Category: Uncategorized

Museum of Brands

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Museum of Brands

This paper is giving a detailed report on the visit conducted to the Museum of Brands. During this time, we walked around all the sections of this place in order to ensure that we got a lot of education on various matters. However, this paper will focus on the lessons learnt from the branding section. It is true that our visit was quite informative because we got an opportunity to know a lot of things concerning branding which we had theoretically studied in class.

To begin with, it was so interesting to learn about the brands of various commodities in this museum. While some of them familiar to us, the rest were totally new. Hence, we got an opportunity to learn about the historical development of the museum and designs of various brands of commodities. This would be important to us since it would give us an opportunity to contextualize all that we had learnt in the branding class throughout the week.

I was particularly delighted to learn about the invention and historical developments of the Cadbury’s Drinking Chocolate. After its discovery as a one-man shop in the 1824, it was really interesting to learn that it is still popular to date. Many people still consider this brand as the most preferred choice over other substitutes and complementary goods. Cadbury’s drinking chocolate has been a very successful brand for a very long time since its inception. It has become a household name in many places today. It has gone a lot of transitions in its designs and brands especially during the Victorian, 1920s and 1990s. Hence, it is popular with many people who simply prefer it because of the kind of originality it has maintained since then. In other words, it has been consistent for a long time now. This has made it easier to appeal to the clients who often identify with its repeated adverts.

It managed to survive all the past eras because of the high level of creativity and originality witnessed in its designs. This made its advertisements be appealing to many people who have now embraced the use of this commodity. The consistencies in its designs have made it become popular over others. Hence, many buyers use it in their day to day consumptions. As a result, it has survived the past eras because of the honesty displayed in its designs. Its mega brands have been filtered to make them appropriate to the context in which they are used. Its logos and brand designs are relevant to the changing demands, tastes and preferences of the clientele seeking to use the product for clinical purposes.

Some of the photos for Cadbury’s Drinking Chocolate brands include the following:

A part from the Cadbury’s Drinking Chocolate, i also learnt a lot about different brands of Greeting Cards present in this museum. These are found in the Victorian Scrapbook and are attributed to the effects of mass production. These cards have also managed to survive during all the eras despite the challenges that have been experienced. According to the information we got, this has been possible because of the persistent improvements done in designing such brands.

Very many designs of Greeting Cards such as Standard Greeting Cards; Photo Greeting Cards, Personalized Greeting Cards, Musical Greeting Cards and Pop-Up Cards are used. Their use has been changing periodically depending on the demands of the market and changing technologies. Hence, their designs have changed over the years in order t cope up with the market demands. As a result, diverse needs of the clients have been met making it be so successful. Hence, it appeals to many people who stick to them because of their well designed adverts.

Some of the photos that can be used to illustrate this brand include the following:

On the other hand, during this visit, I also realized that there are a lot of brand designs that I had never heard of before. The knowledge about them was very important because it helped me to be more aware of the various commodity brands in the market today. Some of them included the following:

Ping pong

I have never known that there is a game called ping-pong. However, when I went to this museum, I realized that there are lots of materials used for playing this type of game. Hence, these brands are only applicable to the players of this game. Just like other brands, the designs of these materials have also undergone very significant changes. This has been in response to the changing demands of the clients. Hence, the museum stocks these designs and illustrates on how effectively they have been designed to create some uniqueness in the market. The changing designs in the brands and logos of these materials have enabled it to appeal to many clients.

The following are some of the Illustrations for the various designs of this product:

Royal souvenirs

Before I went to this museum, I did not know about this kind of product. However, my visit helped me because I realized that royal souvenirs are collection of gifts that can be bought by anybody willing to give an expensive gift to their friend or relative. These gifts can also be used to appreciate a person for doing something remarkable. At the same time, they can be used during wedding ceremonies.

However, the history of their use is very long because it began very many years a go. Hence, it is important for individuals to know that they may be very expensive to acquire. All the various brands have been used in advertisements for this precious product. That is why many people like to purchase it for various uses.

The illustration pictures are listed herein:

In conclusion, I would like to agree with the fact that Museum of Brands is an ideal place for practical sessions of this class. It equipped us with knowledge on the historical development and changing trends in branding and advertisements of a range of products. Even if much of these brands start from a very miniature level, they expand into mega brands in order to address the changing demands of clients. Surely, this museum is quite educative and should be used by anyone willing to learn more about branding.

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Chapter one and chapter nineteen passages of the Quran talk about the mercies and rewards of Allah on those who have faith in him. The passages also focus on the wrath and punishment that befalls believers who reject, ignore or ridicule the message conveyed to them by His prophet. Allah is portrayed as merciful and Compassionate. Allah listens to the prayer of Zacharia, who pleads with Him to grant him an heir. Allah sent his Angel to Zacharia to tell him that his barren wife would bear a son called John. In addition, these passages also show that Allah is powerful through the miracles he performed. Through His power, Mary got pregnant and bore a child called Jesus.

Islam is a very interesting religion. Its believers rely on the teachings of the prophet sent by Allah for guidance in their daily lives. They believe that living a righteous life, submitting wholly to Allah through acts of peace, and praying to Allah at least five times a day puts them right with Him on judgment day. Allah is portrayed as the judge of good and evil, and the believers strive to live a life on earth that is pleasing to Him. This religion value the relationship between Allah and His people, their destiny, and the afterlife promised by their Creator. The adherents of the Islamic religion also believe that God is the Creator of the universe and is unique to His creation.

Chapter one and chapter nineteen recitation of the Quran carries the message of love, faith, and true worship. The recitations also show that Allah sends his prophets to the world to convey His message to His people. The prophets sent by Allah manifest themselves in human form, such that they interact and deliver the message of Allah to the people through verbal and practical teachings. Every Muslim is expected to recite the teachings of the Quran as a prayer offering to Allah. The recitation is systematic, easy to read and remember, making it easy for the adherents of the Muslim religion to master and achieve uniformity in their gatherings. Furthermore, the recitation is guided by a sheik, who is the designated congregation leader. He guides the people on the prayers to be recited next and the practices that follow. These recitations bring Muslims together and draw them closer to their Creator.

Going through the Chapter one and chapter nineteen of the Quran has been educative and impactful for me. I have learned that the Islamic culture preaches peace and unity among its adherents. They believe helping one another is one of the ways of pleasing Allah hence gaining mercies and favor from Him. My perspective of the Muslim culture has also changed after reading the Quran. Unlike the negative narratives propagated by stereotypes in society, Muslims are kind, loving, and accommodative people. Reading these chapters has been an eye-opener for me and has enabled me to appreciate and embrace the Muslim culture more. Moving forward, I intend to read more chapters of the Quran and learn more about the religion.

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Chapter Two: Human Nature

Chapter two of the book discusses human nature. It opens through coming up with the issue, “who and what am I.” According to this chapter, how individuals typically view themselves has been intensely subjective by the traditional theories of human nature which includes; the Western religious view as well as the rationalist view. There exist several approaches that tend to explain more about the concept of human nature like the existentialism and Darwinian theories. However, some of these views like the traditional ones have met a lot of challenges. For example, the notions of uniqueness and purpose have been met with some difficulties, for instance, the Darwinian evolution. On the other hand, the concept of human nature has also been challenged by existentialism. Feminists have also raised some questions regarding the role of gender in the formation of human identity. The traditional theory assumes that humans tend to be enduring themselves and they are obligated to be self-sufficient. Among all these theories, it is hard to determine the correct and wrong ones, but it is vivid that humans regularly tend to interpret the aspects of their lives from the views arising from these theories.

According to this chapter human nature denotes to what precisely a human nature is, and what makes human to be different from anything else. Therefore some crucial matters have been raised by the individual’s views of human nature and some of them include questions of whether humans have some spiritual characteristic or they are only material. Also, the questions of whether they are self-absorbed, cooperative plus being aggressive are raised. These questions result typically in some arguments that can only be solved through deductive or inductive, whereby deductive reasoning is valid if the evidence is true; thus, the conclusion is correct. The traditional Western theory adopts that human nature is the same among all humans. An excellent example version of a traditional western view is the ancient Greek outlook that regards humans as exceptionally rational creatures with some special purpose. This view purports that human desire should be controlled by reason over their aggressiveness and desire. There is also the Judeo-Christian religious opinion that humans resemble the image of God, who has gifted them with the aptitude to love as well as lucid self-consciousness.

However, some scientists challenge the traditional opinion of human nature. Darwin, a renowned philosopher, argues that human underwent what is called evolution. According to Darwin, humans evolved from the earlier species through undergoing random variations and also some natural selection that fitted only the strong to survive. His main point is that human nature lacks some purpose and therefore it is not exceptional. The existentialist tends to deny the fact that human possesses similar fixed nature, but each usually creates his or her specific nature. They suggest that humans have the power of choosing and creating the kind of life that they want.

The Feminists outlook is that human’s notion of reason, body, minds, and emotions are centered in favor of the male against the female gender. However, this theory has been proven by scientists to be wrong and sexist. There is also the Descartes dualist that also explains the notion of human nature. It argues that humans are material bodies who possess immaterial minds. Descartes contends that the enduring soul in humans is a soul while Locke explains that it is the memory that typically creates the enduring self. Contrary, Hume, and Buddhism claim that there exists no enduring self. Moreover, there exist several other theories with different opinions regarding human nature such as identity theory, behaviorism, and functionalism.

As seen above all these views hold different opinions although there exists some that overlap. Although nobody can decide for any individual to which theory to incline to, it is vivid that the rejection or acceptance of any of these theories will have a significant influence on individuals’ lives and how they tend to live it.

Works Cited

Velasquez, Manuel. Philosophy: A text with readings. Cengage Learning, 2016.

Paper #2

Museum Visit Paper

(200 points)

Overview:

Take a virtual tour of a major art museum from the list provided and identify one artwork to describe and analyze.

Describe the work and how it is displayed.

Identify the style of the work.

Analyze the work by describing and applying commonly used approaches and criteria for analyzing works of art (basic elements and principles of art).

Include a photo of the work.

Requirements:

Length: Minimum of 1500-words, double-spaced, not including title page and works cited page.

Tutoring though Tutor.com is required for this paper

Outside research requirements—at least 2 sources, and textbook

Use MLA Citation format (cite in-text and on a citations page at the end)

Submit a reflection paragraph in a separate document (about 100 words)

Objectives:

The objective of this assignment is to write a four-page paper:

Describe using all of the art elements

Analyze an artwork using all of the art principles

Identify the style

Due Dates:

Submit your paper as a Word document by uploading it on Blackboard

No other submission method or file type will be accepted!

Sun. 3/21Museum Paper Topic due–identify the Museum and the artwork

Sun. 4/18Rough Draft due—send it to Tutor.com

Sun. 5/2Final Draft due—include comments from Tutor.com Reflection Paragraph due—submit it in a separate document along with your paper

References:

Internet materials—you may use websites, and periodicals for research

Please do not use Wikipedia or Encyclopedias

Resources:

Tutor.com: a free online tutoring service available to all PCCC students

Find the link at the bottom of your Blackboard “My PCCC” page

Course LibGuide: http://pccc.libguides.com/ae-101EasyBib — Citation management software to help you create citations

Details:

Choose a major museum to take a virtual tour of from the list provided. The list is posted on Blackboard.

Take a self-guided tour–wander around a bit to get used to the atmosphere.

Now you’re ready to choose a single work of art. It can be a painting, print, sculpture, drawing, installation, etc. Feel free to pick whatever piece seems to “speak” to you.

After gazing at the piece for a significant amount of time, and taking notes, you are ready to do some research and begin writing.

Minimum of 1,500 words, double-spaced, that include the following:

Introduce your topic and identify the work by artist, title, date, medium, and size.

Include a Photograph of the work with your paper.

Describe how the piece is displayed. Include information about how it is framed or installed and what artworks are displayed next to it. Be specific!

Discuss the technique–Briefly describe how the work was made.

Research and discuss the Art Style. Identify the Art Style, such as Renaissance, Impressionism, Surrealism, etc. and describe an aspect of the work that indicates the art style.

Describe the work using all of the art elements listed below. If the work does not relate to an element in any way, you should say so. The description should be detailed enough so that a viewer unfamiliar with the work might be able to get a mental picture of it and give the reader a sense of what the work looks like. You can begin with what is depicted, who or what is represented.

Art Elements

Line

Shape

Space

Value

Color

Texture

Analyze the work. You should analyze how the artwork relates to each of the principles of design. If the work does not relate to a principle in any way, you should say so.

Principles of Design

Balance

Repetition and Rhythm

Scale and Proportion

Emphasis (focal point)

Movement

Harmony/Variety/Unity

In conclusion, and based on your research and all the careful examination of this work, did you reach any new conclusion or ideas about the work that weren’t obvious to you at first? Has your interpretation changed?

Reflection Paragraph–In a separate file, write a reflection paragraph, about 100 words. You should write about your experience in researching and writing this paper. You can include what you expected, and what you learned.

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Museum Visit Report

I have always been excited about history and particularly museums. I once did a class assignment where our teacher required us to visit a historical monument and write a report. I had just visited the Rubin Museum the previous week and enquired whether I could include that in the report, it was difficult to go down to Manhattan and I was just there less than a week past on 3rd February, 2019. The Rubin Museum is one of the most underrated historical places in the country. There was information about the Tibetan history with breathtaking displays. The Tibetan culture is fascinating because of the pursuit of enlightenment, which is quite an interesting phenomenon. This is a report on the visit to the Rubin Museum including additional information on the historical context inspired by the artifacts in the building and the history about it.

Getting to the Museum, the entrance was blocked by joyous groups with various artists playing live sounds and one had to squeeze between the many people to get to the door and into the building. Apparently, I had gone on a day when an annual block party was in progress. It was beautiful and cultural with dancers shaking their body to the live music and various treats spread all over. The entrance was exciting and no one would mind the commotion. It was my plan to go in and then come back to the party. I was still excited about finding a little history of the Buddha with figures and all. A six-story staircase led to an exhibition area. There were several guides that showed people around but I wanted to do the tour alone and maybe join a group later. I had one intention and that was to begin at the Tibetan exhibition area.

The Tibetan culture was particularly important to me because it is currently under threat from restriction to express the culture by the Chinese, the gradual loss of national identity, and mass Chinese immigration. A particular piece that I came across that was interesting in terms of cultural significance and the display was something titled the “Four-Armed Avalokiteshvara in His Pure Realm of Potalika.” It looked like pigment on canvas placed between walls and people walked up to a frame and placed their arms against the glass, a gimmick that was confusing until one got their turn. One was supposed to lean against the glass, touch the wall, and like sorcery you could hear the chants of monks and the vibrations of the sound could be felt on the hand. It was as if the sound of some invincible soul that made the chants came to life.

The Tibetan people live by Buddhist principles with nuns and monks playing a crucial role in providing guidance and education (Pauls). The Tibetan people work hard to protect their religion and culture, which makes it unfortunate that the Chinese are undermining this beautiful culture with an important place in history.

At the museum, I moved to a section that had a little history of Buddha called the Tibetan shrine room. Here I gathered information that Buddhas were lifted from the earth when they achieved enlightenment. Not all Buddhas, however, left the earth and one group called the Bodhisattvas remained with the people to provide guidance and help them achieve their own enlightenment. The museum had displays of Buddha himself, Shakyamuni, who was named after the religion because of his role in founding it. Alongside him were different sculptures and paintings illustrating different expressions and gestures.

The experience at the museum augmented information that was provided in history books. For a person that has almost as much interest as me, this was a particularly an enriching experience. Walking out of the museum challenged an individual to research more on particular topics, like for my case was the Buddhist theory of evanescence and the Tibetan sky funeral. Be it a documentary, a visit to an exhibition, or a museum, augmenting class work with an external activity kills the monotony of always being in class provides students with the opportunity for additional information not covered in the syllabus.

Works Cited

Pauls, Elizabeth Prine. “Tibetna People .” 2019. Encyclopedia Britannica . Website . 29 February 2020

Review : Exam 2- Persuasion- Fall 2019- Remember, you must go through Respondus Lock-down browser to access the exam. Chapters 9-15, and also 8/ Nonverbal Communication

Know and understand motivational appeals and the type of appeals.

What are the type of Esoteric forms of persuasion and how do they work?

Visual Persuasion- How does this work in the American culture and other cultures?

Syllabus and bblearn information-

Connection between nonverbal communication and persuasion-

Types of nonverbal persuasion- tactics used for effectiveness-

Elaboration Likelihood Model-

Types of Intimates-

Language and Persuasion-

Credibility- males vs females-

Aristotle’s terminology-

One vs two sided arguments

Primacy / recency arguments

Powers- types used for persuasion

There are 35 questions- each question is worth 3 points, making the exam 105 total- However, the gradebook will reflect 100, given you all an automatic 5-point bonus.

Please be sure to have a secure internet connection- block out the appropriate time- and please do your own work. Cheating on this exam will only cheat yourself!

Good luck-

Character Analysis of Willy Loman

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Introduction

The plot of the play “Death of a Salesman” centers around the last two days of the life of Willy Loman, an average man. Willy was losing his mind since the start of the play, but his suicide at the conclusion takes him by surprise. Within these two days, Miller allows his character’s failing memory to impact the tone of the play as he travels between remembrance and reality, allowing the audience to understand Willy’s viewpoints on his relationships.

Analysis

“Willy Loman is not your typical tragic hero; he is lower-middle-class and not particularly bright.” He lives in an amoral, capitalistic huge business environment, rather than one with strong moral values”. Because of the confusion generated by the disparity between Willy’s perception of the world and the actual world, he is unable to build any type of meaningful relationship with his family members, and they are unable to assist him during this time of difficulty. A close examination of Willy’s use of symbolism, sarcasm, and imagery reveals his very confused, desperate, and sensitive character.

As the play begins, Willy tells his wife that his mind can not seem to focus on what’s essential anymore, forcing him to rely more and more on the symbols he’s developed as indicators of success. Willy sees a solid bond between father and son as a sign of domestic success. However, because his perspective is almost exclusively focused on business operations, he appears to feel that this connection should evolve spontaneously as Biff acknowledges and respects Willy’s final sacrifice for him, rather than as a consequence of any effort Willy has put into it.

Business success is a significant indicator of Willy’s successful life, possibly even more vital than success as a father. Willy’s inability to provide his wife with a safe house, insurance, and to pay off the refrigerator creates a situation in which there is only one potential winning solution. Willy believes that the only way to ‘buy’ his boys’ affection and guarantee he has supplied for his wife is through money achievement. As previously stated, Willy considers these qualities of the family to be the genuine indicators of success and are entirely dependent on money. Willy can relax into his role as family patriarch only once he has gained the mother’s comfortable backing and the sons’ admiration. Anything less is unacceptably inadequate. Willy’s desperation is initially demonstrated by his poor income, which is revealed to be nearly nothing because he works on commission and has not sold anything in a long time. However, he gets sacked from his employment during the first business meeting of the play and subsequently declines a position offered to him by Charley. Charley illustrates at this moment that not all worth can be assessed in terms of financial well-being. Even though he may give Willy a job with the casual comment “You want a job?”, he can not figure out how Willy found a way to put up the roof in the living room. Willy’s ability to use tools is valued by Charley, and it is a talent that Willy appreciates as well since Willy is ready to dismiss Charley because he cannot. Willy, on the other hand, is ready to disregard this expertise in the face of monetary achievement, as illustrated by his brother Ben.

Willy finds himself groping for a foundation in his family based on facts but with no clue how to get there when he is eventually brought to the conclusion that his deteriorating memory means he can no longer work. Willy wants nothing more than to escape the imagined world he is constructed, and he rejects every attempt Biff makes to entice him out by pressing the reality (Yasinski, 2001). Willy’s frantic maneuvering of the before-stated conversation with Biff over Biff’s meeting with Oliver is one example of how he avoids the truth in the present. This type of incident occurs towards the end of the scene as well, with Biff refusing to back down to keep the family peace. He dismisses Happy’s assertions that he is ‘practically’ the assistant buyer at work, even though he is merely the second assistant to assistant to the buyer.

The majority of what the rest of the world knows about Willy is based on a picture he holds of himself. Willy continues to project an image to his family and business partners that are aimed to make him appear more important and respected, even though he knows better. As previously said, even though Willy is shown to have had a very strong connection with his boys, seeing them clean the vehicle, chatting about football, and being able to bring home a present for them that is totally in keeping with what they desire, he feels insecure in their appreciation of him. Willy embellishes his position at work to make himself appear more important than he is, rather than simply accepting that he is a traveling salesman and loving the various places he gets to explore. He gets carried away by his visions, like when he begins planting seeds in his yard after the play, even though the buildings now block off too much sunlight for anything to grow: “The grass does not grow anymore, you can not raise a carrot in the back yard” (Yasinski, 2001).

Conclusion

Willy had no choice but to do what he did within the constraints of his personality and understanding throughout the play. His unwavering confidence in the American ideal, in which a parent lived by particular ideals to provide for his family’s fundamental necessities, was intimately linked to his perceptions of his position within the family unit itself. An analysis of the collection of symbols by which Willy assesses his life reveals this point of view. According to this viewpoint, the only way to achieve familial prosperity was to first achieve corporate success. Willy was forced to admit he had not attained familial success after finding he had not earned commercial success.

The irony of his nature is that he could have achieved familial success if he would only give up his symbols and looked at the truth. The fact was that he was not a financial success, but that just added to his familial success since it did not matter to the people who loved him. Willy was finally able to see that his son loved him the entire time, regardless of whether he had attained some magical tangible quantity of dollars, by removing the obstacle of commercial success through his gift of insurance money. Willy can die in peace if he realizes this simple reality.

References

Yasinski, N. A. (2001). Arthur Miller’s Death of a salesman. Research & Education Association.

Film Analysis I

Music 107 Summer 2018

The performance artists Guillermo Gomez and Coco Fusco for two years have traveled through the world, performing the couple in the cage tour. They presented themselves as the unexposed Amerindians from an island in the Gulf of Mexico that had for five centuries been unnoticed by the rest of the world. The two voyaged through numerous western cities, calling their homeland Guatinau and themselves the Guatinauis. From watching the television to the sewing of the voodoo dolls, the couple performed traditional tasks while being displayed in the cage. They even made a spectacle out of it, placing a box outside the cage and offering to do various performances for little charge. The female Guatanaui would perform a “traditional” dance, and the male would tell conventional stories in a made up language. The two would also pose with visitors. Security guards stood next to the cage, and their primary job was to answer the questions asked by the visitors and as well as feeding the couple and taking them to the bathroom on leashes. Everything that the couple did was too palpably theatrical. The couple had their skulls measured, they were fed on bananas and were deemed as being a specimen. The reason behind is that all these were a characteristic specimen of the monkeys at a zoo being enclosed in a cage. The documentary served to scrutinize the audiences’ responses to the particular display that was exhibited by the couple. What was so surprising was that a considerable portion of the audience believed in the authenticity of the couple. The intent was to create a commentary to which exaggerates the western perceptions of a primitive and a primordial other for a satirical and comedic edge, but it led to the realization of how prominent racist beliefs are in our postcolonial society. The documentary serves as an indirect proof that the colonial ideas, that compromise the notions of the non-westerns, still have penetration to the world to which we lived today. It is in fact that the ideas tie back to those of N’gugi, of how orature is consistently underplayed today because its origin and development took place in the colonized, or more primitive lands.

Another intriguing aspect was the incorporation of the discussion of morality, and the human beings were quite merely treating the other human people as exotic curiosities. There seemed to be a complete disregard for the notion on that they too were human beings, being of the same species, a similar body as well as a similar brain. It quite plainly serves to illuminate the underlying arrogance to which seemed to paralyze the people’s ability to question, analyze and to evaluate.

The documentary also helps to challenge the conventional notions of performance to which revolves around line memorization as well as the rehearsed body movements and a stage in the auditorium. The kind of performance in the documentary was all the more potent for me as merely being in a particular location at a specific time, performing specific behaviors that were not rehearsed for a stage. It propelled the audience into a field similar to an auditorium or a theatre possibly even a more evocative one, while at the same time challenging them to rethink their roles in the society. Moreover, the audience hasn’t the slightest clue that what they are watching is indeed a performance, unlike in a theatre, making it all the more an intriguing experience to watch their responses as a third party.

The experiment resulted in a point that only a few individuals saw the display and the reason behind is that it was believable, the message that was supposed to be to be satirical in commentary did not translate well through the audience. It is true that when people are at the museum, they tend to think that whatever they are going to see is a fact and therefore turn off all the observational skepticism and automatically take whatever they see as being a fact. It did not result in massive fame for the couple nor did it become a staple in the modern American art. It was successful in being a satirical commentary and proved that people believe what they are told without the utilization of any rational thinking, especially when whatever is being said is confirmed by an expert.

In overall, the act did trigger a response, whether awe, sympathy or even outrage from the audience. It is however that the message to which the group was trying to convey, precisely the idea that it is a satirical message about conquering land and claiming it as your own, did not filter through the entire audience, to which resulted in some people believing to what they saw. The couple in the cage would undoubtedly satisfy the requirements of being considered art in the public interest piece because it took an issue affecting the society and manipulated it into an art form for the general public. However, there are two main reasons as to why the exhibition should be not be considered as an art. The first reason is that a majority of the people being the audience did not understand the message that was trying to be conveyed by the couple. Gomez-Pena and Fusco are preaching that conquering another area where there are already people is inhumane, drawing parallels between the discovery of America and being caged for display. There was no apparent connection to the audience took the exhibit at face value and didn’t understand the actual message. The second reason is that the premise is based on lies. There is no such island, and the couple dressed up to trick the audience. If the message were more explicit, then the people would not be fooled as easily, and therefore it could be considered as an art.

Reference

Fusco, C., & Heredia, P. (1993). The Couple in the Cage: A Guatinaui Odyssey; a Video. Third World Newsreel.

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Music and Emotions

Music is something that we find around us almost everywhere we go. Music elicits certain emotions in us, such as happiness, sadness, nostalgia, among others. One reason why music creates these emotions is what we associate the music with. For example, from our environment, parties and weddings tend to play upbeat and fast songs, which we come to associate with happiness. The second reason why music elicits emotions in us is due to musical expectations (TED 02:56). Everyone has a genre of music that they like, such as hip hop, RnB, jazz, and classical music. When an RnB fan listens to an RnB song, they can almost anticipate what is to come in a song. The listener may be able to hum along to a new song in the genre because they are used to listening to similar kinds of music. Expressions and emotional movement also elicit certain emotions when listening to music (TED 04:46). For instance, when a song starts with sounds of people arguing and slamming doors, the listener predicts that it will be a sad song. Finally, music could elicit emotions just because it acts as an activating sound. Just like alarm clocks activate the mind, music activates emotions in listeners.

Works Cited

“Emotional responses to music | Hauke Egermann | TEDxGhent.” TED. 2 September 2014. https://www.youtube.com/watch?v=kzFgoaZ9-VQ

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Chapter 15

Single-serve coffee makers are an example of continuous innovation. Coffee lovers around the world have switched from drip coffee makers to the newer and more innovative sing serve ones. This change is classified as continuous because consumers have switched from one type of coffee maker to another, which they view to be more superior. There has been no significant change in customer habits, because they still continue to drink coffee, only using a better machine. Companies have taken advantage of the growing competition in the market for coffee machines that are the most efficient for consumers. Consumers prefer the single-serve machines because they are much faster, and they can have their coffee in a few seconds after the press of a button. Companies making such machines have experienced significant growth over the past few years compared to drip machines. Nespresso and Keurig are the most prominent players in the coffee maker market, and they are reaping big from their innovations. Nestle is a leading producer of coffee across the world, and producing efficient coffee makers is a practical step for the company. Continuous innovation involves marginal changes (Björk et al. 387), and this is how these companies have continuously grown their market margins by building upon the habits of their consumers.

The innovation has been well received in the market, facing little resistance. The main reason why continuous innovation faces little resistance is that it does not alter customer habits significantly. Single-serve coffee makers have simply built upon the existing popularity of coffee consumption and made the experience of brewing coffee faster and more efficient. Customers find these machines to be different from existing drip machines, and this is a point of attraction (Ries 26). The new single-serve coffee machines are more expensive than the drip ones, but customers are willing to pay more for the convenience that the new machines bring. Companies are building towards more sophisticated espresso machines, which is another example of continuous innovation.

Works Cited

Björk, Jennie, Paolo Boccardelli, and Mats Magnusson. “Ideation capabilities for continuous innovation.” Creativity and innovation management 19.4 (2010): 385-396.

Ries, Eric. The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Currency, 2011.