, and the utilization of deduction is a universal theme, running in every Sherlock Holmes narrative. In common sense, deduction is the conjecture of a conclusion from grounds such as the supposition of the actuality that Socrates is mortal. This is in regard to the knowledge that, Socrates is human, and that every human being is mortal. This technique is different from induction, which entails gathering separate facts or instances, and trying to draw normal conclusions from them that usually hold but that is not rationally expected to hold.

Conclusion. Sherlock Holmes is undoubtedly one of the most adored figures in the record of mystery fiction. The character’s legacy is timeless, since the book has been repeatedly featured even in other forms such as movies. In spite of the very specific geographic and temporal setting, the Holmes stories embrace eternal qualities that defer their anachronistic characteristics. Holmes is a figure is loved, and known by countless people, whether they have read the narratives or not. His mannerisms, dress code as well, as his character, have been emulated by numerous characters in similar stories. Holmes is known to arrive at his conclusions by means of the technique of scientific deduction. The author, readers, as well as the publishers played a role in the generation of Sherlock Holmes’ cultural phenomenon. It is essential to acknowledge that the context of the Holmes narratives requires that the author, readers, as well as, the publishers be understood.

Personal Thoughts of Book. Numerous sleuths have risen and disappeared into oblivion since Doyle’s Holmes narratives. However, Sherlock Holmes’ character continues to attract readers as well as movie producers. The majority of people think of Sherlock Holmes as a true historical figure, a legendary figure that would rank on the scale of legends such as King Arthur and Robin Hood. The Adventures of Sherlock Holmes would pass as an incredible literary accomplishment for a mere Victorian doctor who desired to change humanity with words, for which he ought to be given and must accept credit. 

SUMMARY

Sherlock Holmes as a cultural phenomenon has grown far outside the limitations of the sixty stories around the canon. Yet the ambiance of 19th century London, the meerschaum pipe, science of deduction, and the deerstalker cap have survived as symbols of a character that lived his existence in the now remote past. It is amazing given the ubiquitous nature of this cultural icon. He still stirs up passion and mystery a century following his creation.