Chick-fil-a Company Proposal
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Table of Contents
TOC o “1-3” h z u Introduction PAGEREF _Toc7060006 h 31.1 Research Background PAGEREF _Toc7060007 h 31.2 Chick-fil-A mission statement PAGEREF _Toc7060008 h 41.3 Aims and Objectives PAGEREF _Toc7060009 h 42.0 SWOT Analysis of Chick-fil-A PAGEREF _Toc7060010 h 42.1 Strengths PAGEREF _Toc7060011 h 52.2 Weaknesses PAGEREF _Toc7060012 h 52.3 Opportunities PAGEREF _Toc7060013 h 62.4 Threats PAGEREF _Toc7060014 h 73.0 Strategies for an Effective HR Department in Chick-fil-A PAGEREF _Toc7060015 h 73.1 Recruiting the correct Individuals for the Right work PAGEREF _Toc7060016 h 73.2 Maintaining a Conducive Working Environment PAGEREF _Toc7060017 h 83.3 Employee Relations PAGEREF _Toc7060018 h 83.4 Training and Development PAGEREF _Toc7060019 h 83.5 Compliance with Labor Laws PAGEREF _Toc7060020 h 94.0 Conclusion PAGEREF _Toc7060021 h 9
IntroductionIn recent years, Human Resource Management, and other practices have developed a lot of importance in the production, innovation and competence levels of any company or organization. Moreover, the employees in the contemporary world are not only seen as just an aspect of production. They are highly respected and given more essential duties that are vital for the running of business operations. The workforce considers the organization or company that they are working in as their total assets. If the employees of the organization are appropriately managed and included in the critical processes of the organization like decision-making, they can increase the organization’s productivity (Noe et al. 2017). Through effective HR management, the employees are empowered, and this helps to unleash their innovative potential. Therefore, HR management is a critical area, and there is a great need for every organization to put a lot of emphasis on the attainment of its goals and objectives.
This paper discusses and analyzes the Human resource practices at Chick-fil-a, which is a chicken retailing company based in Atlanta. This paper proposes ways in which Human resource management will operate as a competent business partner under my leadership as a human resource manager. Moreover, a global outlook, as well as the cross-cultural approach in the improvement of the company’s running processes, is also highlighted.
1.1 Research BackgroundChick-fil-A is company that specializes in fast food poultry meals. It offers breakfast, lunch, and dinner to its several customers. Its primary ingredient is chicken which it focuses on. Chick-fil-A Inc was established in 1946 by Truett Cathy. The business began when the two brothers opened a restaurant known as “The Dwarf Grill.” Later on, the restaurant advanced and as a result he later opened the first Chick-fil-A. Currently, the diner is well known in the United States, and it has the highest sales of same-store items. It also possesses the biggest quick-service chicken restaurant chain. Therefore due to its popularity and its mode of carrying business, there is a great need to make Chick-fil-A Inc a global company (Rubenstein 2017, p.208). Over the last five years, the company has overgrown. This is evident by the fact that the restaurant seems to be making some significant moves aimed at creating great steps towards its growth. Consequently, the company is in a perfect position to go global.
1.2 Chick-fil-A mission statement“To be America’s best quick-service restaurant.”
1.3 Aims and ObjectivesThe main aim of this is to study on strategies as well as human resource management to classify significant linkage between Chick-fil-a business strategies, its human resource program and the outcomes due to effective leadership. It also aims to propose changes that can be implemented in the company’s cultural and strategic policies that will help in changing the overall working conditions of the company. Moreover, the objective of the research is to study the methods of increasing Chick-fil-a mission as well as vision through effective leadership that will help the company to not only meet global levels but also to function globally.
2.0 SWOT Analysis of Chick-fil-AChick-fil-A due to its substantial annual sales in just the United States makes it be seen as among the major key players in the fast food area precisely chicken based food. Its biggest competitor tends to be only KFC. While comparing it to the other major companies dealing with the same product in the United States, Chick-fil-A is moderately small, and it has only 2100 outlets joints (Radwan, 2018). It is a unique business with its values and standards. The company is also different from the competition as it remains closed on holidays and Sundays. Due to its increased growth, the company should decide going international and establish the business in other parts of the world. However, on the process of coming up with strategies to help it function globally, a SWOT analysis is necessary to assist in the planning of the process.
2.1 StrengthsThe resulting are the strengths of Chick-fil-A Inc:
Personal Ordering. The company provides face to face ordering of food. This reduces the competition as a customer has a feeling that individuals are serving him in each Chick-fil-A outlet. This notion attracts the customer, and this is what other fast food restaurants lack.
Chick-fil-A usually pays their workers higher than what is expected most individuals would expect. It also gives them more opportunities for career development and the main thing is that their value their customers.
Service delivery. This is regarded as the contributor to Chick-fil-A most significant success. They have excellent customer service. There is a self-service system, something that is uncommon to other restaurants and this makes it distinctive.
2.2 Weaknesses
This part elaborates the areas that Chick-fil-A needs significant improvements. The critical weaknesses of Chick-fil-A are:
It operates locally. This shows its poor geographical positioning considering its success and fame. It is only found in the United States. Therefore they are not well known outside the United States unlike their competitors such as KFC.
High prices. Chick-fil-A has high charges of its products compared to its rivals. Although the price can justify the quality of their products, the Chick-fil-A brand tends to be unpopular among the lower or middle classes.
Low innovations. In the present world, fast food businesses are innovating not only their menus like they used to do before but also their marketing and supply chain. However, this requires big scale brands whose profitability generates from their huge sales. Therefore a local brand like Chick-fil-A, this can be a problem to implement.
Retention of Customers. The fast-food industry is rapidly growing and due to the existence of several businesses of the same being opened and this makes the customer have a different choice. Chick-fil-A lacks customer loyalty programs, and hence many of them would find a replacement.
2.3 OpportunitiesThese comprise of the favorable features in the environment that surrounds the firm on which it can benefit from to increase its profits. These opportunities are as follows:
Healthy fast food. There has been an increase in demand for fast, healthy foods in the contemporary years. This has been characterized by increased publicity against the risks involved in consuming fast foods. There is a need for the companies to reinvent themselves and focus on healthy fast foods.
Increase in demand for fast foods restaurants. Most of the fast foods joints have, or customer service and this has made customers to shift their liking on fast food restaurants for example Chick-fil-A. Individuals need high-quality services and therefore this is a good opportunity for Chick-fil-A to benefit from.
2.4 Threats
Threats tend to be the environmental factors that hinder the growth of the business. The threats in this industry include the following:
The main threat is the scandal issues surrounding the fast food joints that use chicken as their main ingredient. There have been increased rumors of the bad quality of chicken used. Some individuals talk negative about the product used, and this creates some worries among customers who might eventually decide never to revisit these outlets.
3.0 Strategies for an Effective HR Department in Chick-fil-AWhen HR departments are well driven for example by the line managers, it will provide the company with a structure as well as the aptitude to meet business needs. While managing the company, it is the responsibility of a manager to recognize that the employees are the most valuable resources. In Chick-fil-a Inc, for example, there are numerous Human resource disciplines. However, the HR individuals in every discipline may be allocated with more than six critical functions (Bratton & Gold, 2017). The HR department would be involved in recruiting of employees and other staffs, ensuring there is workplace safety, ensure there are employee relations; the company complies with the labor law, compensation planning and finally, it will also be involved in training. These functions are well analyzed in the resulting section:
3.1 Recruiting the correct Individuals for the Right workHiring the correct individual for the right work is among the leading key function of HR Department. This is because employees define the productivity of a company. When workers are recruited for the appropriate job according to their skills, abilities, and qualifications, they feel motivated and therefore their performance increases leading to increased productivity.
3.2 Maintaining a Conducive Working EnvironmentAs a manager in the HR Department, safety in the workplace should be among the priority. According to the Occupational Safety and Health Act, it is the employer’s responsibility to offer his employees a safe working setting. As a strategy of moving Chick-fil-a Inc to the next level, the HR should provide workplace training as well as maintain and obey the necessary rules and regulations on injury and fatality reporting while in the workplace. Moreover the company’s risk and safety specialist need to work HR specialist closely to control the issues related to employees’ compensation issues. This will motivate all the employees since they will see that the company cares for them.
3.3 Employee RelationsHaving good relations for example in different departments and among employees and their employers in an organization is a crucial factor for the growth of the company. Employee relations tend to be the HR feature with the mandate of strengthening the employee-employer relationships. This is achieved by measuring job satisfaction, resolving the conflicts in the workplace and employee commitment of employees. When the employer-employee relations are good, the company achieves its vision faster compared to when the relationships are terrible. All workers whether junior or senior workers respect each other’s occupation and this reduces conflicts in the workplace.
3.4 Training and DevelopmentChick-fil-a Inc should provide its employees with the appropriate tools for the success of the business. It means giving new workers with full orientation training to support them shift into the modern organizational culture. The company’s HR Department should offer leadership training as well as professional development programs (Noe et al. 2017). The training should be provided to the newly recruited employees and other promoted individuals like the managers on matters like performance management and how to tackle the employee relations problems at the department level.
3.5 Compliance with Labor LawsObservance of the employment and labor laws is a crucial HR function. It keeps the company running smoothly without disturbances and disagreements with the authorities and other stakeholders Noncompliance typically leads to workplace complaints grounded on biased employment methods, or working circumstances that may influence negatively the company’s output and finally its profitability. Therefore Chick-fil-A Inc HR staff should understand the federal and also the state work laws, such as, the National Labor Relations Act among others.
4.0 ConclusionFor every business, human resource management is a critical factor. Several responsibilities are involved in the human resource department, for example, hiring and ensuring that there is safety in the organization. Chick-fil-A is a United States based company, and it is among the best in fast food delivery. The company’s management style is excellent, and this has resulted in it to be making a massive amount of profits annually compared to some of its competitors. However, the company tends to be based only in the United States and this paper calls for its establishment in the global market. Before the initial process of transitioning it, it is good to perform a SWOT analysis to define its strengths, weaknesses, opportunities as well as the threats. This will help Chick-fil-A to have an actual plan of the global market since the SWOT analyses will help define it.References
Bratton, J., & Gold, J. (2017). Human resource management: theory and practice. Palgrave.
Chick-fil-A. (2019). Who We Are. Retrieved April 25, 2019, from https://www.chick-fil- a.com/About/Who-We-Are
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Radwan, M. (2018). Strategic Marketing Case Study Chick-Fil-A. GRIN Verlag.
Rubenstein, K. (2017). The Once and Future Burger King. International Journal of Business and Economics, 16(2), 205-212.
